Social Recruiting State of the nation 2016
Social recruiting We surveyed over 1000 tech professionals and 200 tech recruiters to give you a detailed view on the role social and professional networks are having on tech recruitment.
1. The shift in recruiting patterns A singular approach to tech recruiting isn’t possible anymore. With tech unemployment at an all-time low it’s all about the candidates recruiters have to choose the channel that works for candidates and make the right approach.
How many different methods (email, phone, social sites) do you use to engage a tech professional?
1 method 1%
2 methods 3%
4 methods 17%
3 methods 18%
5 or more 61%
Tech pros are extremely active on Social so recruiters are adapting of recruiters are using social and/or professional networks for hiring tech talent up from 88% in 2014.
94%
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Social recruiting 2. Why are recruiters using social and / or professional networks? The top three reasons for using social networks highlight the nature of social recruiting, it’s all about playing the long game. Instead of looking for quick wins recruiters have to build long term relationships by engaging with passive candidates.
Top reasons for using social and / or professional networks when hiring tech talent
Discover passive candidates 28%
They help engage with tech pros 23%
They help to build talent pools 20%
Gain understanding of tech pros 15%
Return on investment 13%
Other 1%
Quality of tech pros sourced on social / professional networks The quality of tech professionals found on social and/or professional media was rated as good or excellent by 92% of recruiters. These high calibre candidates don’t necessarily need to be pro-active jobseekers, so it is the role of recruiters to uncover them using social media.
Excellent 37%
Good 56%
Average 7%
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Poor 0%
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Social recruiting 3. How different sites are being used Tech specific sites such as Github, Stack Overflow and Dribble are predominantly used to contact and vet candidates, whilst more general sites such as Facebook, Twitter and Google+ are used for sharing content and promoting jobs to a wide audience. Interestingly the most popular reason for using LinkedIn is to contact candidates and yet when asked where they are most likely to respond to recruiters 65% of tech pros said email compared to just 16% who said LinkedIn InMail.
How Recruiters are using these sites for tech recruiting Find Mutual connections
Contact Vet candidates candidates pre-interview
Share content
Promote jobs
16%
14%
20%
30%
20%
7%
5%
10%
40%
38%
12%
22%
12%
28%
26%
10%
68%
4%
3%
15%
2%
40%
36%
10%
12%
2%
48%
24%
6%
20%
11%
24%
33%
16%
16%
To learn more please call 0207 292 3899 | uk.dice.com/openweb
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Social recruiting 4. How to make your contact count We asked tech professionals what makes them reply to a recruiter and what puts them off. The results speak for themselves, mass email blasts with no level of personalisation tend not to land with passive candidates, it’s all about a tailored approach offering them exciting and relevant opportunities.
Why tech pros reply
A personalised / tailored approach 20%
Understanding of my skills 23%
I'm familiar with the brand 2%
Relevant and exciting opportunity 52%
Mutual connections 1%
Other 2%
Why tech pros don’t reply
Spam approach 29%
Too many messages in a short time 4%
Irrelevant job opportunities 59%
Research on employer puts you off 1%
Not trusting employer 6%
Not contacted by preferred channel 1%
To learn more please call 0207 292 3899 | uk.dice.com/openweb
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Social recruiting 5. What about your Employer Brand? Employer branding is starting to matter more than ever. 89% of recruiters are using their corporate social and/or professional sites to attract candidates which is good news considering 92% of tech professionals research companies online prior to applying.
Social and / or professional sites used by recruiters* Twitter
80%
66%
97%
Google+
32%
12%
19%
8%
YouTube
37% 1%
Other
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Social and / or professional sites used by tech pros for research* Website
71%
1%
1%
Google+
34%
48%
10%
18% 0%
78%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
of tech pros said their research on a brand would influence their decision to apply, so it’s more important than ever to make sure your brand is on point especially when you have a relevant captive audience.
*Respondents were able to select all options that applied
To learn more please call 0207 292 3899 | uk.dice.com/openweb
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Social recruiting 6. Does it work? Ultimately yes, the long game works. 45% of recruiters placed more than 10 tech professionals by using social and/or professional networks in 2015, delivering an extremely efficient ROI.
Placements made through social / professional networks in 2015
None 4%
1 > 5 23%
5 > 10 21%
10 > 20 17%
20+ 28%
Dont know 7%
Dice offers a range of solutions aimed at helping recruiters leverage social and professional networks to find and engage with the hottest tech talent.
Open Web the award winning recruiting tool that aggregates publicly available data from billions of web pages to provide you with a single view of millions of tech professionals. Intelligent search technology pulls data from 130 social and professional sites enabling you to understand the passions, interests and hobbies of tech talent.
#Dice141 amplify your jobs with the new Twitter Job Card giving your jobs 2x more reach than normal tweets. We auto-tag your tweets with the most viral and relevant recruiting and skills hashtags getting your brand in front of highly engaged tech professionals.
Tech Tweet our new hyper targeted Twitter solution will enable you to reach the right audience. Integrate your campaign with a solus email to amplify your brand to a tailored tech audience.
To learn more please call 0207 292 3899 | uk.dice.com/openweb
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Social Recruiting State of the nation 2016