4 minute read
Circa Pickles
In the sunny state of Goa, amidst the lush green landscapes and tranquil beaches, lies a heartwarming homegrown pickles brand called Circa Pickles. Established in 2021 by Yachika Chopra, Circa is more than just a business; it is a heartfelt tribute to Yachika's late mother and a celebration of India's rich culinary heritage. The enterprise offers an exotic range of pickles, prepared using natural ingredients and free of any artificial preservatives.
A Nostalgic Journey
Circa Pickles began its journey with a dream - a dream cherished by Yachika's mother of running her own pickle business. The brand's name, Circa, encapsulates the essence of tradition, representing a time - honoured legacy that spans over three generations. Founded with love and nostalgia, Circa embarked on its mission to capture the traditional flavours of India's homemade pickles and sauces.
Preserving Culinary Heritage
What sets Circa apart from other pickle brands is its unwavering commitment to preserving India's culinary heritage. The brand's recipes are authentic family treasures, handed down through generations, originating from various states of India. From the sweet and sour green chilli pickle to the zesty lemon pickle, each product represents a unique blend of regional flavours that delight taste buds and evoke memories of traditional homecooked meals.
Expanding the Array
Starting with just two flavours, Circa has now blossomed into a diverse assortment of 13 flavours, including seafood varieties. Most of the products are crafted using cold-pressed oils, while some are made without any oil at all, catering to the healthconscious consumers. Moreover, Circa offers customised pickles, curated to suit the palettes and preferences of its esteemed customers. Some of their most popular pickle varieties include Sweet and Sour Green Chilli Pickle, Carrot & Cauliflower Pickle, Fiery Schezwan Sauce, Sweet Mango Pickle, Classic Karela Pickle, and Goan Prawn Pickle
The Visionary Founder
Yachika Chopra, the visionary founder of Circa, brings a decade of experience as a former flight attendant with Emirates Airlines and holds an MBA in HR. Her passion for culinary excellence, combined with her determination to fulfil her mother's dream, gave birth to Circa Pickles. Yachika's unyielding dedication and constant pursuit of knowledge continue to drive the brand's success.
The Spark of Success
From its very inception, Circa received an overwhelming response from the public. The brand's first pop-up bazaar saw all 17 jars of pickles selling out within hours, setting the stage for a remarkable culinary journey. The positive feedback and encouragement from customers
ignited the passion for turning a cherished dream into a flourishing enterprise
Building a Cherished Community
Beyond being a mere business, Circa aspires to build a community of like-minded individuals who appreciate the importance of preserving culinary traditions. Customers are not just consumers; they become part of the Circa family, sharing a common love for authentic, natural, and wholesome food.
Spreading the Flavours Far and Wide
Circa's products are available at various retail outlets in Goa, such as Delfinos, Magsons, and Saukhyam stores. Additionally, they have expanded their reach through online platforms like Amazon and their official website, www.eatcirca.com. The brand also offers PAN India delivery, bringing the taste of tradition to homes across the country.
Overcoming Challenges
Setting up Circa was not without its challenges, but each obstacle served as a valuable learning experience. From handling accounts to managing operations, Yachika and her team persevered, growing stronger and delivering excellence to their valued customers.
The Road Ahead
Looking toward the future, Circa aspires to create an all-women team and establish their own organic vegetable farm, aiming to become a self-sustainable brand. With a commitment to quality, tradition, and
innovation, Circa Pickles continues to evolve, touching the lives of countless people and keeping the flame of Yachika's mother's dream alive.
Cir a's produ ts are available on online platforms like Amazon and their offi ial website, www.eat ir a. om. The brand also offers PAN India delivery.
To know more about Circa Pickles
Call WhatsApp 082618 8544
Email info@eatcirca.com
Website http www.eatcirca.com
Instagram www.instagram.com circapickles
Facebook www.facebook.com circapickles
