WE BRING THE WORLD TO YOUR DOORSTEP 2021 LISTING PRESENTATION
INTERNATIONAL
Affiliate of the
Year 2017
Dan Conn, CEO of Christie’s International Real Estate “Our Christie’s Affiliates around the world are hand-selected leaders in their local markets. Ivester Jackson has grown by over 200% since its affiliation, becoming North Carolina’s leader in the marketing of luxury estate property. To be further recognized as the “best of the best” overall Christie’s International Affiliate of the Year is a tribute to this exceptional firm, its brokers, and its staff, and acknowledges North Carolina’s continued emergence as an important luxury real estate destination.”
Put The World’s Best Real Estate Brokers to Work For You.
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IVESTER JACKSON CHRISTIE’S INTERNATIONAL REAL ESTATE Founder Lori Ivester Jackson began selling real estate in Charlotte’s emerging Dilworth neighborhood in the mid 1980s and has gone on to become one of the region’s most recognized residential property experts. After a long tenure as one of Remax’s top producing teams in the Carolinas, Lori formed Ivester Jackson in the late 1990s with former corporate executive and husband, Reed Jackson, whose career in advertising and operations helped form the foundation for what has become one of the region’s most successful boutique real estate firms. After attracting a roster of some of the region’s most preeminent brokers, the company was approached by multiple leading international luxury real estate brands to represent their clientele in the Carolinas. In late 2013, the company affiliated with luxury leader Christie’s International Real Estate, a partnership that has seen the company triple its revenues and expand to five offices with over 90 brokers. In 2017, Ivester Jackson was awarded the Christie’s International Affiliate of the Year award for its excellence in global business innovation, market leadership, and advertising expertise among 145 of Christie’s elite brokerages around the world.
Now serving the Charlotte, Lake Norman, and Asheville markets, the company is trusted by the region’s most discriminating clientele. The company has a rich history of serving relocating and local Fortune 1000 executives, NASCAR professionals, athletes, celebrities, entrepreneurial executives, as well as international investors. From leading coastal communities like Landfall and Porters Neck, to premier destination communities such as Topsail Beach, Figure Eight Island, and Wrightsville Beach, the company’s brokers are experts at marketing and locating the best lifestyle properties in the region. While Ivester Jackson leads the region’s luxury segment, it remains a popular choice for buyers and sellers at all price points, with over 50% of its transactions occurring below the million dollar level. The company also handles investment and commercial properties and offers relocation services to individuals, teams, and businesses considering a new location in the Carolinas.
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REACH THE WORLD’S MOST AFFLUENT AUDIENCE
CHRISTIE’S ART HOUSE » Holds over 400 auctions annually, generating 7 billion in sales » Catalog sales featuring homes » Private events in Asia, Dubai, & London » Digital newsletter delivered to 200,000+
CHRISTIE’S INTERNATIONAL MAGAZINE » Seen by over 250,000 luxury prospects worldwide » Over 45,000 copies distributed every quarter » Published in English, Mandarin, & Russian
INTERNATIONAL EXPOSURE
CHRISTIESREALESTATE.COM » Over 50 million visits annually across 135 luxury sites » The world’s finest collection of luxury propery
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CHRISTIE’S... SENDING BUYERS TO THE CAROLINAS FROM AROUND THE WORLD » 250-year-old brand with over 1,000 offices worldwide » Over $100 billion closed annually » Over 50% of NC luxury buyers are from out-of-state
TOP STATES FOR RELOCATING LUXURY BUYERS TO NC STATE
CHRISTIE’S OFFICES
Virginia, New Jersey, New York, Connecticut, Rhode Island, Massachusetts
200+
Florida
100+
California
100+
Georgia, South Carolina
20+
Midwest
40+
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ENGAGE AUDIENCES WITH AUDIO & VIDEO.
DRONE PHOTO & VIDEO
VIDEO HOME TOURS
Properties that use aerial photos and videos are 68% more likely to sell than properties without any aerial imagery.* Our professional drone services create more visual interest in your home.
