Ives Silver

IS ives silver

路 DESIGNER 路 SELECTED WORKS

Ives Silver A three-year exploration studies in biology led Silver to pursue a career in architecture. He began his undergraduate studies in his home city of Puerto Rico in the biology department. Throughout the years he collaborated in multiple lab experiments and research, focusing on genetics and human anatomy. He continued his studies in his native Puerto Rico obtaining a B.Arch.(NAAB), from the Polytechnic University School of Architecture in Puerto Rico(PUPR) in 2011. Through out that period he took part in diverse studios abroad, including Mexico D.F. and Barcelona, always implementing biological systems as conceptual design strategies.

An essential part of his academic and professional training was the involvement in sustainability competitions and workshops. While being a 2013 candidate for an M.Arch, Master in Advanced and Digital Architecture at the Barcelona School of Design and Engineering (ELISAVA), he researched the topic of natural systems design focusing on animal architecture and geometries of natural patterns. In his design proposals, he looks to push the limits in the design field through the influences of his biology studies. Ives’s professional interests meet at the intersection of 3D modeling, 2D drafting, graphic communication, user experience and the research of biological systems for pragmatic architectural solutions. His work experiences include working at an international level with Willy Mßller Architects(2009) and Enric Miralles Benedetta Tagliabue Architects(2013) in Barcelona, where he worked conducting conceptual design and project visualization for multiple presentations.

He performed at different scenarios focusing on his design solution skills, while multitasking under tight deadlines. Managing designs from early sketches to the completion stage of construction documents.

Silver is currently working as a Designer and Brand Strategist for Mr. Peter Arnell. His daily tasks include executing strategies for brand development, as well as art directing and designing presentations for multiple international clients. Having a broad set of tools and knowledge within the field of design, he’s the perfect fit for the designer position. As the next goal in his professional career, he looks forward in being part of your design team collaborating with the ongoing success of your company.

PROFILE

Architect Digital Designer

Biologist

I V E S E S i l v e r

172 Monroe St. Apt 2 Brooklyn NY 1116 ives.silver@gmail.com 1.347.856.7178

ABOUT Name Ives E. Silver Gender Male Ponce, Puerto Rico USA Citizen Bilingual (English+Spanish)

Mr. Silver pursue to continue his career in the creative field of design, in response to the broad knowledge that he had acquired through practice and education. As a designer his vision is to explore, understand and implement new digital tools to enhance specific characteristics of different projects. Being assisted by contemporary methods of rendering representations and digital fabrication. Having a broad set of skills from sketching to 3D modeling, Mr. Silver is the ideal resource to contribute to the continued success of your company. Looking forward on joining the team.

TECHNICAL SKILLS Platforms : Windows OS and Mac OS Ability to operate digital tools for design : Drafting + Modeling

Rendering

Adobe Graphics

Parametric

- AutoCAD - Rhinoceros 5.0 - Sketch-Up - ArchiCAD

-3DS Max - V-Ray - Cinema 4D

- Adobe Photoshop - Adobe In-Design - Adobe Illustrator - Adobe After-Effects

-Grasshopper - Python

Designing and model making abilities, hand drafting and sketching.

EXPERIENCE January 2014 – Present

New York City, USA

Intellectual Capital Investment (ICI) Strategy, Product Designer & Brand Development for Brands.

August 2013 - November 2013

Barcelona, ES.

Enric Miralles Benedetta Tagliabue (EMBT) Design, 3D Modeling and Infographics for a Retreat Health Center in Adeje,Tenerife

August 2006 - December 2010

Puerto Rico, USA.

Esquicio Arqshop Architectural Services & Model Making.

Summer 2009

Barcelona, ES.

Willy MĂźller Architects Graphic Assitant for a Waterfront Public Housing in Punggol, Singapore competition.

May 2008 - August 2008

Puerto Rico, USA.

Misla Villalba Engineers & Architects Design and preparation of construction documents for office projects.

August 2005 - November 2005 McCullough-Dominguez Architects Organizing presentations of technical drawings. Assembling and mounting presentation

Puerto Rico, USA.

EDUCATION October 2012 - July 2013 Barcelona School of Design and Engineering (ELISAVA) Masters in Advanced Design and Digital Architecture (M.Arch)

May 2011 Polytechnic University of Puerto Rico, (UPPR).

Bachelors in Architecture (NAAB/5years Professional Degree

February 2009 - June 2009 Institute For Advanced Architecture in Catalonia, (IAAC) Study Abroad, Urban Design

August 2002 - December 2005

Barcelona, ES.

Jordi Truco + 34 93 226 76 50 jtruco@elisava.net Puerto Rico, USA.

Merce Martinez MMartinez@pupr.edu Barcelona, ES.

Tomas Diez tomasdiez@iaac.net Puerto Rico, USA.

University of Puerto Rico, (UPRP) Biology Studies

WORKSHOPS & COMPETITIONS April 2013

Barcelona, ES.

Video Mapping Workshop Imparted by Omar Proles (Telenoika) : Basic knowledge and experimentation with Video Facade Mapping techniques.

November 2012

Barcelona, ES.

Geometry of Natural Patterns Workshop Imparted by Achim Menges (ICD) : Biological systems studies and implementation of natural strategies for design solutions.

October 2012

Barcelona, ES.

Integral Envelopes Workshop Imparted by Mike Weinstock (AA) : Form Finding Studies

September 2009

Puerto Rico, USA.

Solid Urban Residues Workshop (RUS) Imparted by Basurama Collective (Madrid) : Solid Urban Waste Project Intervention

April 2009

Barcelona, ES.

Paco Villeda Workshop, JDS Architects Urban Study and Proposal between Plaรงa Catalunya and Plaรงa Urquinaona.

August 2008 Reliable Mortgage Charrette Design Competition of Eco- Home Housing

Puerto Rico, USA.

ARCHITECTURAL DETAILING 01

Sketching Visualization

Urban Sketching : In the first sketch I concentrated on the enclosure tectonics of the cathedral, while increasing the vanishing point in the perspective to define the fencing elements. In the second drawing a more detailed one, I wanted to reinforce the tunnel spatial condition of the open air commercial strip.

FRUIT ON WHEELS FRUIT ON WHEELS : In this design project a light commercial space is propose, which focus on healthy food and natural beverages.

DEPOT HOUSING : The primary target of the design is the reuse of the scaffolding from Home Depot franchise, creating extra rooms for guests .

RECYCLING PLANT : The project intend to solve the urban waste crisis in the Island of Puerto Rico implementing a Recycling Facility, and at the same time being a museum to educate the citizen about the landfills scenario.

Conceptual Visualization

GREEN URBAN SPOTS : Here we can see the evolution of a conceptual sketch idea, to the completion of the project. In it we can observe how the volume exploration progress, helped to reach a design where the two programs, the commercial and religious can co-exist . Taking into consideration the factor that there are no green spaces near the urban area, the design integrates vegetation in most of the building spaces.

FRUIT ON WHEELS

CAse Study Craig Ellwood no. 18

The buildings material for this project were taken into account by the location, access and for faster assembly speed. Concrete portland was used for the building structure, working thru the concrete forming technique for a better and quick construction. Also implementing rebar rods to enhance the structure stability.

7

8

6

5

3

11

4

2 1 Floor PLan

1. Car Garage 2. Laundry Room 3. Dining Room 4. Music Room 5. Living Room 6. Kitchen

WALL SECTION

CORNER DETAIL

7. Exterior Patio 8. Bathroom 9. Closet 10. Master Bedroom 11. Bedroom 12. Exterior Patio

9

10

TEchnical drawing DEPOT HOUSING

4" x 2" x8' ridg-u-tier

4' x 8' sheet rock panel insulation batts

security hand rail cap flashing

cap flashing drainage floor flashing

window 12� x 9�

operable window

concrete wall concrete cold joint

concrete footing foundation

Detail Wall Section : Here you can appreciate wall section details, in where the project primary goal is the reuse a pre-existing structure and retro fit it for students housing. The design propose some new openings for better ventilation.

finish floor level

drainage

concrete footing foundation

TECTONICS wifi shelter

B - interconection detail

A - top conection detail

30 mm structural iron rebar

C - ground conection detail

rebar epoxy joint

rebar wire rebar ground joint positioner anchoring foundation

multi axis rebar cap system

20 x 20 wire mesh

rebar epoxy floor joint

A B

30 mm rebar structure

30 mm rebar structure + signal interference mesh

C

3dIMENSIONAL visualization

donation urn : In this project I was in charge of the three-dimensional modeling for an urn previously designed by Enric Miralles. The construction of the model was necessary for the fabrication of it. Then some visualizations were conducted so the blacksmith could see and understand the materiality of the design. In the pictures we can see the built work.

