Ivanna Cerelia Suryo (b. 1990) is currently Singapore-based freelance graphic designer.
— EDUCATION 2009 – 2013
She fell in love with colors since the longest she could remember. This leads her to choose graphic design as her major and graduated in 2013. Since then, she has been working on wide range of projects.
School of Design, Binus University — EXPERIENCE 2012 – present
10/2012 – 01/2013
Graphic Design Intern at Thinking*Room Inc. 02/2014 – 01/2015
Graphic designer at Konsep M Scope of Disciplines: 01/2015 – 04/2015
Graphic Designer
IVANNA CERELIA S.
Freelance graphic designer
Art Direction Identity Design Printed Matter Illustration and Mural Book and Editorial Design Enviromental
Part-time graphic designer at FAB Studio 01/2017 – 04/2017
Part time Art Director at The 1984 — EXHIBITION, FEATURED, & AWARD
Contact:
2013
P. +65 8495 7848 E. ivannacerelia@gmail.com
Fresh and Brite – Playhard Bina Nusantara Best Final Projects Showcase 2014
Achievement Award 2014 2015
Top Graphic Design Series III: Brochure and Publisher: Hightone Book 2016
Seek-A-Seek Exhibition of 70+ Indonesian Graphic Designers
Ivanna Cerelia Suryo (b. 1990) is currently Singapore-based freelance graphic designer.
— EDUCATION 2009 – 2013
She fell in love with colors since the longest she could remember. This leads her to choose graphic design as her major and graduated in 2013. Since then, she has been working on wide range of projects.
School of Design, Binus University — EXPERIENCE 2012 – present
10/2012 – 01/2013
Graphic Design Intern at Thinking*Room Inc. 02/2014 – 01/2015
Graphic designer at Konsep M Scope of Disciplines: 01/2015 – 04/2015
Graphic Designer
IVANNA CERELIA S.
Freelance graphic designer
Art Direction Identity Design Printed Matter Illustration and Mural Book and Editorial Design Enviromental
Part-time graphic designer at FAB Studio 01/2017 – 04/2017
Part time Art Director at The 1984 — EXHIBITION, FEATURED, & AWARD
Contact:
2013
P. +65 8495 7848 E. ivannacerelia@gmail.com
Fresh and Brite – Playhard Bina Nusantara Best Final Projects Showcase 2014
Achievement Award 2014 2015
Top Graphic Design Series III: Brochure and Publisher: Hightone Book 2016
Seek-A-Seek Exhibition of 70+ Indonesian Graphic Designers
D.LAB 2015 — CLIENT
SMDV (Sinar Mas Digital Ventures) — DISCIPLINE
Identity, Printed Collateral, Wayfinding, Illustration — SCOPE OF WORK
Art Direction, Design, Illustration, Mural Aplication — Works done in collaboration with Vincent Wong. Mural application by: Cynthia, Galang E.P., Ivanna, Jane Ve, Olivia P.S., and Vincent Wong.
D.LAB (an abreviation for Digital Laboratory) is an office building owned by SMDV, a venture capital investment company backed by Sinar Mas. It is intended for Jakarta digital startups that they funded. Alongside with their mission to be the destination for Indonesia entrepreneur, D.LAB was built to encourage a creative and collaborative working culture. This inspired the design direction to achieve a sleek and modern atmosphere with a touch of geeky nuance. We came up with the idea to explore binary number – a numerical system used in digital processing consist of only “1” and “0”.
D.LAB 2015 — CLIENT
SMDV (Sinar Mas Digital Ventures) — DISCIPLINE
Identity, Printed Collateral, Wayfinding, Illustration — SCOPE OF WORK
Art Direction, Design, Illustration, Mural Aplication — Works done in collaboration with Vincent Wong. Mural application by: Cynthia, Galang E.P., Ivanna, Jane Ve, Olivia P.S., and Vincent Wong.
D.LAB (an abreviation for Digital Laboratory) is an office building owned by SMDV, a venture capital investment company backed by Sinar Mas. It is intended for Jakarta digital startups that they funded. Alongside with their mission to be the destination for Indonesia entrepreneur, D.LAB was built to encourage a creative and collaborative working culture. This inspired the design direction to achieve a sleek and modern atmosphere with a touch of geeky nuance. We came up with the idea to explore binary number – a numerical system used in digital processing consist of only “1” and “0”.
