A/W 2015 Trend Forecast Izabella Hannah
Figure 1 Own Image Birds Eye Bright Tradeshow Berlin
Contents
Creative Direction Where The Wild Things Are Perennial Environment The Exterior Interior Paradox Colour Palettes Visual Merchandising The Anonymous Model Tour de Mode Pared Down Construction Colour Palettes Menswear Utilitarian Luxe The Revisionist The Spirit Line Colour Palettes Print & Graphic Fluorescent Jolt Digital Spectrum Eclipse Colour Palettes Figure 2 Own Image VM at Premium Trade Show
Creative Direction
Where The Wild Things Are
Figure 3&4, Own Images, Saint Noir Phone Cases, Fur Trend Berlin
WHERE THE WILD THINGS ARE Across the fashion spectrum there has been a subtle shift in the way animals have been used to adorn the winter season. Traditionally furs, wools and pelts have been used in a prehistoric context for survival which developed into a sign of wealth and even femininity in the 1950s. As animal hides are no longer the most efficient way for maintaining heat retention and protection, as brands like Uniqlo develop affordable heat tech technology products, animals are being used as motifs in brand identity and products. Textiles like wool, shearling, cashmere, flattened fur and faux-fur pelts are being updated into a contemporary
market this season with highlights in tinted pastel shades and more intense volume of materials. These are translated onto hats, shoes, scarves and bags and add a colour twist to the traditional parka. Fendi’s AW 14 catwalk epitomises how tradition meets contemporary style by using a carpet of black goat fur to present their fall collection. Visually speaking there has been a trend in graphic images of animals appearing on advertising, product iconography and visual merchandising artwork. This theme has been prominent in influential trend cities like Berlin with VM examples of cardboard sheep and an underwater printed floor at Seek Tradeshow.
Figure 8&9, online, Hermes Horse, Fur History
Figure 5-7 Own Images- Cardboard Sheep, Premium Unicorn, Underwater Floor
Figure 10&11, online, Marilyn, Fendi AW14
Creative Direction
Perennial Environment
Figure 12&13, Own Images , Cardboard Sheep, Cork Shoes
THE PERENNIAL ENVIRONMENT This trend embodies the social responsibility for ethics in disposable fashion and in mass market consumerism. Many brands are focusing on the use of upcycled materials and organic fabric sourcing in their products to reduce the negative impact on the environment. There is an increasing social demand for more ethical fashion which can be seen in the industries drive to improve traceability, non-polluting print inks and responsible manufacturing. This humble trend can be found in packaging, visual merchandising, products and brand ethos’ and usually has a tongue and cheek appraoch to product design or display.
Brands like Pog Architecture and Ina Koelln are known for using reworked cork and wood to create innovative and beautiful products. This trend was particulary promintent at the Ethical Tradeshow and SEEK Tradeshow in Berlin. These elements are translated into window displays by the likes of Liberty of London and has also launched a trend in fashion photography for low-fi, DIY set designs and motifs as demonstrated by Lord Whitney. This emergent trend is a juxtaposition between the desire to responsibily source from nature and the technology driven consumerism of todays market.
Figure 17&18, online, Wood Hanging, Wood VM
Figure 14-16 Own Images- Wooden Products, Cardboard Seat, Creative Packaging
Figure 19&20, online, Wood Backpack, Liberty VM
Creative Direction
The Exterior Interior Paradox Figure 21&22, Own Images, Growing Railings, Berlin Wall
THE EXTERIOR INTERIOR PARADOX The Exterior / Interior Paradox is inspired by an overriding creative direction to bring natural and architectural elements inside and projecting art outside. This juxtaposition is perfectly embodied by Berlin, a predominately concrete city void of nature but decorated by street art, sub cultures and fashion tribes that makes it one of the most influential style cities of the world. The Berlin tradeshows had an over-riding visual merchandising theme of potted plants, plywood, cork, exposed brickwork and scaffolding. The use of plants and trees act as a visual metaphor for the organic and earthly elements that have influenced fashion through textiles,
print and colour as well as the social responsibility of brands to protect the environment. This can be seen by brands like Mulberry in their VM and advertising. This trend is further emphasized by product packaging and materials that are being used by brands like cardboard and modified wood that is transitioning into an early adopted trend. In contrast, there was an influence of open brickwork, bare architectural elements like metal bolts and scaffolding, as well damaged, empty industrial spaces to host fashion events. Whilst this trend not only reflects sectors of the fashion industry that pay homage to Utilitarian Street wear, it also reflects urban cities as whole; the blurred boundaries between cultural constructs and the freedom of creativity.
