5 minute read
Cognicue - Helping Firms Make Better Decisions
In a world where communication plays a pivotal role, understanding the nuances of human emotions and expressions can be a game-changer. CogniCue, a dynamic start-up founded by Kanan Tandi and Fasih Ahmad Fakhri, aims to harness the power of artificial intelligence to analyze non-verbal signals and convert them into meaningful insights. By leveraging facial expression recognition, emotion analysis, and sentiment analysis, CogniCue offers a range of products and services that cater to various sectors, including finance, education technology, and recruitment. Let's delve into the intriguing journey of this Goa-based start-up and explore the impact they are making.
The Genesis of CogniCue
In November 2019, Kanan and Fasih, both having backgrounds in tech start-ups, realized the potential of emotion detection as a valuable use case for media and over-the-top (OTT) platforms. They embarked on a journey to create a platform that could accurately interpret kinesics, encompassing facial expressions, voice, text, and emotions. After rigorous data gathering and modelling, CogniCue was officially registered as a company in February 2021.
Product and Service Offerings
CogniCue's platform offers a range of services that utilize artificial intelligence to analyze non-verbal signals. Their flagship product combines facial expression recognition, emotion analysis, and sentiment analysis, making it a powerful tool for financial institutions and the banking sector. By accurately interpreting consumer videos during loan disbursements and insurance claims, CogniCue provides valuable metrics that assist in determining risk and trust scores. This empowers businesses to make informed decisions when engaging with customers, ensuring fair assessments and mitigating potential risks.
Beyond the finance industry, CogniCue has also made strides in the EdTech sector. Their platform aids interview practice and provides AI-generated feedback to facilitate skill development. Additionally, the recruitment sector benefits from CogniCue's capabilities, which enable mass interview scheduling, conducting, and screening of candidate responses based on multiple metrics. These services revolutionize the hiring process, enhancing efficiency and accuracy.
Founders’ Profile
Kanan Tandi, an MBA graduate from a premier business institute in India, brings her expertise in human behaviour to CogniCue. With a background in body language and micro-expression reading and decoding, she started her own training firm in 2014. Kanan's passion for psychology led her to pursue a master's degree in clinical psychology. Through CogniCue, she aims to create a world that embraces honesty and judgement-free interactions.
Fasih Ahmad Fakhri, the technical expert behind CogniCue, holds a B.Tech degree in Computer Science. His profound experience in software design and development spans over a decade. Having previously worked with prominent companies like HT Media and an Airtel-backed startup, Fasih's dedication to improving the system fuels CogniCue's growth. Prior to starting CogniCue, he was involved in his own fintech start-up, showcasing his entrepreneurial spirit.
The Journey and Challenges
The inception of CogniCue faced the typical challenges that most start-ups encounter. Fundingrelated issues, marketing strategies, making initial connections, and identifying the right marketplace
were hurdles that Kanan and Fasih had to overcome. However, their tenacity and determination allowed them to navigate through these obstacles, building a robust foundation for their venture.
Support Received From FiiRE
CogniCue's journey took a significant leap forward when they became incubated with FiiRE (Forum for Innovation, Incubation, Research and Entrepreneurship). This association provided them with invaluable exposure and support. FiiRE offered market outreach assistance, including valuable connections with potential investors. This support not only increased CogniCue's visibility but also opened doors to new opportunities.
Future Plans
CogniCue has set its sights on the banking, financial services, and insurance (BFSI) sector. By providing comprehensive video analysis during loan disbursements and insurance claims, CogniCue equips businesses with objective metrics to assess risk and trust scores accurately. With this transparency and efficiency, CogniCue aims to revolutionize decision-making processes within the BFSI industry. Their advanced technology extracts meaningful insights from consumer videos, empowering financial institutions to confidently engage with customers.
Words of Advice to Aspiring Entrepreneurs
Kanan and Fasih's entrepreneurial journey teaches us an important lesson. Not every business idea achieves immediate success, but taking that first step and starting the journey is crucial. They emphasize the importance of improvisation over a fully fleshed-out plan. Aspiring entrepreneurs should embrace experimentation and adaptability, allowing their ideas to evolve and grow.
Through their focus on transparency, efficiency, and meaningful insights, CogniCue is transforming the way businesses make informed decisions and engage with customers. As they continue to make strides in the BFSI sector and beyond, CogniCue's impact is set to reshape industries and contribute to a more perceptive and empathetic world.
For more information about CogniCue AND THE SERVICES THEY PROVIDE:
Email: info@cognicue.in
Instagram: @cognicue
YouTube: CogniCue Analytics
