COCOA SAAS UI KIT ANDROID
PUPPET IAAS
iOS
PAAS HTML
MOBILE
CHEF JAVASCRIPT
DEVOPS
JSP JSTL
Helping Startups find Tech Talent PIG
TECH
JAVA
CLOUD
BIG DATA
HADOOP
C++
HIVE STL
RUBY LINUX C OOP
OOD
Helping Startups find Tech Talent
COCOA SAAS UI KIT ANDROID
PUPPET IAAS
iOS
PAAS HTML
MOBILE
CHEF JAVASCRIPT
DEVOPS
JSP
Contents
JSTL
Building your Employer Brand
3 PIG
TECH
JAVA
Hunting down the Techies
6
Top tools for uncovering hidden talent
9
CLOUD BIG DATA
HADOOP How to compete with established business
12
Conclusion
12
C++
HIVE STL
RUBY LINUX C OOP
Dice Tel +44 (0)20 7292 3899 Web uk.dice.com
OOD
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Helping Startups find Tech Talent
COCOA SAAS UI KIT ANDROID
PUPPET IAAS
iOS
Introduction
PAAS HTMLis at Unemployment within the technology sector What’s actually a multi-channel approach, CHEF required isMOBILE an all-time low, which means skilled tech with recruiters using each social media channel JAVASCRIPT professionals are in extremely high demand. With and other, more traditional, forms of contact such this in mind, finding the best ways to engage this as email, to attract the attention of prospective DEVOPS talent pool is key for any company looking to candidates. make new hires. This guide will help you establish exactly how to Tech professionals are extremely active on social JSP uncover hidden tech talent, enabling your company media and recruiters need to recognise this and to grow at pace. JSTL adapt their approach as appropriate.
PIG
TECH
JAVA
Building your Employer Brand
CLOUD BIG DATA
HADOOP
It’s important for all companies to take a long hard look at their brand before going out to the market to acquire fresh talent. The market perception of your brand is vitally important, especially as the tech community can be very insular. Here are some thoughts on how to build your brand on a HIVE budget.
C++ STL
RUBY LINUX C OOP
Dice Tel +44 (0)20 7292 3899 Web uk.dice.com
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Helping Startups find Tech Talent
1. Speak at events Speaking at events provides great brand exposure, it positions you and your business as a market leader and gives you an opportunity to share your insight and expertise. It also enables you to meet potential employees, so you will be on their radars as and when they are in the market for a new opportunity.
COCOA SAAS UI KIT ANDROID
PUPPET IAAS
iOS
When you are preparing to speak at an event, transform your notes into social posts or an article that you can publish on your company blog. You can amplify the content on social media during and after HTML the event, this can act as a great PR vehicle. Remember to jump on the event’s hashtag, JAVASCRIPT mentioning it in any tweets or other social posts relating to your presentation or associated blog post.
PAAS MOBILE
CHEF
DEVOPS
After an event, ask the organisers whether they have any video footage of your presentation, if so, get hold JSP of that file and share away, no need to edit, the more authenticity the better chance of it landing. JSTL
2. Have an opinion on industry issues PIG
The tech industry is forever making headlines, and for all sorts of different reasons. Issues around company culture, workers’ rights and industry trends are common talking points, so make sure you have an opinion on such areas and make that opinion known. HADOOP
TECH
JAVA
CLOUD BIG DATA
The idea is to show potential employees that you really get the industry - you know what the current issues are and you’re engaged in the discussions around these. If you are passionate about the space in which you work, this should all come naturally. C++
HIVE
Tech professionals are overwhelmed with opportunities, so it’s important you cut through the noise. Highlight your company as being somewhere that possesses the values jobseekers want to be associated with.
Dice Tel +44 (0)20 7292 3899 Web uk.dice.com
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RUBY LINUX C OOP
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Helping Startups find Tech Talent
3. Network profusely COCOA Attending workshops, conferences, meetups and regular coffee meetings makes sure your SAAS company is represented and visible in the market. UI KIT
It not only makes sure you’re abreastANDROID of the latest industry trends, but also presents a great opportunity to meet others involved in the space.
PUPPET
IAAS
iOS
The more connections you have, the better. First impressions count and can be long lasting networking is a cost efficient way to build your kudos PAAS in the market.
HTML
MOBILE
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JAVASCRIPT
JSP
4. Tell your story Your website is the skin of yourDEVOPS business, your shop window. It is your number one opportunity to portray your brand at its best. So make sure your site explains your business, culture and identity. Your website will be the first port of call for those considering a role with you, so invest some time and ensure you create the right impression. The same goes for your social media profile pages - make sure your brand and its message is clear, consistent and TECH upJAVA to date.