Figure 26&27, online, Overtaken Car, Berlin Wall
Figure 23-25 Own Images - Wood Watches, Scaffolding, Wall Pattern
Figure 28&29, online, Berlin History, Kate Spade VM
Where The Wild Things Are
Perrenial Environment
Exterior Interior Paradox
Arctic Fur
Cashmere Jumper
Jungle Green
Leopard Spot
Espresso Shot
Poison Ivy
Sea Mist
Powdered Smoke
Stripped Bark
Visual Merchandise
The Anonymous Model
Figure 30&31, Own Images, Facial Mannequins, Animal Masks
Fawn
Camel Coat
Black Steel
Weathered Stone
Bitter Chocolate
Darkened Mineral
THE ANONYMOUS MODEL With consumer driven concerns over the size and proportionality of mannequins’ and models in the retail environment, it has become clear that the fashion industry is responding with an attitude driven mannequin that reflects brand identity rather than a specific size. There is a growing trend towards familiarity with mannequins with more humanistic detailing and technology driven enhancements for an experiential retail environment. This is demonstrated in Jean Paul Gaultier’s The Fashion World exhibition with facial projections on the mannequins; blurring the lines of reality and escapism. These playful mannequins would stare, wink and sing
to passer-bys and is an example of innovative trend forecasting. Mannequins are no longer bound by the full body as there is a contemporary trend for partial display. This surrealist approach to mannequin display has been translated into art installations by the Breuniger Shoe Salon by installing 145 coloured legs and shoes along the wall. Other mannequin trends follow a more experimental nature with a variety of textures, colours and sizes. Examples of this are cloth covered mannequins with leather finishes, facial obscurity with crosses and patterns, as well as bronze finishes. Brands like H&M and Zara have embodied this trend with cotton reel heads and royal family masks.
Figure 35&36, online, JPG Exhibition, Zara VM
Figure 32-34 Own Images- Crossed Face, Golden, Movement
Figure 37&38, online, Breuniger, H&M VM
Visual Merchandise Tour de Mode
Figure 39&40, Own Images, Bicycle, Time Machine
TOUR DE MODE Tour De Mode is inspired by the use of bicycles in many brand displays at tradeshows in Berlin. Whilst this could be seen as a motif there is a contextual reflection of how bikes are used in many European cities like Amsterdam and Gothenburg to travel freely and as a more environmentally friendly mode of transport. This is a reflection on the fashion industry need for a more socially responsible attitude towards sustainability. This trend is also an example of easily accessible and constructible VM that follows brands approach to reusable materials. The bikes that are used in Berlin’s tradeshows are usually personalised and second hand to fit the visual
identity of the brand, such as neon paint to match the neon scaffolding of the stall. Here we can see the extension of the ‘Exterior, Interior Paradox’ trend that sees brands using traditional items and materials from an urban environment and bringing them into interior retail environment. The use of transport in interior visual displays has developed form larger vehicles like taxis in the Forever 21 flagship store in New York, ice cream vans and mobile home shells being used as shop units at the 2014 Clothes Show Live and motorbikes at Berlin Tradeshows.
Figure 44&45, online, Levis VM, Fiat&Diesel
Figure 41-43 Own Images- British Bicycle, European, Motorbike
Figure 46&47, Own Images, Kittens, Gothenburg
Visual Merchandise
Pared-Down Construction
Figure 48&49, Own Images, Cardboard Seat, Army Collections
PARED-DOWN CONSTRUCTION Pared-down Construction is the physical representation of our global environmental need to create a more sustainable and recyclable fashion industry. Berlin tradeshows demonstrated how less is more in terms of packaging and visual merchandising. The use of materials like plywood, cardboard and scaffolding created an environment that allowed the products to speak for themselves against a uniform background, whilst reflecting the colour palette of recyclable materials. This is a physical representation in the decline in consumer support for excessive advertising and promotional material pumped out by corporate brands.
