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ad By th stAff write Office of llege aca Co ications sur An Ith mmun its poten ting Co on input Marke hering vey gat identity nd ter- Keep the disng. Vo lu tial bra m e 78 live yes n goi sio went cus , Is su on ning. ment e 2 day eve survey Comsur vey at The .org. BY PAtRicK DUPReY pants the partici ies theithacan s staff writer ask BY KYle RoBeRtson ge a ser 3590 staff writer igned . to jud and Senior Molly Wernick anticipates a career in the nondes H.R s nts age de is of im advertiseme Offer Co college profit sector, so she applied to Ithaca College’s Washington After a recent leap in apthe t tial poten ate tha fident, pro Semester Program, knowing the nation’s capital is also the plications, the Ithaca College munic to com thinking, con and ready capital of national nonprofits. After being awarded a comOffice of Admissions will pick d “forward , well-prepare munications and membership internship at the Center for the class of 2015 from the larga fessional ure”. features fut Nonprofit Advancement, Wernick was ready to spend a seest selection pool of students in for the proposed ad list and demester in Washington, D.C. three years. t cel One sic den mu stu e’s leg of a “This experience is kind of like my training wheels The college received 13,424 1? photo how the col ts for their 201 t gus s den er au stu to what comes May 23 when I am no longer in college,” applications scribe Anoth pares lID from of ool pre graduation. va Wernick said. for the 2011sch on oto a ph By Pa CoUp after tr features l hallway lives However, this personal and professional experience 12 school year nt me and el ick duPr oo ise ey advert high sch ts are prema comes with often frustrating inconveniences. — almost 300 s in a den to Staff Gonzal ker stu es loc Write ez Though several students said while they enjoy the promore thanmerlast servic ce g how rS eers. Corne a list of Com illustratin teaching car for the colrary ofand 700 gram and do not regret their decision to enroll, they also year ca Colleg ll University releasing for U.S. Lib logo ether ning before in August. and pared . on the e have posed contai ing wh be vately expressed concerns with limited course options, housing lained resentative more than in pro fer es pri e ard exp each tak Ithaeld en vic Th t plans Sophomshould nal rep e shi ration n Ser ate reg “Ithaca offer are en difgressio of of the Huma policies and the stagnant low interest in the program. 2009-10. action e is a blu tering with to the its delibe rked deb trol pills, ore an nit and e details r local con ue spa ne leg defi tin let alth Full regard carlin, ea to you nt has th con l con uded. tside of He white Tom Bohn, the former Washington Program director ing tw a me ” inmb are incl amendment and wil The tmentlast amendme including bir bill would hav counter, yed ou “IC o the eptives erpla the the MAgUiRe said U.Stime . Depar of the e” dis contraccerns about from Spring 2005 to Summer 2008, said the program was admissions tives, studen recent ed, the ased over posal, the labornd stateption Colleg t death applications for Since its pro ion contracep ine. If includ prescri stions or con blue. bra Initiathe be purch s. reached cost of tive in designed in the mid-to-late 1990s after the Los Angeles llege que dic right in en said the portray A f script simiy can Only the. Direct any promo scholarships can Co on, ive me nK t prohighs ce the to n. Reub Ameri shingt ting So ventat Program began to flourish. Bohn said he and faculty memor nolar website Cornell t e r creates ian ra ts. Sin igned islatio as pre was increased. by the lidarity rs in Wa is des titution that By Brff