SELLER’S GUIDE
OUR role is to support you in making informed decisions about one of your family’s most important assets. Lucyna Wrucha
Ivona Kutermankiewicz
LAWRENCE-MICHAEL GRANSBERRY
WHY CHOOSE us • We will take ownership of the listing and market it as if it were our own home. • We understand how a home like yours needs to be presented and will deliver marketing materials that will showcase its features. • We will communicate with you on a very regular basis via a phone call, email or text. • We will utilize our 30-year experience negotiating contracts to get the price and terms for you! Page 2 | Excellence. Commitment. Perseverance.
LOLA SCHALEKAMP
MARIA THANASOURAS
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In her free time, Lucyna enjoys traveling, gardening, yoga, and spending time with family and friends.
TOP TOP
CERTIFIED NEGOTATION EXPERT CERTIFIED NEGOTATION EXPERT
100 100
CERTIFIED LUXURY HOME MARKETING SPECIALIST CERTIFIED LUXURY HOME MARKETING SPECIALIST
Y EYAE RA SR SS ES LE LL ILNI N G GR R E EA AL L E ES ST TAAT TEE
97% 97% VSVS 95% CAR95% CAR
MMAARRKKEETTTTI IMMEE
35 45 45 35 VSVS
DAYS DAYS
HHO OM MEES SEE
IIRRE HA EH ATT H HA H S H A KK S
1,000 + CLOSED TRANSACTIONS 1,000 + CLOSED TRANSACTIONS
LISTTO TOSOLD SOLD LIST
AAYY WW
CAR CAR DAYS DAYS
BBEE R R
Before Lucyna transitioned into real estate as a career, she developed a home accessories company and refined her skills in sales, negotiation, and client development while managing operations for a high-end fashion company. Lucyna builds long lasting relationships by understanding client needs and goals through genuine attention to detail and effective communication. Lucyna’s extensive background experience, knowledge of the city, and passion facilitate a seamless buying, selling, or leasing experience.
1% 1% OFOF CHICAGO ASSOCIATION CHICAGO ASSOCIATIONOF OFREALTORS REALTORS®®
N’’SS CCRRAAIIN 22001188--22001199
OTA TABBLLEE NN O RESIDENTIAL REAL ESTATE RESIDENTIAL REAL ESTATE
B R O K E R B R O K E R
S N EETT W ICE W RV
Lucyna pursued her real estate license after many years of interest and personal experience buying, selling, and rehabbing properties. As a longtime resident of Chicago, Lucyna has organically gained a unique insight into many of Chicago’s neighborhoods.
K RRK OO
Lucyna wrucha
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STAR STAR AGENT AGENT RATING RATING
Z I L L O W Z I L L O W
T R U L I A T R U L I A
2 0 1 4 A M E R I C A ’ S B E S T R E A L S T A T E 2 A 0 G1 E4 N A C YA ’ TSR UB L EI A S T+ R T N A D T SE T ML IE SRT I B R EE AA LL T SR E A G E N T L I S T B Y T R U L I A + R E A L T R E N D S
B E S TBY BYREAL REAL B E S T 2019 AMERICA’S EA TR 2019 AMERICA’S T ET A OVER1000 1000TRANSACTIONS TRANSACTIONS MMT R EENNDDSS OVER Page 4 | Excellence. Commitment. Perseverance.
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MEET Lucyna Wrucha
our process
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Marketing
Listing Process
Feedback
Closing
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Global Reach Berkshire Hathaway HomeServices is the top real estate brand in the nation. With nearly 50,000 agents and 1,450+ offices*, we offer an unmatched national and global network. Our company is built on proven operational excellence, demonstrated integrity and the reputation of Berkshire Hathaway, one of the world’s most admired companies. Our powerful Global Network Platform equips our agents to work in a world that is mobile, online and social, complementing our deep industry expertise and unmatched business knowledge.
Listing Prices in
Different
Continents of
Different Currencies
Languages
Potential Buyers
Local Roots Starting in 1930, the Koenig and Rubloff names have been a part of the Chicago-area real estate landscape consistently providing high-quality representation and outstanding service to generations of home buyers and sellers. From our earliest days in Chicago and Glenview, we have become leaders in the brokerage industry by developing relationships with our clients and our communities. Our affiliation with the Berskshire Hathaway HomeServices network give us unmatched international alliances with brokerages around the world. *2019
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1
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3
MEET/WALKTHROUGH
MARKET ANALYSIS
LISTING AGREEMENT
Assess your property’s condition, improvements and features to design a unique marketing strategy.
