Reykjavik shopping guide

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Our hallmarks are flawless Swiss movement, surrounded by classically- styled pieces of the finest quality, with a strong sense of our Icelandic heritage, and a genuine dedication to customer service.“ JS Watch co. was founded on these values so, despite the challenges of launching in such a well- established and prestigious market, its debut collection of 100 watches sold out within six months. In true Icelandic form, the company went on to weather Iceland’s financial crisis; finding its timepieces were soon adored, and adorned, by the inbound jet-set, drawn to Iceland by the favourable exchange rate. Within no time, its five limited edition collections were leaving the Icelandic shores, bound for global acclaim. Collections by JS Watch co. include 101, a worthy follow up to the 100 watches sold within its first collection; Islandus, inspired by the vagabond Solon Islandus, a self

proclaimed genius who believed himself to be the foremost authority on art, science, debate, oratory and mathematics; Sif, stylish and robust timepieces dedicated to, and worn by, the North Atlantic Rescue teams; and the popular Frisland collection, including the Frisland GOÐ which celebrates the intricacy and mystic of Viking engraving and pays homage to the power of the volcanoes by incorporating volcanic ash from the eruption of Eyjafjallajokull in 2010. The consistent ingenuity, sophisticated styling and impeccable quality of JS Watch co.’s timepieces has led to commissions for the likes of Tom Cruise, Quentin Tarantino, Jude Law, Yoko Ono, His Holiness 14th Dalai Lama and His Majesty King Constantine II of Greece. Such high profile admirers seem fitting of a company that truly embodies the notion that Iceland’s time has arrived.








inspired by the waves Stefán Bogi goldsmith and designer studied jewellery design here in Iceland with Sigmar Ó. Maríusson. After four years of study Stefán moved to Copenhagen for further studies in jewellery design as well as working at Hans Hansen’s gold and silver workshop. After graduation he was honored by the Danish Art Industry which was then granted for the hundredth time. For years Stefán has designed and handmade gold and silver jewellery along with artifacts for numerous churches and silver objects here at home and abroad. The jewellery forms which Stefán works with the current semesters are inspired by the Icelandic flora. But what stands out the most is the shape “The Coast” that is inspired by the waves of the Icelandic coast. “The Coast” silver jewellery line is for ladies and gentlemen.

Skólavörðustíg 2, tel: +354 552 5445 shop@metaldesign.is metaldesignreykjavik.is facebook.com/metaldesignreykjavik





“One of a kind”

Ófeigur goldsmith is situated on Skólavörðustígur, the street of art and crafts. In this unique store you will find jewellery, women’s fashion wear, bags and hats, all made by the artist’s themselves. On the 2nd floor there is a gallery presenting various art exhibitions.

Ófeigur gullsmiðja, Skólavörðustíg 5, 101 Reykjavík Tel. (354) 551 1161 - shop@ofeigur.is Visit our shop on line wwww.ofeigur.is






















Skólavörðustígur 38 101 Reykjavík tel. 551 1121 www.furrier.is




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Value Added Tax refund Value Added Tax (VAT) may be refunded to person’s residing abroad on goods that they have purchased in this country. The condition of a tax refund is that the buyer of the goods is a permanent resident of a country other than Iceland. In order to obtain a refund, all of the following conditions must be met: The buyer will bring the goods out of the country within three months of the purchase.

The articles along with required documents are produced at departure. VAT may be refunded of goods on the same receipt if their total value is ISK 4,000 or more including VAT, even though one or more items does not reach the required minimum value. The National Bank of Iceland in Leifur Eiriksson Terminal is responsible for refunding VAT. The bank is located on the second floor after passing through weapons control in Customs.

The purchase price of the goods with VAT is a minimum of ISK 4,000.

“One of a kind”

Ófeigur is situated on Skólavörðustígur, the street of arts and crafts. In this extraordinary store you will find women’s fashion wear, hats, bags and jewelry all made by the artist’s themselves. The masters are always in house.

Ófeigur gullsmiðja, Skólavörðustíg 5, 101 Reykjavík Tel. (354) 551 1161 - shop@ofeigur.is Visit our shop on line wwww.ofeigur.is















ReykjavĂ­k: Laugavegi 24. Akureyri:Â Skipagata 7. Tel: +354 552 0800. facebook.com/gleraugnamidstodin






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What to buy?

For kids: fun, warm woollens. Traditional Icelandic toys. Viking/ warrior/troll figurines, dolls in Icelandic costume, to name but a few.

