3 minute read

Cakes & Doilies

Cakes & Doilies

Cakes and Doilies is a home bakery based at Santa Cruz. The enterprise was founded in 2017 by Desiree Braganca. Desiree holds a B.Sc degree in Hospitality and Hotel Management from IHM, Goa and a Diploma in French Patisserie from Lavonne Academy, Bengaluru. She started baking cakes and various other confections for her friends and family members during her high school years and slowly began taking orders for cakes and cupcakes. Post college, around 2017, she started working fulltime on her cake business and grew it to where it is today. She operates her business from her residence in Santa Cruz.

In brief conversation with ItsGoa, Desiree shared details about the various products offered by Cakes and Doilies, the various challenges she faced while setting up the enterprise, her future plans for Cakes and Doilies and lots more.

Brief Us About The Various Products Offered

By Cakes & Doilies

I specialise in customised cakes for birthdays, anniversaries and weddings. I also offer seasonal hampers and treats like macarons, cupcakes and cakesicles. I use high quality ingredients like couverture chocolate and imported berries in all the products which I offer.

What Motivated You To Start This Business?

It’s always an honour to be a small part of someone’s special day! That has always been my motivation - to bring happiness to people through food.

Who Are Your Major Clients?

A majority of my clients are local residents. I have been fortunate to have many wonderful clients who trust me with their cakes, year after year. I have been a small part of their various milestones, through birthdays, weddings, baby showers and anniversaries! I also get a large number of clients from across India who want to celebrate their special occasions in Goa.

Did You Face Any Challenges While Setting Up This Enterprise?

Yes. While setting up my business, I faced a few challenges such as finding vendors and sourcing ingredients, getting the proper documentation to obtain a licence for my home business was a long process, but was worth it. Also, working alone means that I have to do everything by myself, and that can be taxing at times.

Who Were The People/Organisations Who Supported You The Most In Scaling Up Your Enterprise?

My family members and some of my close friends were my biggest supporters during the initial stages.

How Can Clients Place Orders With You For Cakes And Other Products That You Offer? Also, Do You Provide Home Delivery Of Your Products?

No. I don't provide home delivery. All orders have to be picked up from Santa Cruz. Customers can call or text me on Instagram or Whatsapp.,

What Are Your Future Plans?

In the next few years, I hope to grow my business and reach more customers through social media. I also plan on introducing new products and flavours.

To place orders for cakes and other confections from Cakes & Doilies, contact Desiree on:

WhatsApp: 9923085582

Email: cakesanddoilies@gmail.com

Instagram: @cd.goa

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