As the focus of D.LAB building is about digital world, we believe digital technology supposed to bring goodness to people. Hearing the word ‘digital’, a lot of people relating it with something anti-social activity, while in fact–if used correctly–it is precisely help us to connect more with the world. To describe the good effect, we illustrate happy people doing various physical activities, with a digital gimmick twist. Two opposite white brick walls, about 3.5 x 7 metres each. Done with oil-based paint for gold colour and water-based paints for others.
As the focus of D.LAB building is about digital world, we believe digital technology supposed to bring goodness to people. Hearing the word ‘digital’, a lot of people relating it with something anti-social activity, while in fact–if used correctly–it is precisely help us to connect more with the world. To describe the good effect, we illustrate happy people doing various physical activities, with a digital gimmick twist. Two opposite white brick walls, about 3.5 x 7 metres each. Done with oil-based paint for gold colour and water-based paints for others.
PAY BY QR 2015 — CLIENT
Dimo (Digital Money Indonesia) — DISCIPLINE
Identity, Printed Matter, Merchandising — SCOPE OF WORK
Art Direction, Design — Work done in collaboration with Vincent Wong
Pay by QR is an electronic payment method through mobile application. As clear as its name, the payment process involved scanning and snapping QR code to complete your purchase. Since it is a quite new payment method in Indonesia, we avoid confusing identity or being too ‘techy’. Therefore, we designed a straightforward identity with clear & direct communication. The logo was a simplification of QR structure combined with a snap icon.
PAY BY QR 2015 — CLIENT
Dimo (Digital Money Indonesia) — DISCIPLINE
Identity, Printed Matter, Merchandising — SCOPE OF WORK
Art Direction, Design — Work done in collaboration with Vincent Wong
Pay by QR is an electronic payment method through mobile application. As clear as its name, the payment process involved scanning and snapping QR code to complete your purchase. Since it is a quite new payment method in Indonesia, we avoid confusing identity or being too ‘techy’. Therefore, we designed a straightforward identity with clear & direct communication. The logo was a simplification of QR structure combined with a snap icon.
Mario Suntan u
Managing Partner
+6221 2345 6789 (t) info@paybyqr.com +6221 2345 6780 (f) www.paybyqr.com
mario@paybyqr.com +6281 2345 6789 (m) +6221 2978 4500 (t)
1 Januari 2016
Pay by QR is an electronic payment method through mobile application powered by Dimo (Digital Money Indonesia). Our mission is to enable easy and trustable payment for your daily routine.
www.paybyqr.co.id
+6221 2345 6789 (t) info@paybyqr.com +6221 2345 6780 (f) www.paybyqr.com
No : 1045 / 08 / 2099 Perihal : Peresmian Gedung Baru Hal. : 1 / 3
Mario Suntan u
Managing Partner
+6221 2345 6789 (t) info@paybyqr.com +6221 2345 6780 (f) www.paybyqr.com
mario@paybyqr.com +6281 2345 6789 (m) +6221 2978 4500 (t)
1 Januari 2016
Pay by QR is an electronic payment method through mobile application powered by Dimo (Digital Money Indonesia). Our mission is to enable easy and trustable payment for your daily routine.
www.paybyqr.co.id
+6221 2345 6789 (t) info@paybyqr.com +6221 2345 6780 (f) www.paybyqr.com
No : 1045 / 08 / 2099 Perihal : Peresmian Gedung Baru Hal. : 1 / 3
MOMS DO LAUNDRY 2015 — CLIENT
Moms Do Laundry — DISCIPLINE
Moms Do Laundry is a convenient laundry store set in Jakarta — one of the busiest cities in Indonesia. Being aware of that, Moms Do Laundry offers pick-up and delivery service with an online booking system. Also, what we love the most is their attention to the environment by applying paperless system on every transaction.
Identity, Printed Collateral — SCOPE OF WORK
Art Direction, Design — Works done in collaboration with Vincent Wong.
When the owners approached us, they already had the interesting name in mind. Therefore, developing the design direction is much more exciting. Moms Do’s visual language is intended to appear warm and lively, mixing bold modern typography, geometric shapes combined with illustrations.