So you’re looking for souvenirs to take home? Don’t know where to start? What will your family/ kids/parents/friends/co-workers really appreciate? The choices are endless, so here are a few suggestions.

Teens: a jockey T-shirt, or music by one of those Icelandic bands that are making their name internationally. It’s not just Björk anymore, you know.

Shopping Tips

Everybody remembers the Eyjafjallajökull eruption of 2010, even if they can’t pronounce Eyjafjallajökull. Ash from the pesky Icelandic volcano brought European aviation to a halt. So you’ll surely be glad to know that various souvenirs commemorate the eruption: from jockey T-shirts to samples of GENUINE ash from the volcano. Enjoy!

On a more conventional note: For her:

handmade Icelandic jewellery, a woollen sweater or scarf, or Icelandic herbal and mineral skin products.

For him: a cool Icelandic sweater or warm sheepskin cap, or a beautiful illustrated book about Iceland.

For the person who has everything: choose something

unique. A hand-crafted knife with a handle of reindeer horn (but remember not to pack it in your carry-on bag!). Shot glasses of sheep horn. The craft and design shops will have the perfect thing.

Edible souvenirs: smoked salmon or trout, Icelandic liquorice, chocolate. For your more adventurous friends, offer them some dried fish or cured shark, just to broaden their horizons. (the shark should be chased down with chilled brennivín, see below). Drinkable souvenirs:

Traditional Icelandic brennivín is just one of the alcoholic beverages made in Iceland. Pick up a bottle or a miniature to give your friends a real shot of Iceland.

And finally: don’t forget the

fridge magnets! (and the volcanic ash!)

GIFTS, SOUVENIRS, AND MEMORABILIA HAFNARSTRÆTI 5 & SKÓLAVÖRÐUSTÍGUR 10 101 REYKJAVÍK









Shoplocator for Skólavörðustígur p. 23

1

Metal design

Skólavörðustíg 2

+354 - 552 5445

p. 24

2

Anna María Design

Skólavörðustíg 3

+354 -551 0036

p. 20

3

Helgi Sigurðsson wathcmaker Skólavörðustíg 3

+354 - 551 1133

p. 54

4

Huld design

Skólavörðustíg 4b

+354 - 551 7015

p. 27/51

5

Ófeigur jewellery

Skólavörðustíg 5

+354 - 551 1161

p. 52

6

María Lovísa Design

Skólavörðustíg 6b

+354 - 562 6999

p. 59

7

Tösku og hanskabúðin

Skólavörðustíg 7

+354 - 551 5814

p. 54

8

IQ shop

Skólavörðustíg 8

+354 - 552 4499

p. 83

9

Ostabúðin - delicatessen

Skólavörðustíg 8

+354 - 562 2772

p. 18

10

Guðlaugur A. Magnússon

Skólavörðustíg 10

+354 - 562 5522

p. 50/68

11

Puffin

Skólavörðustíg 10

+354 - 519 6080

p. 86

13

Grænn kostur

Skólavörðustíg 10

+354 - 552 2028

p. 85

14

Sjávargrillið - Seafodd grill

Skólavörðustíg 14

+354 - 571 1100

p. 91

15 12 Tónar

Skólavörðustíg 15

+354 - 511 5656

16 Geysir

Skólavörðustíg 16

+354 - 519 6030

17 Gallery smiðar og skart

Skólavörðustíg 16a

+354 - 561 4090

p. 22

18 Hún og hún

Skólavörðustíg 17b

+354 - 552 1355

p. 38

19 Húfur sem hlæja

Skólavörðustíg 18 /

+354 - 552 6466

Back Cover p. 46

p. 7

and Harpa Music Hall

Laugaveg 97

20 Handknitting Asso. of Iceland Skólavörðustíg 19

p. 82

21 Pipar og salt

p. 40

+354 - 552 1890

Laugaveg 53b

Klapparstíg 44

+354 - 562 3614

22 Elínborg Dressmaker

Skólavörðustíg 22b

+354 - 891 8514

p. 48

23 Eggert the furrier

Skólavörðustíg 38

+354 - 551 1121

p. 47

24 Lana Matusa

Skólavörðustíg 41

+354 - 551 5799

p. 47

25 Listvinahúsið

Skólavörðustíg 43

+354 - 551 2850

p. 84

26 Loki restaurant

Lokastíg 28

+354 - 466 2828






















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