Provide a thorough assessment of the market activity in your neighborhood to determine the value of your home.
Complete the listing agreement and disclosure package.
4
Laying the Foundation
2
5
6
STAGING/DESIGN SOLUTIONS
PHOTOGRAPHY/VIDEO
PRE-MARKET PROMOTION
Assist with professional or DIY staging for optimal showing condition.
Produce captivating visual assets and content to market your property.
Create buzz around your property through Top Agent Network & ‘Coming Soon’ social media campaign.
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“Before anything else, preparation is the key to success”
PREPARATION
Alexander Graham Bell
Ensureyour thathome yourshows home inshows in condition pristine to Ensure pristine condition and command top market price enhance its “sellability”. to give it a competitive advantage. First impressions set the tone for buyers.
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BEFORE
AFTER
STAGING The art of staging is the ability to create an emotional appeal to the buyers so they can see themselves in the home; it also gives them something to aspire to. Page 14 | Excellence. Commitment. Perseverance.
We have thoughtfully curated resources to help you stage your property virtually or in real life.
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Photography and Video
A striking twilight exterior increases website clicks
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Your Home Should Make an EPIC Impression!
Magazine quality interior photos set your home apart from competition
Photography and Video
4K video or 3D Matterport walk-through tour serves as a listing preview
Floor plans help buyers plan their furniture placement Excellence. Commitment. Perseverance. I Page 17
MARKETING “A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.” Warren Buffett, CEO | Berkshire Hathaway, INC.
World class marketing is a blend of art and science. Our marketing platform combines technology with a personal touch.
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for sale signs As of the theworld’s world’smost most respected comAs one one of respected companies, panies, Hathaway’s evoke BerkshireBerkshire Hathaway’s signs evokesigns confidence
Unique property website and URL address
Multiple Listing Service and IDX Syndication 45,000 real estate professionals and their 45,000 their clients clients have immediate access to your listing have immediate access to your listing
Modern and search search engine engine Modern design design and optimization optimization target most qualified buyers
WE USE MULTIPLE PLATFORMS TO REACH BUYERS TOP AGENT NETWORK - TOP 10% OF CHICAGO’S AGENTS We can find buyers before 90% of other agents agents do do
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PHOTOGRAPHY AND VIDEO TOUR OUR IMAGES CAPTIVATE BUYERS With aa majority majorityof ofbuyers buyersstarting startingtheir theirsearch search With online, it’s it’scrucial criticaltotomake makea alasting lasting impression. online, impression
Digital real estate – we’ve got you covered Throughour our partnerships partnershipswe we advertise advertise your your Through home on 350+ websites home on 350+ websites worldwide
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DIRECT MAIL Stunning postcardswe aresend sent stunning to buyerspostcards via Using geo-targeting, geo-targeting to the most qualified buyers
SOCIAL MEDIA PROPERTY MARKETING Millions Millions of of visitors visitors see see your your house house advertised advertised across across multiple multiple social social media media platforms platforms each each month month
Open house The strategically more people plan comeopen through the door, the We houses to get more urgency buyers will have to take action potential buyers to see your home
Luxury collection An award-winning forour our An award - winning program program designed designed for most most prestigious prestigious residences residences
Relocation network
We speak your language
We the broker of choicebrings when companies Our are Relocation Department companies move and employees to Chicago from around the globe
BerkshireHathaway.com multilingual multilingualsearch searchfeature feature BerkshireHathaway.com helps us us connect connectwith withbuyers buyersaround aroundthe theglobe globe helps
Summer
2019
ENHANCED ONLINE MARKETING Enhanced visibility on on the most popular home Enhanced visibility most popular home search websites search websites
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E-ANNOUNCEMENT Instantly promote new newlistings, listings,open openhouses houses Instantly promote and and updates updates
Brochures and marketing materials Beautiful photos photosand andinspiring inspiringdescription descriptiontell tell Beautiful your home’s home’s story story your
Global reach Your 8080 websites in 43 Yourhouse houseisisfeatured featuredonon international countries across 5 continents websites in 45 countries across 5 continents
Brokerage Networking
Print Advertising
Connections Top Brokers in the We utilize ourwith connections with top area brokers in the area to give your home maximum exposure
Strategic placementininlocal, local,national, national, and Strategic placement and international publications international publications
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“Think like a wise man but communicate in the language of the people.”