THESIS : SJ ECO CENTER 02

The proposal intends to address and solve the urban waste crisis in the island of Puerto Rico. Via the implementation of a Recycling Treatment Facility, which also serves as a museum and educational center, with the aim to alert and inform the citizens about the landfills crisis scenario.

00 análisis : “Since human beigns have inhabited the earth, they have generated, produced, manufactured excreted , secreted discarded and otherwise disposed of all manner of waste.”

Ives Enríquez Silver Arch 5030 Proyecto Fin De Carrera III Prof. Miguel Del Rio

Morfología del Sector

M. Melosi

Residuos Sólidos: Cualquier material desechado no peligroso, resultante de operaciones domésticas

00

“El “espacio basura” es la suma total de nuestro éxito actual; hemos construido más que todas las generaciones anteriores juntas, pero en cierto modo no se nos recordará a esa misma escala.

Nosotros no dejamos pirámides” “Since human beigns have inhabited the earth,

Ives Enríquez Silver Arch 5030 Proyecto Fin De Carrera III Prof. Miguel Del Rio

análisis : Morfología del Sector

they have generated, produced, manufactured excreted , R. Koolhas secreted discarded and otherwise disposed of all manner of waste.”

M. Melosi

Residuos Sólidos: Cualquier material desechado no peligroso, resultante de operaciones domésticas estatua de la

piramide de

fresh kill sanitary

“El “espacio basura” es la suma libertad giza total de nuestro éxito actual; landfill hemos construido más que todas480’ las generaciones anteriores505’ juntas, 151’ pero en cierto modo no se nos recordará a esa misma escala.

El problema: rNosotros adica, ennoque el creciente y constante flujo de dejamos pirámides”

residuos urbanos ha propiciado un aumento de desperdicios en los R. Koolhas sistemas de rellenos sanitarios (SRS). Siendo este el único método actual de disposición en la isla, tiene como consecuencia una vida útil limitada. Promoviendo así el cierre operacional de los mismos.

Entendiendo nuestra condición insular limitada es ineficiente continuar con esta practica que convierte terrenos disponibles a espacios inertes. piramide Sistema Relleno Sanitario (1934):

estatua de la libertad

Ave. Kennedy Puerto Sj Vertedero Sj Emplazamiento

Circulación vehicular

Programa/Actividad

fresh kill sanitary

de

Cualquier instalación giza o parte de esta en landfill la151’ que se disponen residuos 480’ sólidos no peligrosos.505’

El problema: radica, en que el creciente y constante flujo de

“Theresiduos filthy cities of history, which sat in clean country side, are succeeded urbanos ha propiciado unaaumento de desperdicios en los by clean cities encircled at some distance by their waste”

Ave. Kennedy Puerto Sj Vertedero Sj Emplazamiento

sistemas de rellenos sanitarios (SRS). Siendo este el único método actual de disposición en la isla, tiene como consecuencia una vida W. Rathje útil limitada. Promoviendo así el cierre operacional de los mismos.

Entendiendo nuestra condición insular limitada es ineficiente continuar con esta practica que convierte terrenos disponibles a espacios inertes.

BIG BOX

Circulación vehicular

Programa/Actividad

Sistema Relleno Sanitario (1934):

Actividad Portuaria Concesionario de Carros Programacion Municipal Actividad Recreativa Cambio Programático

espacio inerte

Autopistas Avenidas Calles Secundarias

2003

2014

“Por décadas el manejo de los residuos sólidos en Puerto Rico consistía en disponer en Residuos: vertederos abiertos, crematorios, o “terrenos de pocasólidos producFlujo De La circulación total de los residuos tividad” como seuna presumía que eran los sumideros y humedales, producidos por comunidad o sociedad desde el origen entre hasta otros” su disposición.

Actividad Portuaria Concesionario de Carros Programacion Municipal Actividad Recreativa Cambio Programático

Autopistas Avenidas Calles Secundarias

2010

2014

Flujo De Residuos: La circulación total de los residuos sólidos producidos por una comunidad o sociedad desde el origen hasta su disposición.

Sintesis:Entendiendo que los SRS contribuyen a la creación de espacios inertes dentro de la ciudad contemporánea Robles, directora de reciclaje, mercadeo y educación de ADS, Se “Alice plantea el aprovechamiento y revalorización de los mismo, a la vez aseguró sieteuna de los 24 vertederos en laelIsla cerrarán para 2014,…” que seque brinda nueva opción para manejo de de loselresiduos sólidos urbanos.

1

Y.Rivas

MOVIMIENTO

CIRCUITO

Materiales Reciclables

Camiones

Planta

=

5

Camiones

3

14

5

1. Puerto De San Juan 2. Hogar Del Obrero Portuario 3. Museo De Vida Silvestre 4. Depto. Transportación & Obras Publicas 5. Vertedero de San Juan

2 5

6

5

6

7 3

4

4

5

nivel + Materiales + 14 Planta + 0 0

Reciclables existe

conexion no existe

Visitas

existe

existe

existe

no visible

no visible

esfuerzo minimo

excesivo

minimo

acceso directo

recorrido

recorrido

linea fachada no existe estacionamiento visible

x x

+0

existe

existe

existe

existe

no visible

no visible

esfuerzo minimo

excesivo

minimo

acceso directo

recorrido

recorrido

estacionamiento visible

2

5

1. Puerto De San Juan 2. Hogar Del Obrero Portuario 3. Museo De Vida Silvestre 4. Depto. Transportación & Obras Publicas 5. Vertedero de San Juan

7

10 7

9

12

8

11 13

+ 14

conexion no existe linea fachada no existe

nivel + 0

6

10 Receiving Hopper

1 Embudo Inicial

Conveyor 12 Belt

2 Banda9Transportadora

V Screen

3 Filtro Vibrante 4 Compactadora

11

6 Iman Separador 7 Corriente Eddy 1 Embudo Inicial 8 Control Visual Plasticos 2 Banda Transportadora 9 Control Visual Vidrios 3 Filtro Vibrante 10 Trituradora 4 Compactadora 11 Elevador de banda 5 Material Compactado 12 Recipiente 6 Iman Separador 13 Otros Residuos 7 Corriente Eddy

9 Control Visual Vidrios 10 Trituradora 11 Elevador de banda 12 Recipiente 13 Otros Residuos

Bailer Bails

5 Material Compactado

8 Control Visual Plasticos

3

4

3

x x

estacion de transbordo “A.D.S.” El lugar de emplazamiento se encuentra ubicado anexo a la Ave. Kennedy. El mismo en la actualidad es la estación de transbordo del Municipio De San Juan. Es aquí donde se agrupan todos lo desperdicios sólidos urbanos, para luego ser llevados al vertedero de Humacao. La estación tiene como contexto inmediato el nuevo Museo de Vida Silvestre, el Departamento de Obras Publicas & el Puerto De San Juan. A su vez cuenta con un factor positivo, el de proximidad al vertedero ya cerrado .