MOMS DO LAUNDRY 2015 — CLIENT
Moms Do Laundry — DISCIPLINE
Moms Do Laundry is a convenient laundry store set in Jakarta — one of the busiest cities in Indonesia. Being aware of that, Moms Do Laundry offers pick-up and delivery service with an online booking system. Also, what we love the most is their attention to the environment by applying paperless system on every transaction.
Identity, Printed Collateral — SCOPE OF WORK
Art Direction, Design — Works done in collaboration with Vincent Wong.
When the owners approached us, they already had the interesting name in mind. Therefore, developing the design direction is much more exciting. Moms Do’s visual language is intended to appear warm and lively, mixing bold modern typography, geometric shapes combined with illustrations.
WOK & ROLL 2015 — CLIENT
Wok & Roll — DISCIPLINE
Identity, Printed Collateral — SCOPE OF WORK
Art Direction, Design — Works done in collaboration with Vincent Wong
Wok & Roll appear carrying a more modern approach combining restaurant and karaoke, the name itself was intended to represent the concept. Though “Wok” is commonly used in Chinese cookery, the restaurant also serving Western and Indonesian cuisine. We developed the visual taking inspirations from neon sign commonly seen in Rock & Roll’s scene. Adopted its certain shape and vibrant color, the visual was enriched with a touch of detailed illustration from old advertisements.
WOK & ROLL 2015 — CLIENT
Wok & Roll — DISCIPLINE
Identity, Printed Collateral — SCOPE OF WORK
Art Direction, Design — Works done in collaboration with Vincent Wong
Wok & Roll appear carrying a more modern approach combining restaurant and karaoke, the name itself was intended to represent the concept. Though “Wok” is commonly used in Chinese cookery, the restaurant also serving Western and Indonesian cuisine. We developed the visual taking inspirations from neon sign commonly seen in Rock & Roll’s scene. Adopted its certain shape and vibrant color, the visual was enriched with a touch of detailed illustration from old advertisements.
BFF 2015 — CLIENT
Konsep Hemat — DISCIPLINE
Identity, Illustration, Printed Collateral — SCOPE OF WORK
Art Direction, Design, Illustration
BFF stands for Best Friends Forever Best Fried Fish, serving fish and chips which comes with signature batter and a selections of Indonesian flavor sauces. Derived from its name – which could also means Best Friends Forever. – we designed the identity to be casual and silly potrayed as two best friends hanging around.
BFF 2015 — CLIENT
Konsep Hemat — DISCIPLINE
Identity, Illustration, Printed Collateral — SCOPE OF WORK
Art Direction, Design, Illustration
BFF stands for Best Friends Forever Best Fried Fish, serving fish and chips which comes with signature batter and a selections of Indonesian flavor sauces. Derived from its name – which could also means Best Friends Forever. – we designed the identity to be casual and silly potrayed as two best friends hanging around.
KEMANGI MANIS 2015 — CLIENT
Konsep Hemat — DISCIPLINE
Identity, Illustration, Printed Collateral — SCOPE OF WORK
Art Direction, Design, Illustration
Kemangi Manis is a food truck offering organic and healthy meals at fair price. Targeted to busy Jakartans who still want to maintain a healthy lifestyle. Since this is a quite new concept for food truck, we want it to be noticeable among the hustle-bustle of Jakarta life. Therefore, we came up with a fresh and humorous approach — combining watercolor illustration and doodles of human figure doing daily activities. The logo itself is a mixture of handdrawn type and elegant serif, which resulted a quite catchy logo.
KEMANGI MANIS 2015 — CLIENT
Konsep Hemat — DISCIPLINE
Identity, Illustration, Printed Collateral — SCOPE OF WORK
Art Direction, Design, Illustration
Kemangi Manis is a food truck offering organic and healthy meals at fair price. Targeted to busy Jakartans who still want to maintain a healthy lifestyle. Since this is a quite new concept for food truck, we want it to be noticeable among the hustle-bustle of Jakarta life. Therefore, we came up with a fresh and humorous approach — combining watercolor illustration and doodles of human figure doing daily activities. The logo itself is a mixture of handdrawn type and elegant serif, which resulted a quite catchy logo.
