Francesco Zurlo Portfolio

portfolio 2012

About us MayDay|Design is a consultancy and design studio for innovation in the field of design, a network of experts and professionals who cooperate and efficiently manage their work to rapidly and effectively satisfy their clients’ needs.

Imagination is like jam, it needs to be spread on a firm slice of bread.

Italo Calvino

Founded by Valentina Lollio, Francesco Zurlo and Alberto Manzoni, MayDay|Design offers solutions on the whole product system of firms, that is: product, service and communication, three elements that characterize and differentiate market offer in today’s companies.

MayDay|Design also offers concept design and product development, as well as corporate identity and service planning services.

Valentina Lollio

Born in Milan, she graduated in 2004 magna cum laude in Industrial Design at Politecnico di Milano. She started working as a consultant for ATEC, a manufacturing company developing audio systems, where she was in charge of art direction. In 2006 she founded May Day Design, where she currently works as chief project manager. She is also professor at Politecnico di Milano at design develpment course and professor at Strategic Design Master at Poli.design

Francesco Zurlo

Is Phd in industrial design and Associate Professor in Industrial Design at Politecnico di Milano. He is Director of the International Master in Strategic Design of Politecnico di Milano and he has been director of POLI. Design Consortium, no profit organization operating in the applied research and specialized education in the design fields from 2004 to 2009.

He yearly teaches at many Design School in Brazil, Chile, China, Japan, France, Spain, Portugal. He is author of numerous international publications about strategic design.

Alberto Manzoni

Born in Cesena, Italy, he studied for three years and took bachelor graduation in industrial design in Florence, then he took his master degree at Politecnico di Milano. He started working as an interior and product designer after his bachelor degree. In Milan, met Francesco Zurlo and started working as a freelance designer for Poli.design. Now He’s Advanced Materials and technologies professor At Politecnico di Milano, professor at strategic design master at Poli.design and partner of May Day Design.

Method MayDay|Design ‘s method can be divided into four main working

areas:

. research and analysis . vision and concept generation . design process engineering . design innovation testing Such working areas are applied to the development of: . product . interiors . communication . service

service

communication

interiors

product

Activities Trend and Fad picture

Research on trends in various fields; research is carried out in fields where design has a significant role to play (lifeware products: products involving people and their homes); MDD organizes data and information in pre-project categories that can support product development activities.

International Case Studies

Collection of cases and examples of innovation in different fields. Innovation often comes from pioneer and original experiences in far-away places; our activity will allow you to detect some of such experiences in specific fields.

Fair and design events report

Drafting of reports on trends and news on Italian and European fairs.

Assessment of technological potential

Comparison of most evolved technological solutions and detection of existing gaps (furniture and ceramics). The goal of this activity is that of measuring existing gaps between the technologies that are used and those that are available and most performing.

Product R&D Analysis

Consultancy on organization processes of design oriented research and development offices.

The goals of the consultancy are: . mapping the working processes of research, development and design centers; . detecting gaps and weak points;

. offering solutions to re-organize processes; . testing and assessing new organization models.

Product System Analysis

A well developed and strong product system is a necessary pre-condition for companies to build a competitive advantage. MDD developed tools to assess and measure “style” and value gaps among the product system components, to map “clashing” elements and detect possible solutions.

Product Portfolio Analysis

Analysis of the firm’s product portfolio. MDD uses marketing tools and adjusts them to new product design and development needs.

Competitive product survey Benchmarking among similar products and assessment of competitive performances through the use of variables linked with product system design.

Naming

Working sessions with proprietary method to detect names for newcos, new brands, new events and initiatives.

Corporate Identity

Production of Corporate Image for companies, bodies and institutions.

Scenario building

Building of interesting scenarios for companies for detecting and developing new products/services. Scenario building applies knowledge on: . socio-cultural trends;

. technological evolution; . market situation and connects them with the firm and brand’s features and needs (firm/ brand portrait).

Concept Design

Development of new concepts for products, services and fittings.

Concepts are devised through an analysis, more specifically: . trend analysis . brand portrait . competitive product survey . scenario building Results can be used immediately to carry out executive projects for production.

Design management

Selection of orientation based on brief and coordination of freelance designers to develop new product. Selection, orientation and coordination of experts to develop new products. Assessment of time and process results.

Testing Activities

Scenario testing and focus group. Assessment of new use scenarios, new technological scenarios, new products/services with expert panels and typical consumers.

Clients

Projects

Client: GRECHI ILLUMINAZIONE Pubblic illumination and street furniture design company, based in Magenta, italy.

PRODUCT DESIGN Design of a family of products street furniture and ildescrizione del progetto confor frase o parole chiave lumination.

