10 minute read
Mr. Prahlad Sukhtankar, President, National Restaurant Association of India - Goa Chapter
The Goa chapter of the National Restaurant Association of India (NRAI) was launched in February this year to assist restaurateurs in the state in boosting their business. The association will serve as a platform for restaurateurs to voice their legitimate grievances with the government, provide education and training to sector employees and promoters, facilitate networking and collaboration among restaurateurs and other stakeholders, and support local businesses and cuisines.
In a brief conversation with ItsGoa, Mr. Prahlad Sukhtankar, President of NRAI - Goa chapter, shared more details about the association, the significant trends that have impacted the restaurant industry in Goa recently, initiatives undertaken by the Goa chapter of the association to support the growth of restaurants in Goa and lots more.
Excerpts
The National Restaurant Association of India (NRAI) is India's largest trade association that represents the Indian restaurant industry and the interests of 5 lakh businesses across the country.
The specific aims and objectives of the NRAIGoa Chapter may vary, but they are largely in line with the goals of the national organisation.
Some of he objec ive of he NRAI' Goa Chap er include he following:
Representing the interests of restaurants and food service businesses in Goa
Providing training and support to members in Goa to help them succeed and grow their businesses
Building relationships with other organisations and stakeholders in the food service industry, be it suppliers, trade bodies, government agencies and consumer groups
Facilitating networking and exchange of ideas among members
Promoting responsible business practices.
2. In your opinion, wha are he mo ignifican change ha have impac ed he re auran indu ry in Goa recen ly? How ha he indu ry adap ed o he e change ?
While the pandemic inflicted significant challenges on various business sectors, including restaurants, many businesses www.itsgoa.com itsgoa_ Itsgoa
adeptly adjusted to the situation by embracing online delivery services.
In a commendable move, the recent state budget unveiled measures to stimulate the tourism industry, such as reducing excise duty on high-end liquor and promoting the local heritage drink, feni, in international markets. Moreover, the emergence of cultural festivals like the Cashew Fest, Goa Heritage and Spirit Festivals has provided restaurant owners with a platform to showcase their culinary offerings, celebrating local culture.
3. What initiatives has the National Restaurant Association of India, Goa Chapter, implemented to support the growth and development of restaurants in the region?
The establishment of the Goa Chapter of the National Restaurant Association of India marks a significant milestone in addressing the longstanding need for a dedicated platform in the
restaurant industry. Its primary objective is to amplify the voices of restaurant professionals, advocating for their interests and concerns. By actively engaging with government policies, the association aims to influence decisions that impact the restaurant sector.
Over the past few months, the chapter has organised an informative session on the Open Network for Digital Commerce (ONDC). This session aimed to equip restaurateurs with a thorough understanding of the platform, emphasising the multitude of advantages it offers to both the industry and customers.
4. How would you describe the current state of the restaurant industry in Goa? What are the key challenges and opportunities?
Goa, renowned as a gastronomic paradise, captivates visitors with its vibrant blend of flavours and diverse influences.
The restaurant industry in Goa has undergone notable transformations, attracting both national and international tourists seeking global cuisine. However, the restaurant industry in Goa faces numerous obstacles that hinder its growth and sustainability.
One major challenge is the inadequate infrastructure, particularly in terms of water and electricity supply. In villages, restaurant owners often rely on water tankers to meet their water needs. Moreover, operational costs have been steadily rising, with rent, utilities and labour costs escalating due to the influx of restaurants from major cities. Skilled local labour is scarce, as individuals tend to seek employment opportunities abroad once they acquire expertise.
Seasonality is another concern, as the monsoon season brings a decline in tourism, impacting the restaurant business. Regulatory hurdles and increasing competition from across the country add to the challenges faced by local restaurant owners in Goa.
5. How does the association collaborate with local government bodies and other stakeholders to address the needs and concerns of the restaurant industry in Goa?
The NRAI-Goa chapter is in talks with the Goa government regarding the following:
Excise Licence Timing - We request the government to extend restaurant operating hours from 11 pm to 12 midnight, resulting in increased tax revenue, reduced illegal activities, improved compliance and less harassment for restaurateurs. This change will enhance the consumer experience and boost the hospitality sector, attracting more customers, generating additional revenue, creating job opportunities and boosting the local economy.
Fair Water Charges - We urge for a fair water consumption rate for standalone restaurants compared to five-star hotels. Currently, restaurants pay a higher rate per cubic metre despite using less water than hotels. Parity in water billing is needed to rectify this issue.