B RE AKFAST BAS KE T
Bread, Jam, Butter 38
BRE A K FA ST BA SK E T
Meusli/Granola, Milk Bread, Jam, Butter 38 38
PI MP YOUR
1
Meusli/Granola, Milk Choose your salad base 38 2
Add 5 ingredients
Croissant, Chocolate Croissant
38
Sandwich Croissant, 38 Chocolate Croissant
38
Sandwich 38
Regular Salad all baskets including coffee or tea. extra orange juice for Rp 5.000
38 or tea. all baskets including coffee extra orange juice for Rp 5.000
PIMP YOUR
PIMP YOUR
Choose your bread
1
Choose your salad base Add 2 proteins (meats and cheese) 2
P I MP YO U R
Add 2 proteins (meats and cheese)
D R I N KS
Mineral Water Hot / Ice Tea Black Coffee Coffee with Milk Choose Cappuccino your bread Orange Juice Nu Green Tea Less Sugar
D R I N KS
5 Water Mineral Hot / 5Ice Tea Black5Coffee Coffee5 with Milk 5 Cappuccino 10 Juice Orange 10 Tea Less Sugar Nu Green
5 5 5 5 5 10 10
Add 5 ingredients
3
3
Add protein(s): 1 for reg / 2 for large
Add protein(s): 1 for reg / 2 for large
Choose your 4 4 sauces, herbs, Choose your sauces, Choose your sauces, and spices herbs, and spices herbs, and spices Regular SaladLarge Salad Large Salad 38 50 50
Add 3 ingredients Choose your sauces, herbs, and spices Sandwich 38
Sandwich 38
Add 3 ingredients
een! Be Gr
een! Be Gr
Bring your lunchbox, we offer you a free dessert or water
Bring your lunchbox, we offer you a free dessert or water
Follow the sign: Follow the sign: Package Menu + Drink @Rp 40,000 Package Menu + Drink @Rp 40,000
B RE AKFAST BAS KE T
Bread, Jam, Butter 38
BRE A K FA ST BA SK E T
Meusli/Granola, Milk Bread, Jam, Butter 38 38
PI MP YOUR
1
Meusli/Granola, Milk Choose your salad base 38 2
Add 5 ingredients
Croissant, Chocolate Croissant
38
Sandwich Croissant, 38 Chocolate Croissant
38
Sandwich 38
Regular Salad all baskets including coffee or tea. extra orange juice for Rp 5.000
38 or tea. all baskets including coffee extra orange juice for Rp 5.000
PIMP YOUR
PIMP YOUR
Choose your bread
1
Choose your salad base Add 2 proteins (meats and cheese) 2
P I MP YO U R
Add 2 proteins (meats and cheese)
D R I N KS
Mineral Water Hot / Ice Tea Black Coffee Coffee with Milk Choose Cappuccino your bread Orange Juice Nu Green Tea Less Sugar
D R I N KS
5 Water Mineral Hot / 5Ice Tea Black5Coffee Coffee5 with Milk 5 Cappuccino 10 Juice Orange 10 Tea Less Sugar Nu Green
5 5 5 5 5 10 10
Add 5 ingredients
3
3
Add protein(s): 1 for reg / 2 for large
Add protein(s): 1 for reg / 2 for large
Choose your 4 4 sauces, herbs, Choose your sauces, Choose your sauces, and spices herbs, and spices herbs, and spices Regular SaladLarge Salad Large Salad 38 50 50
Add 3 ingredients Choose your sauces, herbs, and spices Sandwich 38
Sandwich 38
Add 3 ingredients
een! Be Gr
een! Be Gr
Bring your lunchbox, we offer you a free dessert or water
Bring your lunchbox, we offer you a free dessert or water
Follow the sign: Follow the sign: Package Menu + Drink @Rp 40,000 Package Menu + Drink @Rp 40,000
100% TIONGHOA 100% INDONESIA 2013 —
This is a book about Indonesian Chinese generally, targeted to the young generation. I choose this topic as my Final Project in university because the majority of books that speak about Indonesian Chinese are too ‘heavy’ and ‘texty’ for the younger generation.
CLIENT
Self Initiated — DISCIPLINE
Book and Cover Design, Illustration — SCOPE OF WORK
Art Direction, Design, Illustration
This book is divided in 5 chapters, there are 1 icon and 1 illustration created for each chapter describing its content generally. I’m using bright colors (based on the color of Indonesian Coastal Batik / Batik Peranakan) and simple illustration style to make it easy-to-read so that it can trigger the targeted readers to learn more about this topic.
