Business Model

Business Model “Creating Future Lean Value”

WHAT WE PUT IN THE “LEAN” VALUE WE CREATE

Brand and Heritage

Iconic luxury British sports car brand with over 100 years of heritage, known for its excellence in design and engineering. Expertise in the high luxury car market.

People, Skills and Innovation

Design expertise and creativity. Highly skilled and flexible manufacturing workforce. In-house academy dedicated to training and up-skilling our manufacturing technicians and global online learning and development platform for all our employees.

Extensive Dealer Network

Franchise dealership network of 162 dealers across 53 countries at the year-end, delivering a world-class luxury customer experience and consistent brand presentation.

Innovate Partnership

Carefully chosen partnerships provide a source of technical expertise, brand strengthening, customer engagement and future growth.

World-class Supply Base

High-quality strategic suppliers identified and sourced across multiple platforms.

Customers

Customers experience an emotional connection with the brand as product design, performance and quality ensure a high-class and unique experience. The strong connection between our customers and our products has enabled us to build a strong and loyal customer base.

Employee Programs

Successful apprenticeship and graduate programs attract emerging talent into our business. 27 new graduates and 50 apprentices started their career at the Company in 2018.

Investors

Clear long-term financial framework aimed at strong growth and investment to deliver long-term sustainable returns for our investors.

Sustainability/Community

Our commitment to responsible and sustainable economic growth, as well as to doing business in an ethical and transparent manner.

Customer-focused Products • Analyze market, assess customer needs • Targeted product offering to capture luxury model segments • Personalization and commissioned models • Product strategy to deliver consistent volume/growth

Design and Innovation • Beautiful design and craftsmanship with authentic materials • Pursuit of the best of both beauty and high performance • Modular architecture approach links design and engineering • High level of in-house expertise along with key partnerships

Engineering and Manufacturing • Operations based on quality, craftsmanship and lean a • TM manufacturing methodology’s efficient building • Strategic approach to procurement • Quality processes focus on “right first time” lean engineering

Sales and Distributing • Global dealership network with key growth markets • Dealerships delivering the world-class service • Strategic lean marketing

Brand and Customer Engagement • Brand building through customer engagement • Selective, brand accretive partnerships • Ongoing customer relationship management