Omnia Hotels: ops N e x t

BY MASSIMILIANO SARTI

not pausing its development projects and, with eight hotels, all in Rome, is already looking elsewhere «We are currently working on operations both in the Eternal City and in other Italian destinations such as Milan, Venice and Cortina d’Ampezzo,» explains CEO Francesco Lazzarini

3 seems to be following a ar trajectory: «In January bruary in terms of both ncy and average price, v e a l r e a d y p e r f o r m e d han in 2019 - adds LazAnd so we can reasoelieve that we will once xceed the set targets, or this year are +20% 2.»

MILAN - For now the focus is undoubtedly on the restyling of the new Rome entry, the Rose Garden Palace, as well as the Shangri La But Omnia Hotels is

The company, born in 2019 from a spin-off of the Loan Group, at the behest of the two Lazzarini brothers (in addition to Francesco there is also Ric- cardo Ed ), immediately aimed to boost its initial portfolio of six properties «Covid obviously slowed down our initial plans a bit, but we still managed to add the St Martin in addition to the Rose Garden Since last April demand has picked up, even exceeding 2019 levels So we were able to recover the turnov e r l o s t i n t h e f i r s t t h r e e m o n t h s , a n d c l o s e t h e y e a r above the pre-Covid year, with a total turnover 30 percentage points higher than the initial growth forecasts »

T h e c o m p e t i t i o n t h a t c o u l d come from the wave of new Rome openings by international chains does not seem to be a deterrent «On the contrary, I believe this is a great opportunity for the destination Having m a j o r i n v e s t o r s c o n f i d e n t l y bankroll the capital undoubtedly brings additional competition, but at the same time it makes the city increasingly appealing as a destination for international congresses, sporting and artistic events And this generates the possibility of attracting additional demand from higher spending travellers Stealing the scene from other European capitals for this t y p e o f e v e n t s u p p o r t s t h e growth of the average rate, making it possible to close that price gap with competitors that we suffered in pre-Covid years And it contributes to the seasonal adjustment of the market, often covering those periods when there is a drop in leisure travellers »