9 minute read
VOLA ART ESCAPE
Viola: The Art Mogul of Goa
Step into the vibrant world of Vola Art Escape - an art gallery and studio that's making waves across India and beyond! Founded by the one and only Viola Rodrigues, a true visionary in the field of art, this creative hub has been pushing boundaries since 2010. With a passion for perfection and an eye for detail, Viola leads her team of talented artists to produce stunning, high-quality works that never fail to impress.
But Viola's journey to success wasn't an overnight sensation. No, she's been honing her craft since the tender age of 5, when she first started experimenting with colours, Sketches, and Paintings inspired by the latest fashion trends. Her father, Vernon Rodrigues, recognised her natural talent and encouraged her to pursue her dreams. Thanks to her parents' unwavering support, Viola has become a force to be reckoned with in the art world - a true inspiration to aspiring artists everywhere.
The Studio
Vola Art Escape is a creative paradise where colours, cultures, and imagination unite to create stunning masterpieces that embody the beauty in every moment. Located on Candolim's bustling Main Road, near the Candolim Health Centre and the Lemon Tree Amarante, this gallery houses an awe-inspiring collection of Abstracts, Contemporary Art, Comprehensive Art, Detailed
Doodling and other traditional Indian Art Forms for purchase.
As you wander through the gallery, you'll be captivated by the live artists at work, breathing life into their vivid creations. You can even commission Personalised Portraits, Customised Sculptures, and Murals, all with the help of the incredibly talented Viola and her team. With an unwavering commitment to detail, Viola takes the time to understand your unique vision, creating bespoke masterpieces that exceed your expectations every time.
What makes Vola Art Escape stand out is their ability to craft tailor-made Wall Murals and Canvas Paintings that perfectly match your specific design, size, and budget requirements. As their motto declares, "YOU NAME IT. WE PAINT IT." From corporate events to private parties, birthdays to weddings, they've got you covered. Vola Art Escape is your one-stop-shop for all things artistic, bringing your wildest dreams to life with every brushstroke.
The Story Behind The Name ‘Vola’
The word ‘Vola’ means to fly high, which is exactly what Viola wants for herself and her clients. Vola Art Escape is a total escape from the dull and gloomy perspective of modern life, where creativity and adventure open up like a Pandora's Box. Viola started this adventure because she was tired of people being interested more in finances than in creativity. For her, survival skills and money juggling are for circus performers, not for someone with a burning desire to succeed.
Viola’s Team
Viola's team is composed of a vibrant group of over 25 talented artists who are spread across India, all working together under the VAE brand. With 5 professional artists located in Europe and the Middle East, they cover a diverse range of art forms, ensuring that Vola Art Escape can cater to all of their clients' artistic needs both in Goa and across India.
Challenges Faced
Viola always had a dream of soaring high with her own business, but obstacles from people in the same field held her back. She found herself compromising on her work ethic and self-belief, but with sheer willpower and encouragement from loved ones, she redirected the negativity. In a world where life expectancy is limited, Viola refused to let negativity be the biggest hurdle to her ambition. Instead, she focused on optimising her skills and working with people who shared her passion.
Viola knows the harsh reality that art and finance don't always see eye-to-eye. Yet, she persists and compromises to make her brand shine, even if it means a temporary financial loss. But pleasing customers who don't always understand the true value of artwork can be a challenge.
Her Support System
Despite the hurdles, Viola's passion for art burns bright. She loves oil painting and acrylics, with a keen interest in contemporary and abstract arts, as well as Renaissance masterpieces. Leonardo Da Vinci and Michelangelo are her role models, inspiring her successful journey in the art world.
But Viola's success wouldn't be possible without the unwavering support of her family, friends, and especially her parents, who have played a crucial role in vetting her art. She also mentions the role played by her family friend Mr. Anshuman Sharma in the growth of her enterprise. Anshuman has helped Viola to scale up her business by introducing her to new clients and by providing her with a lot of guidance on how to navigate the various challenges of the business world. Viola knows that connections and finances are important for any artist, but with the right support system, one can conquer any challenge and become a giant in the industry.
Major Clients
For over a decade, Viola has been weaving her enchanting artistry into the fabric of some of the most luxurious hotels, clubs, and casinos in the world. Her creations adorn the walls of esteemed establishments such as The Taj Group, Hyatt Group, and Radisson Blu, leaving a lasting impression on all who experience them.
