5 minute read
Inked To Design - Graphic design services.
Founded in 2020 by St. Cruz-based Samiksha Powar, "Inked to Design" is a graphic design enterprise that has defied odds, turning adversity into an opportunity to foster creativity and provide professional design solutions. The enterprise was born out of the creative vision of Samiksha, who saw the potential to transform her passion for design into a thriving business. Samiksha's journey began within the confines of her home in St. Cruz, Panjim, where she embarked on the path of graphic design during her final year of engineering studies.
Faced with the challenges posed by the pandemic, Samiksha recognised the power of harnessing her talents and channeling them into something meaningful.
Services Provided
From its modest inception, "Inked to Design" has blossomed into a platform that offers a diverse range of design services. With a fervent commitment to delivering excellence, the enterprise has cultivated a reputation for crafting compelling designs that communicate messages effectively. The venture specialises in logo design, branding and identity creation, print design, social media graphics, packaging design, digital marketing materials, and custom design solutions.
The Reason Behind Starting "Inked to Design"
Samiksha’s foray into the world of design and entrepreneurship was fuelled by her profound passion for creativity. The allure of innovation and creation, coupled with a longing for independence, drove her to take the leap and start "Inked to Design". Recognising the potential for both personal growth and financial success, she saw a big opportunity to fulfil a market need while making her mark in the industry.
The Creative Force Behind It All
Samiksha Powar is today an accomplished software engineer and an entrepreneurial powerhouse. She brings a fusion of technological prowess and design finesse to her work. Though she pursued a Bachelor of Engineering in Information Technology, her skills and vision extend far beyond traditional boundaries.
Public Response
In the early days, much like any new venture, there was a wave of excitement and support from friends, people, and the community. Samiksha welcomed and embraced this response, actively seeking to expand her network. To amplify brand
awareness, she began leveraging social media platforms to capture the attention of people and spread the word about her brand. Throughout this period, she held onto three essential values: patience, an unwavering determination, and an insatiable drive to continually innovate and prove to the world that she too had the ability to make a significant impact. Furthermore, the first few clients she acquired were vocal advocates of her brand, spreading exceptionally positive reviews about the services provided by her enterprise.
Transforming Challenges into Triumphs
Starting "Inked to Design" came with its own set of challenges. Samiksha faced the task of building trust among customers as a newcomer in the field. The uncertainties that accompany entrepreneurship were met with unwavering determination. The juggling act between a full-time job and her business demanded impeccable time management. The path she embarked upon was solitary, at times leading to moments of isolation. Staying ahead of ever-evolving design trends required continuous upskilling and learning.
Yet, it was through these challenges that Samiksha found her strength. Supported by her family, friends, mentors, and collaborative partnerships, she navigated these obstacles with resilience. The initial wave of excitement and support from the community further fuelled her determination to innovate and make a lasting impact.
Her Major Clients
Samiksha's journey with Inked to Design began with a focus on empowering women entrepreneurs to establish their digital brand presence. Women entrepreneurs remain her top priority clients, propelling their brands’ growth and reputation. Additionally, she has provided design solutions for government bodies, NGOs, schools, restaurants, business owners, and various companies, creating icons, menus, logos, and lots more for them.
Accolades Received
Samiksha's entrepreneurial journey wasn't paved with conventional credentials; instead, she honed
her abilities through workshops, experiences, and a relentless pursuit of excellence. Her dedication to her craft was acknowledged when she received the prestigious GoWomania Emerging Entrepreneur Award in 2021 from the Women Entrepreneur’s Business Network. Furthermore, she was featured in the list of “50 Women Entrepreneurs from Goa” in the pages of a magazine called Boss Lady 2023. She also reached the finalist stage in the Women Starters category of HerRising 2021, a prominent virtual conference and career fair in India.
Samiksha’s story isn't confined to awards and accolades; it's woven into the fabric of community engagement and social upliftment. Samiksha has mentored over 500 graphic design enthusiasts, nurturing aspirations for a brighter design landscape. Her commitment to personal and professional growth is exemplified by her participation in the Sri Satya Sai National Leadership Program in 2021.
A Vision for the Future
Looking ahead, "Inked to Design" envisions growth that goes beyond business expansion. Samiksha plans to continue leveraging creativity for social change. With thought-provoking campaigns, she aims to address pressing issues and amplify social messages through design.
Her advice to aspiring entrepreneurs resonates deeply: "Chase your dreams with the fierceness of a lion and the curiosity of a kitten. Embrace challenges as opportunities to learn and grow, and remember that even the tiniest spark of an idea can ignite something extraordinary."
"Inked to Design" is more than a graphic design enterprise; it's a testament to the power of creativity, resilience, and the unyielding spirit of entrepreneurship. Samiksha Powar's journey from engineering studies to entrepreneurial success showcases the remarkable impact that one individual can make when they follow their passion and harness their talents.
To know more about Inked to Design and to avail of the amazing design solutions they offer, contact Samiksha on:
WhatsApp: +91 94233 13416
Instagram: @inkedtodesign
LinkedIn: https://in.linkedin.com/in/samikshapowar
