YESHICA INDRA La Salle College Fashion Business 3.2 571-KRS-03
CLOTHES AND ACCESSORIES ASSORTMENT SELECTION Mrs. Rini Ida Lestari Assignment
steveMADDEN
PONDOK INDAH MALL 2,
Jakarta Selatan, Indonesia
The Steve Madden line of shoes included a wide range of footwear, including boots, sneakers, evening shoes, slippers, casual and tailored shoes, and sandals, designed to appeal to girls and women ages 16 to 25. They typically sold at retail for prices ranging from $48 to $70 for shoes and up to $99 for boots.
Price Range The price range for Steve Madden shoes and accessories are between: 700.000-1.200.000 IDR The cheapest product is usually flats/sandals and most expensive is boots.
Display The displays for the best buy or the ones on sale are usually at the front of the store on the table or on the stacks of boxes.
While most of the regular and fashion items are usually hung on the window display or the shelves all around the stores.
And new styles and best selling mostly covered the windows of the store front.
Best Buy OXFORDS, FLATS, LOW HEELED PUMPS, SANDALS
The best buy flats of Steve Madden are mostly cut 50 percent from their original prices. Despite that, most of their best buy rates around 400.000 IDR, which are usually cut from the original prices around 800.000-1.000.000 IDR. The materials are mostly synthetic and canvas.
Regular HEELS, PUMPS
Steve Madden regular items usually rates around 800.000 – 1,000.000 IDR above, as according to their price range. And mostly almost half higher the prices of their Best Buy items. There are a lot of pumps and heels in this category usually as they are their main product, along with wedges and platforms. Materials are mostly suede and patent and leather.
Fashion Merchandise PLATFORMS, BOOTS, BOOTIES
Steve Madden fashion items usually rates around 1.300.000 – 3,000.000 which are dominated by boots. Boots that are made of leather also cost more. Wedges and pumps for special occasions are also categorized as some fashion merchandise. The fashion merchandise is bolder with more details than the regular items with big patterns, higher platforms, and glitter finishes.
Flats BEST BUY,
REGULAR,
FASHION ITEM,
Boots BEST BUY,
REGULAR,
FASHION ITEM,