MĂ–XIE MULTIFUNCTION BAGS
Astari Ajeng, Aysha Gautama, Marissa Bird, Yeshica Indra
Background. • Value" Practicality, Innovation, • Vision" to accommodate people’s various needs • Mission! we seek to compact the multiple needs of one person in one single product.
Brand name. • MÖXIE origin of the word maximum. • we are selling the maximum usage of our product we’re not only serving as a one purpose but also for other functions. • represent our customers which is mostly creative young people eager to try new things
Logo concept.
depicting in big letters, optimize the word maximum for usage and purpose of a product
Objectives. • Keep everything simple and organized • Provide expediency to the user. • Offers ease to your life.
Target market. • • • •
female teen (15) to young adult (30) years old annual income minimum IDR 3.000.000 occupation student, managers, business people, craft people and basically anyone who dislike complicated things. • social class about working class, middle and upper-middles class. • Lifestyle considered outdoors oriented • personalities were most likely to be gregarious and compulsive.
Product. Â Moxie bags are a multi-functional bags that is although at first glance is a regular satchel bag but with closer inspection and a few pulls of drawstrings can be easily transformed into other purposes such as:
Top.
Hoodie.
Satchel bag.
Place.
Price. • Elegant (that use satin + wool) cost around " IDR 700.000 - 800.000 • Heavyweight (cozy & thick, like a sweatshirt) " cost around IDR 400.000 - 500.000 • Lightweight (feels like a very soft, doubled tshirt) " cost around IDR 200.000 - 300.000 • Customize – depends on the material used
Promotion. •  Website" The Moxie official website; Costumers can go to our website and design their own Moxie bag to their likings then order and shipped locally.
http://www.moxie.com
Promotion. • Stickers
Promotion. • Flyers • Brochure
Promotion. •  Work together with fitness centers
Promotion. • Magazines"
Corporate image. • The combination of 2 colors chosen (reversible) • Garment used • One size fits all
Strategy comm. • Endorse our product by familiarizing through various stores, and deals with like fitness centre. • Celebrity endorsement • Merchant booth on special events • Social networking
Thank you!