writer e studen ed in the leg e students ssified colleg Uni, pro 15 docto bers were seeking an internship-focused program like L.A., when ment versity tests ag stA ins ” — the lud leg to cla in t 2008, an on ady inc w after col as ned e be “Re of sop allo ain ssio impac 13,546. st Sodesuch as politics, hocolleg s who are l not In 0 survey to appeal to students of different majors, applications Pge 4 more ier to sw rights. commi s or totaled ms wil xo’s po a 201 Ge ogram application e pill” eas reproductive dicine, were mm condonumbers iveS, pa o t licies tue t and graduate s tagline. g tosaw journalism, art and sociology. Desdunes orge ma 2009-10, find “th n’s able reques ing gn’ sday in Accordin raCept wome Institute of Me es, such as n may Afford campai en said after nd was Ic Squa During his tenure as director, Bohn said, program ena drop of more than 800 to 12,752. e Cont oBy Wome the future of found the bra servic Protection and of the Se nt manre. Reub ne me m nicole emIly tative t sals for t spring, the rollment never reached his goals of between 20 and 30 mbers dead maley Eric Maguire, vice president of parK/t Feb. 25, D.C., defi doctors, me men’s preven to the Patien ski. The amend n. r, a Sta oGrysk review propo he Ith de las Cornell college said the me kul acan In an ment These for wo o ject were ma with Mindpowend students per semester, double the average enrollment. day and communication, revoke effort to c ff Writer will rbara Mi eening for woenrollment delines ing an amend y yester Ba d d pro bra . So gui on uar a dex rke Sen e scr proR Jan fra- adopt any not wo o em Enrollment has remained steady at an average of 10-15 the on clarify mote a and r by ternity’s follow gs since said the college’s acceptance limit college ting firm, colleg last yea ive services ations, members ployees at Ith e regand recog- alcohol pol new meetin i vCo living wa ard vaccin introduced tat students throughout the program’s history. for 2011-12 is set around 9,000 the alitative p ing nition. aca ge rke icies. elo t ee public preven ng qucomto dev pan In es for the of the Ithaca llege, stua mafor y’s treatm its contract wit Care Ac urance cover the last of thr ty allusi students, equating to 67 percent ack commue College the aftermath den Labor identi h So e col ts andtive feedbTh ent of So held nit “Week freshm dates ins ita ge. legeuthas mittee of the applicant pool. dexo em dexo and owssa farma of Actio Initiative in Pro Ry are joinqu an Victor of Ithaca death, n em ingant me ” de 20 The com abo for plo plo n. the mo a ia ” me ady yees.of course options, cleaarlimited Cheng LIPS, ting Sol the “Rec- Th mb Bohn said e is yee areaca Maguire said 8,500 students With number distinctio make no college has differe idarity’sis initiaetivcollegoe forsIth shirts and ers of the clu decided ’s awarenes a student org n thafrom nt fro forma log guaran “Th have been admitted so far, and students are in the program b t its enrolling m discouraged e are ani new to So tee Accordin l policy cha nhoaur, thesailivi uniform black pants to wore blue and d. “W siv has bee s of labor issues zation that aim es its emplo dexo worke re tha50 uben nges. ng g mi , mo the college has set next year’s to bu pu hen rs. wa n focusi sity mi a yee rgu t s to rai e,” Recents. compre ge for con Corne c a Sodex ma s $11.11 press rel ndy held a sile college lleg for a Alfred ini o emplo Cose on a cam fronting the tiative TompSee wasHingtOn, page 4 sking tap enrollment goal at 1,650 new ease, alc ll Univerper kins Co Kin a role m e t rner o employeeng college,der g,ion yee’s ing takingSodex Center nt demonstratio e over their , ect dir ohol paign unty, plu in (Jane) chen