Bento - Enzo Ruta

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UniversitĂ Iuav - Venezia FacoltĂ Design e Arti Laboratorio di Immagine Coordinata Docente: Michel de Boer Studente: Enzo Ruta 2008


About Bento

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Clothes = food = Bento In japanese cuisine ‘bento’ is a single-portion takeout meal, generally home-packed. Arranging a bento is considered an art: spending large time and care, all the ingredients are combined following needs, taste and aesthetic pleasure‌ something like designing your own clothes with Bento.

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Graphic space / Tangible world

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This project is based on the idea that a graphic sign can be the transposition of a real sign. At the same time some parts of the tangible world can be syntetized in the graphic space. We worked in this direction because Bento is an on-line shop, so it needs to aquire a kind of phisicity to be felt closer by the customer. In the beginning we was using an elastyc thread. When a thread surrounds an object it can take different shapes, but the process keeps recognizable. After we worked to characterize the thread using fixed and moving parts.

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Elements

1. Sequence of solid elements joined by flexible parts.

2. Square (cloth square)

3. Threads

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Phisical rectangles joined by threads.

A square and a rectangle joined by drawn threads.

The same shape without drawn threads. The seam is just suggested.

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Logotype

Dic Mono is a monospaced typeface, the Bento version includes black spaces and extra glyphs to compose cuts.

There are 20 glyphs with cuts, 10 for left and 10 for right. The starting points of cuts are aligned allowing a lot of combinations.

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In the logotype the square element comes from a rectangle. In the application its edge matchs with the page edge to suggest a continuity.


Typeface Dic Mono (Luciano Perondi, 2006)

A B C D E N O P Q R a b c d e n o p q r (.,:/-!"$

F S f s €

G T g t %

H U h u °

I J V W i j v w @]

K X k x

L Y l y

M Z m z

Dic Mono - Bento version

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ABCDEFGHIJabcdefghij 9


Sentences

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Colors

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Bento doesn’t use spot colors. Colors are photographed and even if the hue can change they keep recognizable because of their natural gradients.

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Homepage

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Customers photos showing their Bento clothes are used as background for the website. You can jump from photo to photo and look at the whole gallery to get inspired. Each photo has a link to the user own page, in which you can find more informations about him and his designed clothing.

If you don’t find the background confortable, you can resize the photo by reducing it in the bottom of the page.

You can type a sentence and add it to the website or get a pdf file with your words as Bento stickers ready to print. Sentences added to the website are shown in real time. For each new sentence added, all the other change place until they disappear from the page.

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Packaging

cut bend glue

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rubber stripes welding


��������� �������������������������������������������� ������������������������������������������� ����������������������������������������� ������������������������������������������ ��������������������������������������������� ������������� ��������������������������������������� �������� ����������������������������������������� ��������������������� ���������������������������������������� �������������������������������������

Content of box: 1. Cloth 2. Sentences stickers 3. Accompaniment letter 4. Furoshiki

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Furoshiki / Accompaniment letter

Furoshiki are traditional japanese wrapping square cloths that were frequently used to transport clothes, gifts and also bentos. Nowadays their ecologic aptitude is being recovered and they are used again instead of plastic bags. Bento gives you a Furoshiki as a present when you buy clothes. Clothes you designed are packed in your Furoshiki and sent to you in the box. 18


Label

When you buy clothes you also receive a bento ‘atom’, with a botton you can attach it everywere. The atom comes directly from you clothes and has their owns features. 19


Animated logo

In the first part of the animation threads sew together two portion of screen. The color inside is a moving color shot from reality (i.e. flags, leafs, clouds, sea‌).

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Starting from the last frame of the previous page the animation can go on in several ways and be adapted to the needs of different supports and applications. The logo can became black, white or have slow changing of hue. It can also change scale and position and can be used with sentences.

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Enviromental applications

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Posters

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Stationary

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Sketches

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Sketches

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Sketches

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Index

2

About Bento

4

Graphic space / Tangible world

6

Elements

8

Logotype

9

Typeface

10

Sentences

12

Colors

14

Homepage

16

Packaging

18

Furoshiki / Accompaniment letter

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Label

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Animated logo

22

Enviromental applications

23

Posters

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Stationary

26

Sketches


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