Furthermore it is an example of how brands and consumer have adapted to the global recession and the return to ingenuity out of necessity. This more humble and honest approach not only benefits brands by the reduced costs of materials and transportation of complex merchandising, it also represents the consumer desire of instant gratification by the ease of simplistic construction. Artists such as Chris Gilmour and Lord Whitney represent this as they both take every day items and transfer them into sculptured pieces. It’s also been shown in a more subdued way during the Viktor and Rolf 2013 Paris catwalk, in which the catwalk itself was a simplistic print of a wooden floor.
Figure 53&54, online, Lord Whitney, Chris Gilmour
Figure 50-52 Own Images- Roundabout VM, Cardboard Hangers, Packaging
Figure 55&56, online, Viktor&Rolf, Fred Perry
Anonymous Model
Tour de Mode
Pared-Down Construction
Canvas Bodice
Davidson Black
Clouded Blush
Pocelain Complexion
Polished Steel
Plywood Flake
Leather Finish
Wicker Basket
Shadowed Earth
Menswear
Utilitarian Luxe
Figure 57&58, Own Images, Military Bomber, Rucksacks
Polished Bronze
Rubber Tracks
Exposed Brick
Digital Reflection
Vintage China
Cartridge Speck
UTILITARIAN LUXE The MA-1 bomber jacket is an influential garment to have this season with character traits nodding back to the Irvin jacket and it’s aviation roots. Utiliterian Luxe reflects global trends in both the historical remeberance of WW2 last year and the outbreak of war and threat over the world. Post-war fashion appeared in menswear trends from parachute fabric bags to aviator jackets. Despite camouflage being another popular trend, although the pattern is more muted and digitally distorted, there was an overriding theme of aviation apparel. The Irvin Flying Jacket has been modified into a more relaxed bomber jacket with influences from urban streetwear
lifting the colour palette. Example of this can be seen in the 2014 film ‘The Drop’ with the proganist wearing a bomber jacket combining contemporary colours like stock blue and sheepskin collar of the Irvin Jacket. The trend design is reflective of the quality and practicality of garments in the war years. The rising popularity for sustainability and quality goods in today’s fast fashion market is physically reflected in these kind of garments through textiles.
Figure 62&63, online, Irvin, The Aviator
Figure 59-61 Own Images- Military Memorblia, Aviator Jackets, Army Camo
Figure 64&65, online, Tom Hardy, Menswear
Menswear
The Revisionist
Figure 66&67, Own Images, Personalised Denim, Printed Rucksacks
THE REVISIONIST This urban inspired look lends favour to the lowfi personalisation and logo placements found in contemporary streetwear designs. The Litchenburg effect that democratises luxury brand dictatation over trends is refelcted in this style and gives style power back to the consumer. Street style influences are taken from examples such as the Adidas pop up store in Berln that combines a grafitti covered, desolate builiding with contemporary fashion. The themes of individulisation seen at Bright tradeshow has been applied to caps, rucksacks and shoes in this trend.
The Revisonist is also refelctive of the media’s portrayal of protesting; whether it is politically as demonstrated by groups like Pussy Riot and Free The Nipple, or in the fashion industry like Rick Owens AW 14/15 womenswear show or Chanel’s SS 15 ready to wear show. These elements of rebellion against stereotypes and repression is refelcted in this trend and it also demonstrates the market shift into post-demographic consumersim. Materials like neoprene and details such as back slogans, white socks and the puffa jacket represent the balance between practicality and individuality in The Revisionist.
Figure 71&72, online, Rick Owens, Litchenburg
Figure 68-70 Own Images- Hype Lights, Wall of Shoes, Black Wall
Figure 73&74, online, Converse, Adidas
Menswear
The Spirit Line
Figure 75&76, Own Images, Fur Shoes, Navajo Print
THE SPIRIT LINE This trend is influenced by the tribal patterns found in the native Navajo tribe and African fabric prints. Vibrant colour palettes stem from the organic and contemporary prints found in tribal weaving patterns and art such as Navajo rugs and African body painting. These trends can be seen in designer collaborations such as MaXhouse X Norweigian Rain and is prominent in menswear fall collections like Kenzo’s AW 14/15 show. You can see how these Navajo prints have transitioned from womenswear in Burberry’s AW 14/15 show into menswear fabric patterns and textiles like the blanket scarf at Kolor. In a wider social context the roots of this trend relates to
the sustainable and organic fabrics that consumers are becoming more concerned about in a fast-fashion market. The earthy, pigmented tones are a combination of natural elements and a more contemporary colour palette. Examples can be seen at Seek, Bright and Premium trade shows in Berlin. The Pendelton silhoutte shapes and textures, combined with the strong print of this trend, represents a collaboraiton between traditional menswear styles and a more creative twist with culutral connotaitons. ‘The Spirit Line’ is a term to describe the small, contraststing colour of strand that flows from the inner design of the pattern to the outer edge that can be found in tradtional Navajo rugs.