The project won the firstper prize for the Lissone es: progettazione di nuovi spazi l’attesa. design contest.

www.comune.lissone.mb.it

Cliente: GRECHI ILLUMINAZIONE Client: GRECHI ILLUMINAZIONE anno: es: 2012 year: 2012 url: www.grechi.com

Client: LEHOO Big chinese company developing upholstery products and furniture for the living room.

SHOWROOM Design of onedel showroom 2 fair stand for Lehoo comdescrizione progettoand con frase o parole chiave pany. es: progettazione di nuovi spazi per l’attesa.

Cliente: NOME DEL CLIENTE IN MAIUSCOLO Client: LEHOO anno: es: 2008 year: 2012 url: www.sdncia.it

url: www.china-lihao.com

Client: TURISMO RE Advisoring company specialized in the field of tourist real-estate, born from the merger of two previous companies, one specialized in sales processes and real estate portfolios, and the other focused on hospitality industry and managing consulting.

ATMOSPHERE Proposal for atmosphere for all materials, fittings and structures.

Client: TURISMO RE year: 2009 url: www.turismore.it

MOODBOARD Analysis of trends in the field of furniture, to study products, materials and nuances to be used for interior design.

Client: TURISMO RE year: 2009 url: www.turismore.it

TARGET ANALYSIS Analysis of possible targets, their lifestyle and tastes, do detect materials, colors and products to enhance in the project.

Analysis of possible paths for each target and of main points of interest in the city.

Client: TURISMO RE year: 2009 url: www.turismore.it

BLUE SKY RESEARCH Analysis of materials and colors taken from fields different from that of hospitality, but still concerning the target and their lifestyle.

Client: TURISMO RE year: 2009 url: www.turismore.it

CONCEPT First project concepts with photomontages that show the application of materials, colors and products concerning the theme chosen.

Client: TURISMO RE year: 2009 url: www.turismore.it

CONCEPT First project concepts with photomontages that show the application of materials, colors and products concerning the theme chosen.

Client: TURISMO RE year: 2009 url: www.turismore.it

CONCEPT First project concepts with photomontages that show the application of materials, colors and products concerning the theme chosen.

Client: TURISMO RE year: 2009 url: www.turismore.it

MOODBOARD Design of mood-boards with keywords and pictures to highlight the main features of the future project.

Client: TURISMO RE year: 2009 url: www.turismore.it

SERVICE Proposals of possible services to apply to the project to make it captivating and to ease the user’s path both inside the premises and outside.

Client: TURISMO RE year: 2009 url: www.turismore.it

CUSTOMER PATH TIPOLOGIA LAVORO Analysis of thedel pathprogetto of a typicalcon user,frase with study of preferences descrizione o parole chiave in product consumption. es: progettazione di nuovi spazi per l’attesa.

Cliente: NOME DEL CLIENTE IN MAIUSCOLO Client: TURISMO RE anno: es: 2008 year: 2009 url: www.sdncia.it

url: www.turismore.it

Client: MR SALAD Salad bar, inspired by New York fast foods, where each client can create their own salad, or choose one in the menu.

FITTING Graphic project for restaurant layout with inner and outer window transparencies, monitors and posters.

Client: MR SALAD year: 2009 url: www.mrsalad.it

CORPORATE IMAGE Photo shooting of products for graphic materials.

Design of promotional brochures, product menu and website.

Client: MR SALAD year: 2009 url: www.mrsalad.it

Client: DOMUS CONCEPT Italian-Chinese start-up company, manufactures high-quality and refined stuffed furniture.

NEW COLLECTION TIPOLOGIA LAVORO Sketches anddel models for a con new frase kind of seat forchiave waiting descrizione progetto o parole rooms, a “tub-sofa” divided in modules andl’attesa. therefore easily es: progettazione di nuovi spazi per

customizable according to the situations and possible scenarios.

Some renders of new furnitures collection’s products.

Cliente: NOME DEL CLIENTE IN MAIUSCOLO Client: DOMUS CONCEPT anno: es: 2008 year: 2009 url: www.sdncia.it

url: www.domusconcept.it

NEW COLLECTION Vector sketches of some new products.

Client: DOMUS CONCEPT year: 2009 url: www.domusconcept.it

NEW COLLECTION TIPOLOGIA LAVORO Rendering for adel new kind of seat forfrase waitingorooms, descrizione progetto con parolea “tub-sofa” chiave divided in modulesdiand therefore easily customizable es: progettazione nuovi spazi per l’attesa. according to the situations and possible scenarios.

Cliente: NOME DEL CLIENTE IN MAIUSCOLO Client: DOMUS CONCEPT anno: es: 2008 year: 2009 url: www.sdncia.it

url: www.domusconcept.it

NEW COLLECTION Prototype made for Shangai 2009 trade show, where it was awarded with the first prize.

