Social Media Marketing is Essential for Your Brand 4. Facebook and Twitter are two of the most accessed websites by consumers 3. 86%: The increase in conversions when there is a video on the landing page 2. Emails with social share links increase click-through rates as much as 158% 1.Social marketing budgets are going to double in the next 5 years
People Want Information and Authority
1. Social Media shouldn’t be a PR or sales campaig 2. A singer doesn’t show up at a concert and tell everyone they’re going to perform-- they just perform. 3. Your business should show up on social media the same way. People know you’re trying to sell things, because that’s what a business does. 4. Provide relevant information, get involved in discussions, and engage your customers on social media for best results
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1. 329 million people read blogs every month 2. Blogging increases website traffic by as much as 55% for companies 3. Pinterest is accountable for 41% of ecommerce traffic 4. Visual content is three times as attractive as written content 5. Articles or posts that include visual content get 94% higher view counts than those without 6. More than 70% of US adults use some form of social networking 7. 47% of Americans cite Facebook as their leading influence for purchases
Continuity in Marketing with Social Media Transcends to Mobile Marketing 1. 75% of smartphone users watch videos on their devices
Don’t Forget the Mobile Market
2. Half of the mobile searches made today lead to purchases 3. 78% of Facebook accounts are mobile-only users 4. 71% of social media users access their accounts from mobile devices
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