FEEDBACK
William Butler Yeats
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QUICK AND EASY FEEDBACK
KEEPING YOU UPDATED We will send you detailed open house and showing feedback
600 N Kingsbury St 506 (10524654) - Web Traffic Report
Feedback from all open houses and showings is always accessible via a unique Google link
12/11/2019
600 N Kingsbury St 506 Chicago, IL 60654 $2,150,000 ACTV - 10524654 600nKingsburySt506.BHHSChicago.com
PROPERTY INFORMATION
Listed: 9/20/19
Web traffic — Dec 2 - Dec 8, 2019
Ivona Kutermankiewicz 312-475-4588 ivona@ivonahomes.com Last 7 days 12/2/19 - 12/8/19
Last 30 days 11/9/19 - 12/8/19
Most popular real estate sites Realtor.com
detail search
Zillow.com / Yahoo!
Trulia.com
KoenigRubloff.com
COMMUNICATION IS KEY
Homes.com
29
161
510
537
2,518
11,123
detail
112
495
1,175
search
1,188
5,008
14,517
detail
14
50
85
search
41
168
385
detail
198
725
2,924
search
140
573
2,111
detail
0
0
10
search
8
14
110
NA = Data not available. KoenigRubloff listings can be viewed on hundreds of websites; this report highlights activity on the KoenigRubloff Web platform along with
AGENT INFORMATION 64 E Elm St 3 Chicago, IL 60611 $2,250,000 MLS# ACTV - 10571432
Cumulative 9/20/19 - 12/8/19
64eElmSt3.BHHSChicago.com
Listed: 11/11/19 IVONA KUTERMANKIEWICZ 773-865-5661 ivona@ivonahomes.com
SCHEDULED ADS/AD HISTORY
Ads/history for 64 E Elm St 3, Chicago IL 60611
the most popular sites for national real estate search.
Date
Scheduled ads
Weekly total detail views
1/1/20
Chicago Social Luxury Collection
Date
Ad history
12/8/19
Sunday Trib City Spadea Luxury Collection
12/1/19
Luxury Collection Magazine - Chicago
11/17/19
Sunday Trib City Back Page - Luxury Pic
730 660 590 520 450 380 310 240 170 9/16/19
9/30/19
10/14/19
10/28/19
11/11/19
11/25/19
SEE HOW YOUR HOME IS PERFORMING Weekly marketing activity updates at your fingertips
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NEIGHBORHOOD MARKET REPORTS Live link to the most recent comparable sales and active listings
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“A journey of a thousand miles begins with a single step.”
CLOSING
Lao Tzu
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1
2
5
6
Offer Accepted
Inspection
Appraisal
Lender
As a Certified Negotiation Expert with over 30 years of experience, I will help you achieve the best price and terms in the sale of your home. Once an offer is accepted, our team makes sure that the disclosures are filled out and signed correctly. We forward the fully executed packet to all parties and provide you with a timeline of the important dates in the contract.
We coordinate the time of the inspection, provide access and update you immediately after the home inspection is completed. We help you negotiate buyers’ post-inspection requests. We have access to a small army of contractors who will provide competitive quotes to counter usually highly inflated numbers requested by buyers.
We meet the appraiser and provide them with an appraisal packet that supports the purchase price. This step is critical as many appraisers assigned to the city are not familiar with local values, nuances of neighborhoods and types of upgrades. A broker who is not experienced working with appraisers can cost you thousands of dollars. If a property does not appraise at the contract value, we challenge the appraisal and request to move to a new lender if necessary.
We work closely with the buyers’ lender to make sure the loan process is moving smoothly. We check if the appraisal has been ordered/received, assist with any paperwork requested by underwriters from our side, check on the loan approval date, loan extension requests and a “clear-to-close”.
3
4
7
8
Attorney Review
Earnest Money
Final Walk-through
Closing Day
During the attorney review period we work in tandem with your attorney to negotiate any inspection requests and facilitate contact with the buyers’ side of the transaction. We often step in to move things along if communication between parties’ stalls.