Client: DOMUS CONCEPT year: 2009 url: www.domusconcept.it

Client: TECHNOGYM Italian manufacturer of fitness equipment, leader in Italy and in the world.

FITTING Fitting of interiors in the production area of the new Technogym Village.

Design of graphics and ad hoc supports to make it visible.

Client: TECHNOGYM year: 2009 url: www.technogym.com

FITTING Fitting of interiors in the production area of the new Technogym Village.

Design of graphics and ad hoc supports to make it visible.

Client: TECHNOGYM year: 2009 url: www.technogym.com

FITTING Fitting of interiors in the production area of the new Technogym Village.

Design of graphics and ad hoc supports to make it visible.

Client: TECHNOGYM year: 2009 url: www.technogym.com

FITTING Some pictures of the projects carried out.

Client: TECHNOGYM year: 2009 url: www.technogym.com

Client: EDY s.p.a.

Company set up in 1999 with its own patent for pneumatic cavity camp tent, then specialized in emergency solutions thanks to the support received from expert technical partners.

Edy is today also ISO 9001:2000 certified, and offers turnkey solutions to its clients.

FITTING Fitting of tents according to their purpose of use inside the emergency camp.

Render of some possible scenarios.

Client: EDY s.p.a.

Product Name: Inflatable emergency tents year: 2009 url: www.edygroup.com

FITTING Project for the distribution of tents inside a possible emergency camp.

Client: EDY s.p.a.

Product Name: Inflatable emergency tents year: 2009 url: www.edygroup.com

PAPER MANUAL Graphic design of drawings and of the whole manual with instructions to mount the tents.

Client: EDY s.p.a.

Product Name: Inflatable emergency tents year: 2009 url: www.edygroup.com

VIDEO MANUAL Direction and shooting of a video manual with instructions to mount the tents.

Client: EDY s.p.a.

Product Name: Inflatable emergency tents year: 2009 url: www.edygroup.com

Client: PANASONIC-MATSUSHITA ELECTRIC WORKS Matsushita Electric, a division of the famous Panasonic, manufactures small house appliances, electric materials, finishes for the building sector and furniture.

Credits: Valentina Lollio, Alberto Manzoni, Valentina Rivieccio in cooperation with POLIDESIGN

CONCEPTS FOR NEW PRODUCTS Sketches, models and renders for a new sinuous and tapered electric shaver, with a minimal but extremely technological design.

Client: PANASONIC-MATSUSHITA ELECTRIC WORKS year: 2008 url: www.panasonic.it

CONCEPTS FOR NEW PRODUCTS Research stages on news scenarios and possible targets.

Analysis of existing products and their use.

Client: PANASONIC-MATSUSHITA ELECTRIC WORKS year: 2008 url: www.panasonic.it

SCENARIO BUILDING Schemes and mood-boards to study new scenarios to include concepts for the kitchen area.

Client: PANASONIC-MATSUSHITA ELECTRIC WORKS year: 2006 url: www.panasonic.it

PRODUCT CONCEPT Photorealistic renders on some of the concepts devised.

Client: PANASONIC-MATSUSHITA ELECTRIC WORKS year: 2006 url: www.panasonic.it

PRODUCT CONCEPT Photorealistic renders on some of the concepts devised.

Client: PANASONIC-MATSUSHITA ELECTRIC WORKS year: 2006 url: www.panasonic.it

PRODUCT CONCEPT Photorealistic renders on some of the concepts devised.

Client: PANASONIC-MATSUSHITA ELECTRIC WORKS year: 2006 url: www.panasonic.it

Client: MERONI SERRATURE One of the most popular national and international companies in the production of locks and mechanical and electronic locking systems for pieces of furniture, doors and vending machines.

Credits: Valentina Lollio, Alberto Manzoni, Tiziana Ciccarella, Valentina Rivieccio, Andrea Gallo in cooperation with POLIDESIGN

RE-DESIGN Study and re-design of the famous “Premi Apri” door knob, with an interchangeable and highly customizable solution.

Client: MERONI SERRATURE Product Name: Combina year: 2008 url: www.serme.it/it

STUDY SKETCH Study sketches on product use and morphology to understand the best dimensions for the button and the outer shell.

Client: MERONI SERRATURE Product Name: Combina year: 2008 url: www.serme.it/it

RENDER AND LOGO Concept on possible product design and first renders on the solutions devised.

First drafts of logos for the two lines.

Client: MERONI SERRATURE Product Name: Combina year: 2008 url: www.serme.it/it

Client: HINGLEE Chinese company Specialized in the production of modern and classic wooden furniture for the Chinese and international market.

CATALOGUE Catalogue to present the new collection.

