IDENTITY GUIDE 2015 | v1.1
HI, WE’RE COZERO We help smart business, engaging them to the green environment. Our job is to develop solutions of low consumption of energy. Consequently helping our clients save money on their electricity bills. COzero is smart energy for business, is the best way to be part of the Green Power, improve your business energy consumption and save thousands of dollars. By the way, our name is pronounced “C. O. zero”.
LOGO
Brand Guidelines | v1
COzero | info@cozero.com.au
Identity
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MASTERBRAND LOGO The primary logo is our anchor. öö Englobes our purpose to the world. öö Used to brand any material of divulgation, either printed or digital. öö The Minus/Plus sign is a short and direct way to communicate our aims to the audience. öö Works better on light backgrounds. öö Can be downloaded at cozero.com.au/ branding.
COzero | info@cozero.com.au
Brand Guidelines | v1
Identity
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ICON CLEARSPACE X/3
X
X/3
Our icon is used to define the clearspace of itself and of the whole logo. When using only the icon, please respect the following guidance. öö Keep the area around the icon relatively clear öö Minimum clearspace: 1/3 of the icon’s width öö No other icons, logos, type, or graphic elements should infrige on its space Important: When the icon applied alone you should respect its minimum size.
Sizing Digital Print
40 px height minimum 10 mm height minimum
COzero | info@cozero.com.au
Brand Guidelines | v1
Identity
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LOGO CLEARSPACE
1/4
1/2 1/2
When applying the masterbrand logo without tagline, please keep clear the area around the logo as determined below. öö Minimum width: 1/2 of the icon’s width.
1/4
Recommended clearspace
öö Minimum height: 1/4 of the icon’s height.
Sizing Scale / proportion are determined by the available space, aesthetics, function and visibility. There is no maximum size for the COzero logo.
Digital Print
75 px height minimum 20 mm height minimum
COzero | info@cozero.com.au
Brand Guidelines | v1
Identity
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LOGO W/ TAGLINE CLEARSPACE The tagline has a few variations and when applying the masterbrand logo with tagline, do not forget to make an clean area for its application.
Smart Energy for Smart Business 1/4
Recommended clearspace
öö The taglines cannot be bigger than the width of the lettering “COzero”. öö The minimum clearspace for the bottom height must be 1/4 of the icon. Do not apply the tagline if its height is going be smaller than the sizing bellow.
Sizing Digital 95 px minimum Print 25 mm minimum
Brand Guidelines | v1
COzero | info@cozero.com.au
Identity
1/3
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LOGO VARIATION When necessary our logo can be applied on horizontal and compact spaces. On these occasions, we’d like to suggest the use of this variation of our logo. öö Minimum clearspace: 1/3 of the icon size. öö The tagline is not applied with this logo.
Recommended clearspace Sizing
Digital Print
20 px height minimum 5 mm height minimum
COzero | info@cozero.com.au
Brand Guidelines | v1
So strongly and metaphysically did I conceive of my situation then, that while earnestly watching his motions, I seemed distinctly to perceive that my own individuality was now merged in a joint stock company of two; that my free will had received a mortal wound; and that another’s mistake or misfortune might plunge innocent me into unmerited disaster and death. Therefore, I saw that here was a sort of interregnum in Providence; for its evenhanded equity never could have so gross an injustice.
And yet still further pondering—while I jerked him now and then from between the whale and ship, which would threaten to jam him—still further pondering, I say, I saw that this situation still
of mine apothecary
was the by other
further pondering—while I jerked him
u snap; if your mortals. If your
Identity
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MINIMUM CLEARSPACE EXAMPLE When applying our logo make sure to respect the clearspace area. On this example, the minimum clearspace was applied. However, it doesn’t mean that the logo cannot have more room when applied on digital media or printed material.
PRODUCT LOGOS
COzero | info@cozero.com.au
Brand Guidelines | v1
Identity | Products
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OUR PRODUCTS Through our products/services we do offer to our clients some energy management tools to make the energy expenses more efficient. The logos beside are directly related to these products and services we offer. ICONS
LETTERING
Spacing 1/3
Sizing
Digital Print
20 px height minimum 5 mm height minimum
21 px h. minimum 5.6 mm h. minimum
COzero | info@cozero.com.au
Brand Guidelines | v1
Identity | Products
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PRODUCT ICONS Each of our products has its own and unique icon, they can be applied together or separated. Their specifications are exactly the same of our masterbrand logo icon. öö Keep the area around the icon relatively clear ICONS
LETTERING
öö Minimum clearspace: 1/3 of the icon’s width öö No other icons, logos, type, or graphic elements should infrige on its space Important: When the icon applied alone you should respect its minimum size.