Figure 80&81, online, Burberry, Norweigan Rain
Figure 77-79 Own Images- Navajo and Check, Cork Shoes, Paisley Print
Figure 82&83, online, Navajo Print, Kenzo
Utilitarian Luxe
The Revisionist
The Spirit Line
Dusted Khaki
Vintage Denim
Navajo Red
Royal Navy
Tie Dye Punch
Woven Flame
Paratrooper
Concrete Scratch
Onyx
Print & Graphic Fluorescent Jolt
Figure 84&85, Own Images, Yellow Bust, Colourful Car
Irvin Leather
Spray Paint Gold
Shaded Indigo
Winter Mist
Digital Galaxy
Rock Crystal
FLUORESCENT JOLT Fluorescent Jolt is an example of how designers are breaking the traditions of fall wardrobes by using pops of colour to lift their base colour palette for an urban inspired look. Both men and womenswear are known to retreat to the ‘winter palette’ that consists of navy’s, greys, blacks and khakis; however there has been a jolt of creativity in Berlin this winter. There has been a transition this season as the base colour as shifted from a traditional black canvas, as you can see by Altuzarra’s AW/14 collection, to a more muted foundation. Soft colour palettes act as a canvas for bright highlights of colour, usually found in the trimmings and
folds of staple items in designers’ collection. There is a variety of textures from delicate cashmere to marled wool that host these ‘pops.’ Such trends can be seen in European architecture in places like the Amalfi Coast, rural Spain and Santorini. Traditional houses here consist of beautifully painted doors in vibrant colours which contrast the old-fashioned designs of the building. This season’s colour palette reflects the contrast of colour and the earthly, weathered walls that these doors rest upon demonstrating the collaboration between tradition and contemporary design.
Figure 89&90, online, Doorway, Altuzarra
Figure 86-88 Own Images- Blue Jolt, Coloured Soles, Orange Twist
Figure 91&92, online,Lignum, Santorini
Print & Graphic
The Digital Spectrum
Figure 93&94, Own Images, Printed Rucksacks, Packaging
THE DIGITAL SPECTRUM Advancements in technology over the last century have completely transformed the global market and has given millennials the upper hand in consumer trend dictation. Brands like Burberry have used technology historically to not only create innovative products like the waterproof trench coat, but continue to use digital technology in-store (interactive mirrors) and on their runways (hologram models) to maintain their dominant market share in the luxury sector. This has trickled down into textile design through the use of digital prints on garments ranging from socks to eveningwear that is prominent in both menswear and womenswear.
The graphic prints are a reflection of not only the digital era we live in but also hints to the vibrant natural pigments that were once used before synthetic production. Whilst we are moving towards a generation that will see further space exploration, nano technology, 3-d prining as a norm and the non-manual input of data, there will always be a creative influence that comes from nature. Today we see this in animal print, natural textures and fabrics and organic colour palettes, we may in the future see these elements translates digitally onto our clothing. Innovative examples of this are shown by Iris Van Herpen’s use of 3D printing in haute couture.
Figure 98&99, online, Iris Van Herpen, Burberry Mirror
Figure 95-97 Own Images - Saint Noir Phone Cases, Techno Shoes, Spectrum of Print
Figure 100&101, online, Katrantzou, Burberry Show
Print & Graphic Eclipse
Figure 102&103, Own Images, Cluttered Mess, Gothic Biker Jacket
ECLIPSE As we shift into post-demographic consumerism there is a credible prediction that we will no longer be defined by one fashion tribe or social group. As trend specific themes continue to blur into each other, there has been a hybrid of styles created from the traditional ‘Goth’ and ‘Monochrome’ tribes. The combination of the two have created an ‘Eclipse’ that embodies a rebellious and confident attitude with restricted monochrome colour palettes. Gothicism has transformed from the 2000 trend of intimidation and introverted into consumers using this look to represent their independent identity.