vis ondin s receiv un by yu-chen ship sin or of mo for 45 , ers to ens DeSIGn students — the same as last Ga startin n in IC ide gbra mi onith Coombs, Desdunes’ dea played nnOr e a livi ce last e-w Square uths and bulrg, Md public relatio s ral O’COedi wa r ge ssi Worke Sophomo minutes. ng wage. ure all collegis tor fall wit forthe year’s goal. So far, 297 students in Camp ring lsey rs’ ns sai s to19.ou reases the To senior invest th. Jody ., So ove $8. fractu By KeistAnt news us and sup Center, an org h the Tompkin In part-that tie and mpkins d the dem re Anne Ca Brian Mc e.”dexo emplo said the low inc iga raulic te’s tor have submitted paid deposits, Ass hyd sta affa est rlin yee Departm po 20 at Co rk tal CollegAr nScar , a me participan onstration tional lev rts workers’ anization tha s County IC20/ irsofand vice- pre s at the colleg ent, has unty Sheriff’s Ithaca mber horizon t of New Yo July 1 campu psoee, 202 of which were from early brough Sodex t advoca ts togeth lity alcohol sident iss e po the gers of s life,ble el, LIP on said he for r and Sim t studen of LIPS, of stu licy S has pu ues on a loc weplo er to tes visibi ndopoem wa The dan to the forefr ks down for ale mora- decision applicants. ponsi said2640 ou yees do factor in s also a con believed al and Mi shed for This we Sh h t of abo dent speak that stipulates stand in protes t and staff ing firm res not ma er tic naCheng rcellus a respo ut as one , met wit are com as the tim ke-a livi t of gh, theek,surme compan “We are still very confident in wa veymb ’s death. tributing stu ge du nse fro borou facto Ma ng wage. 120 Coom ers y emplo a Sodexo ctive rinthe mer “There voice. of LIP m the spe attention n of the de yees mu nching g an d by for c- our ability to hit those numbers were peo into Ch bs said the inv ormatio lauclu sio collegeS defined s ofinfpro ordere person b han upded fra st eng’s dea estigatio conclu to then sessio ple cuts a living Boehner to ally its us gro said spending are cruat rary ban tal hydraulic der next year,” he said. BY nicole ogRYsKo vis ou the ber foc did . n th po n ir t bro Monday, is n’t even Cheng demon tem them bec chu torium y 1, the tem Sep on the st and staff writer res. ized horizon Executive Or on where knowdebt was fou ongoing. cial to reducing a stration tha Maguire said the college took a dents ause wethe federal Feb. 26 , yet Iinfelt On Jul Paterson on epitom On Tuesday, nd dea tI over. en Augu ou re all sta al review about vid press release lastwe month. new recruiting measure by hiring d on After Ithaca College sophomore betwe what they felt nScarborwill be Ave. Th tside 380 Pen nding tog connected to t Gov. Da “fracking” r environment fracking in pso rough int nsylvania tal ether to find ou lege. Sim a separate or “Cutting spending is crititwo regional admissions counselShane Galley had footing said inv Sefederal erview Bydifficulty turing e acti es furthe sure horizon col fight Brian est s, ducted requir the res es and tcal to reducing economic uncertainty, his tuition bill for school, on ra off time lin igators have dev Coombs Staff he took high-p , page 4 No. 41 Depar ors in Boston and New York City. also con at colleg Write nk e of Ch ough thod of vey ntry to eloped rk State review Maguire said scholarship Fin r encouraging private-sector investthe second semester of his freshman sur Yo cou eng din w up the the me ch a the g ’s Ne to to when e. eve ear Garden a parkin rk. al es the nservation ublesand entprograms ment and creating a better environon campus have seen residents nts leading Apartme res rsities across of the colleg year totro work money to pay g spa New Yo om earn the fre Lyo er requir ironm ce