Moxie Multifunction Bags

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MĂ–XIE MULTIFUNCTION BAGS

Astari Ajeng, Aysha Gautama, Marissa Bird, Yeshica Indra


Background. •  Value" Practicality, Innovation, •  Vision" to accommodate people’s various needs •  Mission! we seek to compact the multiple needs of one person in one single product.


Brand name. •  MÖXIE origin of the word maximum. •  we are selling the maximum usage of our product we’re not only serving as a one purpose but also for other functions. •  represent our customers which is mostly creative young people eager to try new things


Logo concept.

depicting in big letters, optimize the word maximum for usage and purpose of a product


Objectives. •  Keep everything simple and organized •  Provide expediency to the user. •  Offers ease to your life.


Target market. •  •  •  •

female teen (15) to young adult (30) years old annual income minimum IDR 3.000.000 occupation student, managers, business people, craft people and basically anyone who dislike complicated things. •  social class about working class, middle and upper-middles class. •  Lifestyle considered outdoors oriented •  personalities were most likely to be gregarious and compulsive.


Product. Â Moxie bags are a multi-functional bags that is although at first glance is a regular satchel bag but with closer inspection and a few pulls of drawstrings can be easily transformed into other purposes such as:


Top.


Hoodie.


Satchel bag.


Place.


Price. •  Elegant (that use satin + wool) cost around " IDR 700.000 - 800.000 •  Heavyweight (cozy & thick, like a sweatshirt) " cost around IDR 400.000 - 500.000 •  Lightweight (feels like a very soft, doubled tshirt) " cost around IDR 200.000 - 300.000 •  Customize – depends on the material used


Promotion. •  Website" The Moxie official website; Costumers can go to our website and design their own Moxie bag to their likings then order and shipped locally.

http://www.moxie.com


Promotion. •  Stickers


Promotion. •  Flyers •  Brochure


Promotion. •  Work together with fitness centers


Promotion. •  Magazines"


Corporate image. •  The combination of 2 colors chosen (reversible) •  Garment used •  One size fits all


Strategy comm. •  Endorse our product by familiarizing through various stores, and deals with like fitness centre. •  Celebrity endorsement •  Merchant booth on special events •  Social networking


Thank you!


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