Many consumer are using this trend to rebel against the gender stereotypes found in today’s media and have created a hybrid style that acts as an armor or uniform against these outdated brands. Elements like distressed leather and oversized silhouettes, as you can see from Marc by Marc Jacobs recent fall collection, have returned from the 80’s and are given a contemporary twist by fabric cuts and textile choices. This trend has now become a mainstream feminine look that has been made popular, especially with young women, by Instagram trendsetters like Kylie Jenner and Vanessa Hudgens. ‘Eclipse’ has become a massive trend in the beauty sector with lipsticks and nail polishes being an accessible and affordable entry point for many consumers.
Figure 107&108, online, Goths, Queen
Figure 104-106
Own Images- Black Scaffold, Rounded Hats, Black Silhouette
Figure 109&110, online, Kylie, Commercial
Fluorescent Jolt
Digital Spectrum
Eclipse
Khaki Suede
Canary Yellow
Concrete Reflection
Unripe Lime
Katrantzou Blue
Distressed Leather
Marled Wool
Midnight Neoprene
Velvet Damson
Delicate Silk
Stained Lavender
Crumbled Stone
Braque Gold
Forest Teal
Charcoal Smoke
List of Illustrations
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Figure 1 Own Image, Bright Tradeshow, 19th January 2015
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Figure 12 Own image, Ethical Tradeshow Berlin Wooden Sheep Display Unit, 20th January 2015
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Figure 2 Own Image, Premium Tradeshow, 19th January 2015
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Figure 13 Own image, Ethical Tradeshow Berlin Cork Shoe Display, 20th January 2015
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Figure 3 Own Image, Show and Order Tradeshow-Saint Noir phone cases, 20th January 2015
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Figure 14 Own image, Ethical Tradeshow Berlin Wooden Packaging Display, 20th January 2015
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Figure 4 Own Image, Premium Tradeshow- Fur Collars, 19th January 2015
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Figure 15 Own image, Ethical Tradeshow Berlin Cardboard Art Installation, 20th January 2015
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Figure 5 Own Image, Ethical Tradeshow Visual Merchandising, 20th January 2015
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Figure 16 Own image, Seek Tradeshow Berlin Boxed Packaging at Trade Stall, 20th January 2015
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Figure 6 Own Image, Premium Tradeshow Unicorn, 19th January 2015
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Figure 7 Own Image, Bright Tradeshow Underwater Floor pattern, 20th January 2015
• Figure 17 - Fancy, Hang on Storage System by Pog Architecture [online] Available at: http://fancy.com/things/156169431578319039/Hang-On-StorageSystem-by-Pog-Architecture [Accessed 3rd March 2015)
• Figure 8 - HMVM, Hermes Window Display [online] Available at: http://payload285.cargocollective.com/1/2/95036/8006277/Hermes1_905.jpg [Accessed 4th March 2015]
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Figure 18 Instagram, Lights by emmajanenation [online] Available at: https://instagram.com/p/KZ6-EYSnB0/ [Accessed 2nd March 2015]
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Figure 19 Riviera Blog, Ina Koelln article [online] Available at: http://baslerriviera.de/designer/ina-koelln/ [Accessed 29th February 2015]
• Figure 9 - Neat Stuff Blog, Prehistoric Man [online] Available at: http://neat-stuff-blog.blogspot.co.uk/2011/06/prehistoric-man.html [Accessed 4th March 2015]
• Figure 20 - Liberty London website, 2015 New Seasons Window [online] Available at: http://www.liberty.co.uk/liberty-windows-january-2015/article/ fcp-content [Accessed on 3rd March 2015]
• Figure 10 - I Get A Kick Out Of You, Marilyn Monroe [online] Available at: https://igetakickoutofyou.files.wordpress.com/2012/05/marilyn-makeuplashes.jpg [Accessed 4th March 2015]
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Figure 21 Own Image, Premium Trade Show Denim Visual Merchandising, 19th January 2015
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Figure 22 Own Image, Berlin Wall, 20th January 2015
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Figure 23 Own Image, Ethical Trade Show cork and wood watches, 20th of January 2015