can ive l Co in photo first spo tions shman, today’sSince ereturning and The ord vironmenta lyze the env July 1,anoboost in applications. This be no n Hall will hav nts un ment for job creation in our country,” for college. percep Watkajtys, moB-L tted National Ithacatoascambut discuss ana n-particip e limited it gather ot by tt of En g. Until canyear, be the college received 359 any spe he declined Co gradu nferen20 tois, but ior Ma said the pro pse nts and he said. pus, der Galley picked working ment ants. acc rackin Seness related to ate Reup cific inf comme ontal hydrof ontal fracking Brown to se, on streeta week to search to ce a glim ormatio for Fu public riz said the riz Rep. Maurice Hinchey (D-NY) applications for the Martin Lu25 hours Starbucks save Un- abo cleaniat investiga the investigatio n editor brand ine got ts of ho h pressure ho ut 3,0 ng cou and a routin droa spot tors are magaz lege’s new n. He sai impac tlined college exp 00 , ou ld make e con for school. of ithaca Co spoke out against Pell Grant cuts hig nalect or “hytherdKing, Jr. Scholar Program, on e pe for res tio g col on aw op firm So ts ult g rin at le aiti lle fer s bu . to att what sthe ge stu a visit to Cornell University ctu ence bu ha ng autop d groun permi Hito ssle forif I uth dalternati k like ll eve g onho during scholarship for minority stu“Mostly want benhere,finIdinati gatherin end dents lic fra n of the might loo t aca g under a olv timetable t added that sy He sai es doaCa facult town Ith ve mo w Un s. ITH es an ma wn pa ava ng re orm issued. ontal hydrau of extractin . It inv He d no y ty do the rki ny eti and stu inf of a ng in facexpressing for their t yetide ng durin Besides re’s no pel/T on Monday. the dents. After the amount for the have NC to do for myself and work tal le logo, ult ’s me ilab op wil URitwil es ear l gas knnti den Horiz the process release. nmen Jam h theParkin ow David , sand Ka ilab g the NC y will need gazine ava ts. g l “Working l bri witle ts ng the thy Les leim viro natura s of water parit,kin ity Buildi ma sig een ed un pac is Par Ma nifi and importance of investing in educaaward increased from $18,000 ” for ” he said. a partto an som isfi king vehicle ley iukal, par Ur we g spa ., canmm tor of sistant nment Incces rces. gallon fracking s such as oil s. s dissat ed him of by n’s Co tly reduce ekend. find a ting, Co media , associate dir for ingg. servic he wa me ge iro parkinemergkin se resou lleg million Woava tion, Hinchey said the cuts would to $25,000 last year, 217 applicatime job restricts me from doing 5 ilab Tar d rce the env ind e aca t of t rel ecics ou the col le use stu in es Ith rac rem g ations, thathe Offiies are and,tra res ., lege do to Ithaca Tox and day at dents, asbe upwards ilit ce which lls to ext ends to ing Incffic n submitted. president of g extra faculty so itEP A states lling fac it make it difficult for 2,200 Cornell tions were might activities gets yesterfor ce somon campus, ing any es not plan said the Puget matio pumping cals into we , which ext le for kin par blic highly servicthi and stathe drioffi ce is ToxicsofTar ng, esng that e on ado mi ever, the ne rofrac to Wa kinghard. lter Ha Shale students afford tuition. Malinda Smith, director of the pretty that is Safety, said the ck sha en 168 ent of unsur page 4 ptof hyd and”tra to find the and che dent alc w regulatio area of ff , prehic sidles altern rcellus waeterof is a bla we phi ngers in vel ns on rvey, ati ng ohol lipS wasteing, s. the number area.said arrang s com The Ma nsylvania, Mikehal Morosi, press secretary for Galley he gets scholarships fiTneSS the dato comment. hen the tains bet program, declined stulter