Even amidst the chaos of the pandemic, Viola's passion for painting continued to soar, and her brainchild, Vola Art Escape, emerged as a ray of hope for art lovers. In 2020, Vola Art Escape sold over a thousand paintings across India, the Middle East, and Europe, proving that creativity knows no bounds.
Viola’s expertise of turning plain walls into breathtaking works of art has also attracted the attention of clients from the real estate industry .Her firm, Vola Art Escape, has collaborated with many architects, interior designers, and builders from across India to create bespoke artwork that blend seamlessly with the design brief and budget. From Personalised Portraits and Sketches to Customised Murals and Paintings, Viola and her team have transformed countless residential and commercial spaces into stunning visual experiences.
So, if you are a part of the real estate industry and looking for a specific design for your project, Vola Art Escape is just a call away. Their team of talented artists will turn your imagination into a stunning reality.
Viola’s ability to capture the essence of any design brief and budget with bespoke Sketches, Portraits, and Murals has earned her a place in the hearts of countless loyal clients, including Mr. Narayan Bandekar, who considers her a member of his family. With Vola Art Escape, there are no limits to what she can create. Her passion and talent for personalised artistry will transport you to a world of wonder and imagination, leaving you spellbound and yearning for more.
Milestones Achieved
Viola and her team at Vola Art Escape have been painting the town (and beyond!) with their incredible artwork for the past 12 years. With a paintbrush in hand and boundless creativity in her heart, Viola has accomplished some truly remarkable feats.
Her greatest triumph? Painting a whopping 100 Wall Murals for Seagram's Royal Stag in just 30 days. That's right, 100 stunning works of art in just a single month. But that's not all - Viola has also brought her artistry to the interiors of Aiden, a Best Western hotel property located in the enchanting Vagator. Her paintings can also be found in restaurants and hotels like Tomato's, Up-town, Ritz Classic at Patto, Hakka Shiwu at Vagator, Beyond Dosa, Antares, Tequila Sunset, Nerul Eat Street, Oceana Restaurant Baga, Big Mouth, Cohiba, Boshan Hotel, La Amorosa, Rosetum Hotel Anjuna , Casa De Katson, Silversands, Godwin, and Calangute Castle.
The wall paintings for the Fonkuk Bakery which opened recently in Panjim was also done by Viola and her team from Vola Art Escape. At the moment, Viola is proudly working on 500 Canvas Paintings for The Golden Tulip resort situated in Candolim.
Viola's talent extends beyond the hospitality industry as well - she's also left her artistic mark on educational institutions like Paradise International School in Parra and St. Theresa School in Candolim.
Response From The Public
For Viola, creativity is the fuel that ignites her fiery passion and drives her towards success. Every brushstroke is a triumph, every canvas a masterpiece. But the naysayers, the doubters, and the critics can threaten to snuff out that flame.
Thankfully, the world has embraced Viola's work with open arms, showering her with love and support, and even introducing her to potential investors. Vola Art Escape is more than a business, it's an artistic utopia. They don't just create portraits and paintings, they cultivate aspiring artists and offer internships. And their unwavering commitment to empowering underprivileged communities is truly awe-inspiring.
To discover and uplift talented artists from all over India and beyond, Vola Art Escape holds the prestigious International Art Contest, complete with cash prizes and certificates of recognition. Viola's passion for art knows no bounds, and her dedication to empowering others is simply unparalleled.
Future Plans
Viola has big plans to conquer the Pan-India art scene with 1-2 more galleries and an all-in-one interior design studio connected with art. But that's not all, she wants to spread the creativity bug by opening art institutes across various cities where young artists can flourish and express themselves freely.
As a role model for budding artists, Viola encourages the youth to join her artistic movement, promising to provide them with the right platform to showcase their talents and grow as all-round artists. She believes that even a dish needs a pinch of salt, and her team will sculpt aspiring artists to perfection.
Viola's advice to all the ambitious artists out there is to never give up on their dreams and passion for art, no matter what. She urges them to see the world not as an oyster, but as an exhibition of luxurious cultured pearls, and to work hard persistently, with imagination and a sense of adventure. However, she also cautions to navigate carefully during these rocky and turbulent times, where art can be an expensive investment and a lonely journey.
