iTest Success Speaking Task 4 Presentation Ethical Marketing
READING LISTENING SPEAKING
READING Introduction to Academic Topic
*75-100 words *45 or 50 seconds *The reading disappears
READING 1. The title is the topic.
2. The first sentence DEFINES the topic
READING 3. The rest of the passage contains more details about the topic. * This information is helpful, but NOT necessary.
READING NOTES: Topic ethical marketing Definition the philosophical examination, or moral judgments applied when attempting to sell a product
Ethical Marketing Ethical marketing can be defined as the philosophical examination, or moral judgments applied when attempting to sell a product. The concept of ethical marketing has become more important in the business world, especially with the onset of online advertising. This type of marketing involves making sure that representations of a particular product or service are honest and factual. Additionally, it is applied to increase a customer’s faith in a particular product, therefore also increasing customer loyalty.
LISTENING Example:
Details:
LISTENING 60-90 seconds
1. An academic lecture about the same topic as the reading passage. 2.The speaker will give an example of the topic from the reading.
QUESTION 1. The question will ask you to explain how the professor’s example clearly illustrates the topic defined in the reading. *Your answer includes the topic from the reading and the example from the lecture. SAMPLE QUESTION: The professor describes the results of a study on advertisements. Explain how this study relates to the concept of “Ethical Marketing”.
Speaking Task 4 Preparation 30 Seconds
Review your notes
SPEAKING 60 Seconds
1. State and define the topic from the reading in one clear sentence. Example: The reading discusses ethical marketing which the reading defines as the philosophical examination, or moral judgments applied when attempting to sell a product.
SPEAKING 2. State the example provided by the professor to illustrate the topic. Example: In the lecture the professor provides an example of a study on advertising to illustrate this.
SPEAKING 3.Describe the professor’s example giving at least one or two details about it. Example: The professor explains that two types of ads were were studied, ordinary ads and ethical marketing ads. In the study the ethical marketing ads claimed the product was “green”. But the professor says that ethical marketing ads were actually trusted less than the ordinary ads. According to the study consumers were more likely to avoid products advertised with ethical marketing. So the professor says this means these ads must be carefully designed.
SPEAKING 3.Describe the professor’s example giving at least one or two details about it. Example: The professor explains that two types of ads were were studied, ordinary ads and ethical marketing ads. In the study the ethical marketing ads claimed the product was “green”. But the professor says that ethical marketing ads were actually trusted less than the ordinary ads. According to the study consumers were more likely to avoid products advertised with ethical marketing. So the professor says this means these ads must be carefully designed.
SPEAKING 4. Conclude by repeating that the professor’s example illustrates the topic. Example: Thus the professor’s example clearly illustrates issues with ethical marketing.
SPEAKING Example: 1. The reading discusses ethical marketing which the reading defines as the philosophical examination, or moral judgments applied when attempting to sell a product. 2. In the lecture the professor provides an example of a study on advertising to illustrate this. 3. The professor explains that two types of ads were were studied, ordinary ads and ethical marketing ads. In the study the ethical marketing ads claimed the product was “green�. But the professor says that ethical marketing ads were actually trusted less than the ordinary ads. According to the study consumers were more likely to avoid products advertised with ethical marketing. So the professor says this means these ads must be carefully designed. 4. Thus the professor’s example clearly illustrates issues with ethical marketing.
SPEAKING 60 Seconds
10-15
5-8
The reading discusses (title of the reading) which the reading deFines as (deFinition of title from the passage). In the lecture the professor provides an example of _____________ to illustrate this.
30+
The professor explains that: [Include at least 1 and preferably 2+ speciFic details about the example.]
3-5
Thus the professor’s example clearly illustrates (title of reading).
This Concludes Speaking Task 4 Presentation