JSTL
PIG
CLOUD BIG DATA
HADOOP
C++
HIVE STL
RUBY LINUX C OOP
Dice Tel +44 (0)20 7292 3899 Web uk.dice.com
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Helping Startups find Tech Talent
Hunting down the Techies COCOA
It’s no secret that unearthing the best tech talent is a tricky business, but it can be done and social and SAAS professional networks are a rich hunting ground. UI KIT ANDROID
Using social
Making your contact count
Social media is a great platform for recruiting. Techspecific sites such as Github, Stack Overflow and Dribble are used predominantly to contact and vet candidates, while more general platforms such as Facebook, Twitter and Google+ are great HTML for sharing content, showing off your brand and promoting jobs to a wide audience.
PUPPET When
contacting tech talent, it’s vital you tailor IAAS iOS your approach. Tech professionals are instantly turned off by a batch-and-blast mentality. Research each candidate you’re interested in and PAAS gain a deeper understanding of their skills and MOBILE CHEF background.
JAVASCRIPT
The most common reason employers use LinkedIn is to contact potential candidates, yet when asked where they are most likely to respond to recruiters, 63% of tech professionals said email, whereas just 19% said LinkedIn InMail. JSP
Tailor your message to each of them, perhaps highlighting which specific parts of their experience DEVOPS you think would make them a great fit for the role in question or your company as a whole. Most will be flattered by this well thought out approach and this will increase your chances of getting a positive response.
JSTL
Where you can find tech pros PIG
TECH
JAVA
Stack Overflow 11%
Google+ 8% YouTube 3%
CLOUD
Github 8% BIG DATA
HADOOP
Meetup 4% Instagram 4% Pinterest 1% Other 3%
Facebook 33%
C++
HIVE STL
(Excluding LinkedIn)
Quora 1%
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Twitter 22%
LINUX C
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OOD
84% of tech pros are using social and/or professional networks to interact with their peers
Dice Tel +44 (0)20 7292 3899 Web uk.dice.com
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Helping Startups find Tech Talent
How Recruiters are using these sites for tech recruiting COCOA
Find Mutual connections
Contact candidates
Vet candidates pre-interview UI KIT
Share content
SAAS Promote jobs ANDROID
10%
10%
12%
30%
38%
PUPPET IAAS
iOS
3%
44%
4%
11%
37% PAAS
HTML
5%
19%
MOBILE
CHEF JAVASCRIPT
38%
36%
2%
DEVOPS
72%
8%
6%
6%
8%
38%
8%
13%
JSP JSTL
42%
0% PIG
2%
50%
TECH
JAVA
7%
22%
19%
CLOUD
8%
6%
54%
23%
9%
6%
HADOOP
15%
0%
64%
15%
BIG DATA
C++
HIVE STL
RUBY LINUX C OOP
Dice Tel +44 (0)20 7292 3899 Web uk.dice.com
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Helping Startups find Tech Talent
What makes you reply to a recruiter? COCOA SAAS
ANDROID
A personalised / tailored approach 22%
PUPPET Understanding of my skills 24%
I'miOSfamiliar with the brand 2%
IAAS
PAAS HTML
MOBILE
CHEF JAVASCRIPT
Relevant and exciting opportunity 50%
DEVOPS
Other 1%
Mutual connections 1% JSP
JSTL
What stops you replying to an employer / recruiter? PIG
JAVA
TECH
CLOUD BIG DATA
HADOOP
Spam approach 32%
Too many messages in a short time 6%
Irrelevant job opportunities 54%
HIVE STL
RUBY LINUX
Research on employer puts you off 2%
Not trusting employer OOP 4%
Dice Tel +44 (0)20 7292 3899 Web uk.dice.com
C Not contacted by preferred OOD channel 2%
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Helping Startups find Tech Talent
COCOA SAAS UI KIT ANDROID
PUPPET IAAS
iOS
PAAS HTML
CHEF
MOBILE
JAVASCRIPT
DEVOPS
JSP
Top tools for uncovering hidden talent JSTL
Dice, the online career site for the tech community, has a number of great tools giving you access to tech professionals. PIG
TECH
JAVA
HADOOP
Open Web is an award-winning platform that aggregates data from over 180 social and professional networks, providing you with a single lens on tech professionals. Open Web does all the heavy lifting for you, saving you time and effort. HIVE Open Web enables you to understand the passions, interests and hobbies of tech professionals. Get an instant enriched picture of a candidate and understand their suitability for a role. It also provides the ability to craft a tailored message and connect via multiple channels including email and social. Overall Open Web helps speed up your sourcing process.
Dice Tel +44 (0)20 7292 3899 Web uk.dice.com
Benefits of Open Web BIG DATA for startups:
CLOUD
• Access to 15 million tech profiles in the UK • Profiles enriched with over 300,000 Dice CVs • Ability to search across 180 social and C++ professional sites STL •
Profiles that show you a candidate’s behaviour across the web
RUBY
LINUX • Multiple contact points
• Help OOP with crafting a personalised approach OOD
C
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Helping Startups find Tech Talent
Talent Search COCOA SAAS UI KIT ANDROID
PUPPET IAAS
iOS
Relevant Search
Save Money
Improve Workflow HTML
Learn & Connect CHEF
JAVASCRIPT
Talent Search is an incredibly efficient way to find tech candidates. It combines Dice’s traditional CV database with millions of profiles from its award winning social recruiting tool Open Web.
