5 minute read
The Happy Co. by Shivani Shirodakar
In the wake of the COVID-19 pandemic and lockdown, many individuals found themselves exploring new avenues, seeking solace in creativity and entrepreneurship. One such inspiring story is that of Shivani Shirodkar, the founder of ‘The Happy Co.’ Jams and Spreads. Born out of a desire to revive Goan traditions and offer unique, locally inspired flavours to people of all ages, this home-based enterprise has blossomed into a beloved brand, capturing the hearts and taste buds of its customers.
How It All Started?
Shivani holds a degree in journalism and a diploma in interior design. During the lockdown, she decided to take a break from her event company job and pursue her dream of starting her own business. A serendipitous moment occurred during a breakfast with her family, when her mother prepared raw mango jam and pineapple jam using traditional
methods and organic jaggery. This led Shivani to question why these exquisite local flavours were not readily available in stores, despite being a part of Goan heritage.
Eager to share these authentic Goan flavours with others, Shivani took the plunge and started ‘The Happy Co.’ Jams and Spreads. Her parents' support and her friends' encouraging responses, especially from a chef friend who loved the raw mango jam, gave her the confidence to pursue her venture.
Product Line
The Happy Co. Jams and Spreads has something to offer for every taste preference and age group. For those who cherish Goan flavours, the company provides raw mango mel, pineapple mel, banana mel, Mangaad (Goan mango jam), and the much-loved coconut spread.
Emphasising health-conscious choices, the company offers sugar-free jams such as mixed fruit jam, strawberry jam, plum jam, and black grapes jam, all made with organic jaggery and free from added artificial colours, and essences. Young kids are delighted by their hazelnut chocolate spread, crafted with just the right amount of chocolate and without excess sugar.
Public Response and Growth
The response from the public was overwhelmingly positive from the moment ‘The Happy Co.’ Jams and Spreads made its debut. With nearly 20 orders pouring in on the first day, Shivani knew she had struck a chord with her customers. Despite the challenges posed by the lockdown, she swiftly adapted by providing contactless doorstep delivery across North Goa twice a week. Word of mouth and social media exposure quickly led to a surge in demand, with over 400 packs of raw mango jam, pineapple jam, and Mangaad sold within a month.
Major Clients
The Happy Co. Jams and Spreads caters to a diverse clientele, including corporate gifting and wedding favours, as well as individuals who appreciate unique flavours for their breakfast and authentic Goan delicacies.
Shivani's parents have been her rock and unwavering support since the inception of her business. Friends and family who trusted the quality of her products and placed orders at the initial stages also played a crucial role in the company's growth. The Happy Co. Jams and Spreads provides PAN-India delivery of products ordered from its website. They have also delivered a box of 15 jars to Wisconsin, USA.
F t re Plans
With a trong foundation and a growing cu tomer ba e, The Happy Co. Jam and Spread ha exciting plan for the future including
Expanding the product line to include more unique fla our and pread , uch a honey and nut butter
Participating in local market and e ent to reach new cu tomer and build brand awarene
Collaborating with other bu ine e , uch a coffee hop and bakerie , to offer their jam and pread a part of their menu item
Pro iding cu tom order for wedding , corporate e ent , and other pecial occa ion
Expanding di tribution channel to reach a wider audience through retail tore and partner hip with di tributor
Prioriti ing exceptional cu tomer er ice by promptly addre ing inquirie and feedback, and offering per onali ed recommendation .
The Happy Co. Jam and Spread i a true example of the power of pa ion, tradition, and a willingne to inno ate. Through Shi ani Shirodkar' i ion and dedication, thi humble home-ba ed enterpri e ha emerged a a hining example of pre er ing local heritage and delighting cu tomer with a di er e range of fla our . A the company continue to grow and thri e, it i ure to lea e a weet and la ting impre ion on Goan culture and beyond.
The Happy Co. Jams and Spreads provides PAN-India delivery of prod cts ordered from its website.
All orders above Rs. 700/- are eligible for free delivery across India.
To place an order for jams and spreads from The Happy Co.
Mobile: 8830141091 (WhatsApp only) Instagram: happy_co.jams Website: https://happycogoa.com