• Figure 11 - Pinterest, Fendi AW14 Men’s Style [online] Available at: https://www.pinterest.com/nickthewriteruk/aw14-mens-style/ [Accessed 4th March 2015]
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Figure 24 Own Image, Bright Trade Show, 19th of January 2015 Figure 25 Own Image, Bright Trade Show wallpaper illustration, 19th of January 2015
• Figure 26 - I Like to Waste Time, Nature Taking Over [online] Available at: http://iliketowastemytime.com/2012/04/10/nature-taking-over [Accessed 4th of March 2015] • Figure 27 - Photos of War, West German Children play on the newely erected Berlin Wall 1962 [online] Available at: http://photosofwar.net/4314/ west-german-children-play-on-the-newly-erected-berlin-wall-1962 [Accessed 4th of March 2015] • Figure 28 - International Business Times, Conrad Schumann escaping East Germany [online] Available at: http://www.ibtimes.co.uk/fall-berlin-wall25th-anniversary-pictorial-history-wall-famous-escapes-1470224 [Accessed 4th of March 2015] • Figure 29 - Retail Store Windows, London Kate Spade Tropical Visual Merchandising Windows 2014 [online] Available at: http://www. retailstorewindows.com/2014/05/kate-spade-london.html [Accessed 4th of March 2015]
• Figure 36 - Alicia in Londonland, London summer windows: outfits inspiration [online] Available at: http://aliciainlondonland.com/2012/07/17/londonsummer-windows-outfits-inspiration/ [Accessed 4th March 2015] • Figure 37 - Blog Gessato, Shoe Salon Breuninger by John Breed [online] Available at: http://blog.gessato.com/2012/10/18/shoe-salon-breuninger-byjohn-breed/ [Accessed 4th March 2015] • - 2015]
Figure 38 Retail Store Windows, H&M Denim [online] Available at: http://www.retailstorewindows.com/2013/09/h-london.html [Accessed 4th March
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Figure 39 Own Image, Seek Tradeshow Café, 20th January 2015
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Figure 40 Own Image, Seek Tradeshow Time Machine, 20th January 2015
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Figure 41 Own Image, Premium Tradeshow Bike, 19th January 2015
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Figure 42 Own Image, Show and Order Tradeshow Yellow Bike, 20th January 2015
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Figure 43 Own Image, Seek Tradeshow Motor Bike, 20th January 2015
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Figure 30 Own Image, Premium Tradeshow Face Mannequins, 19th January 2015
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Figure 31 Own Image, Show and Order Tradeshow Bird Mannequin, 20th January 2015
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Figure 32 Own Image, Premium Tradeshow Cross Mannequin, 19th January 2015
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Figure 44 Pinterest, Levi’s Commuter Regent Street [online] Available at: https://www.pinterest.com/cindysmulders/vm-denim/ [Accessed 4th March
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Figure 33 Own Image, Premium Tradeshow Bronze Mannequin, 19th January 2015
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Figure 45 Own Image, Candy Kittens Clothes Show Live Ice Cream Van, 7th December 2014
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Figure 34 Own Image, Seek Tradeshow Material Mannequin, 20th January 2015
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Figure 35 Own Image, Jean Paul Gaultier’s Exhibition New York, 7th January 2014
• Figure 46 - Pinterest, Diesel and Fiat 500 Window Display [online] Available at: https://www.pinterest.com/se7enlost/creative-advertising/ [Accessed 4th March 2015]
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Figure 47 Own Image, Gothenburg Transport, 19th July 2014
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Figure 59 Own image, Seek Tradeshow Berlin Glass Cabinet Display, 20th January 2015
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Figure 48 Own Image, Ethical Trade Show Constructed Seat, 20th January 2015
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Figure 60 Own image, Premium Tradeshow Berlin Shearling Jacket Display, 19th January 2015
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Figure 49 Own Image, Seek Tradeshow Scaffolding Cabinets, 20th January 2015
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Figure 61 Own image, Premium Tradeshow Berlin Wooden Cabinet Display, 19th January 2015
