Atlanta Market Merchandising Guide

CURATORS OF THE MODERN MARKETPLACE

Welcome to the new Ivystone.

OUR NEW SHOWROOM BRANDING

ATLANTA

We’ve looked a little different over the years as we’ve grown and expanded, and we're excited to bring our fresh new vibe to the Atlanta Showroom.

DEAR VALUED CUSTOMERS We are proud to showcase many of the finest brands in our award-winning Atlanta Showroom. With over 30,000 square feet, our showroom offers a unique experience that features the best in gift, home and fashion brands ranging from fun and functional to stylish and luxe.

Known for our visual presentation and creative merchandising ideas, Ivystone showrooms are an excellent source of inspiration for your store.

Great retail merchandising is often subtly done, with the exception of "wow" statement pieces. When customers walk into your store, they don't consciously think about the sensory environment. Rather, the colors, sounds, smells, and feel of merchandise and displays combine to deliver a unique experience.

We encourage you to use our Atlanta Market Merchandising Guide as an inspiring tool for merchandising in your store.

Cheers, The Ivystone Team

OUR BRANDS

Accents de Ville

Anaya Home

Anne Neilson Home

Baggallini

Beatriz Ball

Blue Planet Eyewear

Bourbon Barrel Foods

Capri Blue

Consuela

Corkcicle

Design Design

Dr. Squatch

Esschert Designs

Foreside Home & Garden

GreenBox Art

Green Roads

Hadley Wren

Honey + Hank

Indaba Trading

Infinite She

Ivory Ella

Living Royal

Melania Clara

Michel Design Works

Modern Sprout

Napa Home & Garden

Packed Party

Pink Armadillos

Pistil Designs

Quilted Koala

Shiraleah

Stonewall Kitchen

Thymes

Torched Products

Totalee Gift

Transpac

Vahdam Teas

Werkshoppe

Widgeteer

FILLED WITH FRAGRANCE

Consumer trends continue to focus on home decor and enhancing personal spaces for everyday living.

CAPRI BLUE

Fragrance products in particular give people an opportunity to add character and depth to their home environment, with the added benefit of being able to easily switch between scents as desired.

THE PYRAMID PRINCIPLE The Pyramid Principle applies to a triangular merchandised display. Start with the largest item in the center and have the smallest products on the outside. This principle helps create a sense of hierarchy and gives depth to displays.

MICHEL DESIGN WORKS

GP CANDLE CO.

THYMES

SET THE MOOD You can trigger emotions in shoppers by setting the mood with your product displays. For instance, red is an excellent choice because it's associated with passion. Green, on the other hand, is associated with Eco-friendly.

INFINITE SHE

EFFORTLESS ENTERTAINING

Gathering together is not just fun... it matters.

INDABA TRADING

We all love that special feeling we get when we sit down together at a pretty table looking forward to enjoying wonderful food, drinks, and great company, made special by great looking serverware.

TRANSPAC

AROUND THE TABLE Use round tables or even an actual dining room table, if possible. Using a dining room table for displays create a cozy feeling. Customers are much more likely to buy when products are pulled together for them in a visual example.

PARTY YOUR WAY Entertaining is all about creating memorable moments. In order to increase the sales of products for entertaining, it’s important to set the stage and help your customers visualize the many ways they can use the unique items you provide.

BEATRIZ BALL

HEY GOOD LOOKING, WHAT’S COOKING

Nothing brings people together quite like food.

WIDGETEER

Improving culinary skills, experimenting with unique flavors, and trying out fun kitchen gadgetry are just a few of the positives that many have experienced over the past year, and it’s easier than you think to stock and sell products to help keep the trend going.

STONEWALL KITCHEN

RAISING THE BAR Develop creative ways to cross merchandise to effectively increase order values, as customers look at items that complement what they are already buying. Consider snack mixes near drink mixes.

THREE OF A KIND People find symmetry pleasant, yet boring. Customers will be more visually engaged when they see a group of three items.

VAHDAM TEAS

BOURBON BARREL FOODS

FRESH & FUN Keep your store looking fresh and realistic by using real-life props in displays, and also by moving displays around within the store periodically.

FESTIVE FINDS

It’s never too early to celebrate.

PACKED PARTY

We bet you’ve already seen a holiday count-down on social media this year – and while you don’t need to put up the tree just yet, it is never to early to start thinking of stocking stuffers, holiday décor, and offering the perfect gift options to your shoppers.

GREENBOX ART

MIX & MATCH From everyday to holiday, products that mix and match are appealing to consumers. Customers can easily shop a variety of styles allowing them to create a customized look just for them. Mixing & matching also allows you to curate multiple pieces that may increase units sold per purchase.

PINE BY ACCENTS DE VILLE

DESIGN DESIGN

THAT’S A WRAP Showcase gift wrapped products both in and out of their packaging, and don’t forget to sell packaging options. Customers will appreciate the convenience of prepackaged gifts if they aren’t the DIY type.

LIVE CREATIVELY

They say that “home is where the heart is” and it’s also where you can learn a lot about a person’s personality.

ODETTE

Furnishing your shoppers with an array of home décor options can help them express their creativity at home, and coming back for more when the mood for change strikes.