Have geno s alof ve- See Su inW caland the create em Wa l “We cer use. Pen ugh spa ndou ent CenTer ucedand ate con l gas. col chemi methe s. rackin re nity J. Fee, director of sthe legd. theatre$5,550 Congressman Hinchey, Matthew Pell Grant, a federal Williamsaid more rof tainly do introd for e made mu through logists estim sai ura our han cam h salt and ce for studen should be S ndous, con ng wa fer ,” he said hyd n’t throw t of nat Ithaca com its ina enc do exted wit pus farthe ge ds and 5 ts to par ” for bid eke. ria if fracki a it’s than 14,000 college students in the Park Scholar Program, scholfinancial aidga initiative low and that geo n cubic fee a treme Ma thr ngntoBro La r tam ee pen n 80 up out the be say pa ing fro thi l , k ab yea con lio tha stu , , e m s, suc on yu wn, NC ‘Studen B ng rs saves den e feecost ofstrauctiv bomiddle iago, tation arship m Ca ard 516 tril rday, more “Wfull estUR 22nd District receive covering the income He illihng as in lot academic bu fracki frome u Pell Grant aid. es DrCir recogn ts,’” he said. “Bu ts will and encystudents. e mb ely de ter com a presen s of hydro vironild exe Ag s Qua d Se Yeste er sur for n cu ize tan 20 de cle Apart dS st tive an tiohe earns t we als the Ter en t tecthe “We’re going to work CnS to make wa student’s educa$8,000 from part-time that [stu dn his mo tha an en use] is a plication ., communication ers att races o ments. nking l Proto on pro morest, Hospe Brown den l assisatihis w- ciabill. and im rgeting, Inc tion, memb difficul mentaaboljob ke up ut for “Our dri said sentvir a on new next vo year’s saidShane 0. tuition rg t issue to t alcohol e order es inform the colGalley, who has a Pell Grant, speaks to Susan Mott, a sure that in that process, these cuts ingSophomore te program wil ma600plyadd by 202 said it expectha ca n.o Nancy much ecutiv by Toxics Ta that compil electronic The En rk sta newsletter deal wit le gasthe gas sup withitio e is nooft Student Financial Services, Reyno to Pell Grants are something that targeting But, recent Republican not-y C on Monday. from in thelegOffice th eit ed New Yo spaces rector h. therepresentative that sha al Eve et-com anal askU.S. studen y put on ww w. in Ithaca blems in high school freshmen, for the lds, program ” from mates ofsophoe. $5.7 pet r GrahaM hebel/The IThacan aren’t considered and ts bec nts on the proposal to slash frompo can easily fin pararen’t the tot lined l firm Cente k He diCenter Athbillion ause d altern rtation TenniS lling pro cent menta w up in re . on letics at Ithaca alth Promo mo Ththe ative tra The or areas as we negotiate a final plan,” mores plan to reduce the maximum Pell table gas dri ia. from all Pell r. Grant program circulating and greand juniors. & - per CourTS ed col park inof government. fin tion center College, about lege pla nsvan “W who live at would hap the syl is lar e’re ad, wo ou nn gestthrough said the of Representatives passed Grant award of $5,550 by $845, as Morosi said. federal government,aro House no tly rking wit to restric campu the ns a Sensib and Pe and Susan Me rried about wh “Previously, we only sent o und tow t asking the ing lots. h Stu parking students t the le If the budget is passed, Galley information to high school se- participan as den eliminate the program enwas re- wellgar Galley sand across m toit par John S and month, but y are wo lots to dent Go Drug Policy anddents for ing the billnlast ts only. other k here, Now, , said the m toby theget vernm the said he plans niors during the fall of their se-behind the nation O- worried NC jected Senate. are thatUR afford- the o to look for off-campus we the fed- tirely for about 10,000 students. Ithaca

