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Introduction |
Lable is a online fashion brand & store where design an everyone’s right.
freedom With Lable y ou’re free designing your own clothing starting from our basic models. They will perfectly fit with your size thanks to our ‘size-bluprint’, that you will measure in our stores located in the biggest city of Europe. uniqueness no one but you will have clothes like y ours, you can definitly control your style. semplicity Design you’re clothing on our website will be easy, y ou will have all the necessary instrument.
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Table of contents |
Contents Lable Visual Identity Guidelines Morris Granzotto Silvia Schiaulini Submitted on 17/04/2008 as the examined output of the Corporate Image Laboratory Professor Michel De Boer
LOGO | 5
Logo construction | 6 Logo clearspace / bleed | 10 Logo minimum size ! 12 Logo color | 14 Logo typography | 16 Animated logo storyboard | 18
applications| 22
stationery | 24 Letterhead | 27 Business card | 29 Envelope and mailing label | 31 Fax sheet | 33
Advertising | 35 Packaging | 41 CLOTHES LABEL | 43 Website | 45 Sketches | 47
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5
Logo |
LOGO
6
Logo | construction
7
Logo | construction
Logo construction
The logo comes out from the deconstruction of the word Lable. The letters are placed in the space following the basic grind, that is the base of our corporate image. A A1 sheet with a pattern created with the letters themselfs, cutted and random replaced, with a basic modul of 52.5 x 85 cm. The components are always placed in a fixed relationship and should never be altered or modified.
Official Negative Lable logo
Official Lable logo Diapositive version Use only if the yellow logo cannot be used. Ex. Fax sheet
Official Lable logo
8
Logo | construction
9
Logo | construction
10 Logo | clearspace
11
Logo | clearspace
Clearspace The clearspace around the logo has a great importance to ensure its legibility and recognizability. For these reason the logo should be kept clear of competing text, images and graphics; it must be surrounded by an adeguate clearspace. The minimum clear space requirement is rapresented by the grey area, which have a direct proportion with the width(1:4). Bleed The logotype must never be bleed in any way, because it’s itself born from cutted letters.
x
x
x
x
x
12 Logo | size
13 Logo | size
Size Maxmum size raccomended is the 1:1 referring to the 840 x 1188 mm original sheet, with a width of 210 mm. Minimum size refers to the smallest size at which the logo may be reproduced to ensure its legibility. The minimum reproduction size is 1/8 in width, based on the width of the maximum one. The height is always in proportion.
14 Logo | color
15 Logo | color
Color
Color: on photography
The coloration of the logo is an
On photographic background,
essential element in setting a
the logo can be used in yellow,
recognizable tone and look for the
black and white versions. The
identity.
demonstrations at left show
Use of color enhances the
which colors look best on dark
strength of the identity.
backgrounds and which work
The primary colors for Lable logo
better on light backgrounds.
are Black and Yellow
Because every image is different, be sure to choose a color with a strong contrast to the background. When is possible is better to use it at the maximum size, as a textural graphic element on the image.
Pantone®
Pantone®
Process Black C
Process Yellow C
White
Gray
C
0%
C
M
0%
M
0%
C
0%
C
0%
0%
M
0%
M
0%
Y
0%
Y 100%
Y
0%
Y
0%
K 100%
K
K
0%
K
20%
R 035
R 225
R 000
R 209
G 031
G 238
G 000
G 211
B 032
B 000
B 000
B 212
0%
16 Logo | typography
17 Logo | typography
Typography Label typography consists of two
Swift (Linotype 1995)
Foundry Journal (The Foundry 1997)
typefaces: Foundry Journal (The
design by Gerard Unger
design by David Quay & Freda Sack
Foundry)and Swift (Linotype). Both typefaces come in a variety
Foundry Journal Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
of weights and offer flexibility of use. Commitment to these
Foundry Journal Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
typefaces will create a consistent and strong identity.
Foundry Journal Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Foundry Journal Demi ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Foundry Journal sc regular abcdefghijklmnopqrstuvwxyz 1234567890 Vulluptat. Em zzriusting euismodo dionseq uismolutem nit lutat, velisl eu facipisi ea feu facillam, sectetummod doluptat do core dion heniatem augiam ercidunt la ad magniam, vel ut dolore dit et, vent augiam quam zzrit, vulla augait prat wis alit etue minim
Vulluptat. Em zzriusting euismodo dionseq uismolutem nit lutat, velisl eu facipisi ea feu facillam, sectetummod doluptat do core dion heniatem augiam ercidunt la ad magniam, vel ut dolore dit et, vent augiam quam zzrit, vulla augait prat wis alit etue minim
vulluptat. em zzriusting euismodo dionseq uismolutem nit lutat, velisl eu facipisi ea feu facillam, sectetummod doluptat do core dion heniatem augiam ercidunt la ad magniam, vel ut dolore dit et, vent augiam quam zzrit, vulla augait prat wis alit etue minim
18 Logo | animated logo
19 Logo | animated logo
ANIMATED LOGO
20 Logo ! style
21 Logo | style
Style Another element of Label style is the cropped line that underline the background grind and therefore the basic element. Throughout this expedient, all the stationary becomes dinamic with the intervention of the user; all the logo entrer in the dinamic of time. The basic element cames out from the background and has an important roule in the finissage of each application. The cropped line added to the logo itself and his original texture, gives Lable its special, vivid and meaningful identity.
