bento _booklet _maria rosaria digregorio _261564 _universitĂ iuav di venezia _clasvem _2008 _laboratorio di immagine coordinata _michel de boer
_bento Bento is an online fashion store which offers a wide range of basic black models of trousers, skirts, coats, hackets, t-shirts, hats, evens socks and other accessories, always up-to-date. But it’s you who can choose colours, fabrics, materials, stitching, buttons, place of pockets, and even graphics to upload and print on your clothes. In japanese cuisine ‘bento’ is a single-portion takeout meal, generally home-packed. Arranging a bento is considered an art: spending large time and care, all the ingredients are combined following needs, taste and aesthetic pleasure… something like designing your own wear with Bento.
_concepts _variability _play _rules and chance _freedom of choise _modularity _customization
clothing > bento < cuisine linking < thread wrapping < cloth
_home feeling _relax _cooking _ingredients _recipe _process _handmade feeling _simplicity _touch _kneading _tangible world + graphic landscape
composing
_typeface
_tangible world / graphic landscape A graphic sign can be the transposition of a real object. At the same time some part of the tangible world can be syntetized in the graphic space.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 (.,:/-!?$€%°=+]
Dic Mono (Luciano Perondi, 2006)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Dic Mono / Bento version includes black spaces and extra glyphs to compose cuts.
abcdefghijklmnopqrstuvwxyz 0123456789¥(.,:/-)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
_logo + style elements
Verdana (Mattew Carter, 1994) is the web safe font for Bento.
colors Bento doesn’t use spot colors. Colors are photographed and even if the hue can change they keep recognizable because of their irregularity. Colorso can be used both as background or filling for the rectangles.
In the logotype the square element derives from a rectangle. In the application its edge machs with the page edge to suggest a continuity.
_label + bento atom
_furoshiki
A ‘bento atom’ is a square cutted out directly from the cloth you choose for your wear.
Furoshiki are traditional japanese wrapping square cloths that were frequently used to transport clothes, gifts and also bentos. Nowadays their ecologic aptitude is being recovered and they are used again instead of plastic bags.
It’s a part of the clothing you design, it has the same feautures, and with a botton you can attach it everywhere.
Bento gives you a furoshiki as a present when you buy wear. Clothes you designed are packed in your furoshiki and sent to you in a box.
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_packaging
rubber stripes hot welding cut fold glue
_stationary [scale 1:2]
_environment and materials
1. letterhead 2. business card 3. envelope
Bento rectangles can become fisical objects, according to the feautures of the landscape surrounding them.
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_home page
Customers photos showing their Bento clothes, are used as background for the website.
>>>>>>>
<<<<<<
You can jump from photo to photo and look at the whole gallery to get inspired. Each photo has a link to the user personal page, in which you can find more informations about him and his <<<<<< clothing.
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>>>>>>> In Bento homepage you can type a sentence and add it to the website or get a pdf file with your words as Bento stickers ready to print.
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> Sentences added to the website are shown in real time. For each new sentence added, all the other change place until they disappear from the page.
>
If you donâ&#x20AC;&#x2122;t find the background confortable, you can resize the photo by reducing it in the bottom of the page.
_animated logo
< first part | second part >
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11a
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11b
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11c
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11d
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11e
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11f
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11g
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In the first part of the animation, threads sew together two portion of screen. The color inside is a moving color shot from reality: flags, leafs, clouds, seaâ&#x20AC;Ś The animation can go on in several ways and be adapted to the needs of different supports and applications. The logo can became black, white or have slow changing of hue. It can also change scale and position or it can be used with sentences.
bento _sketchbook _maria rosaria digregorio _261564 _universitĂ iuav di venezia _clasvem _2008 _laboratorio di immagine coordinata _michel de boer
concepts _variability _play _rules and chance _freedom of choise _modularity _customization _home feeling _relax _cooking _ingredients _recipe _process _handmade feeling _simplicity _touch _kneading _tangible world + graphic landscape
textures _cloth _warp and weft
tipography _thread _texture
tipography _thread _random
collage _clothing paper pattern _sketches
language _sentences _tales
objects _cloth _thread _linking _wrapping
tangible world
graphic landscape
not all ideas become drawings, not all drawings become projectsâ&#x20AC;Ś