How to conduct the market analysis and working group Prof. Donato Bedin Coordination team PP1 Verona, 5 December 2011
The Market Analysis on industry and commerce sectors (heating and cooling intensive use sectors-HCIU)
The market analysis will address sectors with intensive use of energy like: industry: food, textile, metal processing, brick, ceramics,….. commerce: shopping malls, directional centers, spa, leisure and water parks,….. others: waste plant, green house, livestock, ……
The Market Analysis on industry and commerce sectors The market analysis:  has to be made in five regions:Veneto (I)-Upper Austria (A)Stara Zagora (BG)- Trnava (SLK)-Brandeburg (D);  it will involve 2-3 industrial areas for each of the 5 regions, which require large quantity of energy for buildings and processes.
The Market Analysis on industry and commerce sectors (heating and cooling intensive use sectors-HCIU)
It would be useful, in order to follow a common approach for the market analysis, to go through these steps
Suggested steps: A.
B.
C.
D.
examination of the consumption of electricity for industrial sector at regional and provincial level; examination of the consumption of natural gas at regional and provincial level; selection of the province and then of the industrial sector where to concentrate the market analysis; drafting of the market analysis.
A practical example...
1.
Examination of the consumption of electricity for industrial sector at regional and provincial level In Italy, statistical publications are reported by Terna SpA (National Electricity Operator) about electricity consumption by region and industry sector and then by province.
Regional Level‌
…and Province
2.
Examination of the consumption of natural gas industrial sector at regional and provincial level
for
In Italy, statistical publications are reported by Minitery for the economical development about natural gas consumption by region and industry sector and then by province
At province level
(Milion of std m3 of 38,1 MJ – 2010)
3.
Selection of the province and the industrial sector where to concentrate the market analysis As the previous table shows, the province of Verona is characterized by hight consumption of electricity and natural gas and this high use of energy is due primarly to the food sector
4.
How to complement the selection of the target sector of investigation with additional local details The analysis appointed to the sector of “FOOD� in Verona province will be enriched with additional concern about the sub-urban industrial concentration of industries in agroBossano - Conzorzio ZAI (VR).
5.
Drafting of the market analysis in sector “FOOD” in Verona province Aims of the analysis: Checking the energy cosumption «pie» of the subsector (under investigation) differentiated as : electricity, natural gas, gas oil; deriving a reliable indicator of energy consumption ( energy intensity) for the sub-sector measured as:
Tep/€; Tep/unit of product; Tep(or KWh )/employee;
checking the presence of local RES investments; exploring the attention of these companies for the RES and their intention to make such investments in the short term.
5.
Drafting of the market analysis in sector “FOOD” in Verona province Tools and procedure for the analysis: preparetion of a questionair suitable for satisfying the initial aims of the analysis; sending of the questionair to the SMEs of Verona «FOOD» sector by the Association of Verona Industries; follow up contacts and elaboration of collected data; creation of focus groups with representative people of the sector under analysis (2 Focus group minimum 7 participants) to look for comparisons on the conclusion drawn from the data collected through questionnaires and for identifying key perceptions and awareness on the issues of GBE-Factory; elaboration of the final report which shows the data representative of the sector and the potential for investment in RES.
6.
Additional details about the sub-urban industrial area in agro-Bossano - Consorzio ZAI (VR) In addition to the results of Verona FOOD market analysis further information will be searched in the sub-urban industrial area in agro-Bossano - Conzorzio ZAI (VR) in order to:  Exploring the presence of existing and potential GBE FACTORY companies belonging to other sectors;  Checking for potential business leaders GBE FACTORY.
6.
Additional details about the sub-urban industrial area in agro-Bossano - Conzorzio ZAI (VR) Tools and procedure for the analysis in Agro -Bossano: collection of local companies data from ZAI consortium; direct meetings at the companies with leadership roles in the area; creation of focus groups with representative company people (at least 1 focus group, minimum 7 participants) for identifying key perceptions and awareness on the issues of GBE-Factory and involvement of first testimonials; elaboration of the final report which shows the data representative of the industry area and the potential for investment in RES.
Thank you for your kind attention