Naked - Marco Fornasier

Page 1

marco fornasier with federico gobbo corporate identity 2008 michel de boer | clasvem / iuav

bookletdeboer 200x270 ok.indd 1

17-04-2008 10:43:31


american apparel

general idea brand feeling came out from the newest and strongest fashion flow

terry richardson

maya vestida o desnuda? what you prefer?

freshjive, vice magazine, dutch

bookletdeboer 200x270 ok.indd 2-3

17-04-2008 10:43:33


general idea shape of the body gives the structural input for typographic sign

bookletdeboer 200x270 ok.indd 4-5

17-04-2008 10:43:42


brand identity logotype from body shapes to type design

colors silver, bourdeaux, black and purple from sand to glitter. colors of glam!

purple silver

black

silver black

purple

bourdeaux

bookletdeboer 200x270 ok.indd 6-7

17-04-2008 10:43:43


corporate type bell centennial bold | adresse | name & listing

M b1

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 ßÄÖÜäöü abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 ßÄÖÜäöü abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 ßÄÖÜäöü pay off in three fonts

bookletdeboer 200x270 ok.indd 8-9

do it yourselt do it yourself do it yourself

do it yourself

abcde 12345 ÄÖÜäö

do it yourself

do it yourself do it yourself

do it yourself

do it yourself

do it yourself

do it yourself graphic identity is declinated in several possibilities with pay off anc you can use it when there are less space or on coloured surfaces to brake the surface!

do it yourself

17-04-2008 10:43:44


all the elements off censorship, url, baloons, concrete geometrical shapes and parts of brand communication texture for corporate applications

composition, became visual vehicles of brand identity. at the end it can be everytime different but with strong recognization.

bookletdeboer 200x270 ok.indd 10-11

17-04-2008 10:43:44


corporate stationary letterhead a4, visitcards [generic, personal, commercial], envelope [for corporate use and commercial use] michel de boer CEO

via Montenapoleone, 32 20100 Milano | Italy 0039 02 34.76.24.729 0039 335 9233214 Naked Ltd. | via Montenapoleone, 32 20100 Milano | Italy

0039 02 34.76.24.729 / 730 / 731 info@nakedlimited.com | sales@nakedlimited.com

info@nakedlimited.com salse@nakedlimited.com

0039 02 34.76.24.729 0039 335 9233214 michel@nakedlimited.com via Montenapoleone, 32 20100 Milano | Italy

297 mm

michel de boer CEO

to

Mr Thomas P. Thompson 1. Avenue New York USA

85 x 45 mm

Dear Mr Thompson Insitam est usus legentis in iis qui facit eorum claritatem Investigationes demonstraverunt lectores legere me. Imperdiet doming id quod mazim placerat facer possim assum typi. Sed diam nonummy nibh euismod tincidunt ut laoreet dolore, magna aliquam erat! Est notare quam littera gothica quam nunc putamus parum claram anteposuerit litterarum formas humanitatis per. Saepius claritas est etiam processus dynamicus qui sequitur mutationem consuetudium. Nisl ut aliquip ex ea commodo consequat duis autem vel eum iriure dolor in hendrerit. Augue duis dolore te feugait nulla facilisi nam, liber tempor cum soluta nobis.

adhesive sticker 30 mm

Doming id quod mazim placerat facer possim assum typi non. Processus dynamicus qui sequitur mutationem consuetudium lectorum mirum est notare quam littera gothica. Esse molestie consequat vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et? Placerat facer possim assum typi non habent claritatem insitam est usus legentis in iis. Iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum. Doming id quod mazim qui facit eorum claritatem Investigationes demonstraverunt lectores legere me lius. Nihil imperdiet doming id quod mazim placerat facer possim. Dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit. Sequitur mutationem consuetudium lectorum mirum est notare; quam littera gothica quam? to

In vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla facilisis. Wisi enim ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis

Mr Thomas P. Thompson 1. Avenue New York USA

Naked Ltd. | via Montenapoleone, 32 20100 Milano | Italy

to

Mr Thomas P. Thompson 1. Avenue New York USA

Naked Ltd. | via Montenapoleone, 32 20100 Milano | Italy

210 x 105 mm 210 mm

bookletdeboer 200x270 ok.indd 12-13

17-04-2008 10:43:46


shopping bag what do you need a shopping bag in a virtual business? SB il fantastic marketing vehicles and gives an idea of a material experience

do it yourself

client : marco fornasier tshirt : magenta 001 size: xl marco fornasier via monte tessa, 19 39012 merano [bz]

packaging corporate texture to pack the clothes

packaging soft plastic bag and hard billboard bag

bookletdeboer 200x270 ok.indd 14-15

17-04-2008 10:43:59


communication examples of “DO IT YOURSELF� campaign the instinct of creativity wake up in all your daily activities

do it yourself

do it yourself do it yourself

bookletdeboer 200x270 ok.indd 16-17

17-04-2008 10:44:01


website 2.0 social connection, community, selling & shipping

bookletdeboer 200x270 ok.indd 18-19

17-04-2008 10:44:02


animation logo animation

point of purchase decoration of the selling point

bookletdeboer 200x270 ok.indd 20-21

17-04-2008 10:44:03


bookletdeboer 200x270 ok.indd 22

17-04-2008 10:44:03


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