u can just remove the keywords that aren't making you money, and keep the ones that are... You'll notice there are two campaigns and the cost per conversion is $24 for 1 and $62 for the other. The products I'm selling here are selling for much more than what it costs to generate a sale, and that's the goal. Now all that remains is that you test this system to make sure that it works. How do you do that? AdWords suggests: Click on one of your own ads that directs you to the landing page Wait for someone to make a purchase Note: Typically, the data inside your AdWords account takes a few hours to update (it's almost real-time, but not quite). But before you choose to test the system, you have to insert the tracking code into your conversion page, right? How do you do that? Well, if it is a basic html page (it is a page like page_name.html ), here's all you need to do: n Make a backup copy n Open your "Thank You Page" in a text editor or in your webpage editor of choice Note: The page you'll be adding this tracking code to, is the page visitors are taken to AFTER they purchase your product. I call this a "Thank You Page". www.GoogleAdwordsMadeEasy.com 5144:T42e,www.GoogleAdwordsMadeEasy.com 52 n Scroll down to the end of the document n Locate the tag it is at the end of the of document, like this: "All of the content on your web page..." ---------------------------------Right above the line, copy paste the AdWords conversion tracking code. So now it will look something like this: "All of the content on your web page..." Google AdWords Conversion Tracking Code ---------------------------------Save this file, and upload it to your website. Now that your tracking code has been added to you "Thank You Page" and uploaded... all you need to do is: 1. Click the link in your ad 2. Go directly to your "Thank You Page" URL If you set up you tracking code correctly, Google will register a sale within your account