Figure 50 Own Image, Ethical Trade Show Swing Visual Merchandising, 20th January 2015
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Figure 51 Own Image, Seek Trade Show Ethical Hangers, 20th January 2015
• Figure 62 - Redignote blog, Sheepskin Flight Jacket (1/2)- Irvin Jacket [online] Available at: http://redingote.fr/en/breves/flight-jackets-en-peauretournee-12-irvin-jacket/ [Accessed on 29th February 2015]
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Figure 52 Own Image, Seek Trade Show Packaging, 20th January 2015
• Figure 53 - Philippa Lightburn Illustration, Lord Whitney [online] Available at: http://philippalightburnillustration.blogspot.co.uk/2011/11/lord-whitney. html [Accessed 4th March 2015] • -
Figure 54 Chris Gilmour, Cardboard Car [online] Available at: http://www.chrisgilmour.com/en.opere.html [Accessed 4th March 2015]
• Figure 55 - Deezen, Viktor & Rolf Autumn Winter 2013 [online] Available at: http://www.dezeen.com/2013/03/08/viktor-rolf-autumn-winter-2013-setby-studio-job/ [Accessed 4th March 2015] • Figure 56 - Pinterest, Fred Perry Scaffolding Visual Merchandising [online] Available at: https://www.pinterest.com/pin/76068681177498127/ [Accessed 4th March 2015] • -
Figure 57 Own image, Seek Tradeshow Berlin Gas Mask Visual Merchandising 20th January 2015
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Figure 58 Own image, Seek Tradeshow Berlin Menswear Bag Display, 20th January 2015
• Figure 63 - IMP Awards, IMP Awards> 2004 Movie Poster Awards> The Aviator Poster #6 [online] Available at: http://www.impawards.com/2004/ aviator_ver6.html [Accessed on 3rd March 2015] • Figure 64 - Tomhardyvariations, Tumblr, A New Still for The Drop from Fox Searchlight UK [online] Available at: http://tomhardyvariations.tumblr.com/ post/102688715746/a-new-still-for-the-drop-from-fox-searchlight [Accessed 2nd March 2015] • Figure 65 - The Guardian, Men’s Bomber Jackets: Seven Different Looks- In Pictures [online] Available at: http://www.theguardian.com/fashion/ gallery/2012/nov/07/mens-bomber-jackets [Accessed on 1st March 2015] • -
Figure 66 Own image, Seek Tradeshow Berlin Denim Jacket Collection, 20th January 2015
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Figure 67 Own image, Bright Tradeshow Berlin Digital Print Bag Display, 19th January 2015
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Figure 68 Own image, Bright Tradeshow Berlin Neon Light Artwork, 19th January 2015
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Figure 69 Own image, Premium Tradeshow Berlin Shoe Wall Display, 19th January 2015
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Figure 70 Own image, Seek Tradeshow Berlin Glass Cabinet Streetwear Display, 19th January 2015
• Figure 71 - Styloko blog, Paris Fashion WeekSS14: Rick Owens [online] Available at: http://www.styloko.com/womens-fashion/paris-fashion-week-ss14rick-owens/ [Accessed on 2nd March 2015] • - • -
Figure 72 Biran Lictenburg, Bio [online] Available at: http://www.brianlichtenberg.com/bio.html [Accessed on 1st March 2015] Figure 73 Fuinteractive, Create [online] Available at: http://www.fuinteractive.com/wp-content/uploads/create.jpg [Accessed 4th March 2015]
• Figure 74 - Retail Store Windows blog, Adidas Pop Up Berlin [online] Available at: http://www.retailstorewindows.com/search/label/Adidas%20 Pop%20up [Accessed on 1st March 2015] • -
Figure 75 Own image, Seek Tradeshow Berlin Fur Shoes Stall, 20th January 105
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Figure 76 Own image, Seek Tradeshow Berlin Patterned Flannel Shirts, 20th January 2015
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Figure 77 Own image, Seek Tradeshow Berlin Collection of Patterned Shirts, 20th January 2015
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Figure 78 Own image, Ethical Tradeshow Berlin Cork Shoes Display, 20th January 2015
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Figure 79 Own image, Show and Order Tradeshow Berlin Printed Shirt Collection, 21st January 2015
• Figure 80 - Furinsider, Men’s Collections/ Paris Fall 2015-Winter-2016- Day 2 [online] Available at: http://www.furinsider.com/mens-collections-parisfall-2015-winter-2016-day-2/ [Accessed on 2nd March 2015]
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Figure 81 Norwegian Rain, Norwegian Rain Meets South Africa [online] Available at: http://norwegianrain.com/blogs/news [Accessed on 4th March
