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Paper Boat Collective.

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Ashley Fernandes

Ashley Fernandes

Paper Boat Collective is a unique homegrown concept store nestled in Sangolda village in North Goa. The collective curates and carries a wide range of products, from clothing and footwear for women, men and children to homeware, lighting and jewellery. The store showcases the work of Indian designers bound by the ethics of creating handcrafted products that are intrinsically organic in nature and have a stylish yet simple presence. Their philosophy of slow living and simplicity is echoed in their store and in everything they do. Meandering through their space will have all your senses tickled since you will never know what to expect. They put free flow over defined spaces, so that no two visits to the store are ever the same.

The founder of this unique concept store is Bhagyashree Patwardhan, an artist and a curator who studied at the National Institute of Design. Bhagyashree started her journey teaching environmental studies at the age of 16 and went on to work with various mediums like ceramics and fabrics. Her passion - along with her experience in visual merchandising, film work, and space design - took her through the depths of India and enabled unique collaborations with artisans aiming to preserve and showcase the small scale, handcrafted, natural, and the sustainable side that lifestyle products have to offer.

Curating meaningful and conscious collections, empowering local artisans, having in-depth knowledge of their products, being honest about the quality of their products, educating their customers, having the flexibility to adapt to their stakeholders’ changing needs, being transparent in their communications with suppliers, promoting fair trade practices, creating an environment of love and warmth, and building lasting and mutually beneficial relationships – are just some of the few core founding pillars that Paper Boat Collective strives to abide by every single day.

Although it wasn’t intended to be one, Paper Boat Collective has organically become a women-led organization. Their entire store-staff is made up of amazing young women who have now become an integral part of the brand. Their in-house cafe is

also owned and run by a woman who embodies the ethos of the collective. Wherever possible, Paper Boat Collective has also tried to tie-up with social enterprises and NGOs that are women-led and women-run.

Paper Boat Collective

H.No. 248, Bella Vista, Chogm Road, Sangolda Bardez, Goa 403511

Phone: 075074 70248

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