4 minute read
DESIDHAAGE
In the vibrant streets of Goa, nestled among the myriad of cultural expressions, Desidhaage stands as a beacon of style and sophistication. Owned by the visionary Sadhvi Mangesh Bharne, this exquisite ethnic wear destination has been weaving its magic for the past two years, captivating hearts with its unique blend of traditional elegance and contemporary flair.
Unveiling the Inspiration
The journey of Desidhaage began with a profound realization - a void longing to be filled. Sadhvi Mangesh Bharne shares her inspiration, stating, "We started Desidhaage as we saw that there was a vacuum for a one-stop store offering a good range of indo-western outfits." This realisation birthed a commitment to establish a haven where ethnic wear enthusiasts could find a plethora of choices under one roof.
Crafting Brand Identity
Desidhaage exudes a distinct style and identity, characterised by a seamless fusion of tradition and trend. "At Desidhaage, we bring to you the best collection of ethnic & modern indo-western outfits," shares Sadhvi Mangesh Bharne. The brand's style resonates as a classic blend of traditional craftsmanship and contemporary design, setting it apart in the realm of ethnic wear.
Setting the Collection Apart
What distinguishes Desidhaage's collection from others in the region is its proactive approach to fashion forecasting and curation. "We are very proactive in terms of fashion forecasting, and every time you visit our store, you will get to see fresh designs," affirms Sadhvi Mangesh Bharne. This dedication to staying ahead of the curve ensures that patrons are treated to an ever-evolving array of styles and ensembles.
Exploring the Product Range
Desidhaage specialises in a versatile array of ethnic wear, with a focus on indo-western attire. "We specialise in indo-western, majorly co-ord sets, dresses & 3 piece kurta sets," explains Sadhvi Mangesh Bharne. The collections are carefully curated to align with ongoing fashion trends, ensuring that patrons find pieces that effortlessly blend cultural heritage with contemporary aesthetics.
Elevating Customer Experience
At Desidhaage, customer satisfaction reigns supreme. "Desidhaage follows a simple policy of the customer is the king," states Sadhvi Mangesh Bharne. From personalized assistance during shopping to seamless after-sales services, every interaction is meticulously crafted to leave a lasting impression.
Embracing Local Influence
While Desidhaage's designs may not incorporate explicit local elements, the brand remains deeply connected to the cultural tapestry of Goa. "We curate our collection keeping in mind local taste & preferences," shares Sadhvi Mangesh Bharne. Special
edits during local festivals and events further cement the brand's bond with the community.
Commitment to Quality and Craftsmanship
Desidhaage upholds uncompromising standards when it comes to quality and craftsmanship. "We set very high standards on quality control," emphasises Sadhvi Mangesh Bharne, ensuring that each piece that graces their shelves meets stringent criteria of excellence.
Navigating Marketing and Promotion
The brand's marketing endeavours primarily thrive on social media and influencer collaborations, supplemented by newspaper ads. "We believe that the best publicity is word of mouth," asserts Sadhvi Mangesh Bharne, acknowledging the power of authentic recommendations in amplifying brand visibility.
Fostering Customer Feedback and Satisfaction
Customer feedback serves as a cornerstone for continuous improvement at Desidhaage. "Our sales staff is trained to get valuable feedback from customers," shares Sadhvi Mangesh Bharne. Additionally, a dedicated feedback mechanism
enables patrons to voice their opinions, fostering a culture of responsiveness and refinement.
Pioneering Expansion and Future Plans
With a second store already gracing the city of Kolhapur, Desidhaage has set its sights on broader horizons. "We will soon be expanding in other cities as well," reveals Sadhvi Mangesh Bharne. The vision is clear - to establish Desidhaage as the premier destination for indo-western fashion across the nation.
Overcoming Challenges, Embracing Growth
Thus far, Desidhaage has been blessed with a
favourable journey, yet challenges are viewed as opportunities for growth. "So far, God has been kind," reflects Sadhvi Mangesh Bharne, acknowledging the resilience and adaptability that have steered the brand through any obstacles encountered.
In Conclusion
Desidhaage epitomises more than just a fashion label; it embodies a vision, a commitment to celebrating cultural diversity while embracing contemporary sensibilities. With Sadhvi Mangesh Bharne at the helm, the brand sails towards a future adorned with new milestones and continued excellence.