Homes listed with video get four times the inquiries of homes listed without video.** Our video home tours give potential buyers an engaging preview of the property. **Inman 2014
*Multiple Listing Service, 2019
REAL ESTATE EVENTS & UPDATES Our video content familiarizes clients and real estate professionals with market updates, new development projects, events, and new happenings at Ivester Jackson.
REAL ESTATE PODCAST Catch up on all things real estate by listening to our weekly podcast. Interviewed agents and industry experts discuss market trends, new advertising ideas, and tips for buying and selling in the local market.
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TARGETED SOCIAL MEDIA PROMOTION
SOCIAL MEDIA ADS
HIGH SOCIAL ENGAGEMENT
We run targeted ads for our listings across all social media sites, including House of the Day promotions seen by over 15,000 followers on Facebook and Instagram.
Our listings are frequently picked up and shared by partners like Christie’s Real Estate with over 300,000 followers, engaging more buyers and real estate professionals. FOLLOW US. Ivester Jackson Coastal @IvesterJacksonCoastal @ChristiesRealEstate @IvesterJackson @ChristiesHomes Ivester Jackson-Christie’s International Real Estate Christie’s International Real Estate
PRIVATE PORTFOLIO Gain access to exclusive listings not active on the market through our private portfolio of homes.
Ivester Jackson Distinctive Properties Christie’s International Real Estate Ivester Jackson Christie’s Real Estate Ivester Jackson Christie’s Int’l Real Estate Christie’s International Real Estate
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WE PUT TECHNOLOGY TO WORK FOR YOU.
DIGITAL PUBLICATIONS
EMAIL MARKETING
Our in-house magazine and quarterly market reports are uploaded for digital viewing from any device.
Our client database has over 16,000 subscribers, with new content delivered directly to their inbox every week.
SITE SYNDICATIONS
LEAD CAPTURE & CURBSIDE TECHNOLOGY
We syndicate listings to high-activity home search websites such as Zillow.com, Trulia.com, Realtor.com, ChristiesRealEstate. com, IvesterJackson.com, and more.
Capture leads from people looking at your house in real time with our smartphone eFlyer system.
SHOWING REPORTS & ANALYTICS
IJ HOME SEARCH APP
Routine showing reports detail scheduled showings and provide instant alerts when new requests are submitted. Powerful analytic tools measure real estate activity in your community.
Our new IJ Home Search app simplifies the home search process for buyers by allowing them to view and save local listings of interest, putting your listing at their fingertips.
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PRINT MEDIA THAT GETS RESULTS. » Reach casual buyers not actively shopping the internet » Maximize your home’s exposure to likely buyers NATIONAL & INTERNATIONAL
Christie’s International Real Estate Magazine (also printed in Russian & Mandarin)
REGIONAL
The Charlotte Observer
LOCAL
Landfall Living Magazine
IJ Portfolio of Fine Properties
The Winston-Salem Journal
(Mailed to 12,000+ local residents)
Wrightsville Beach Magazine
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EXPLORE NORTH CAROLINA WILMINGTON & COASTAL NC Located on the Southeastern tip of North Carolina, Wilmington is situated between beautiful beaches and the serene waters of the Cape Fear River. Wilmington offers a lively, walkable downtown region with an assortment of nearby beaches including Carolina Beach, Kure Beach, Wrightsville Beach, Figure Eight Island, and Topsail Beach.
CHARLOTTE Known as the Queen City, Charlotte is the country’s second-largest financial center and has also become the southeast’s emerging cultural and entertainment center.
LAKE NORMAN With its 500 miles of sparkling shoreline, Lake Norman is the crown jewel of North Carolina’s inland rivers and lakes. Ideally located just 90 minutes from the Blue Ridge Mountains and 30 minutes from vibrant and growing Charlotte, Lake Norman has become a destination of choice over the past decade. Flagship communities include:
ASHEVILLE & THE HIGH COUNTRY Nestled in a thermal valley of NC’s Blue Ridge Mountains lies Asheville, or as the locals call it, “Land of the Sky”. Not far from the French Broad and Swannanoa Rivers, this verdant paradise is home to the oldest mountain range in the world. At an elevation of 2,500 feet, the moderate climate, four distinct seasons, and cultural hotbed make this mountain setting the perfect place to enjoy yearround. Western NC towns include:
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