Social Media Snafus (and how to avoid them)
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Social media marketing is an integral part of business today
A good education in social media is critical to marketing success
Avoid Snafus and Stick to What Works Common problems can be avoided if you know what to look for Preparation is the key to success with marketing
Introducing‌ The Snafus
Access a) Don’t give access to the wrong people b) Watch out for hackers and other security risks
Posts a) Keep the personal details, personal b) Create original content. You can share a lot, but you should also have some original input as well. c) Don’t hijack hashtags. Use them with caution and make sure they don’t end up backfiring like the great McDonald’s #McDStories hashtag hijack by dissatisfied customers
It’s not “Use it or Lose it” a) Don’t have profiles just to have them. If a social network isn’t relevant, you don’t need to be on it. If you have no value to add for your audience, you don’t need to post anything. b) Research your followers and see where you’ll find them. Use those social networks primarily for your marketing focus.
The Biggest Mistake a) Do you just post something on social media and leave it at that? b) How did it do? Did it attract followers? Were people inspired? c) What do you mean you have no idea?? d) Make sure that you manage and track all of your social media marketing tactics so that you know what kind of progress you’re making.
Social Media Marketing
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