marco fornasier with federico gobbo corporate identity 2008 michel de boer | clasvem / iuav
bookletdeboer 200x270 ok.indd 1
17-04-2008 10:43:31
american apparel
general idea brand feeling came out from the newest and strongest fashion flow
terry richardson
maya vestida o desnuda? what you prefer?
freshjive, vice magazine, dutch
bookletdeboer 200x270 ok.indd 2-3
17-04-2008 10:43:33
general idea shape of the body gives the structural input for typographic sign
bookletdeboer 200x270 ok.indd 4-5
17-04-2008 10:43:42
brand identity logotype from body shapes to type design
colors silver, bourdeaux, black and purple from sand to glitter. colors of glam!
purple silver
black
silver black
purple
bourdeaux
bookletdeboer 200x270 ok.indd 6-7
17-04-2008 10:43:43
corporate type bell centennial bold | adresse | name & listing
M b1
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 ßÄÖÜäöü abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 ßÄÖÜäöü abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 ßÄÖÜäöü pay off in three fonts
bookletdeboer 200x270 ok.indd 8-9
do it yourselt do it yourself do it yourself
do it yourself
abcde 12345 ÄÖÜäö
do it yourself
do it yourself do it yourself
do it yourself
do it yourself
do it yourself
do it yourself graphic identity is declinated in several possibilities with pay off anc you can use it when there are less space or on coloured surfaces to brake the surface!
do it yourself
17-04-2008 10:43:44
all the elements off censorship, url, baloons, concrete geometrical shapes and parts of brand communication texture for corporate applications
composition, became visual vehicles of brand identity. at the end it can be everytime different but with strong recognization.
bookletdeboer 200x270 ok.indd 10-11
17-04-2008 10:43:44
corporate stationary letterhead a4, visitcards [generic, personal, commercial], envelope [for corporate use and commercial use] michel de boer CEO
via Montenapoleone, 32 20100 Milano | Italy 0039 02 34.76.24.729 0039 335 9233214 Naked Ltd. | via Montenapoleone, 32 20100 Milano | Italy
0039 02 34.76.24.729 / 730 / 731 info@nakedlimited.com | sales@nakedlimited.com
info@nakedlimited.com salse@nakedlimited.com
0039 02 34.76.24.729 0039 335 9233214 michel@nakedlimited.com via Montenapoleone, 32 20100 Milano | Italy
297 mm
michel de boer CEO
to
Mr Thomas P. Thompson 1. Avenue New York USA
85 x 45 mm
Dear Mr Thompson Insitam est usus legentis in iis qui facit eorum claritatem Investigationes demonstraverunt lectores legere me. Imperdiet doming id quod mazim placerat facer possim assum typi. Sed diam nonummy nibh euismod tincidunt ut laoreet dolore, magna aliquam erat! Est notare quam littera gothica quam nunc putamus parum claram anteposuerit litterarum formas humanitatis per. Saepius claritas est etiam processus dynamicus qui sequitur mutationem consuetudium. Nisl ut aliquip ex ea commodo consequat duis autem vel eum iriure dolor in hendrerit. Augue duis dolore te feugait nulla facilisi nam, liber tempor cum soluta nobis.
adhesive sticker 30 mm
Doming id quod mazim placerat facer possim assum typi non. Processus dynamicus qui sequitur mutationem consuetudium lectorum mirum est notare quam littera gothica. Esse molestie consequat vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et? Placerat facer possim assum typi non habent claritatem insitam est usus legentis in iis. Iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum. Doming id quod mazim qui facit eorum claritatem Investigationes demonstraverunt lectores legere me lius. Nihil imperdiet doming id quod mazim placerat facer possim. Dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit. Sequitur mutationem consuetudium lectorum mirum est notare; quam littera gothica quam? to
In vulputate velit esse molestie consequat vel illum dolore eu feugiat nulla facilisis. Wisi enim ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis
Mr Thomas P. Thompson 1. Avenue New York USA
Naked Ltd. | via Montenapoleone, 32 20100 Milano | Italy
to
Mr Thomas P. Thompson 1. Avenue New York USA
Naked Ltd. | via Montenapoleone, 32 20100 Milano | Italy
210 x 105 mm 210 mm
bookletdeboer 200x270 ok.indd 12-13
17-04-2008 10:43:46
shopping bag what do you need a shopping bag in a virtual business? SB il fantastic marketing vehicles and gives an idea of a material experience
do it yourself
client : marco fornasier tshirt : magenta 001 size: xl marco fornasier via monte tessa, 19 39012 merano [bz]
packaging corporate texture to pack the clothes
packaging soft plastic bag and hard billboard bag
bookletdeboer 200x270 ok.indd 14-15
17-04-2008 10:43:59
communication examples of “DO IT YOURSELF� campaign the instinct of creativity wake up in all your daily activities
do it yourself
do it yourself do it yourself
bookletdeboer 200x270 ok.indd 16-17
17-04-2008 10:44:01
website 2.0 social connection, community, selling & shipping
bookletdeboer 200x270 ok.indd 18-19
17-04-2008 10:44:02
animation logo animation
point of purchase decoration of the selling point
bookletdeboer 200x270 ok.indd 20-21
17-04-2008 10:44:03
bookletdeboer 200x270 ok.indd 22
17-04-2008 10:44:03