4 minute read
Blurb by Sapna Shahani
At a time when Goa had emerged as a tourism leader in the country and businesses needed marketing support, Sapna Shahani offered a mix of communications and business advice. With her agency Blurb, she has been shaping the online presence of numerous businesses for over a decade. Let's delve into her inspiring journey, her vision for digital marketing in Goa, and the strategies that have propelled her agency's success.
Embarking on the Entrepreneurial Voyage
Around 10 years ago, Sapna decided to leave her TV production career behind in Mumbai choosing to live closer to her retired parents in Goa. She also craved a quality of life closer to the one she left behind in San Francisco, where she lived for several years. Goa was nostalgic being her childhood holiday home as well so she began exploring ideas first through organising cultural events like poetry and music nights. This initial spark ignited the flame that would become Blurb, her very own digital marketing agency.
Nurturing Talent and Expertise
Currently, Blurb boasts a team of three dedicated professionals, each specialising in a different area of expertise. Sapna ensures her team doesn’t burn out by keeping fixed hours and allowing time for creativity.
Catering to Unique Clientele
Setting itself apart from competitors, Blurb targets startups and women entrepreneurs by offering affordable pricing and transparent marketing advice. Sapna's commitment to honesty and integrity resonates with clients seeking genuine partnerships rather than merely being service providers.
Fostering Client Relationships
To foster long-term relationships, Blurb emphasises client satisfaction by delivering monthly reports showcasing tangible results and growth of their digital footprint. This approach solidifies trust and fosters client retention, with some partnerships enduring for over five years.
In the ever-evolving landscape of digital marketing, Sapna stays abreast of trends through continuous learning from industry experts, online resources, and participation in webinars. Despite the advent of AI, Blurb remains steadfast in its dedication to personalised and quality content creation.
Addressing Challenges with Innovation
Challenges such as client acquisition and seasonal fluctuations in the market has prompted Blurb to innovate continuously. Experimenting with new pricing models and diversifying service offerings helps overcome hurdles and ensure sustained growth.
Quantifying Success Through KPIs
Blurb measures campaign success through metrics like follower growth and engagement rates on a daily basis and makes adjustments to content strategy as required. Rather than KPIs, Blurb invests in their PR by giving back to the community through videos featuring non-client entrepreneurs creating social impact on their Instagram handle.
Pioneering Digital Triumphs
Notable success stories include the transformative impact of Blurb's advice and marketing services on businesses like Peep Kitchen, Artjuna, Black Sheep Bistro and many others. Through strategic planning and execution, these establishments witnessed substantial growth and expansion under Sapna's guidance.
Envisioning the Digital Future
Looking ahead, Sapna envisions a future where AI tools become more accessible, yet strategic acumen will remain paramount. Embracing emerging technologies while upholding authenticity and creativity will provide clients with an edge in an increasingly competitive landscape.
Exploring Collaborations and Partnerships
Blurb collaborates with freelance creatives and other agencies, selecting partners based on shared values of professionalism and transparency. These collaborations amplify the agency's service capabilities and broaden the market they’re able to serve.
Guidance for Aspiring Marketers
Sapna's emphasises the importance of mastering fundamentals, gaining real-world experience, and nurturing integrity and diligence. These qualities, she believes, are foundational to long-term success in the dynamic field of digital marketing.
Invaluable Lessons from Experience
Reflecting on her journey, Sapna underscores the significance of honesty and hard work, affirming that qualifications pale in comparison to dedication and integrity. Her story serves as a testament to the transformative power of passion and perseverance in entrepreneurship.
Conclusion
Sapna's journey with Blurb epitomises the spirit of innovation and resilience in the digital marketing realm. As Goa's digital landscape evolves, her unwavering commitment to excellence continues to empower businesses, shaping a brighter future for entrepreneurs in the coastal state.