22 Application |
23 Application |
APPLICATIONS
www.lable.oui
www.lable.oui
www.lable.oui
www.lable.oui
lable 24 Application | stationery 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
25 Application | stationery
STATIONERY All the stationary is based on the initial 840 x 1188 mm sheet created from a pattern of cutted letters of the logo, with a basic www.lable.oui
www.lable.oui
www.lable.oui
www.lable.oui
lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
modul of 52.5 x 85 cm. All the back of the elements are fulvly cover by this texture add up with the cropped line grind. In this way every element could be decontructed but at the same time every unite will keep part of the logo and the most important dates (website, adress, phone). This section provides sample layouts and mechanicals that illustrate how all of the visual elements come together to create a distinct identity.
www.lable.oui
www.lable.oui
www.lable.oui
www.lable.oui
lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
www.lable.oui
www.lable.oui
www.lable.oui
www.lable.oui
lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28
26 Application | letterhead
27 Application | letterhead
Letterhead & continuation sheet Format A4 210 x 297 mm Shown at 75% of actual size. Label Logo 100% Color Pantone速 Process Yellow C Return address typeface: Foundry Journal Sc Book 8 pt Template Body copy typeface: Swift Regular 8 pt
28 Application | letterhead
29 Application | business card
Business card Format 52,5 x 85 mm Shown at 100% of actual size. Front Contact information typeface: Foundry Journal Sc Book 8 pt Back Element of Lable logo Color: Pantone速Process Yellow C See pages 31-32 for specifications Brand information typeface: Foundry Journal Sc Book 8 pt
www.lable.oui lable adress city country ph. +00 (0)00 000 00 00 fax +00 (0)00 000 00 00 name surname function p.o. box 00, 0000 md city - country ph. +00 (0)00 000 00 00 fax +00 (0)00 000 00 00 name.surname@lable.oui
30 Application | business card
31 Application | envelope
Envelope Format
Front sticker:
260 x 160 mm
Contact information typeface:
Shown at 60% of actual size
Foundry Journal Sc Book 8 pt
. Sticker
Back sticker:
The data are not printed directly
Element of Lable logo
on the envelop but they are
Color:
printed on a adhesive paper,
Pantone速Process Yellow C
cutted and sticked.
Brand information typeface: Foundry Journal Sc Book 8 pt
www.lable.oui lable 13, vie en rose 75011 paris france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28 raymond queneau fashion designer p.o. box 01, 8324 md paris - france ph. +33 (0)42 345 09 28 fax +33 (0)42 345 09 28 raymond.queneau@lable.oui
32 Application | telefax
33 Application | telefax
Telefax forms To ensure optimal legibility the information on a telefax form is presented in a larger typeface than that used on general letterheads. Shown at 75% of actual size
34 Application | manitesto
35 Application | manifesto
Manifesto Format 500 x 700 mm Shown at 25% of actual size. The interaction of the user bring the dimention of time in the manifesto: it will take new form depending from how many basic modul will be tear up.
36 Application | manitesto
37 Application | manifesto
38 Application | manitesto
39 Application | manifesto
40 Application | packaging
41 Application | packaging
Packaging Because of the wide diversity in packaging types, sizes and materials, it is impossible to give universally applicable rules. For this reason we have choose to use a generally applicable method that permit to solve all the packaging problems. As for the envelope the data are not printed directly on the boxes but they are printed on a adhesive paper, cutted and sticked. The sticker dimentions are 52,5 x 85 mm, as the basic unit of the A1 sheet. We strive to maximize product and brand recognition by using a basic element and its riproduction.
42 Application | label
43 Application | label
cloth lable In line with all the other applications, Label lable is made with simple stikers cutted from the original A1 sheet. In this way the user must take it off to wear his new Lable cloth. When the customer will wear his t-shirt, he will wear only his personal design without any trace of the brand.
44 Application | website
45 Application | website
website ®
® Lable Store
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The website is one of the most
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important elements for the communication of our brand. All the clients will take advantage of it.
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The website tools recall the ones used in the graphic software as
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palette and instrument banner.
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The structure will use Javascript and Html language, and not Flash, to respect the Web 2.0 rules.
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log-in
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SIZE
MOD_BASIC1
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47 Sketches
SKETCHES