IVANNA HEREDIA
Design Portfolio
SPECULATING WITH ARCHITECTS Graduation project based on the parallel practices between fashion and architecture. The design process started with a descriptive text of an imaginary place. This short text was given to 3 architects to be interpreted and to give back a rough sketch of a blueprint for a building made upon the text, the blueprints that were given back were overlapped and then used as patterns for the garments in an experimental process to see how this architectonic patterns would fit on the human body. This collection was presented on Mercedes Benz Fashion Week in Mexico City
B SCARVES Project for Zona Maco Contemporary Art Fair in Mexico City, inspired by the pieces “I will not make any more boring art” and “Quality material” by the artist John Baldessari. Specifications: laser cut black chiffon fabric, 17 x 150 cm and 85 x175 cm
Assistant designer and art direction for Scarlett Smith in San Francisco USA. Images from the website of the designer
SAMPLEBOOK SILHOUETTE The collection is inspired on pictures taken on a vacation to San Francisco, California. Experimenting with the pattern construction and silhouettes, compiling a wide selection of textiles with different weights and textures into a single garment with the intention to create a palette of moods and emotions experienced in this time spent there.
P. I 3/3
DRIVES TO CRASH The Collection inspired by the movie Crash from David Cronenberg 1996. The collection is based on what I think would be the aftermath of a car crash and the effects it has on the human body, integrating sensuality, fetishism, and orthopedic devices. Collection in an early design process stage.
Experimental material developed during a workshop with Simone Waart about conceptualization and perception of materials. I wanted to explore the concept of skin into a material having as a basis the concept of layers, transparency, protection, shelter, resistance, delicacy and, adaptability. The result is a textile intervention on two kinds of polyester mesh fabrics with a transparent acrylic resin.
SKIN MATERIALS
BLESS Internship and assistant in product development for Bless in Berlin, Germany. Images from Mark Borthwick, Bless website and Uslu Airlines website.
CROSS-POLLINATION: MASTERPIECES OF THE COLLECTIONS Project developed between New York and Mexico City by the museum at Fashion Institute of Technology. Inspired by the work of David Alfaro Siqueiros the purpose of the project was to create experimental garments based on the ideology and artistic work of Siqueiros. I used the map where some of the most iconic paintings of Siqueiros can be found, as the pattern for the garment I developed exploring the concept of patterns in garments. This project was presented at the Siqueiros Public Art Hall in Mexico City and at The Cervantes Institute in New York City, the process and final results were documented and published in a printed book.