4 : condicion actual

12

7

8

2

1

2

Visita Guiadas

ESTRATEGIAS

1 de transbordo “A.D.S.” estacion El lugar de emplazamiento se encuentra ubicado anexo a la Ave. Kennedy. El mismo en la actualidad es la estación de transbordo del Municipio De San Juan. Es aquí donde se agrupan todos lo desperdicios3sólidos urbanos, para luego ser llevados al vertedero de Humacao. La estación tiene como contexto inmediato el nuevo Museo de Vida Silvestre, el Departamento de Obras Publicas & el Puerto De San Juan. A su vez cuenta con un factor positivo, el de proximidad al vertedero ya cerrado .

condicion actual :

Reciclables

=

Emplazamiento:

planta de tratamiento

6

Materiales Visitas Planta

Planta Administracion

+

zona de recogido

Materiales Reciclables

Visitas

Emplazamiento:

zona de deposito

visitas interactivas

MOVIMIENTO

CIRCUITO

cado al manejo de multimateriales reciclables. Donde se clasificarán los mismos en sus categorias, para luego ser compactados o triturados y reutilizarlos. Ademas el proyecto contará con un área museográfica, incorporando así un recorrido de visitas guiadas. Destinadas a la sensibilización medioambiental de los ciudadanos.

depostio livianozona de recogido almacenaje & & visitas interactivas visitas guiadas planta de planta procesamiento de tratamiento

4

1

ESTRATEGIAS

Programa: Complejo o estación de recolección de basura, dedi-

zona de deposito

LINEA DE SEPARACION 3

ESQUEMA

Administracion

idea :

2

Visita Guiadas

Visitas

Sintesis: Entendiendo que los SRS contribuyen a la depostio liviano almacenaje creación de espacios inertes dentro de la ciudad contemporánea & aprovechamiento y revalorización & Se plantea el de los mismo, a la vez visitas guiadas planta demanejo de de los residuos que se brinda una nueva opción para el sólidos urbanos. procesamiento

idea :

LINEA DE SEPARACION

ESQUEMA

Programa: Complejo o estación de recolección de basura, dedicado al manejo de multimateriales reciclables. Donde se clasificarán los mismos en sus categorias, para luego ser compactados o triturados y reutilizarlos. Ademas el proyecto contará con un área museográfica, incorporando así un recorrido de visitas guiadas. Destinadas a la sensibilización medioambiental de los ciudadanos.

+

Mapa de inundación

11.6 km

5.8 km

17 vertederos

espacio inerte

2003

Mapa de Zonificación

3.4 km

infraestructura

área ocupación

1993

29 vertederos

31 vertederos

15 km

principales SRS 2010

6.2 km

64 vertederos

Autoridad de Desperdicios Sólidos “Alice Robles, directora de reciclaje, mercadeo y educación de ADS, aseguró que siete de los 24 vertederos en la Isla cerrarán para el 2014,…”

Y.Rivas

Mapa de inundación

11.6 km

17 vertederos

5.8 km

2010

Mapa de Zonificación

3.4 km

infraestructura

área ocupación

1993

29 vertederos

15 km

principales SRS 2010

31 vertederos

BIG BOX

6.2 km

W. Rathje

64 vertederos

“Por décadas el manejo de los residuos sólidos en Puerto Rico consistía en Cualquier instalación o parte de esta en disponer en vertederos abiertos, crematorios, o “terrenos de poca producla que se disponen residuos sólidos no peligrosos. tividad” como se presumía que eran los sumideros y humedales, entre otros” “The filthy cities of history, which sat in a clean country side, are succeeded by clean cities encircledde at Desperdicios some distance by their waste” Autoridad Sólidos

13

Belt Magnetic Separator

Eddys Current Receiving Hopper Visual Control Conveyor Belt Visual Control V Screen Hammer Crusher Bailer Belt-type bucket elevator Bails Cullet Unit Belt Magnetic Separator Residues Eddys Current Visual Control Visual Control Hammer Crusher Belt-type bucket elevator Cullet Unit Residues

Primer Nivel

escala : 1/16” = 1’-0”

Segundo Nivel escala : 1/16” = 1’-0”

Conceptual Strategy

Circuit

Programatic

Material Sorting

Trucks Path

Recyclable Materials

Glass

Guided

Guided

Plastic

Recycling

Metal Paper

Alzado Este

escala : 3/32” = 1’-0”

Alzado Sur

escala : 3/32” = 1’-0”

Alzado Norte

escala : 3/32” = 1’-0”

Alzado Oeste

escala : 3/32” = 1’-0”

Detalle Pared 1 escala : 3/8 = 1’-0”

Sect

Section AA

scale : 3

scale : 3/32 = 1’-0”

olumetría

mater de acopio

linea de separación Escala CAmión

Escala HUMANA

Section AA scale : 3/32 = 1’-0”

volumetría

linea de separación Escala CAmión

Cross Section CC

Escala HUMANA

Detalle Pared 1 escala : 3/8 = 1’-0”

PARAMETRIC DESIGN 03

“sidewalks exsist to create the complex order of the city, not to make the citizens more well-rounded. Sidewalks work because they permit local interactions to create global order�

- Steven Johnson -

Morphoemergence - excerpt -

A frequently discuss topic in the architectural field is the one of emergence. This particular word has a really strong meaning within itself. The term definition is the disposition or creation of a form, a shape or a pattern, in reaction to information of data inputs or simple natural changes.

Emergence is a trending topic recently, but since the beginning of the XX century architects as Buckminister Fuller, Frei Otto and Antonio Gaudí, were experimenting with this behavior as their architectural generation techniques, through different types of materials and experimenting with their physical properties. The method now we call Form Finding, this means that the morphology that is achieved as a final result, is the sum of natural physics forces acting on a material. Understanding the intelligence of the material through its properties and using it to its advantage. In Fuller we can see this examples in his geodesic domes, or in the “tensegrity” model.

Which in both examples we can appreciate independent elements working as a whole with its neighbor element, to create a new emergent geometry at a greater scale.

in the Multihalle Manheim, in which similar but not the same as Fuller, he combines the wood profiles in an organized cluster createing a wood profile mesh. This net generate a macro effect where the structure can be sustained by itself through compression, thanks to the geometric formation from the neighbor wood profile. Meanwhile in Antonio Gaudi’s work the Crypt of Colonia Guell we appreciate how the architect starts to understand the physical properties and limitations of the brick for the construction of its vault system. Understanding through exploration how he can use them for its advantage. He used this material as a result of exploration of forms, trying to emulate the chains continuity. Physical phenomenon that he explore through the catenaries system, used to experiment in different for different proposals.

We can see how the curvature shapes appears from the combination of a few chains in suspension, plus adding the implementation of weights at a certain distance and position.

Creating geometries and emergent spaces with the help of natural forces in this case gravity. In recent times at different professional designer’s field are implementing

In Frei Otto, we can enviromental criterias as solar observe the emergence behavior radiation, wind or gravity as a design

approach, and letting the design emerge from these interactions, trigering a hands off design.

Also known as natural design, it involves an extensive analysis of the materials properties, their behavior and how this one relates or reacts within the natural environment and its constant changes. This lead that simple interactions as the catenaries suspended chain system of Antonio Gaudi, create a more define and complex system as it is in Sagrada Familia.

The behavior where complex systems are built by simple and basic interactions, is present in most educational fields, mostly in biology, physics and chemistry. This is because they all have the natural systems in common as a reference and as a base of study of research. The term is known as morphogenesis, presented in 1954 by Alan Turing, in which he demonstrated how in biology the organisms are developed in a more complex way even though having simple origins.

Turing in his text explain to us how this systems made by individual elements, can react in a independent manner to benefit the whole of the system by basic stimuli, similar to the computational language. In binary language

Fuller & Geodesic Models

Otto Multihalle Manheim Model

Gaudi Cripta Guell Catenarie Model

FORM FINDING

This research is focused on exploring the catenary curve system. A system that is defined as the balance of a chain or cable, while suspended at its ends by its own weight.

Catenary System - studio 1 -

First Configuration Volume : 1,878 cm3 Footprint Area : 900 cm2

Last Configuration Volume : 2,100 cm3 Footprint Area : 92 cm2

Morphological Transition

Position 01

Position 02

Position 03

Position 04

Position 05

Position 06

Form Finding is the pursuit of natural geometries through material explorations.

Looking and understanding the processes of nature in order to find an efficient and rational way, in which different structures or buildings can be built. Allowing us to embrace the natural and organic aesthetics, which emerge without any kind of advance planning.