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ADVERTISING RATES 2011/2012 The Ithacan is a weekly student newspaper serving the Ithaca College community. We publish 5,000 copies weekly, reaching students, faculty, staff, parents and members of the Ithaca community each week.

What We Do

The Ithacan has four sections: News, where all aspects of college life are covered, ranging from campus events, classroom activities and campus safety to the adminstration and student government; Opinion, featuring the paper’s editorials along with a wide range of commentaries and letters to the editor; Accent, full of local places of interest, student profiles, concert information and movie and album reviews; and Sports, where profiles of athletes and coverage of the week’s sports are regular features.

Our Awards

The Ithacan is consistently ranked among the top college newspapers in the country. Recent awards include top honors from the most prestigious collegiate and professional organizations in the country, including the Associated Collegiate Press Pacemaker and Online Pacemaker awards, two Columbia Scholastic Press Association Crowns, and being named the best college newspaper in New York state by the New York Press Association nine times in the last 12 years.

Conferen ce to limit

Advertising Policies The Ithacan is committed in all its pages to maximizing the free exchange of information and ideas.

There are, however, two types of advertisement that will be automatically refused:

parking a vailable o n campu categories, Right of refusal Taiskenot noTe limited to these s

however. The paper reserves the right to refuse or to limit any and all advertising for any issue.

No advertising copy will be accepted by telephone.

Lot and park 10 Stu ’re askent As the Ro raise aw she sociation mioperates y H. Par d. government S-Lot even saieral areness nutes awunder nior year,” he said. “These toolsCommun Pell Grants are determinedemby a ing college could become erSa housing to offset the costs of living of cur to icatio ay,” Inform The cam hall on at the college or may be forced to ns and k School of of Philipmore ation reg rent policies. have really helped to spread the difficult. pus resolution until both student’s financial need, tuition and U-Lot S lege’s s advanttemporary arding in front munity draft a new plans to complete the degree as a transfer to a less expensive ll arepotential Medical through Ha age of com school. word about the Park Scholar chambers are part the col restrictedcuts can tak shuttle which 2 These betweenCongress e s that . Sat was ena Amnesty Po hind the of p.m today Z Z-L fullor part-time student. budget resolution. H.R. 1, a larger spending bill urd wil ot licy ay. cte wa Hall tod Whalen l run and Y-L , d G- t s recent See applicants, page 4 ay and ot to Texincludesahe Centefor be- in cuts Speaker of the House JohnSou See pell grants, page 4 The Fri budget proposal a ad that pushes $61Lo billion ly hung in May 2010, r, C-L hal to l tor day rce Th on bullet ot near e threat . : Ithaca residenti their we minimize dis of fewer dictates in boards. es has al ek. DeSIgn college ruptions Th campuS par tha f indcau m or . onl ine . wkin w w. t h ei t h a c aSo n . org by yusedesom to sur chen assistance t students e policy e studen g spac- live phomore Bo (Jane) map rounding who chen may be ts to pla s bby Sav judicial Gardens protected seek tion n he in the Garde ino, wh action for the n Ap plans to from o wil of the confer duraReynolds . enc leave his artments, sai l not los said the d e his spa e to ensure car in mo fin d tio n He the R-l he ce. Ce mo re ot . on lin sessions nter will also alth Proe. ww offer thr in See pa w. th Stand Th April called ee rking, eit ha “D ere,” wh ca n.o page 4 ich will on’t Just rg teach stu See

1. Advertising that promotes the excessive and/or irresponsible consumption of alcohol, including, but not limited to, “all you can drink” specials and special drink prices, in compliance with the Ithaca College Solicitation and Advertising Policy.

2. Advertising promoting the writing of, or sale of pre-written term papers, as the sale of such items is in direct conflict with the academic mission of the institution. In addition, The Ithacan may choose to refuse advertising that, in the judgment of the sales manager and/or editor in chief, falls into any of the following categories: a. Advertisements considered to be libelous. b. Advertisements considered to be obscene.

The Ithacan assumes no financial responsibility for typographical or printing errors, or for omission of any copy on advertisements. “Make Goods” will run, when appropriate, before billing adjustments are made. Billing adjustments will be based on what percentage the error detracts from the effectiveness of the total advertising message, as determined by the Ithacan Business Manager and the Manager of Student Publications. afterm ath, pa ge

Such adjustments will not be considered if the Ithacan Business Manager is not notified within 15 days.

Rates are subject to change without notice.

The Ithacan reserves the right to identify copy with the word “Advertisement.”

Only the publication of an advertisement constitutes acceptance of the advertisement.

c. Advertisements considered to be in poor taste. d. Advertisements considered to be defamatory toward a group or individual. e. Advertisements asserting claims that are clearly and demonstrably false, the publication of which might be damaging to the community.