ANAYA HOME

TIME FOR BED A faux bedroom is a great way to show off décor elements. It will remind customers of their own space and how they could use some new throws, pillows, poofs, side tables, or even a bench at the foot of their bed.

TELL A STORY Some of the most effective product displays tell a story.

Regardless of what you are trying to sell, you should present it by telling a story in your display.

FORESIDE HOME & GARDEN

OUTDOOR OASIS

Getting out of the house and into the sunshine and fresh air is an escape we can all benefit from.

MODERN SPROUT

Help your shoppers create their perfect outdoor space through offerings that range from adorable garden décor to weather-hardy furniture and textiles.

ESSCHERT DESIGN USA

A MATERIAL GIRL A roundup of different materials can add interest.

Create a vignette that mixes rattan, ceramic, and glass to create the perfect outdoor entertaining oasis.

A HAPPY HOME

Sometimes the littlest things can have the most impact.

HONEY + HANK

Decorative home accents are a perfect offering for any store, as they are an affordable way for any shopper to make a splash in their home without committing to a full renovation.

WERKSHOPPE

SPACED OUT Ensuring there is adequate space between products, impactful color themes, and creative product positioning will help your shoppers notice and engage with the products displayed.

ANNE NEILSON HOME

TORCHED PRODUCTS

KEEP IT SIMPLE If there's too much going on with your display, shoppers may overlook the product.

Consider ordering pre-packs that come with free displays to showcase a specific product and boost shopper engagement.

DON’T FORGET THE DETAILS Face products with the labels turned for easy reading and merchandise pulled to the front. This helps keep your shelves tidy and appearing full even if stock is low. Fill the shelves and tables to capacity but be cautious not to overfill.

TOTALEE GIFT

TOTALLY TOTES

You can’t buy happiness, but you can buy handbags... and that’s pretty much the same thing.

BAGGALLINI

A mix of wallets, totes, and purses that range from subtly glamourous to bold and eye-catching will provide your shoppers just the right accessory for any occasion.

QUILTED KOALA

KEEP IT TIDY How you choose to display your bag selection can make a huge difference. Display one bag as a feature item, then place the other colors and sizes neatly around it on the tables.

Try using appropriately-sized shallow baskets or bins or hanging fixtures to keep items tidy.

MAKE IT INSTAGRAM READY Consuela uses black lights, tinsel, funky chandeliers, and even disco balls to make its display post worthy. Making your store “Instagram ready” will encourage shoppers to post photos, which is a great way to spread the word about your store and the cool items you have for sale.

CONSUELA

SHOP YOUR STYLE

Fashions may fade, but personal style stays true over time.

MELANIA CLARA

Contribute to the style of your shoppers with a mix ranging from fun and funky to comfortable and casual, and display them in tidy and visually appealing ways that ease the shopping experience.

SHIRALEAH

COLOR COORDINATE Purchase multiple collections from vendors that color coordinate throughout your store.

IVORY ELLA

EASY-TO-SHOP STORE A messy store can affect sales negatively. Disorganized clothing racks that are too full deter customers from shopping, trying on clothes and ultimately buying your merchandise. Make sure racks are spaced evenly, and group like items together. Make sure each rack is visibly identified and sizes are well-marked.

PISTIL DESIGNS

PINK ARMADILLOS

WALL SPACE

THE PYRAMID PRINCIPLE

Use the wall space to increase the visual appeal of clothing.

Walls are good areas to highlight accessories that require front-face merchandising, such as hats and scarves.

The Pyramid Principle applies to a triangular merchandised display. Start with the largest item in the center and have the smallest products on the outside. This principle helps create a sense of hierarchy and gives depth to displays.

HADLEY WREN

LIVING ROYAL

SO FRESH

The importance of self-care is one of the biggest trends out there right now.

GREEN ROADS

Providing a variety of goods that help foster personal health habits is a sure way to keep your shoppers coming back for more.

CORKCICLE

COLOR IS KEY As you display products, keep in mind which colors fit best together and place them accordingly.

SNEAK A WHIFF Shoppers love interacting with products, especially when it comes to body care.

DR. SQUATCH

BLUE PLANET EYEWEAR

USE NATURE Use textures and colors from nature to add drama to vignettes, and also to add an earthy and connected vibe to displays featuring self-care items.

Shop Online with ease

90

AVAILABLE 24/7 FOR YOU

BRANDS ONLINE Ivystone.com provides a modern approach to wholesale buying.

Browse our curated selection of 80+ wholesale brands with ease!

Register for an Ivystone wholesale account and start shopping today!

SHOP BRANDS WITH EASE IVYSTONE.COM Our online platform provides a modern approach to wholesale buying. Shop our curated selection of online wholesale brands with ease. Simply shop by brand and apply filters or use the search function to explore a multitude of products.

CLICK CREATE AN ACCOUNT

at ivystone.com.

COMPLETE THE FORM to register your wholesale account.

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Must have Tax ID to register. Please allow 1 business day for approval.

Once approved,

START SHOPPING Apply filters, shop by catalog, or use the search functionality.

Click here to register online at Ivystone.com and start shopping today.

(Please allow 1 full business day for the approval process.)

We hope you enjoyed exploring our Atlanta Market Merchandising Guide!

If you have comments or ideas for future issues, we’d love to hear them.

E M A I L US > To find your Ivystone sales representative(s), up to date specials, and shop online, please visit

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