Catenary System - studio 2 -

20CM

M

21 CM

12CM

M 20C

20C

20CM

24CM

top view

front view

side view

46 cm

structure volume : 2150 cm3

unfolded result

GEOMETRY OF NATURAL PATTERNS

Animal Architecture - excerpt -

The ability of someone or something to achieve a certain goal is known as efficiency. In physics the performance of a process or a device is the ratio between the useful energy and energy invested. Efficiency is a principle very present in the natural world, and in recent years in which our profession of architecture begins to wonder whether our interventions in buildings or in the environment go hand by hand with nature, or are at least efficient in terms of the materials being. Or if otherwise our modern buildings are programmable modern gravestones, which would be a natural antithesis. Where the built element is “alive� but through indiscriminate use of energy. Which leads us to question whether there will be efficiency and understanding in what we call architecture.

Construction on the natural world has always responded to the proper distribution of materials and the implementation of these across different organisms of the animal kingdom. Despite the wide difference between these organisms all have some similarities when creating spaces, they might create them as a communication tools, as a mechanism for food , but most of all the animal realm create structures to survive. Whether to protect from atmospheric environmental factors, pests or predators. The fauna is always on the look of modifying their environment in a more controlled one, through their creations or interventions,

ensuring them a better chance of survival. programmatic use, where it should had an opening for the bird to enter, but not

A factor that attracts the so large that others are blocked from attention in the animal world, is how entering. Although these are the same they reused materials to achieve their type of birds, between themselves specific objectives. This is because they create custom nests of different they understand that to produce certain sizes, but always using the same types of materials, it requires the use of basic material or construction block. some extra energy and in nature this is not a given luxury, so they have to prevent the misuse of materials using them wisely. In the natural world is understood that the materials have a value and that they are due neither to waste much less use them incorrectly.

These examples are seen throughout nature, from a spider building its web which is multifunctional, or larvae and production of silk cocoons Here we begin to see and understand how the efficiency of materials are perceived within the natural world. Because if we start to analyze that the planet earth is a sphere and it’s compromised with limited resources, it must be taken into account how we use them for the good of all.

We can see how the Baya Weaver using the same element, being these some pieces of grass and branches starts to create a triangular frame. The construction has a natural process, building first a frame and later covering the same with the same material just changing the type knots.

This multiplication of knots, starts emerging the formation of a shelter or a nest. While building its nest it, the same must be within the specifications for the

Research focused in identifying the biological boundaries between the structure and skin of the biological system. Studying nature patterns allows extracting and formulating specific relation between structural logics, geometric principles and performative aspects within the leaf. Natural development logics where then translated into parametric variables and operative growth rules, having as an outcome a reliable structural system.

Structural Nature - Interrelation Criteria -

Thickness

Membrane Strength

ENV

PH

Radial Venation

Weight Distribution

Perimeter Rim

Hydrophobic

Venation Distribution

Unfurling Mechanism

Shallow Water Calm Water

Secondary Veins

ENV Acquatic Medium

Warm Water

Leaf Color

Leaf Squared Division

Perpendicular Barrier

BIO

Leaf Membrane

Stem Function

Circular Leaf

GEO

Two Half

Under-Leaf Veins Allocation BIO : Venation Distribution (Palmate-Reticulated)

GEO : Principal Veins (Vein Bifurcation)

PH : Bifurcated Radial Stem: Reticulate Dichotomous

FN : Weight Distribution

Palmate Reticulated Lobes A leaf that is divided into 3 or more distinct lobes.A compound leaf that is divided stems emanate from a single central point.Palmate venation: is the veins arrangement radiating outward from the base of the leaf. Palmate leaves have multiple midribs that radiate out from the stalk.

- Venation Structural System -

Study 1

Study 2

Average Minor Angle : 223 / 6 = 37

Average Minor Angle : 219 / 6 =

Average Major Angle : 138 / 2 = 69

36.5

Division in Eight

Eight Division Units

Equal Units

From Average

RELATIONAL STRUCTURE

3dIMENSIONAL Fabrication

HIDDEN GARDEN : Explores how can difeferent visual points such as windows,doors balcony affect the privacy of others spaces. Calculating the advantage points and different vision angles it was determine by a parametric algorythm the most exposed space. The pavillion proposal is the result of differents levels of privacy creating this way a visual gradient space.

relational structure

floor slabs detail

anchoring base detail

ADDITIONAL SKILLS 05 PRESENTATION LAYOUTS UX/UI ANALOGUE PHOTOGRAPHY

ThaiENJOY NeoSip: Double Wall Glassware

ThaiSERVE NeoWare: Ceramic Accessories Set

CATEGORY: KITCHEN PHASE: PROPOSED APPROACH: FAST FORWARD

ThaiDWELL NeoLight: Umbrella Ceiling Lamp

ThaiDWELL NeoLight: Candlestick Holders

CATEGORY: HOME ACCESSORIES PHASE: PROPOSED APPROACH: FAST FORWARD

CATEGORY: HOME ACCESSORIES PHASE: PROPOSED APPROACH: FAST FORWARD

EXPERIENCE AN ARTFUL ACCESSORY SET

C U LT U R A L R E F E R E N C E

B E A U T I F U L LY F U N C T I O N A L AT T R I B U T E S Emotional

Rational

WARM

comforting and considerate

TRADITIONAL

established and authentic

UNIQUE

special and surprising

FORMAL

precise and proper

CONTRASTING

contradictory and tense

REPETITIVE

rhythmic and continuos

GRACEFUL

elegant and refined

ORGANIC

natural and transformational

YOUNG

vigorous and fresh

QUALITY

durable and well made

INFORMAL

fluid and casual

FUNCTIONAL

operational and fulfilling

COMPLEX

intricate and sophisticated

VALUE

worth and relevance

RESPONSIVE

understanding and receptive

FUNCTIONALITY

M AT E R I A L I T Y

Ergonomically correct fit for the hand.

Ceramic

I N S P I R AT I O N

Dhanabadee Ceramics, Achitpol Bamboo & Wood - February 27, 2014

Dhanabadee Ceramics, Achitpol Bamboo & Wood - February 27, 2014

VILLAGE

VILLAGE

BOR SANG

KANCHANABURI

M A N U FA C T U R I N G C O N S I D E R AT I O N S

M A N U FA C T U R I N G C O N S I D E R AT I O N S GLOBAL ENTERPRISE PARTNER

GLOBAL ENTERPRISE PARTNER

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333 Pfingsten Road ©2014 Confidential / ICI Northbrook, IL 60062

68

351/4 Soi Ratchadaphisek 14, ©2014 Confidential Ratchadaphisek Road,Huay Kwang, / ICI

67

Bangkok, 10310 Thailand UL is a global independent safety science company with more than a century of expertise innovating safety solutions from the public adoption of electricity to new

Emokom focuses on natural and low VOC

ADDITIONAL PARTNERS

Archroma Emkom

coatings for wood and also interior décor.

ADDITIONAL PARTNERS

These are all imported from Germany

Underwriters Laboratories (UL) Polygeine

and have been tested by German testing

breakthroughs in sustainability, renewable

laboratories for low VOC and other

energy and nanotechnology.

chemicals.

UPGRADE

ARTISAN TECHNIQUE

ARTISAN TECHNIQUE

UPGRADE

Treated textiles for flammability resistance.

Intrically assembled ceiling lighting using

Natural coatings with anti-microbial qualities.

Structure and components tested by UL to

traditional umbrella making techniques.

Certification by UL to global country

meet certification requirements.

M E R C H A N D I S I N G C O N S I D E R AT I O N S

M E R C H A N D I S I N G C O N S I D E R AT I O N S

PORTFOLIO STRATEGY

PORTFOLIO STRATEGY

Core Product

BACK STORY

CONSUMER BENEFITS

To provide the consumer with delightful lighting

Bringing function to the umbrella form, these

to compliment the ThaiWORKS home decor,

lamps deliver the consumer with a readily

a material and method were required that

installed lighting system that can be adjusted

conveys festivity and provides illumination. The

to any space. The classic tradition of umbrella

Core Product / Accessory

GM STRATEGY Target GM of 70-85%

BACK STORY

CONSUMER BENEFITS

To meet the consumer need for modern mantel

The handmade quality of these Ban Chiang

and table home decor with heritage qualities,

POTENTIAL RETAIL OUTLET/S

inspired candlesticks appeal to the target

a material was required that would transition

consumer’s refined taste, and the glow of

to different areas of a home and exude natural

bamboo brings a rustic feel to their mantle or

expert artisan bamboo umbrellas designs of

making and painting is given a new outlet to

Flagship, Village and Online. Selected

beauty. The abstracted profiles of Ban Chiang

table. Consumers benefit from the artful shapes

the Bor Sang village are adapted to meet the

target consumers.