100% TIONGHOA 100% INDONESIA 2013 —
This is a book about Indonesian Chinese generally, targeted to the young generation. I choose this topic as my Final Project in university because the majority of books that speak about Indonesian Chinese are too ‘heavy’ and ‘texty’ for the younger generation.
CLIENT
Self Initiated — DISCIPLINE
Book and Cover Design, Illustration — SCOPE OF WORK
Art Direction, Design, Illustration
This book is divided in 5 chapters, there are 1 icon and 1 illustration created for each chapter describing its content generally. I’m using bright colors (based on the color of Indonesian Coastal Batik / Batik Peranakan) and simple illustration style to make it easy-to-read so that it can trigger the targeted readers to learn more about this topic.
PAPERINA NOTES NEW YEAR 2015 2014
Every New Year, Paperina – one of famous paper distributors in Indonesia – always send greeting cards to dearly friends and colleagues. However in 2015, they want to give something more, something that can be used for a whole year long. That’s where the idea of a notebook come up.
— CLIENT
Paperina — DISCIPLINE
Illustration, Book and Cover design — SCOPE OF WORK
Design, Illustration — Work done under Konsep M
The main intention that need to be shown is gratitude, which is ‘terima kasih’ in bahasa Indonesia, while Indonesia is a multi-cultural country, with many local cultures. Combining the two ideas, we decided to choose 12 traditional graphiocs, accompanied with their own languange of ‘terima kasih’ to be featured as dividers on the notebook.
PAPERINA NOTES NEW YEAR 2015 2014
Every New Year, Paperina – one of famous paper distributors in Indonesia – always send greeting cards to dearly friends and colleagues. However in 2015, they want to give something more, something that can be used for a whole year long. That’s where the idea of a notebook come up.
— CLIENT
Paperina — DISCIPLINE
Illustration, Book and Cover design — SCOPE OF WORK
Design, Illustration — Work done under Konsep M
The main intention that need to be shown is gratitude, which is ‘terima kasih’ in bahasa Indonesia, while Indonesia is a multi-cultural country, with many local cultures. Combining the two ideas, we decided to choose 12 traditional graphiocs, accompanied with their own languange of ‘terima kasih’ to be featured as dividers on the notebook.
MAXONE HOTEL, SUKABUMI 2013 — CLIENT
Maxone Hotel — DISCIPLINE
Illustration — SCOPE OF WORK
Illustration
Maxone Hotel positions itself as a stylish budget hotel, which shown by its colourful illustration, adapting Romero Brito’s style. Sukabumi is well-known as a town which has various kind of nature sceneries, this is why Sukabumi is also known as Gurilap town. Gurilap stands for GUnung (mountain), RImba (wood), LAut (sea), and Pantai (beach). In addition, I add Jaipong Dance, a traditional local dance of West Java.
Three types of room, each with its color mood. The theme is still GURILAP. Yellow as beach, blue as mountain, and pink as forest.
MAXONE HOTEL, SUKABUMI 2013 — CLIENT
Maxone Hotel — DISCIPLINE
Illustration — SCOPE OF WORK
Illustration
Maxone Hotel positions itself as a stylish budget hotel, which shown by its colourful illustration, adapting Romero Brito’s style. Sukabumi is well-known as a town which has various kind of nature sceneries, this is why Sukabumi is also known as Gurilap town. Gurilap stands for GUnung (mountain), RImba (wood), LAut (sea), and Pantai (beach). In addition, I add Jaipong Dance, a traditional local dance of West Java.
Three types of room, each with its color mood. The theme is still GURILAP. Yellow as beach, blue as mountain, and pink as forest.
SALESTOCK OFFICE MURAL 2015 — CLIENT
Sale Stock Indonesia — DISCIPLINE
Illustration — SCOPE OF WORK
Illustration, Mural Application — Illustration concept by Ivanna, mural application done in collaboration with Cynthia, Erwin Yovianto, Olivia P.S., and Vincent Wong
Sale Stock is a startup e-commerce which sell affordable women’s apparels with ‘honest price’ as a slogan. Their mission is to make women all Indonesian women fashionable, that’s why they have free delivery service for all over Indonesia area. One of their specialities is their Soraya. Soraya is the nickname of their real human customer services who are ready to serve 24/7, any day, any time. The mural depict the core of Sale Stock Indonesia: fashion for every women, and Soraya the friendly customer service drawn in the corner.