The Ithacan 269 Roy H. Park Hall Ithaca College Ithaca, N.Y. 14850-7002

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Who We Are

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The co llege eit needs to invest more or cu program t the , page 1

phone (607) 274-1618 Fax (607) 274-1376 ithacanads@ithaca.edu www.theithacan.org

Our Advertising Grid System

The Ithacan

The Ithacan is a tabloid-sized newspaper set on a 5-column grid. Full-page copy area is 10 inches wide by 15.4 inches deep. A single column is 1.9 inches wide. Our grid provides four different heights: full (15.4”), half (7.6”), quarter (3.7”) and eighth (1.75”). It also allows for five different widths, depending on the number of desired columns. In the example pages at the right, the gray box represents the full copy area (or a full-page ad known as F5), and we’ve created example ad stacks.

H2.5

Rates & Specifications The cost of an advertisement is the height multiplied by the number of columns (which creates a measurement called column inches), which is multiplied by the cost of advertisements, which is $7.50 per column inch.

FULL HEIGHT

(15.4” TALL)

HALF HEIGHT

(7.6” TALL)

QUARTER HEIGHT (3.7” TALL)

EIGHTH HEIGHT

(1.75” TALL)

F5 Full Page (10” wide) $577.50 H5 1/2 Page (10” wide) $285 H4 (7.9” wide) $228 H3 (5.9” wide) $171 H2.5 1/4 Page (4.85” wide) $142.50 H2 (3.9” wide) $114 H1 (1.9” wide) $57 Q5 (10” wide) Q4 (7.9” wide) Q3 (5.9” wide) Q2 (3.9” wide) Q1 (1.9” wide)

$138.75 $111 $83.25 $55.50 $27.75

E5 Banner (10” wide) E4 (7.9” wide) E3 (5.9” wide) E2 (3.9” wide) E1 (1.9” wide)

$65.63 $52.50 $39.38 $26.25 $13.13

Discounts and Special Charges contract advertising

Q2 The Ithacan

5–9 issues

10% off price of ads

10-14 issues

15% off price of ads

15+ issues

20% off price of ads

Q3 E5

Top: Small ads like the E2 and Q1 can be impactful in an ad stack, while half height ads can carry excellent weight on the page. Above: The E5 banner is a strong page anchor when well-designed. Below: Notice how the H3 ad dominates the view on the page.

One-time, off-campus advertisers will pay according to the above chart. Substantial savings are available by signing contracts to advertise in multiple issues of The Ithacan. Advertisers may agree to contracts at the following savings:

E2 E2

The Ithacan

Contract advertising accounts will be reviewed at the end of the academic year, and advertisers who failed to run ads in the contracted number of issues will be billed the difference between the full and discounted price of the ads retroactively. single (spot) color for an ad may be purchased for an additional $80 per ad. full (process) color may be purchased at an additional $240 per ad. special placement on the page of the advertiser’s choice may be purchased for an additional 15% of the cost of the ad. recognized ithaca college departments and organizations receive a 10% discount on display ads.

Inserts

$150 per 1,000, with a minimum insertion of 5,000 for items of four pages or less. For multiple-page insert rates, contact the Sales Manager. The Ithacan reserves the right to refuse inserts that are not on recyclable material. Inserts must be received at the newspaper’s printing agent at least one week prior to publication. Inserts must be shipped to: towanda printing company R.R #4, Towanda-Monroeton Rd. Route 220 Towanda, PA 18848 570-268-4208

Other Services

The Ithacan offers free design and typesetting of advertising. Let us create a custom ad for you, using the latest in desktop publishing software. Call the Sales Manager for more information.

Classifieds

Classified ads are a $4.00 minimum for the first 4 lines and $1 per additional line, per insertion. One line is 32 characters. Add $1.00 per line for any bold or all-capital words within a line. (Italics are not avaiable.) Classified subheadings include: For Sale Services Wanted

Notices Lost/Found

For Rent Personals

Sublet Employment Services

Forms avaiable online at www.theithacan.org/advertising.