Partners.

hand turned in strandwoven bamboo highlight

and re-arrangeable composition provides them

requirements. Individually the umbrella lamp

GM STRATEGY Target GM of 80%

POTENTIAL RETAIL OUTLET/S Flagship, Village and Online. Selected Partners.

the undulating lines of the pottery and showcase

TARGET PRICE POINT

with a tactile experience and connection to the

provides gentle light to the consumer, and they

the grain of bamboo, satisfying the requirements.

heritage imbued in each candlestick.

are magical in a group installation, resembling the

$150-$250

Handmade in the village of Kanchanaburi, the

TARGET PRICE POINT

profile of the candlesticks glow when illuminated.

$50, pair

Loi Krathong’s floating lantern clouds.

20140417_Manufacturing_Home.indd 4

Artisan Artisan Sculpt Sculpt

Hard-turned / hand-carved, sanded and finished to final shape by artisans.

requirements for FDA for food contact.

4/21/14 11:27 PM

20140417_Manufacturing_Home.indd 1

4/21/14 11:27 PM

Artisan Artisan Sculpt Sculpt

Project Fête-ish Artisan Sculpt

ThaiSERVE NeoWare: Ceramic Accessories Set

CATEGORY: KITCHEN PHASE: PROPOSED APPROACH: FAST FORWARD

K11

ThaiEASE NeoWARE: Ceramic Set

ThaiDWELL NeoFlex: Umbrella Ceiling Lamp

ThaiDWELL NeoLight: Candlestick Holders

UTILIZE A GENTLE, DELIGHTFUL LIGHT SOURCE INSPIRED BY BAMBOO UMBRELLAS

TRADITIONAL LIGHTING TO WARM YOUR HOME

C U LT U R A L R E F E R E N C E

Emotional UNIQUE

Project Fête-ish Artisan

Artisan Sculpt

Artisan Sculpt

Rational special and surprising

VIBRANT

stimulating and energetic

GRACEFUL

elegant and refined

TRADITIONAL SIMPLE ORGANIC

B E A U T I F U L LY F U N C T I O N A L AT T R I B U T E S Emotional WARM

Rational comforting and considerate

TRADITIONAL

established and authentic

uncomplicated and minimal

VIBRANT

stimulating and energetic

FORMAL

precise and proper

natural and transformational

UNIQUE

special and surprising

REPETITIVE

established and authentic

rhythmic and continuos

COMPLEX

intricate and sophisticated

REPETITIVE

rhythmic and continuos

CONTRASTING

contradictory and tense

QUALITY

durable and well made

YOUNG

vigorous and fresh

FORMAL

precise and proper

GRACEFUL

elegant and refined

FUNCTIONAL

operational and fulfilling

QUALITY

durable and well made

YOUNG

vigorous and fresh

FUNCTIONAL

operational and fulfilling

Artisan Sculpt

VALUE

worth and relevance

RESPONSIVE

understanding and receptive

FUNCTIONALITY

M AT E R I A L I T Y

Collapsiable bamboo structure covered with handmade paper, creating a subtle and poetic shape. Serves as a pendant or floor lamp.

Bamboo

I N S P I R AT I O N

I N S P I R AT I O N

DESIGN

DESIGN

VALUE

worth and relevance

RESPONSIVE

understanding and receptive

FUNCTIONALITY

M AT E R I A L I T Y

This candlesticks are a beautiful, traditional set of ban chiang candle holders made of strand woven bamboo. This stunning set is certain to draw attention.

Strand Woven Bamboo

Artisan Sculpt Artisan

Artisan Sculpt

Project Fête-ish Sculpt Artisan Sculpt Artisan Project Artisan Fête-ish Sculpt Artisan Sculpt Sculpt

VILLAGE

Artisan Project Artisan Fête-ish Sculpt Artisan Sculpt Sculpt

C U LT U R A L R E F E R E N C E

B E A U T I F U L LY F U N C T I O N A L AT T R I B U T E S

Artisan Artisan Project Fête-ish Sculpt Sculpt Artisan Sculpt

Artisan Sculpt

Artisan Sculpt

Artisan Sculpt

Artisan Sculpt

Artisan Project Artisan Fête-ish Sculpt Artisan Sculpt Sculpt

Artisan Sculpt

Artisan Sculpt

Artisan Sculpt

Artisan Sculpt Artisan

Artisan Sculpt

Project Fête-ish Sculpt Artisan Sculpt

SANKHAMPANG

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used in any form or manner in any media or distribution system for any commercial, promotional or public purposes nor made accessible to the public or in any final product or use, and may not be assigned, sold or transferred alone or as part of any product or service. This Data is presented solely for informational purposes and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited.

The attached presentation and any accompanying images, data studies and/or designs are preliminary and conceptual and are presented solely for informational purposes only and on an “as is” basis. This presentation is to be used solely for internal presentation purposes only and is not intended to The attached presentation and any accompanying images, data studies and/or designs are preliminary and conceptual and are presented solely for be used in any form or manner for any commercial, promotional or public purposes, nor made accessible to the public or in any final product or use. informational purposes only and on an “as is” basis. This presentation is to be used solely for internal presentation purposes only and is not intended to be used in any form or manner for any commercial, promotional or public purposes, nor made accessible to the public or in any final product or use.

Artisan ©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used Artisan Sculpt in any form or manner in any media or distribution system for any commercial, finalArtisan Artisan promotional or public purposes nor made accessible to the public or in anySculpt product or use, and may not be assigned, sold or transferred alone or as part of any Artisan product or service. This Data is presented solely for informational purposes Project Fête-ish Sculpt Sculpt and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited.

Artisan Sculpt Sculpt Project Fête-ish

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used in any form or manner in any media or distribution system for any commercial, promotional or public purposes nor made accessible to the public or in any final product or use, and may not be assigned, sold or transferred alone or as part of any product or service. This Data is presented solely for informational purposes and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited.

65 Artisan Sculpt

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used

The attached and anyoraccompanying images, datacommercial, studies and/or designsorare preliminary and conceptual and are presented solely for in any form or presentation manner in anydata media distribution system for preliminary any promotional purposes nor made The attached presentation and any accompanying images, studies and/or designs are and conceptual andpublic are presented solely for accessible to the public or in any final informational purposes and on an “as is” basis.

This presentation is toofbe used solelyorfor internal presentation purposes only and is not intended to product or is” use, and This may only not be assigned, transferred alone or aspresentation part any product service.

This Dataintended is presented informational purposes only and on an “as basis. presentation is tosold be or used solely for internal purposes only and is not to solely for informational purposes be used in any form or manner any commercial, promotional or public purposes, nor or made accessible to the public or in any final product or use. privileged, confidential andfor to Arnell.nor Any unauthorized use, of any of be used in any form or manner forand anyiscommercial, promotional orproprietary public purposes, made accessible to transmission the public or indistribution any final product or this use.Data in any form is strictly prohibited.

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Artisan Sculpt

Artisan

Sculpt aRtisan

ProjeCt FÊte-ISh 121

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aRtisan

Artisan Sculpt

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used in any form or manner in any media or distribution system for any commercial, promotional or public purposes nor made accessible to the public or in any final product or use, and may not be assigned, sold or transferred alone or as part of any product or service. This Data is presented solely for informational purposes and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited.

M A N U FA C T U R I N G C O N S I D E R AT I O N S

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used

The attached and anyoraccompanying images, datacommercial, studies and/or designsorare preliminary and conceptual and are presented solely for in any form or presentation manner in anydata media distribution system for preliminary any promotional purposes nor made The attached presentation and any accompanying images, studies and/or designs are and conceptual andpublic are presented solely for accessible to the public or in any final informational purposes and on an “as is” basis.