SALESTOCK OFFICE MURAL 2015 — CLIENT
Sale Stock Indonesia — DISCIPLINE
Illustration — SCOPE OF WORK
Illustration, Mural Application — Illustration concept by Ivanna, mural application done in collaboration with Cynthia, Erwin Yovianto, Olivia P.S., and Vincent Wong
Sale Stock is a startup e-commerce which sell affordable women’s apparels with ‘honest price’ as a slogan. Their mission is to make women all Indonesian women fashionable, that’s why they have free delivery service for all over Indonesia area. One of their specialities is their Soraya. Soraya is the nickname of their real human customer services who are ready to serve 24/7, any day, any time. The mural depict the core of Sale Stock Indonesia: fashion for every women, and Soraya the friendly customer service drawn in the corner.
The mural of meeting rooms with Star Trek theme, still using the same color scheme.
Soraya, the friendly customer service, drawn in the corner.
The mural of meeting rooms with Star Trek theme, still using the same color scheme.
Soraya, the friendly customer service, drawn in the corner.
LOGO COMPILATION
1.
Strada Italian Food Trailer 2015
2.
BFF Fish and Chips Trailer
Year 2011 – 2015
2015
3. 1.
The LaPiye Leather Accessories 2015
2.
3.
LOGO COMPILATION
1.
Strada Italian Food Trailer 2015
2.
BFF Fish and Chips Trailer
Year 2011 – 2015
2015
3. 1.
The LaPiye Leather Accessories 2015
2.
3.
4.
Taksi Putra Taxy Company 2011
5.
Sebarkan Kata-Kata Baik Social Campaign: Spread The
GAMEOFSTUDY 4.
7.
Good Words 2012
10. 6.
Nana Personal Identity 2012
7.
Game of Study Math and Science Course 2013
8.
Stikeju Homemade Cheese Snack 2013
5.
8.
11.
9.
Bond Short Movie Title 2013
10. Sese Girl’s Accessories Store 2014
11. Aditkok Project Restoration and Custom-Made Furniture 2014
6.
9.
12.
12. Wok & Roll Restaurant 2014
4.
Taksi Putra Taxy Company 2011
5.
Sebarkan Kata-Kata Baik Social Campaign: Spread The
GAMEOFSTUDY 4.
7.
Good Words 2012
10. 6.
Nana Personal Identity 2012
7.
Game of Study Math and Science Course 2013
8.
Stikeju Homemade Cheese Snack 2013
5.
8.
11.
9.
Bond Short Movie Title 2013
10. Sese Girl’s Accessories Store 2014
11. Aditkok Project Restoration and Custom-Made Furniture 2014
6.
9.
12.
12. Wok & Roll Restaurant 2014
13. Evelyn Cookies and Snacks Distributor 2014
14. C3 Hair and Beauty Salon 2014
15. M&Gold 13.
16.
19.
Chocolate 2014
16. Konco Lawas Javanese Restaurant 2015
17. Moms Do Laundry Laundry Service 2015
18. D.LAB Building for Digital Startups 14.
17.
20.
2015
19. Pay by QR Payment Method 2015
20. Ayam Gila Grilled Chicken Food Trailer 2015
21. Kemangi Manis Healthy Food Trailer 2015
15.
18.
21.
13. Evelyn Cookies and Snacks Distributor 2014
14. C3 Hair and Beauty Salon 2014
15. M&Gold 13.
16.
19.
Chocolate 2014
16. Konco Lawas Javanese Restaurant 2015
17. Moms Do Laundry Laundry Service 2015
18. D.LAB Building for Digital Startups 14.
17.
20.
2015
19. Pay by QR Payment Method 2015
20. Ayam Gila Grilled Chicken Food Trailer 2015
21. Kemangi Manis Healthy Food Trailer 2015
15.
18.
21.
END Š 2017 Ivanna Cerelia Suryo behance.net/cerelia
END Š 2017 Ivanna Cerelia Suryo behance.net/cerelia