Client: HINGLEE Product Name: Chinatag collection year: 2008 url: www.chinatagfurniture.com

NEW COLLECTION DESIGN Ideation of the new Ming-inspired furniture designed, with a modern and Western taste.

Client: HINGLEE Product Name: Chinatag collection year: 2008 url: www.chinatagfurniture.com

STAND FITTING Project of stand fitting to launch the new collection during Fuorisalone 2008 in Zona Tortona, in cooperation with POLLODESIGN FACTORY and MIMISMA.

Client: HINGLEE Product Name: Chinatag collection year: 2008 url: www.chinatagfurniture.com

LOGO DESIGN Choice of name and design of logo for the new company department focusing on the production of western design objects, inspired by the Ming style.

Client: HINGLEE Product Name: Chinatag collection year: 2008 url: www.chinatagfurniture.com

FITTING Concept of fitting for the new Chinatag showroom.

Analysis of paths, graphic concept, choice of possible lighting, coverings and layout.

Client: HINGLEE Product Name: Chinatag collection year: 2009 url: www.chinatagfurniture.com

FITTING Analysis of materials, lights, space partition modes and exhibition layouts taken from existing fittings, to devise a showroom in line with the Western world and contemporary taste.

Client: HINGLEE Product Name: Chinatag collection year: 2009 url: www.chinatagfurniture.com

MARKET RESEARCH Blue Sky Research on possible targets and their lifestyles, to define the most suitable materials and nuances for the new products.

Client: HINGLEE Product Name: Chinatag collection year: 2008 url: www.chinatagfurniture.com

RESEARCH Research on products, materials, uses and colors of the Chinese tradition, to detect the trends to follow in designing the logo and products for the new brand.

Client: HINGLEE Product Name: Chinatag collection year: 2008 url: www.chinatagfurniture.com

MARKET RESEARCH Research in the field of furniture to understand materials, designs, decorations, inspirations, ... leading the main European markets.

Client: HINGLEE Product Name: Chinatag collection year: 2008 url: www.chinatagfurniture.com

MARKET RESEARCH Market research to analyze the main European competitors.

Definition of style, colors, materials and finishes for the new collection.

Client: HINGLEE Product Name: Chinatag collection year: 2008 url: www.chinatagfurniture.com

Cliente: Y Family of products and services for web telephony.

Credits: Francesco Zurlo, Valentina Lollio

GRAPHIC CONCEPT Concept for the name of a new line of VOIP telephones and for packaging graphics.

Client: Y year: 2007

NEW PRODUCT CONCEPT Concept for new VOIP telephones.

Client: Y year: 2007

NEW PRODUCT CONCEPT Concept for new VOIP telephones.

Client: Y year: 2007

PACKAGING CONCEPT Concept for packaging and instructions for use of VOIP telephones.

Client: Y year: 2007

GRAPHIC CONCEPT Ideation and graphics of client services (fidelity card, shopping bag, usb pen, web interface, ... ).

Client: Y year: 2007

GRAPHIC CONCEPT Final logo with study of size and color definition.

Client: Y year: 2007

Client: SECOMITY inc VOIP telephone company set up in 2004, provides services for web telephony.

Credits: Francesco Zurlo, Valentina Lollio

GRAPHIC CONCEPT Project for logo and corporate image, from visiting cards to website.

Client: SECOMITY inc year: 2007 url: www.secomity.com

FITTING Project for fitting of the headquarters entrance hall in Beijing.

Client: SECOMITY inc year: 2007 url: www.secomity.com

FITTING Project for fitting of the headquarters entrance hall in Beijing.

Client: SECOMITY inc year: 2007 url: www.secomity.com

Client: ATEC S.r.l.

Producer of multiroom sound systems, not single products but a whole universe, tailor-made for each customer.

Credits: Valentina Lollio

NEW PRODUCT DESIGN Design of ground, wall or table multiroom sound systems.

Ideation of a new system, innovative for its shape and technology.

Client: ATEC Product Name: OH BY TUTONDO year: 2004 url: www.ohbytutondo.com

NEW PRODUCT DESIGN Design of ground, wall or table multiroom sound systems.

Ideation of a new system, innovative for its shape and technology.

Client: ATEC Product Name: OH BY TUTONDO year: 2004 url: www.ohbytutondo.com

STAND FITTING Fitting of stand for “100% DESIGN”, the most important design fair in London, to launch the new product line, in cooperation with MYSTIQUE s.p.a.

Client: ATEC Product Name: OH BY TUTONDO year: 2004 url: www.ohbytutondo.com

address: Ajraghi 30 . 20156 MIlano . Italy tel/fax: +39 02.39561907 mail: direzione@maydaydesign.it website: www.maydaydesign.it VAT no.: 05576790967