• Figure 82 - The Autry Blog, Formeley Dead Space Comes Alive With Navajo Blankets [online] Available at http://blog.theautry.org/2010/11/formerlydead-space-comes-alive-with-navajo-blankets/ [Accessed on 1st March 2015] • Figure 83 - March and Flight Blog, Kenzo AW14 [online] Available at: http://marchandfight-blog.blogspot.co.uk/2014/01/kenzo-aw14.html [Accessed on 2nd March 2015] • -
Figure 84 Own Image, Premium Trade Show Neon Yellow Top, 19th January 2015
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Figure 85 Own Image, Jigsaw Color Printed Car, 20th January 2015
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Figure 86 Own Image, Seek Trade Show Bright Blue Hat, 20th January 2015
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Figure 87 Own Image, Premium Trade Show Blue Bottom Shoes, 19th January 2015
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Figure 88 Own Image, Premium Trade Show Orange Color Block Dress, 19th January 2015
• Figure 89 - Trek Earth, Door of Sidi Bou Said [online] Available at: http://www.trekearth.com/gallery/Africa/Tunisia/North/Tunis/Sidi_Bou_Said/ photo910604.htm [Accessed 4th of March 2015] • Figure 90 - Vogue, Altuzarra Autumn Winter Ready to Wear 2014-15 [online] Available at: http://www.vogue.co.uk/fashion/autumn-winter-2014/ ready-to-wear/altuzarra/full-length-photos/gallery/1111447 [Accessed 4th of March 2015] • -
Figure 91 Gallerie Letterpress, Lignum Atelier [online] Available at: http://cocorico-letterpress.fr/impression-letterpress.php [Accessed 4th of March]
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Figure 92 Wikipedia, Santorini [online] Available at: http://en.wikipedia.org/wiki/Santorini [Accessed 4th of March]
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Figure 104 Own Image, Seek Trade Show Geometric Visual Merchandising, 20th January 2015
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Figure 93 Own Image, Bright Trade Show Graphic Backpacks, 19th January 2015
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Figure 105 Own Image, Seek Trade Show Hats, 20th January 2015
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Figure 94 Own Image, Seek Trade Show Mens Socks, 20th January 2015
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Figure 106 Own Image, Ethical Trade Show Color Block Dress, 20th January 2015
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Figure 95 Own Image, Show and Order Trade Show Phone Case, 20th January 2015
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Figure 107 Indulgy, Grunge Gothic Style [online] Available at: v [Accessed 4th of March]
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Figure 96 Own Image, Premium Trade Show Drawing Technology, 19th January 2015
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Figure 97 Own Image, Show and Order Trade Show Graphic Collection, 20th January 2015
• Figure 108 - Background.UZ, Queen Music [online] Available at: http://www.background.uz/photo/music/queen_gruppa_uchastniki/81-0-13027 [Accessed 4th of March]
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Figure 98 Yatzer, Capriole by Iris Van Herpen [online] Available at: v [Accessed 4th of March]
• Figure 99 - The Elk Group, Burberry Mirror Technology [online] Available at: http://theelkgroup.com.au/157/The-Elk-Blog/view/25256/Burberryblurring-the-physical-and-digital-worlds [Accessed 4th of March] • Figure 100 - I The Stylist, Mary Katrantzou Adidas Runway [online] Available at: http://ithestylist.co.uk/adidas-originals-x-mary-katrantzou/ [Accessed 4th of March] • -
Figure 101 F.TAPE, Burberry Beijing Hologram Runway Show [online] Available at: http://ftape.com/media/?p=21422 [Accessed 4th of March]
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Figure 102 Own Image, Premium Trade Show Messy Visual Merchandising, 19th January 2015
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Figure 103 Own Image, Seek Trade Show Leather Jackets, 20th January 2015
• Figure 109 - US Weekly, Kylie Jenner Slams Rumors: ‘I’m Not Getting Married and I’m Not Pregnant’ [online] Available at: http://www.usmagazine.com/ celebrity-news/news/kylie-jenner-slams-rumors-not-married-not-pregnant-20141212 [Accessed 4th of March] • Figure 110 - Book Covering, Marc Jacobs Menswear Fall Winter 2015 Look Book [online] Available at: http://bookcoverimgs.com/marc-jacobsmenswear-fall-winter-2015-collection-look-book-018-marc/ [Accessed 4th of March]