HORECA INTERNATIONAL
EDITRICE ZEUS SAS - Via P. Ballerini 66, 20831 - SEREGNO (MB) - Italy Tel. +39 0362 244182 - 0362 244186 - www.editricezeus.com
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FABBRI
A LIVING HISTORY, FULL OF GREAT FEELING AND PASSION It all began with the marriage between Gennaro Fabbri and his wife Rachele Buriani, the woman who invented a magic recipe – for the first-ever Amarena Fabbri syrup. At the beginning of the 20th century, Gennaro Fabbri gave his wife Rachele a beautiful jar, specially created by the Faenza ceramist Riccardo Gatti: a little gift to thank her for her latest culinary creation. Unbeknown to our company’s founder and his wife Rachele, they had just given birth to a unique style, full of flavour and sweetness, which was then passed down
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MAGIC RECIPE
red hues
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ALCHEMIES red hues
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UNIQUE STYLE
from one generation to the next until the present day. Rachel’s intuition combined with Gennaro’s input, as in the best of alchemies, to transform that idea into a successful product. Gennaro’s business acumen turned Amarena Fabbri syrup into a distinctive form of creativity and continuous innovation, a fruit with its unmistakable red hues that was to become an ambassador of Italian style and taste around the world. And thus it is that a dessert, a fruit and a jar – with its unmistakable Faenza white and blue – have today become the symbol of Fabbri 1905 in Italy and in over 100 countries worldwide.
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