Focused Farming - DFW by Independence Title Education

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Video on for CE Credit Welcome! Class will begin shortly. Your instructor today is Shanahan Ramos About Shanahan: • 20+ years in Real Estate Marketing, Communication & Education • Looks like ‘Shan-a-han’ but pronounced like ‘Shannon’ ;)

CE Policies and Rules ü Students must be visible on video. ü Students must complete the sign in poll at the beginning of class. ü Students must complete the sign out poll at the end of class. ü Students must attend the entire course. ü Students must pay for CE using the link sent to them after class. ü In order to stay engaged in class please limit distractions. ü Visit the TREC website to determine if this course fulfills your CE requirements.

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Focused Farming Establish your Roots and Grow your Sphere

Presented by the Education Team at Independence Title. TREC Approved Continuing Education Provider License# 403.

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Location, Location, Location

What To Consider • • •

Where do you want to work? Who will you be helping most in the market? Is there enough turnover and does the price point meet your financial goals?

Where To Begin • •

Begin with 150 – 250 homes Suggested farm area 500 - 2,000 homes

DETERMINING VIABILITY

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TURNOVER RATE

Turnover Rate Calculation

Wh at’s

con

Turnover Rate is determined by dividing the number of SOLD homes by the TOTAL number of homes and multiply by 100 to reach a percentage. side

re d

a go od T

5-8 %

u rn

over

Ra t e?

An Example 31/551 = 0.0563 X 100 = 5.63%

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Turnover Rate

Turnover Rate Search

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Turnover Rate Search

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Turnover Rate Search

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Turnover Rate Search

Turnover Rate – Let’s Do The Math Turnover Rate is determined by dividing the number of SOLD homes by the TOTAL number of homes and multiply by 100 to reach a percentage.

Wh a con t’s s Tur idered a nov e r R go o d ate ?

5-8 %

31 (homes sold) 551 (total homes) 100 5.63% Turnover Rate

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FINDING YOUR BEST MARKETING DATA SOURCE

Farming With Remine • • • • • • • • •

Geography & Map Search Home Equity Ownership Time Sell Score Absentee/Owner Occupied Distressed Deals Export Phone Numbers & Emails When Available Print Mailing Labels & Export Data Send directly to Rocket Print and Mail

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Remine

Remine – Geographic Search Search here by City, Zip Code, School, Neighborhood, etc.

Select the ”Properties” button to search properties in Public Tax Records AND the MLS.

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Remine – Off Market Properties Identifying Off Market Properties: • The default property search includes those properties both ON and OFF the MLS. • For marketing/farming purposes, you may want to limit the search to properties only OFF Market. To do so, click the Add Filters button and select Off Market.

Remine – Additional Search Filters Once a neighborhood name (for example) is entered, the map will redraw with the boundaries and properties of your search. The search filters down the left side of the map can now be used to search by Property Value, Estimated Home Equity, etc.

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Farming With Remine

The Cart in Remine

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Remine - Export, Mailers & Mailing Labels Mailers by Rocket Print & Mail

Remine Mailing Campaigns

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Remine Mailing Campaigns - Letters

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Remine Mailing Campaigns - Postcards

Farming With ReiSource • • • • • • • •

Geography & Map Search Mortgage Information Property Information (% equity) Demographics Distressed Deals Foreclosure Information Owner Occupied/Absentee Print Mailing Labels & Export Data

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REiSource DFW

REiSource Registration

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Farming With REiSource

Farming With REiSource Example Common Geographic Searches: • City • County • Map Search (you draw parameters) • Subdivision • Zip Code *Note: School District is NOT a searchable field in REiSource.

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Farming With REiSource Example

Farming With REiSource Example Targeting people living in their first home, purchased with an FHA Mortgage.

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Farming With REiSource Example

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Farming With REiSource Example

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REiSource Order Summary

12 Month Marketing Plan

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Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of consumers.

Create a Facebook Page or Group for your Farm

Create a Facebook page specific to your Farm PRIOR to beginning your marketing.

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Create a Facebook Page or Group for your Farm Give your Marketing a Home Base that you can drive traffic to and… • Provide more detailed and more frequent content specifically for your Farm Area • Create relationships with the residents • Provide a service to the residents with Market Statistics, Community Information, Events, etc. • Promote events such as Open Houses, Community Garage Sales, Pool Days, etc.

Valuable Content with Strong Calls to Action • Provide content that informs and educates your audience to become their Trusted Real Estate Advisor • ALWAYS pair Content with Calls to Action • Be Specific • Add local commentary to content data • Tell people how to contact you • Provide a specific offer, i.e. a CMA, Consultation, Market Stats, etc.

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Grab Attention with Personalized Videos Personalized Videos address real estate trends, statistics and include your branding

Independence Title AgentOne App

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First Contact – Introduce Yourself • Introduce yourself with information relevant to them • Do you live in the neighborhood? • Have sold in the neighborhood? • Years of area experience • Market expertise • Service offerings • Provide valuable content, i.e. • Market Stats specific to the neighborhood, area, metroplex • Appreciation • Days on Market • Buyer Demand • Offer more information/service with Call to Action • Visit my Facebook Page for a full Market Update • Curious about your home’s value? Call/text/email me your address for a free comparative market analysis

7 Postcard Series in 8 Weeks

7 Postcards at $ .75 each to 250 homes: $1,300

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Monthly Mailers or Door Hangers

10 Monthly Post Cards at $ .75 each to 250 homes = $1,875

Provide Local Market Stats – Monthly

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Provide Local Market Stats – Monthly Updated monthly on our website at www.IndependenceTitle.com Password protected – contact your Independence Title Business Development Rep for access.

Quarterly Newsletter

4 Newsletters at $1.40 each to 250 homes: $1,400

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Quarterly Pop-By to Top 50

Talk to Your Independence Title Business Development Rep for Pop-by Cards & Ideas

4 Pop-bys at $2.50 each to 50 homes: $500

Phone Calls and Door Knocking

Old School Marketing Activities Still Work!

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Welcome New Neighbors

Welcome to the Neighborho od

Seasonal Social Events

Be the Event Organizer – make it a potluck/BYOB or find a sponsor.

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Network With Local Businesses

Build a business of referrals through networking.

Estimate Your Mailing/Delivery Expenses t for 250 very Cos li e D / g Mailin Homes

00 ards: $1,5 $1,875 : key Postc • 8 Turn Postcards Monthly 0 ey 0 k ,4 1 rn ly: $ • Tu s Quarter er tt 50: $500 le p s o T ew • N Gifts to y b po P l na ,275 • Seaso Total: $5

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Be ready to make a commitment Positive ROI takes about 12 months

Steps to Success

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Do Your Research • Research your desired areas to determine viability. • Research your farm areas and identify the type of properties in your market. • Research your options for marketing material. • Research the cost of the marketing activities you want to implement.

Select Your Marketing Activities • Select the marketing activities that you want to focus on for the first year. • Add marketing activities to your plan as your business grows.

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Save Your Dates • Add dates to your calendar for sending out your marketing material. • Block time on your calendar for preparing your marketing material. • Add dates to your calendar for your first two social events. • Add reminders to your calendar to promote and prepare for your social events. Remember that stats are released around the 15th of each month.

Follow-Up to Focused Farming Ready to get started Farming but would like a deeper dive into some of the programs covered in the Focused Farming Class? Contact me to setup a group class or individual tutoring on any or all of these topics.