Berkshire Hathaway HomeServices Chicago collects the escrow money from the buyers and make sure that funds are deposited in a timely manner. When we receive the funds, we immediately notify you that the earnest money has been received.
We meet the buyers for a final walk through. This is the last time the buyers visit the home before the closing to make sure the home is in the same condition as when they wrote the contract and that any post-inspection repairs have been completed.
A member of our team will attend the closing. We will give the buyers the house keys and garage door openers. Once the loan documents are signed and closing funds are received, your check is issued. Congratulations! You’ve sold your home!
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“Nothing will work unless you do” Maya Angelou
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TESTIMONIALS
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“Lucy was great to work with. I had been pondering the decision on whether I should by for some time and after looking at a number of listings she finally urged me to go out and look at properties. With her guidance I ended up selecting a handful of properties to go out on a tour for, but in the list there was one that completely stood out. It was priced right and checked all the boxes on things I wanted. Lucy was very knowledgable as she lived in a sister building of mine and knew about the developers and living conditions. We immediately went to go look at the place and it ended up being the ONLY place I our and home search, someright friend referrals ever lookedon at I putweinconsidered an offer away.to agents new to the business. We met Ivona at an open house and immediately decided we wanted to work with her. It made such
Lucyna has been amazing! She was very patient and showed me properties adding her own personal touch to them. It felt very personal dealing with her and I appreciated her inputs and efforts as she made sure the properties selected were of my own taste and simply the best. I strongly recommend Lucyna to everyone searching for new homes, as she really takes good care of you and makes this event a little less stressful. She also made sure the whole process from selecting to renting for seamless and trouble free. I would only look for her in case I start searching for a new home! My husband and I used Ivona to sell our home in Wicker Park. She was instrumental in helping us sell our house quickly. She DEVYANI S. differentiated herself from some other brokers by putting a lot
FIVE STAR AGENT RATING
of time and energy into the preparation of the house before
it went to market. She was able to communicate with both difference to have an agent with relationships experience Once the aprocess got started she and made sure Lucyhusband was and understanding, easygoing and made the wife equally well. She has seen it all in the housing everything went smoothly. The listing agent was upper- and she’s been open and honest with us throughout the market and she knows the market well.as I would use whole experience asChicago stresless possible. She not very pleasant tohelping work did everything Z I L L O W her again. process. Even me with pick outand cabinet colors (she has was generous with her time and never pushy. greatlives taste). I’d highly recommend her to familyend or friends. T R U L I A to make our more difficult. Atanythe of the Kelsey ALICJA K. L. day, she got us through Mollie N. and we closed sooner than anticipated. At the end of the day, I found my dream She became more than a realtor, the attention and kindness home andIvona couldn’t it estate is all knows howbe to gethappier results and I until wouldn’t this dare tryday to buy and or sell real without Ivona was originally referred to my wife and I from a friend of a friend that have bought and was more like having a close friend work for finding you the her. We have worked with Ivona to buy and sell several properties and each time her because ofusing Lucy!” sold three homes through her services. This is our second home that we have found due to most perfect place. experience, expertise, and knowledge of the market makes her an invaluable resource. From her expertise. That alone certainly speaks volumes! However, she is extremely organized
STEPHEN L.to negotiations to closing - she approaches situation with a personal attention showings
to detail and treats each transaction as if it were her own. Ivona also has great insight into market trends, and she provides honest, straightforward, and actionable advice. Bottom line: Ivona is an exceptional broker and I wouldn’t risk buying or selling without her representation
LEONARDO U.
which made the search incredibly efficient. Her insight and contacts through out the buying process was the difference of closing in record time. Most impressive is her on going follow up after the transaction is complete. Ivona is truly a pleasure to work with!
Lucyna was great! She went above and beyond to make sure everything went Drew P. smoothly and was great to work with. Our place sold Robin H. quickly and at a great price!