Sourcing of local vegetables - Under the initiative 'Swayampurna Goa,' we request the government to facilitate access to local farmers, allowing restaurants to purchase local produce at subsidised rates. This linkage between the Horticulture Department and restaurateurs will benefit farmers, restaurants and consumers with better pricing.
6. What kind of support and resources does the association provide to its members? How do you ensure that the interests of both large and small restaurants are represented?
We are engaging with members of the NRAI-Goa Chapter to understand their needs and concerns and working to address them through initiatives and events.
Our core committee is working on developing a strategic plan, and we will be planning a few events soon. We are collaborating with the national level NRAI to provide resources and support to local chapters, especially in legal matters. Our members are also working towards fostering relationships with industry stakeholders and decision-makers to promote the interests of local restaurants. Every member is important to us, whether they are small or large players.
7. How do you see the future of the restaurant industry in Goa? Are there any specific trends or opportunities that you anticipate in the coming years?
As the head of the NRAI-Goa Chapter, I am optimistic about the future of the restaurant industry in Goa. One of the key trends that I anticipate is the growing demand for sustainable and locally sourced ingredients. With increasing awareness about environmental concerns and a
shift towards healthier dining options, it presents a great opportunity for restaurants in Goa to showcase their use of fresh, locally sourced ingredients, thereby promoting sustainability and supporting local farmers and producers.
Another trend that I see emerging is the fusion of traditional Goan cuisine with international flavours and techniques. Such fusion not only adds an exciting twist to traditional dishes but also caters to the evolving tastes of both domestic and international tourists visiting the state.
Furthermore, I believe that technology will play a significant role in shaping the future of the restaurant industry in Goa. The emergence of
the Online Network for Digital Commerce (ONDC), a communication network that allows Buyer Network Participants and Seller Network Participants to interact with each other, comes as a big plus-side for restaurateurs, helping them to cut down on costs incurred due to the hefty commissions charged by popular food aggregating apps. The network is still in a test phase across India and is expected to be operational soon.
8. What advice would you give to aspiring restaurateurs in Goa who are looking to establish and grow their businesses in this competitive industry?
As the NRAI-Goa Chapter Head, my advice to aspiring restaurateurs in Goa would be to focus on a few key aspects to establish and grow their businesses in this competitive industry.
Firstly, understanding the local market and its preferences is crucial. Conduct thorough market research to identify gaps and unique opportunities.
Secondly, prioritise quality and consistency in your offerings to build customer loyalty. Additionally, create a distinct brand identity that resonates with the local culture and attracts tourists. Embrace technology to enhance operations, such as online ordering and delivery services. Lastly, network with industry professionals and join associations like NRAI to stay updated and leverage collective knowledge.
9. Are there any events, initiatives, or projects that the National Restaurant Association of India, Goa Chapter, is currently working on or planning to undertake in the near future?
NRAI Goa Chapter recently conducted a session on Open Network for Digital Commerce (ONDC) for restaurateurs to provide a comprehensive understanding of the network and highlight its numerous benefits for both the restaurant industry and the customers. A series of such knowledge sessions, talks and events are being planned in the months ahead.
10. How can individuals or organisations get involved with the association and contribute to its mission? Are there any membership opportunities or volunteer programs available?
The organisations have to register themselves with the association. To build a connection with the industry, our core committee attends industry events and local networking opportunities. We send newsletters to our members and share industry research data which helps our members in their businesses. We got members together at the formal launch of the Goa Chapter at Cidade de Goa by Taj.
We utilise social media to connect with industry professionals and members of the NRAI Goa Chapter. (We urge industry professionals to follow us on @nrai.goa). We attend industry conferences and events organised by other chapters, and finally, we engage with the NRAI-Goa Chapter by
staying in touch through communication channels such as the Chapter WhatsApp group and NRAI One App.
11. Is there anything else you would like to share or any message you would like to convey to our readers regarding the restaurant industry in Goa or the work of the association?
Goa, with its unique blend of culture and cuisine, has emerged as a culinary destination of choice. Our association is committed to fostering growth and excellence within the industry by promoting collaboration, advocating for fair policies and supporting the interests of restaurateurs. We encourage residents and tourists alike to explore the diverse culinary offerings in Goa as our restaurants continue to serve delectable experiences that celebrate the rich flavours of our beautiful state.