Billing

Advertisers will be mailed a copy of the Insertion Order for their advertisement, along with a copy of the newspaper in which their ad appeared, upon publication. the insertion order is a confirmation that the advertisement appeared, not a bill. Display advertisements are billed monthly, during the first week of the month following insertion. Upon receipt of this bill, payment should be made by check (credit card payments are not accepted) to “Ithaca College” and mailed to:

ithaca college bursar’s office 953 Danby Road ithaca, ny 14850-7002

Payment terms are net thirty (30) days from date of invoice. Ithaca College reserves the right to require alternative payment terms, including, without limitation payment in advance. If payment is not received by the due date, a late charge will be added at the rate of one and one-half percent (1.5%) per month (eighteen percent (18%) per year), to unpaid invoices from the due date thereof. If you are delinquent in paying any amount owed to Ithaca College by more than ten (10) days, then Ithaca College may suspend advertising. Ithaca College may cancel all further ads and any amounts unpaid hereunder shall immediately become due and payable. If Ithaca College retains a collection agency and/or attorney to collect overdue amounts, all collection costs, including attorney’s fees, shall be payable by your organization. An advertiser must represent to Ithaca College that the advertiser is solvent and must agree that each acceptance of ad sold hereunder shall constitute reaffirmation of this representation at such time. Classified ads must be paid in advance. We accept Visa and MasterCard for classifieds only.

Deadline Schedule SUN

MON

Advertiser reviews finished version Classifieds due by 5 p.m.

Publisher’s Clause

TUE

WED

THU

FRI

Display ad must be reserved by 5 p.m. for following week

All artwork and copy due by 5 p.m.

SAT

Your ad published in The Ithacan

By issuance of this rate card, the publisher offers, subject to the terms and conditions herein, to accept insertion orders for advertising to be published in The Ithacan, and by their tendering such insertion order the advertiser or agency shall indemnify and hold the publisher, its employees, agents, and its subcontractors free and harmless from any expenses, damages, and costs resulting in any way from the publisher’s compliance with the insertion order (including, but not by way of limitation, from claims or libel, invasion of privacy, copyright infringement or otherwise). Publisher reserves the right in its sole discretion to discontinue publication at any time with or without notice, or to defer or cancel the printing, publication or circulation of any issue for any reason. Publisher’s sole obligation as to any failure or default on its part shall be limited to a refund of its charges which may have been paid to it or, as its option, to publish the tendered advertising in the next available issue.

PUBLICATION SCHEDULE 2011/2012 august

s m t

1 8 15 22 29

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

2 9 16 23 30

september

s m t 4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

August 31: First day of Fall classes

s m t 2 9 16 23 30

3 10 17 24 31

4 11 18 25

october w t 5 12 19 26

1 6 13 20 27

7 14 21 28

1 8 15 22 29

October 20–21: Fall Break

november

s m t

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

November 21–25: Thanksgiving Break

february

s m t

5 12 19 26

1 8 15 22 29

2 9 16 23

3 10 17 24

4 11 18 25

6 13 20 27

7 14 21 28

February 14: Valentine’s Day

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december

s m t 4 11 18 25

5 12 19 26

6 13 20 27

s m t

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

1 8 15 22 29

December 16: Last day of Fall classes

s m t 4 11 18 25

5 12 19 26

6 13 20 27

w 7 14 21 28

march

2 9 16 23 30

3 10 17 24 31

january w

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

January 23: First day of Spring classes

april

s m t

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

1 8 15 22 29

4 11 18 25

5 12 19 26

2 9 16 23 30

3 10 17 24

6 13 20 27

7 14 21 28

March 12–16: Spring Break

may f

May 4: Last day of Spring classes

Directions to The Ithacan

Enter Ithaca College from the main entrance. Turn left at the rotary, then right towards Roy H. Park Hall. The Ithacan is located in 269 Park Hall, halfway down the second floor. If you enter from underneath the arch on the Campus Center side of the building, turn right in the lobby.