Lucyna is the best realtor I have worked with! I wanted an agent Lucyna Wrucha went above and beyond for us. She is that truly cared about my home purchase, and Lucyna was that extremely knowledgeable and an absolute joy to work with. person. Lucyna is meticulous, knowledgeable, and patient. On We will definitely be working with her in the future and have many homes I was interested in, she gave expert advise about already recommended her to our friends and family. the home from small things such as countertop material to SUE + BILL M larger things such as building structure quality. For instance, one home I loved was priced fairly and was just beautiful. She We had the best experience with Lucyna of all the real estate gently pointed out to me a potential concern that the type of transactions in our lifetime. She is the “whole package” - knows brick used allows moisture in, creating mold and degradation the local area and market, a strong negotiator, and above issues down the line. I avoided an lemon! Just as in My husband and I used Ivona to sell our home in Wicker Park. all, would work in your interests rather than pushing our home search,me we considered some friend referrals to She was instrumental in helping us sell our house quickly. She this story,onshe helped understand many nuances agents new to the business. We met Ivona at an open house and differentiated from some other brokers by putting a lot you towards a herself suboptimal deal. Outstanding realtor. FIVE STAR of homesimmediately I did not know. Also, she knew the West decided we wanted to work with her. It made such of time and energy into the preparation of the house before OLGA E. AGENT RATING a difference to have an inside agent with relationships and She experience it went to market. She was able to communicate with both Town neighborhoods and out. knew husband and wife equally well. She has seen it all in the housing upcoming businesses, government mandates, upper- and she’s been open and honest with us throughout the market and she knows the Chicago market well. I would use and developer reputations. and every step, Z I L L O W process. Even helping me pickEach out cabinet colors (she has her again. Lucyna clearly knows what she is doing. She works GOOGLE great taste). I’d highly recommend her to any family or friends. T R U L I A she helped communicate the inside of real estate quickly and efficiently. It is obvious that her interest Kelsey L. to me, leading me to buy my perfect place. Finally, Mollie N. and passion is finding the right fit for her client. She she was patient. We visited about 30 homes, each one was extremely patient with me and very genuine. When I I said no to until one.and She never pushed a sell purchase found my dream apartment, I was worried it would be scooped Ivona knowsthe how final to get results I wouldn’t dare try to buy or real estate without Ivona was originally referred to my wife and I from a friend of a friend that have bought and using her. We have worked with Ivona to buy and sell several properties and each time her on me like other realtors had done in the past, so I was able to make soldup threeby homes through her services. This isLucyna our second home that we have due to and now I someone else but worked herfound magic experience, expertise, and knowledge of the market makes her an invaluable resource. From her expertise. That alone certainly speaks volumes! However, she is extremely organized my best decision. She helped me every step of my journey. I would am as happy as can be. Oh! She’s super funny also. showings to negotiations to closing - she approaches situation with a personal attention which made the search incredibly efficient. Her insight and contacts through out the buying definitely torecommend using Lucyna for her your home purchase! detail and treats each transaction as if it were own.next Ivona also has great insight into LEXI process was theL. difference of closing in record time. Most impressive is her on going follow
KRIS J.market trends, and she provides honest, straightforward, and actionable advice. Bottom line:
Ivona is an exceptional broker and I wouldn’t risk buying or selling without her representation
Robin H.
up after the transaction is complete. Ivona is truly a pleasure to work with!
Drew P.
GEMMA G.
Ivona sold our condo in River North last spring. Our unit was very contemporary, and therefore
Not only is she an amazing real estate agent, but she is also just a genuinely kind and caring person! We can't recommend her highly enough and will
buyer within the timeframe she originally suggested. Throughout the whole process she was
definitely use her again and tell all of our friends about her! Ivona is simply the BEST!
M. Shiba Page 34 | Excellence. Commitment. Perseverance.
Elizabeth D.
Ivona sold our condo in River North last spring. Our unit was very contemporary, and therefore
Not only is she an amazing real estate agent, but she is also just a genuinely kind and caring person! We can't recommend her highly enough and will
buyer within the timeframe she originally suggested. Throughout the whole process she was
definitely use her again and tell all of our friends about her! Ivona is simply the BEST!
M. Shiba
Elizabeth D. Excellence. Commitment. Perseverance. I Page 35
312-509-0146 lwrucha@bhhschicago.com
ivonahomes.com
© 2020 BHH Affiliates, LLC. An independently owned and
@lucyna_realtor
1800 N Clybourn Avenue 2nd Floor Chicago, IL 60614
Hathaway HomeServices and the Berkshire Hathaway
facebook.com/lucynarealtor linkedin.com/in/lucyna-wrucha-673384a5
operated franchisee of BHH Affiliates, LLC. Berkshire HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.