“I’ve got a customer who needs catering equipment, but doesn’t have the money. How can I give them what they want?” You could reduce your prices or specification, decreasing profit margin. Or maybe you have to walk away from the deal!
Or there’s a better option…lease it! “When we started to talk to WestWon, our company was so new our bank had not even sent us our internet banking login codes! Three weeks later, WestWon have paid our supplier in full as we open our doors for business.” Henry Eldon, The Cauldron Group Limited