This presentation is toofbe used solelyorfor internal presentation purposes only and is not intended to product or is” use, and This may only not be assigned, transferred alone or aspresentation part any product service.

This Dataintended is presented informational purposes only and on an “as basis. presentation is tosold be or used solely for internal purposes only and is not to solely for informational purposes be used in any form or manner any commercial, promotional or public purposes, nor or made accessible to the public or in any final product or use. privileged, confidential andfor to Arnell.nor Any unauthorized use, of any of be used in any form or manner forand anyiscommercial, promotional orproprietary public purposes, made accessible to transmission the public or indistribution any final product or this use.Data in any form is strictly prohibited.

Artisan Sculpt GLOBAL ENTERPRISE PARTNER Upgrade

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used in any form or manner in any media or distribution system for any commercial, promotional or public purposes nor made accessible to the public or in any final product or use, and may not be assigned, sold or transferred alone or as part of any product or service. This Data is presented solely for informational purposes and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited.

Artisan Sculpt Project Fête-ish Artisan Sculpt

67

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used in any form or manner in any media or distribution system for any commercial, promotional or public purposes nor made accessible to the public or in any final product or use, and may not be assigned, sold or transferred alone or as part of any product or service. This Data is presented solely for informational purposes and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited.

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used

The attached and anyoraccompanying images, datacommercial, studies and/or designsorare preliminary and conceptual and are presented solely for in any form or presentation manner in anydata media distribution system for preliminary any promotional purposes nor made The attached presentation and any accompanying images, studies and/or designs are and conceptual andpublic are presented solely for accessible to the public or in any final informational purposes and on an “as is” basis.

This presentation is toofbe used solelyorfor internal presentation purposes only and is not intended to product or is” use, and This may only not be assigned, transferred alone or aspresentation part any product service.

This Dataintended is presented informational purposes only and on an “as basis. presentation is tosold be or used solely for internal purposes only and is not to solely for informational purposes be used in any form or manner any commercial, promotional or public purposes, nor or made accessible to the public or in any final product or use. privileged, confidential andfor to Arnell.nor Any unauthorized use, of any of be used in any form or manner forand anyiscommercial, promotional orproprietary public purposes, made accessible to transmission the public or indistribution any final product or this use.Data in any form is strictly prohibited.

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ProjeCt FÊte-ISh 123

Artisan Sculpt

presentation and any images, data studies and/or and designs are preliminary and conceptual and are The attached presentation andThe anyattached accompanying images, dataaccompanying studies and/or designs are preliminary conceptual and are presented solely for presented solely for informational on an “as is” basis.

This presentation is to bepresentation used solely forpurposes internal presentation purposes only and informational purposes only and on an “as purposes is” basis. only Thisand presentation is to be used solely for internal only and is not intended to is not intended to be in any form or manner for any commercial, promotional or public purposes, accessible to theproduct public oror inuse. any final product or use. be used in any form or manner forused any commercial, promotional public purposes, made accessible to nor themade public final ©2010 Arnell.

The materials, documents,orphotographs, imagesnor and/or data (“Data”) contained hereinor is in theany intellectual property of Arnell and may not be used in any form or manner in any media or distribution system for any commercial, promotional or public purposes nor made accessible to the public or in any final product or use, and may not be assigned, sold or transferred alone or as part of any product or service. This Data is presented solely for informational purposes and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited.

Artisan Sculpt

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ProjeCt FÊte-ISh 117

Hataman Porcelain www.hataman.jp +81-955-23-2784

Shinji Hataishi’s Hataman Potteries have been producing Imari-yaki for over 80 years. Hataman’s industrial pottery is a training ground for those that will go on to become artisans. They produce 2,000-3,000

ADDITIONAL PARTNERS

industrial pieces a month.

Underwriters Laboratories (UL)

UPGRADE

ARTISAN TECHNIQUE

FDA Approved materials. Certification by

Handmade ceramic kitchen accessories with

UL to global country requirements for FDA.

hand glazed details and individual flourishes

Improve molding design. Improved glazes

ensure that each object is unique to the

offer a larger variety of glazing options.

Artisan Artisan Project Fête-ish Sculpt Sculpt Artisan Sculpt

Artisan Sculpt

Artisan Sculpt

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used in any form or manner in any media or distribution system for any commercial, promotional or public purposes nor made accessible to the public or in any final product or use, and may not be assigned, sold or transferred alone or as part of©2010 anyArnell. product ordocuments, service.

This images Dataand/or is presented solely informational The materials, photographs, data (“Data”) contained herein is for the intellectual property of Arnellpurposes and may not be used in any form or manner in any media or distribution system for any commercial, promotional or public purposes nor made accessible to the public or in any final and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission distribution of any Data any This form strictly prohibited. product or use, and may or not be assigned, sold or transferred alone of or asthis part of any productin or service.

Data isis presented solely for informational purposes

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used in any form or manner in any media or distribution system for any commercial, promotional or public purposes nor made accessible to the public or in any final product or use, and may not be assigned, sold or transferred alone or as part of any product or service. This Data is presented solely for informational purposes and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited.

presentation and any images, data studies and/or and designs are preliminary and conceptual and are The attached presentation andThe anyattached accompanying images, dataaccompanying studies and/or designs are preliminary conceptual and are presented solely for presented solely for informational on an “as is” basis.

This presentation is to bepresentation used solely forpurposes internal presentation purposes only and informational purposes only and on an “as purposes is” basis. only Thisand presentation is to be used solely for internal only and is not intended to is not intended to be in any form or manner for any commercial, promotional or public purposes, accessible to theproduct public oror inuse. any final product or use. be used in any form or manner forused any commercial, promotional public purposes, made accessible to nor themade public final ©2010 Arnell.

The materials, documents,orphotographs, imagesnor and/or data (“Data”) contained hereinor is in theany intellectual property of Arnell and may not be used

in any form or manner in any media or distribution system for any commercial, promotional or public purposes nor made accessible to the public or in any final product or use, and may not be assigned, sold or transferred alone or as part of any product or service. This Data is presented solely for informational purposes and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited.

and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited.

consumer. ©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used in any form or manner in any media or distribution system for any commercial, promotional or public purposes nor made accessible to the public or in any final presentation any accompanying data studies and/or designs are preliminary and conceptual and are presented solely for product or use, and may not be assigned, sold or transferred alone or as part ofThe anyattached product or service. Thisand Data is presented solely images, for informational purposes only an “as is”inbasis.

This is presentation is to be used solely for internal presentation purposes only and is not intended to and is privileged, confidential and proprietary to Arnell. Any unauthorized use, informational transmission orpurposes distribution of and any on of this Data any form strictly prohibited.

be used in any form or manner for any commercial, promotional or public purposes, nor made accessible to the public or in any final product or use.

61 61

The attached presentation and any accompanying images, data studies and/or designs are preliminary and conceptual and are presented solely for ProjeCt FÊte-ISh 117 informational purposes only and on an “as is” basis. This presentation is to be used solely for internal presentation purposes only and is not intended to be used in any form or manner for any commercial, promotional or public purposes, nor made accessible to the public or in any final product or use.

The attached presentation and any accompanying images, data studies and/or designs are preliminary and conceptual and are presented solely for informational purposes only and on an “as is” basis. This presentation is to be used solely for internal presentation purposes only and is not intended to be used in any form or manner for any commercial, promotional or public purposes, nor made accessible to the public or in any final product or use.

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used

in any or manner inimages, any media or studies distribution system for anyare commercial, promotional or publicand purposes nor made solely accessible The attached presentation and any form accompanying data and/or designs preliminary and conceptual are presented for to the public or in any final product or “as use,is” andbasis. may not assigned, sold alone for or as part of presentation any product orpurposes service. This Data solely for informational purposes only and on an Thisbepresentation is or totransferred be used solely internal only andis ispresented not intended to informational purposes and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited. be used in any form or manner for any commercial, promotional or public purposes, nor made accessible to the public or in any final product or use.

