Canada
SPARKLING ON SOCIAL MEDIA Sharon’s story inspires us to dare: dare to be adventurous, dare to live and dare to breathe. She shows what we can achieve when we push ourselves beyond our comfort zones. Can you please tell us about you? My name is Sharon Rusike and I am the owner and Creative Director of SPI Media group, a Boutique Digital Marketing Agency in Edmonton that specializes in helping new and established brands develop innovative and creative marketing strategies. I am also a podcast host, YouTuber and I’ve started a new corporate luxury gift box business called “Luxe Life Gift Boxes” that’s launching in April 2021. How did you get into business? I got into business because I grew up in an entrepreneurial family. My parents ran their own businesses and so did my siblings, it only made
sense for me to join in on the family tradition. My family inspired me to start my own business and to have something for myself that I could look at and be proud to say that I created an opportunity for myself to learn what it takes to run a business from the ground up. I started my first business at the age of 19 and it was a cleaning company. I learned so much from that experience and about how much hard work and dedication it takes to be a housekeeper, I also learned about how to be a great leader and manage a team. I also started a concierge business where I had the opportunity to work with my local airport in Yellowknife. Although I’m no longer in these LadiesCorner.ca – Spring 2021
industries I’m forever grateful for the opportunities I had as I decided to move to Edmonton and pursue a career in Creative Marketing. Creativity has always been a passion of mine and I love taking something from a concept to a physical or digital product. What drives or powers your inspiration? The driving source of inspiration is from my need to be an example for my nieces and nephews. I want to be an inspiration for the younger generation to see that no matter your strengths or weaknesses you can always make it and achieve whatever you dream of. The business world
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