JSP JSTL
Grow your talent poolsPAAS
MOBILE
Talent Search uses intelligent search technology, presenting you with the best-matched candidates in DEVOPS providing seconds. This tool will improve workflow, you with access to active and passive profiles that can all be accessed in one place. It also uses real-time technology to provide a flow of fresh candidates, so you can constantly grow your talent pool.
PIG
TECH
Benefits of Talent Search for startups:
JAVA
Feature-rich: Integrated candidate profiles combining Open Web and CV Database HADOOP
Switch likelihood indicator: There are over 60 signals that determine how likely each candidate is to switch roles, including: engagement on the Dice website, social signals, employment history, time of current job and industry trends. These are things to consider when HIVE approaching tech professionals Social-enriched profiles: 180 social and professional sites are crawled and indexed to show levels of engagement. 15 million additional profiles show in your search results. Get a full picture of a candidate’s social DNA, helping you to create a meaningful connection
Dice Tel +44 (0)20 7292 3899 Web uk.dice.com
New ways to connect: You can connect with candidates where they are CLOUD most active across social and professional networks, BIG DATA in addition to email. Enhancing your communication with social information allows you to get better results UI and UX enhancement: Speed up your sourcing and qualify top candidates faster C++
Employer dashboard: Here you can access data on your job performance.RUBY STL Tap into Dice candidate data – including resume, LINUX contact and skills info C OOP Chrome extension: OOD You can source tech talent anywhere on the web, with instant access to contact details. This enables you to view a candidate’s social footprint and contact
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Helping Startups find Tech Talent
COCOA
It’s no secret that unearthing the best tech talent is a tricky business, but it can be done and social and SAAS professional networks are a rich hunting ground. UI KIT ANDROID
Lengo is a hyper-targeted platform that enables you to deliver effective messages to the right audience.
PUPPET IAAS
iOS
Using proprietary data, it targets active tech candidates on Facebook and Twitter.
PAAS HTML
MOBILE
CHEF JAVASCRIPT
DEVOPS
JSP
How it works
Benefits of Lengo:
JSTL
Social Data Data from hundreds of sources
Social engagement
Connect with candidates via the sites on which they spend the most time
PIG
TECH
JAVA
Hyper-targeted
Find candidates with specific skills and experience Common targeting Methods Location + Keywords
Proprietary Technology & Rich CV data Job Title + Skills + Company + Experience
Optimised
Location
Multivariate testing to drive best results BIG DATA
HADOOP
Guaranteed
A minimum of 500 interactions guaranteed per campaign
Keywords
Lengo
CLOUD
C++
HIVE
Hyper-targeted audience Matched and served where tech pros are active online
Dice Tel +44 (0)20 7292 3899 Web uk.dice.com
STL
RUBY LINUX C OOP
OOD
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Helping Startups find Tech Talent
How to compete with established business COCOA
As we all know, there is a shortage of top-quality tech talent in the UK, and big players in the space SAAS usually get their hands on the cream of the crop. There are number of things you can do, though, to UI KITout to job-seeking tech professionals. compete with these established brands and make you stand ANDROID
Here are some key examples: Offer a clear career path Make sure you explain to candidates their potential to advance within your organisation and communicate how your team will support them so that they can successfully progress. HTML
Create an enjoyable working environment Highlight your company culture, explain your values PUPPET IAAS and emphasise any groupiOS activities, support networks, etc
PAAS Offer perks Emphasise the company perks that are on offer. MOBILE CHEF These don’t have to be costly, if your company is on a JAVASCRIPTbudget, but highlight them nonetheless. It could be Offer training Provide training in areas the candidates express free fruit, tea and coffee, or perhaps that you have an interest in developing. Doing so shows you are on-site table tennis and PlayStations, right through to DEVOPS invested in your employees and want them to grow private health insurance and cash bonuses or as individuals within your company. reward schemes. JSP JSTL
PIG JAVA
TECH
CLOUD
Conclusion
HADOOP
If like so many other companies across the length and breadth of the UK, you’re looking to boost the technical side of your business, there are some important steps you need to take in order to stand out from the crowd. HIVE
Follow the advice in this guide, though, and you should be on the road to successfully hiring the right tech professionals for your business.
Dice Tel +44 (0)20 7292 3899 Web uk.dice.com
BIG DATA About Dice
Dice is a leading tech career site for the UK and Germany. Dice quickly delivers the opportunities; insights and connections technology professionals and employers need to move forward. uk.dice.com connect employers with relevant active and passive C++ tech professionals. STL
RUBY
In 2016 Dice launched Global Integrated Search, combining the Dice CV Database with social data LINUX extracted from the award winning social recruiting tool C Open Web. OOP This created the largest database of active OOD and passive candidates in the UK. Dice currently works with leading companies such as Sky, UBS, EE, Amazon, BAE and many more.
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