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©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used

in any or manner inimages, any media or studies distribution system for anyare commercial, promotional or publicand purposes nor made solely accessible The attached presentation and any form accompanying data and/or designs preliminary and conceptual are presented for to the public or in any final product or “as use,is” andbasis. may not assigned, sold alone for or as part of presentation any product orpurposes service. This Data solely for informational purposes only and on an Thisbepresentation is or totransferred be used solely internal only andis ispresented not intended to informational purposes and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited. be used in any form or manner for any commercial, promotional or public purposes, nor made accessible to the public or in any final product or use.

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ProjeCt FÊte-ISh 115

PORTFOLIO STRATEGY

41

ProjeCt FÊte-ISh 97

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ProjeCt FÊte-ISh 115

The attached presentation and any accompanying images, data studies and/or designs are preliminary and conceptual and are presented solely for informational purposes only and on an “as is” basis. This presentation is to be used solely for internal presentation purposes only and is not intended to be used in any form or manner for any commercial, promotional or public purposes, nor made accessible to the public or in any final product or use.

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used in any form or manner in any media or distribution system for any commercial, promotional or public purposes nor made accessible to the public or in any final product or use, and may not be assigned, sold or transferred alone or as part of any product or service. This Data is presented solely for informational purposes and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited.

M E R C H A N D I S I N G C O N S I D E R AT I O N S

41

Core Product

BACK STORY

CONSUMER BENEFITS

To satisfy the consumer desire for artful and

Consumers live busy lives full of small rituals,

consistent kitchen wares iconic Ban Chiang

these accessories support the simple moments

profiles and ideal proportions were applied

that set the tone for a consumer’s day.

to a line of kitchen accessories. The ceramic stoneware material was selected for its chip

GM STRATEGY Target GM of 65-70%

POTENTIAL RETAIL OUTLET/S

resistant durability and authenticity. Ceramic

Flagship, Village and Online. Selected

producer Prempracha’s Collection employs 100

Partners.

artisans with the expertise to hand-make delicate items on a large scale.

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used in any form or manner in any media or distribution system for any commercial, promotional or public purposes nor made accessible to the public or in any final product or use, and may not be assigned, sold or transferred alone or as part of any product or service. This Data is presented solely for informational purposes and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited.

The attached presentation and any accompanying images, data studies and/or designs are preliminary and conceptual and are presented solely for informational purposes only and on an “as is” basis. This presentation is to be used solely for internal presentation purposes only and is not intended to be used in any form or manner for any commercial, promotional or public purposes, nor made accessible to the public or in any final product or use.

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used

in any or manner inimages, any media or studies distribution system for anyare commercial, promotional or publicand purposes nor made solely accessible The attached presentation and any form accompanying data and/or designs preliminary and conceptual are presented for to the public or in any final product or “as use,is” andbasis. may not assigned, sold alone for or as part of presentation any product orpurposes service. This Data solely for informational purposes only and on an Thisbepresentation is or totransferred be used solely internal only andis ispresented not intended to informational purposes and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited. be used in any form or manner for any commercial, promotional or public purposes, nor made accessible to the public or in any final product or use.

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TARGET PRICE POINT $40-$80

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used in any form or manner in any media or distribution system for any commercial, promotional or public purposes nor made accessible to the public or in any final product or use, and may not be assigned, sold or transferred alone or as part of any product or service. This Data is presented solely for informational purposes and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited.

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used

The attached presentation and anyThe images, data studies and/or designs arefor preliminary andand/or conceptual and are presented solely for accessible attached and anyoraccompanying images, datacommercial, studies designs preliminary and and are solely forfinal inaccompanying any form or presentation manner in any media distribution system any promotional orare public purposes norconceptual made to presented the public or in any informational purposes only and on an “asor is”use, basis. be used solely forpresentation internal purposes and This is not intended to informational purposes only and on isanto“as is” This is toofbe used solely for internal presentation purposes and is not intended product andThis maypresentation not be assigned, sold orbasis. transferred alone or presentation as part any product oronly service.

Data is presented solelyonly for informational purposesto be used in any form or manner for be anyused commercial, promotional orfor public purposes, nor made accessible to the public or inor any final product orof use. in any form or manner any commercial, promotional or public purposes, nor made accessible to the public anyform finalisproduct or use. and is privileged, confidential and proprietary to Arnell.

Any unauthorized use, transmission distribution of any this Dataorininany strictly prohibited.

©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used in any form or manner in any media or distribution system for any commercial, promotional or public purposes nor made accessible to the public or in any final product or use, and may not be assigned, sold or transferred alone or as part of any product or service. This Data is presented solely for informational purposes and is privileged, confidential and proprietary to Arnell. Any unauthorized use, transmission or distribution of any of this Data in any form is strictly prohibited.

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©2010 Arnell. The materials, documents, photographs, images and/or data (“Data”) contained herein is the intellectual property of Arnell and may not be used

The attached presentation and anyThe images, data studies and/or designs arefor preliminary andand/or conceptual and are presented solely for accessible attached and anyoraccompanying images, datacommercial, studies designs preliminary and and are solely forfinal inaccompanying any form or presentation manner in any media distribution system any promotional orare public purposes norconceptual made to presented the public or in any informational purposes only and on an “asor is”use, basis. be used solely forpresentation internal purposes and This is not intended to informational purposes only and on isanto“as is” This is toofbe used solely for internal presentation purposes and is not intended product andThis maypresentation not be assigned, sold orbasis. transferred alone or presentation as part any product oronly service.

Data is presented solelyonly for informational purposesto be used in any form or manner for be anyused commercial, promotional orfor public purposes, nor made accessible to the public or inor any final product orof use. in any form or manner any commercial, promotional or public purposes, nor made accessible to the public anyform finalisproduct or use. and is privileged, confidential and proprietary to Arnell.

Any unauthorized use, transmission distribution of any this Dataorininany strictly prohibited.

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ProjeCt FÊte-ISh 113

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ThaiDWELL NeoLight: Ban Chiang Lighting

ThaiDWELL NeoFlex: Transforming Form

CATEGORY: HOME ACCESSORIES PHASE: PROPOSED APPROACH: FAST FORWARD

M A N U FA C T U R I N G C O N S I D E R AT I O N S

ThaiAURA NeoScent: Nest Diffuser

CATEGORY: HOME ACCESSORIES PHASE: PROPOSED APPROACH: FAST FORWARD

PHASE: PROPOSED APPROACH: FAST FORWARD

M A N U FA C T U R I N G C O N S I D E R AT I O N S

M A N U FA C T U R I N G C O N S I D E R AT I O N S GLOBAL ENTERPRISE PARTNER

CATEGORY: HOME ACCESSORIES

GLOBAL ENTERPRISE PARTNER

GLOBAL ENTERPRISE PARTNER

Upgrade

Upgrade

Underwriters Laboratories (UL)

Emkom Solutions

333 Pfingsten Road

Upgrade

Zobele Group Via Fersina, 4, 38123

351/4 Soi Ratchadaphisek 14,

Northbrook, IL 60062

Trento, Italy

Ratchadaphisek Road,Huay Kwang, Bangkok, 10310 Thailand

UL is a global independent safety science company with more than a century of expertise innovating safety solutions from the public adoption of electricity to new

VOC coatings for wood and also interior décor.

These are all imported from

Germany and have been tested by German

globally optimized solutions and regionally customized products.

ARTISAN TECHNIQUE

UPGRADE Natural oil coatings for protection on the

Hand-shaped, assembly and hand polishing

Odor eliminating functionality integrated into

bamboo for safety functional performance

to a fine and precise finish by local artisans.

scent emitting fragrance diffuser. Natural oil

polishing to a fine and precise finish by local

Ban Chiang inspired lighting play with the

needed. The profiles of Ban Chiang provided

Handblown in the village of Sampran, or

negative and positive space, giving the modern

inspiration for the Lamps BC, creating layers

handturned in Bangkok, both the wooden and

consumer’s home an inviting sophistication.

