Altitudes Europe #46

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XP Flash Jet Expo AE46_XP Flash Jet Expo AE46 10/10/12 15:11 Page30

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JET EXPO 2012 SETTING NEW STANDARDS The one and only trade show in Russia and the CIS attracted more end users to Moscow Vnukovo airport than ever before. Now run by the Russian LuxMedia Group team, it brought some long-awaited changes to the usual format. By Ivan Veretennikov Photos: Mark Kozhura, Dmitry Orlov, Jet Expo

et Expo 2012 opened on Thursday 27 September, with ribbon cutting by Russian Business Aviation Association officials and entrepreneur Oleg Tinkov, well known by the local business community. The dates were a change from the previous six years, selected so as not to conflict with the Cannes and Monaco Boat Shows, as well as the Sochi Investment Forum in Russia. After LuxMedia Group kicked in with its expertise, making Jet Expo accessible for as many participants as possible became a must. The new ownership led to another significant change: a yacht manufacturer section was added to diversify the display for local business aircraft

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buyers and flyers, who indeed comprise the target audience for luxury yachts. Whilst business aviation in Russia and the CIS is seen more and more as a business tool, leisure is also an important consideration, and ultra-wealthy individuals were seen wandering around the booths of leading shipyards, making inquiries and speaking to company representatives. In terms of B2C appeal, the show was up there with the best, especially keeping in mind the current economy. Sales teams of various manufacturers were kept busy by end customers and their representatives, showing aircraft and underlining the strong points of their particular products. 22 fixed-wing aircraft and 3 helicopters were presented on the


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Altitudes Europe #46 by Ivan Veretennikov - Issuu