The Twin Bakes

The Twin Bakes is a home bakery based at Jairamnagar in Dabolim. The bakery is run by twin sisters Artha Naik and Pritha Naik. The fact that Artha and Pritha happen to be twins led them to name their enterprise as The Twin Bakes.

The bakery offers a wide variety of delicious cakes and other baked items like cupcakes, brownies, macarons, doughnuts, cheesecakes and lots more. However, their area of expertise lies in making customized cakes for occasions like weddings, birthdays, baby showers, engagement parties etc. Artha and Pritha’s love for cakes and baked goods is what drove them to start The Twin Bakes. “We don’t just bake cakes, we create pieces of art,” says Artha.

The Twin Bakes also caters to the dessert spread for various kinds of occasions and events. Artha and Pritha also conduct baking workshops for beginners and aspiring bakers where they teach them the basics as well as the advanced intricacies of baking.

Artha and Pritha learnt the art of baking all by themselves. Watching videos about baking on YouTube help them to learn more about the various methods of baking. Later, they attended a couple of baking workshops to enhance their skills. They have been in this field for nearly four years now. They started baking only as a hobby. They never imagined that this hobby of theirs would eventually turn into a successful home business.

How Did It All Start?

Artha and Pritha got inspired to venture into the field of baking full-time after they participated in a healthy food competition organized by the college they were studying at. They won a prize for the Apple Oats Cake which they had made at the competition. One of the judges of the contest liked their cake so much that she placed an order for it the very next day!

After many attempts at baking various kinds of cakes, Artha and Pritha started to gift cakes to their family members and friends on their birthdays. After this, they started receiving many

orders for their cakes by word of mouth and this is how twin bakes came into being.

Although Pritha never had an interest in baking, she used to help Artha by just whipping the cream for the cake using a hand beater. Later, when Artha had to move to Bangalore for further studies, Pritha stepped in her shoes and tried her hand at baking cakes. She tried making a cake and it turned out extremely beautiful. There was no looking back for her after that.

Their USP

The secret behind the delicious cake made by us at The Twin Bakes lies in the fact that we use good quality and premium ingredients rather than premix and cake gels to make our cakes”, says Pritha. We make the entire cake from scratch while ensuring genuine taste and texture. and once people taste our products, they simply can't resist not coming back for more” she adds. twin bakes mostly caters to domestic clients with a few tourist clients from various age groups. Their best-selling cakes are the Nutella hazelnut and rose pistachio.

Challenges Faced

Starting the bakery before Covid proved to be challenging for Artha and Pritha because the availability and sourcing of raw materials was a bit difficult. Also, post-Covid, many home bakers emerged, acting as competition for The Twin Bakes. Keeping up with the recent trends in cakemaking also turned out to be quite demanding for them

Another major setback which Artha and Pritha faced was in November 2020 when their Instagram handle got hacked and since their business is mostly based online, they lost everything. Their entire follower base along with the engagements flushed away in no time. “Setting up another account and building it up from scratch was hard and took quite a lot of time”, says Pritha.

Accolades Won

Artha and Pritha have won a number of accolades and awards ever since they started The Twin Bakes in 2019, They were selected in the top 15 Super Bakers in India for the second season of a TV show called Baker’s Studio. The show was

They also won second place in the wedding cake contest organized by Weddings De Goa. The Twin Bakes is ranked amongst the top 200 in India by Home Bakers India.

Future Plans

In the next few years to come, Artha and Pritha plan on expanding The Twin Bakes and intend on getting in more people to join them. They are also looking at opening a dessert bar or café very soon.

“Home baking or cooking isn’t just a side business but a vocation”. This is something which Artha and Pritha would like the world to know, as they feel that not much value is given to the home baking industry.

To place an order for cakes and other items offered by The Twin Bakes:

WhatsApp/ Call: 7219595536/ 8669005670

Instagram: the.twin.bakes

Facebook: The Twin Bakes

Orders for customized cakes must be placed at least 7 days before the desired date of delivery. The minimum requirement for orders for customized wedding cakes is that the cake should weigh at least 3 kg. Pan-Goa delivery of wedding cakes is available.