Target GM of 70%

CONSUMER BENEFITS

BACK STORY

CONSUMER BENEFITS

Quietly statuesque, these desktop accessories,

To provide the consumer’s need for a mobile

Consumers concerned with odor elimination in

understated desktop accessories, a material was

POTENTIAL RETAIL OUTLET/S

provide the target consumer with everything

required that would remain classic over the years

they need at hand when sitting at their desk or

and accommodate multiple configurations while

at bedside. The responsive ergonomic forms are

glass lines bring ancient innovation into the

Suitable to any room in the home, even outdoor

Flagship, Village and Online. Selected

appearing unified. Uniform shapes in die-cast

easily manipulated to reveal or conceal useful

contemporary home.

spaces, the light fixture series is responsive to

Partners.

steel with responsive configurations. The classic

storage, illumination, a fan, a diffuser/humidifier.

oblong Ban Chiang form accommodates a variety

GM STRATEGY

fragrance a compact, yet durable, material was

Target GM of 65%

POTENTIAL RETAIL OUTLET/S Flagship, Village and Online. Selected

of internal components and sits majestically.

Expertly hand cast in Tha Muang District, where

TARGET PRICE POINT

there’s a long history of metalsmithing.

$75-125

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CATEGORY: HOME ACCESSORIES PHASE: PROPOSED APPROACH: FAST FORWARD

an unobtrusive manner benefit from the compact

needed to accommodate a reusable signature

weaving of the Fragrance Diffuser. Bamboo’s

scent diffuser. Durable bamboo nests were

natural appearance and neutral odor release one

selected for their natural diffusion qualities. Hand

of four signature Thai scents from a refillable

formed with the expertise of the villagers of

diffuser embedded in the nest.

Rangsit Community each nest is slightly different

Partners.

TARGET PRICE POINT $150-350

20140417_Manufacturing_Home.indd 6

bamboo cluster that also diffuses soothing scent into our customers homes.

Core Product / Accessory

BACK STORY Satisfying the consumer’s need for useful

raised the visual interest and established a unique

Hand-woven, unique, piece of art, utilizing artisan weaving techniques to create a

PORTFOLIO STRATEGY

Destination Product

GM STRATEGY

ThaiDWELL NeoQuiet: Acoustic Panels

M E R C H A N D I S I N G C O N S I D E R AT I O N S

PORTFOLIO STRATEGY

character for the line of glass lamps.

consumers needs.

safety functional performance improvement.

country requirements for FDA.

M E R C H A N D I S I N G C O N S I D E R AT I O N S

Core Product

Gentle undulating lines of complimentary

coatings for protection on the bamboo for

improvement. Certification by UL to global

woodworking artisans.

PORTFOLIO STRATEGY

ADDITIONAL PARTNERS

Underwriters Laboratories (UL) Emkom Solutions

ARTISAN TECHNIQUE

Hand-blown glass pendants, hand-polished.

Or hand-shaped, assembly and hand

CONSUMER BENEFITS the consumer with a warm, soft alternative.

UPGRADE

ARTISAN TECHNIQUE

Certification by UL to global country requirements. Natural oil coatings for protection on the bamboo for safety

beautiful lighting, a classic adaptable form was

& personal care brands. Can offer both

testing laboratories for low VOC and other chemicals.

functional performance improvement.

Combining wood and opaque lighting provides

solutions for leading household, health

breakthroughs in sustainability, renewable

M E R C H A N D I S I N G C O N S I D E R AT I O N S BACK STORY

innovative and cost-effective product

ADDITIONAL PARTNERS

Underwriters Laboratories (UL)

energy and nanotechnology.

UPGRADE

To satisfy the consumer’s need for a range of

A worldwide business partner that provides

Emokom focuses on natural and low

ADDITIONAL PARTNERS

Achtipol Emkom

GM STRATEGY Target GM of 76%

POTENTIAL RETAIL OUTLET/S Flagship, Village and Online. Selected Partners.

from the next.

TARGET PRICE POINT $85

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ThaiDWELL NeoFlex: Transforming Form

ThaiAURA NeoScent: Nest Diffuser

USE THIS FORM FOR LIGHT, SCENT, STORAGE, AND MORE.

UTILIZE A HOME FRAGRANCE DIFFUSER INSPIRED BY ANCIENT POTTERY

C U LT U R A L R E F E R E N C E

C U LT U R A L R E F E R E N C E

B E A U T I F U L LY F U N C T I O N A L AT T R I B U T E S Emotional

B E A U T I F U L LY F U N C T I O N A L AT T R I B U T E S Emotional

Rational

WARM

Rational comforting and considerate

TRADITIONAL

established and authentic

UNIQUE

special and surprising

REPETITIVE

rhythmic and continuos

VIBRANT

stimulating and energetic

FORMAL

precise and proper

CONTRASTING

contradictory and tense

ORGANIC

natural and transformational

UNIQUE

special and surprising

REPETITIVE

VIBRANT

stimulating and energetic

SIMPLE

uncomplicated and minimal

rhythmic and continuos

YOUNG

vigorous and fresh

QUALITY

durable and well made

CONTRASTING

contradictory and tense

QUALITY

durable and well made

INFORMAL

fluid and casual

FUNCTIONAL

operational and fulfilling

GRACEFUL

elegant and refined

FUNCTIONAL

operational and fulfilling

COMPLEX

intricate and sophisticated

VALUE

worth and relevance

YOUNG

vigorous and fresh

RESPONSIVE

understanding and receptive

FUNCTIONALITY

M AT E R I A L I T Y

This set of products transforms a simple shape into lamps, fragrance, diffusers, drawers, humidifiers, speakers, and more.

Hand Hammered Metal / Wood

I N S P I R AT I O N

I N S P I R AT I O N

DESIGN

DESIGN

VALUE

worth and relevance

RESPONSIVE

understanding and receptive

FUNCTIONALITY

M AT E R I A L I T Y

The nest diffusers are carefully crafted with the highest quality bamboo and fragrance oils, designed to continuously fill your home with a lush, memorable fragrance.

Bamboo Weave

VILLAGE

BOR SANG

M A N U FA C T U R I N G C O N S I D E R AT I O N S GLOBAL ENTERPRISE PARTNER Upgrade

Emkom Solutions 351/4 Soi Ratchadaphisek 14, Ratchadaphisek Road,Huay Kwang, Bangkok, 10310 Thailand Emokom focuses on natural and low VOC coatings for wood and also interior décor.

These are all imported from

Germany and have been tested by German

ADDITIONAL PARTNERS

Archroma

testing laboratories for low VOC and other chemicals.

UPGRADE Natural oil coatings for protection on the bamboo for safety functional performance improvement. Certification by UL to global

ARTISAN TECHNIQUE Form-pressed by hand, assembly and polishing to a fine and precise finish by local artisans.

country requirements.

M E R C H A N D I S I N G C O N S I D E R AT I O N S

PORTFOLIO STRATEGY Emerging

BACK STORY

CONSUMER BENEFITS

To provide the consumer market with a solution

Open spaces with an abundance of surfaces

to the prevalent noisy environment created by

generate noise, impacting the consumer’s ability

an abundance of hard surfaces in offices and

to enjoy the present. These fine panels serve the

public spaces, a material was required that

dual purpose of dampening noise and bring the

GM STRATEGY Target GM of 76%

POTENTIAL RETAIL OUTLET/S

organic beauty of _material_ to the surface with

Flagship, Village and Online. Selected

Strand woven bamboo meets these criteria and

seductive patterning. A Thai interpretation of

Partners.

is an ideal surface for patterns, providing a more

pressed tin panels, these have the added benefit

could absorb sound and retain aesthetic value.

enjoyable experience for the ears and eyes.

of bringing serenity to any location they are

TARGET PRICE POINT

Hand-formed veneer, the artisan’s touch brings

installed.

$250 per sq meter

life to these acoustic panels.

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TA I F H O M

ABOUT US

HOW WE WORK

LETTER FROM THE FOUNDER

PROCESS AND STRATEGY

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Photography Multiple exposure

Camera : Diana Mini F+ Film : Agfa Color Negative 400 35 mm

Photography Multiple exposure

Camera : Diana Mini F+ Film : Agfa Color Negative 400 35 mm

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