MEDIA PACKAGE
Contents Introduction Offline -
Other Shores
-
National Press
-
Direct Mail
-
Chairman’s Quarterly Newsletter
Online - Website - E-newsletters Joint Marketing – W&O and ITC
PRIVATE AND CONFIDENTIAL
ITC Luxury Travel Media Pack At ITC Luxury Travel we pride ourselves on the relationships we have with our clients and partners. It is these relationships that have helped ensure that ITC has remained independent, forward thinking and innovative. Our Product & Marketing team’s ultimate aim is to provide our clients with informative and inspirational travel choices through a number of touch points, which are presented through this pack giving you maximum opportunities to build brand awareness in a cost effective manner! The team here is on hand to put together a bespoke marketing plan to suit both your budget and your promotional requirements. Our commitment to you includes: › Complimentary placement in our main portfolio brochures and/or via the ITC Luxury Travel website › Social media presence via Facebook and Twitter › Providing PR opportunities › Product & Sales training and engagement
PRIVATE AND CONFIDENTIAL
1
ITC Luxury Travel Media Pack
Other Shores This twice yearly consumer magazine features inspirational images and content about a variety of destinations as well as travel news and articles written by well known national press journalists. › Published June and December › 12,000 print run › Mailed to ITC, W&O, Regent Holidays and Rainbow Tours clients › Placed in Villa Select properties throughout Europe › Handed out at various events including Destinations Travel Show › Full page advert £1,000 › Full page advertorial £1,500 › DPS £2,750 › Outside back cover £3,000 › Inside back £2,000 › Inside front £2,500
PRIVATE AND CONFIDENTIAL
2
ITC Luxury Travel Media Pack
National Press We work closely with the following titles and can offer co-branded advertising in the following publications. The Times The Sunday Times The Daily Telegraph The Sunday Telegraph Prices available on request There are opportunities to take slots on scheduled national press adverts from May 2016 to April 2017. › 6 full page classifieds £850 per slot (12 slots available on each full page)
PRIVATE AND CONFIDENTIAL
3
ITC Luxury Travel Media Pack
Direct Mail There are opportunities to take sections in scheduled direct mail pieces. Seasonal mailers are distributed every three months throughout the year in advance of our key booking periods such as half terms and summer holidays and feature editorial on new developments, hints and tips on luxury travel experiences and the strongest offers in the market. Seasonal Direct Mail Pieces Spring Summer Autumn Winter ÂŁ850 per feature 4 features per DPS
Top 20 Experiences 3 x opportunities throughout the year. ÂŁ500 per feature
PRIVATE AND CONFIDENTIAL
4
ITC Luxury Travel Media Pack
Chairman’s Quarterly Newsletter This double-sided A4 quarterly newsletter with latest news and exclusive offers is sent to 500 of our elite clients that are members of The Chairman’s Club.
£500 per feature
PRIVATE AND CONFIDENTIAL
5
ITC Luxury Travel Media Pack
Website ITC has an average of 18,000 monthly users and 25,000 page views. The website is a fully responsive design for desktop, tablet and mobile. The homepage is the most frequently visited page on the ITC Luxury Travel website and is often used as the starting point for potential clients. Hotel of the Month and Offers of the Week are a fantastic “shop window” in which to showcase your hotel or any strong offers to discerning travellers. Homepage Opportunities Destination Showcase £500 per month Offer of the week £250 per week Hotel of the Month £750 per month I-frame banners £500 per week
PRIVATE AND CONFIDENTIAL
6
ITC Luxury Travel Media Pack E-newsletters Solus E-newsletters Two opportunities per month for e-newsletters dedicated to a specific hotel, destination, resort or airline. £1,500 per e-newsletter.
Monthly E-newsletters Our monthly e-newsletters offer the following opportunities. 1 x Main Feature - £500 2 x Star Hotels £350 per hotel 6 x Editors Choice Hotels - £250
Agent E-newsletters In addition to our direct client enewsletter communications, we also communicate with our travel agents on a fortnightly basis, offering you the opportunity to showcase your product to 2,500 high quality agents. 12 x features per enewsletter @ £250 each
Welcome home E-newsletters This communication is sent to return clients two days after they have returned from holiday. It offers the client the opportunity to review their holiday and the hotels in which they stayed. In addition six offers will be featured with the option to forward to a friend. Offers will be shown for 3 months and changed quarterly. PRIVATE AND CONFIDENTIAL
7
ITC Luxury Travel Media Pack
W&O and ITC Joint Marketing Sister companies in the ITC Luxury Travel Group, Western & Oriental and ITC Luxury Travel are two of the UK’s finest independent tour operators in their own right, so bringing together their extensive portfolios here allows us to offer our clients an impressive range of superb holiday choices, therefore in 2016 we will be creating and offering some joint marketing opportunities for the brands in both the media and direct mail.
PRIVATE AND CONFIDENTIAL
8
ITC Luxury Travel Media Pack
W&O and ITC National Press Supplements 3 x 8 page Sunday Times supplements › May 2016 › September 2016 › February 2017
3 x Sunday Times full page classifieds › November 2016 › January 2017 › February 2017
PRIVATE AND CONFIDENTIAL
9
ITC Luxury Travel Media Pack
W&O and ITC Direct Mail Generating immediate short term bookings and early bookings for the year ahead, this communication will be mailed to over 30,000 clients in early January 2017 January Sale Mailer ÂŁ850 per feature
PRIVATE AND CONFIDENTIAL
10
For further information please contact a member of the team: Head of Product & Marketing: alexis@itc-uk.com Senior Product & Marketing Manager - Caribbean & Cruise: helentabois@itc-uk.com Senior Product & Marketing Manager - Indian Ocean & Middle East: zoesaunders@itc-uk.com Senior Product Manager - Africa, Mexico, USA & Ranch, Canada, Jamaica, Guadeloupe, Dominican Republic: dpointer@westernoriental.com Product & Marketing Executive - Europe & Health and Wellbeing: gabriellecowley@itc-uk.com Product Manager - Asia, Australasia, Latin America: emoore@westernoriental.com Product Manager - India: nchhibber@westernoriental.com Marketing Production Manager: joannedavenport@itc-uk.com Online Manager: sammaley@itc-uk.com