Business Model “Creating Future Lean Value”
WHAT WE PUT IN
THE “LEAN” VALUE WE CREATE
Brand and Heritage Iconic luxury British sports car brand with over 100 years of heritage, known for its excellence in design and engineering. Expertise in the high luxury car market.
Customers Customers experience an emotional connection with the brand as product design, performance and quality ensure a high-class and unique experience. The strong connection between our customers and our products has enabled us to build a strong and loyal customer base.
People, Skills and Innovation Design expertise and creativity. Highly skilled and flexible manufacturing workforce. In-house academy dedicated to training and up-skilling our manufacturing technicians and global online learning and development platform for all our employees.
Employee Programs Successful apprenticeship and graduate programs attract emerging talent into our business. 27 new graduates and 50 apprentices started their career at the Company in 2018.
Extensive Dealer Network Franchise dealership network of 162 dealers across 53 countries at the year-end, delivering a world-class luxury customer experience and consistent brand presentation.
Investors Clear long-term financial framework aimed at strong growth and investment to deliver long-term sustainable returns for our investors.
Innovate Partnership Carefully chosen partnerships provide a source of technical expertise, brand strengthening, customer engagement and future growth.
Sustainability/Community Our commitment to responsible and sustainable economic growth, as well as to doing business in an ethical and transparent manner.
World-class Supply Base High-quality strategic suppliers identified and sourced across multiple platforms.
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Aston Martin Lagonda Annual Report 2018