Spacing
Sizing 1/3
Digital 40 px minimum Print 10 mm minimum
COzero | info@cozero.com.au
Brand Guidelines | v1
Identity | Products
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PRODUCT LETTERING Differently of the masterbrand logo, the lettering of our product’s titles can be used without their icons. If you’re not just referring to the product within your content, but wants to use the lettering as presented here you must leave a proper clearspace around the lettering. ICONS
LETTERING
öö The are defined by the first capital letter of each product and the end of each title öö The clearspace is defined by the capital “L” (of “Link” word öö No other icons, logos, type, or graphic elements should infrige on its space Spacing
Sizing Digital Print
15 px height minimum 4 mm height minimum
18 px h. minimum 4.85 mm h. minimum
COzero | info@cozero.com.au
Brand Guidelines | v1
Identity | Products
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PRODUCT LOGOS APPLICATIONS So strongly and metaphysically did I conceive of my situation then, that while earnestly watching his motions, I seemed distinctly to perceive that my own individuality was now merged in a joint stock company of two; that my free will had received a mortal wound; and that another’s mistake or misfortune might plunge innocent me into unmerited disaster and death. Therefore, I saw that here was a sort of interregnum in Providence; for its even-handed equity never could have an injustice. And yet still further pondering—while I jerked him now and then from between so gross an injustice. And yet still further pondering—while I jerked him now and then from between the whale and ship, which would threaten to jam him—still further pondering, I say, I saw that this situation
still
of mine apothecary
further pondering—while I jerked him
was the by other
u snap; if your mortals. If your
When applying our product logos, please respect the clearspace area. On this example, the minimum clearspace was applied in a few cases. We trust on your discernment when using our logos for your business purposes.
COLOUR PALETTES
COzero | info@cozero.com.au
Brand Guidelines | v1
Colour Palettes
PRIMARY COLOURS
#0091DA RGB R0 G145 B218
The COzero’s brand is blue, more specifically the Pantone 3005 (C) or its CMYK for printing. And #0091DA (Hex colour / Html colour) or its RGB for digital applications.
CMYK C99 M22 Y0 K1
Our blue represents seriousness, stability and reliability that we bring to our clients.
Pantone Matching System (PMS) 3005 C
You can also apply our logo in white colour, or none colour. Ex.: when you’re applying the logo in a sandblasted surface.
#FFF White an example of the white colour application
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COzero | info@cozero.com.au
Brand Guidelines | v1
#84BD00
#F0B323
#E87511
RGB R132 G189 B0
RGB R240 G179 B35
RGB R232 G117 B11
CMYK C54 M0 Y100 K0
CMYK C0 M32 Y100 K0
CMYK C0 M62 Y95 K0
PMS 376 C
PMS 7409 C
PMS 158 C
#474C55
#97999B
#F2F2F2
RGB R71 G76 B85
RGB R151 G153 B155
RGB R242 G242 B242
CMYK C40 M30 Y20 K66
CMYK C20 M14 Y12 K40
CMYK C8 M5 Y7 K16
PMS Cool Gray 10 C
PMS Cool Gray 7 C
PMS Cool Gray 3 C
Colour Palettes
SECONDARY COLOURS You’ll find other colours that we use with our masterbrand and products, our aim is to help the target audience easily identify our communication. The colours on the primary and secondary palettes are based on Pantone / CMYK colours, you may find them in a different shade when applying the digital version, even in this guide, which is meant to be for digital viewers, the colours may change.
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TYPOGRAPHIES
COzero | info@cozero.com.au
Brand Guidelines | v1
Lato Thin
Lato Light
a bcdefg hi j kl m n opq rst u v w x yz
abcdefg h ijk l m n opq rs tu vwx yz
ABC DEFG H I JK L M N OPQ RS TU VWXY Z
A B CD EFGHI J K LM N OPQR STUVWX Y Z
0123456789
0 123456789
Lato Regular
Lato Bold
a bcdefgh i j k l m n op qrs tu vw x y z
a bcd efghi j kl mn o pq rstuvwx y z
AB CD EFG HI J K L M N OPQ R S TUV W XY Z
A B CD EFG H IJK LMN OPQRST U VWX YZ
0123456789
0 1 23456789
Lato Heavy
Lato Black
abcd efg hi j k lm n opqrstuvwx y z
a b cdefghijkl m n o pqrst uv wx y z
ABC D E FG HI J K L M N O PQ R S TU V W X Y Z
AB CDE FGH I J KLMN O PQR STU VWXY Z
0123456789
0 123456789
Typographies
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LATO FONT FAMILY Our taglines, campaign slogans and especially content are based on the Lato font. We’re flexible on contents with this typeface, depending where our logo is going to be applied on the media you’re working. If you cannot use Lato, we would like to suggest Arial or another sans-serif font. Please notice that the logo tagline must be exactly the same and in the same proportion explained on this guide.
You can download the logos and the typographies through the links below:
COzero | info@cozero.com.au
Brand Guidelines | v1
Montserrat Light
Montserrat Regular
abcd efg hi j k l mn opq rs t u vwxy z
a b cdefg h ij k lm n o p qrs t uvwxyz
ABCD EFG HI J K L M N OP QR ST U VW X Y Z
A BC DEFGHIJKLM N O PQRSTUVWX YZ
012 3 45 67 89
0 1 2 3 45 6789
Montserrat Bold
Montserrat Black
abcdefghij k l m n opqr stu v wxy z
a bcdefghijk l m n o pqrstuv wxyz
ABCD EFG H I J K LMN O P QR STU VWXYZ
A BCD EFGHIJKL M N O PQR S T U VWXY Z
0 12 3 4 5 6 78 9
0 1234 5 67 89
Typographies
MONTSERRAT Feel free to use the title style you have set for your job, however, if you’re using the Lato font already and you’re working on an exclusive COzero’s communication, you should use Montserrat font family to define titles or even highlight pertinent information.
You can download the logos and the typographies through the links below:
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