Andrew Diaz Listing presentation by izzi Magee

DR. KNUDSEN 1463 BOX ELDER, ALPINE, UTAH 84004 LISTING PRESENTATION • JANUARY 2016

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

PAUL BENSON & DOUGAN JONES We offer you our sincere appreciation for choosing Engel & Völkers Park City to represent the sale of your home. We are creating an environment that enables success, and the true worth of our company lies in the caliber of people who represent Engel & Völkers Park City. We are very proud to honor this remarkable group of wellrespected and established Advisors on our team. We represent the most diverse and desirable lifestyles in Utah. Engel & Völkers is a global brand with more than 7,000 Advisors in highly desirable markets throughout the United States, Europe, and Asia. Our culture of expertise and passion is shared through our proprietary technology which leverages the full power of our network for the clients we serve. From a small boutique shop in Europe to more than 700 shops in the best locations in the world, we’ve delivered quality service and personal attention to the clients who’ve welcomed us. Wherever you find beautiful properties, premium service, and extraordinary living, you will find Engel & Völkers, the world leader in luxury real estate. Whether it’s ski resort, golf, or primary homes we are ready to exceed your expectations. Thank you for allowing us to make the right connections for you.

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ANDREW DIAZ Creating a world-class client experience. This is Andrew’s top priority with his clients. Whether it’s educating first-time home buyers, utilizing his 15 years as a REALTOR® and certified appraiser to serve long-term investors, or navigating the nuances of the luxury real estate market, Andrew always brings his A game. Known for his relentless commitment to excellence, passion for the industry, and unrivaled understanding of valuation in shifting markets, he is a powerful addition to the Engel & Völkers team. Andrew has a primary focus in Utah County, serving the communities of Lehi, Highland, Alpine, Provo, Orem, Cedar Hills, and Lindon. “I’m thrilled at the opportunity to work with the best luxury agents in the world and to be a part of a firm that really does embody the lifestyle of its clientele.” And he makes great guacamole.

Working with Engel & Vรถlkers Experts at your service

Anyone who is considering selling or buying property should always work with professionals who are the experts in the markets they serve and take the time to understand the unique real estate goals of each client. These are the characteristics you will discover when working with an Engel & Vรถlkers real estate advisor. They have been selected for their competence, exclusivity and passion to represent a global real estate brand with more than 30 years of experience in the brokerage and marketing of top-quality properties. They belong to a worldwide network with access to a large pool of prospective international buyers. Engel & Vรถlkers advisors are leaders in their local markets with the knowledge and valued connections that help maintain our leadership internationally.

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A Higher Standard, Worldwide 38 countries spanning six continents

Engel & Völkers is one of Europe’s most recognized real estate brands. We specialize in the sale and leasing of premium residential property, commercial real estate and yachts around the globe. We are also a trusted source of real estate market news and trends on a global scale. Engel & Völkers is part of a culture that appreciates fine living and discerning taste. Our reputation among the high-end segment of buyers and sellers have given us the ability to become the first real estate company in the world with a specialized division dedicated to the sale of historic properties. These include classical mansions, castles, palaces and cloisters throughout Europe. While we continue to reach new heights in the super-prime real estate markets we never lose sight of the roots of our success. We continue to value the knowledge, service and network we use to assist each and every client we serve and to achieve their highest real estate aspirations. Wherever an Engel & Völkers shop has opened, whether in Europe, Africa, Asia, Australia or in America, the worldwide recognition of our brand follows. For the homes we represent, including yours, this means greater worldwide exposure enhanced by the confidence of our brand. This has been the strategy that has enabled us to successfully reach qualified international buyers for the homes that we represent.

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Competence. Exclusivity. Passion The core values that define us

There is a single vision shared by the thousands of professionals who represent Engel & Völkers worldwide—to link together the aspirations of discerning individuals around the world, be it in a private or business context— with total passion. To achieve this vision, we have established a set of core values. These values help to maintain our high level of service quality worldwide and reinforce the meaning of our brand for each and every Engel & Völkers Advisor. Our training, marketing capabilities and international network ensure that our advisors can competently meet your real estate needs. They will develop a customized strategy and provide the specialized services that will work exclusively for you. And they will do it all with total passion.

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

Private Residences North America Featuring the best of the best

Published four times a year, Private Residences North America showcases the premier properties represented by Engel & Vรถlkers and offers your property both national and international exposure. This publication is a way to reach potential buyers both here and abroad. Private Residences is sought-after by Engel & Vรถlkers brokerages internationally for its focus on North American markets. Additionally, each issue is delivered directly to our exclusive database of home buyers, estate managers, financial advisors and relocation consultants.

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

More than Real Estate Agents Our advisors deliver peace of mind

The best real estate agents help their clients buy and sell homes. Engel & Völkers Advisors do more. They will offer you guidance and insight in ways not every agent can. In fact, we designate our agents as “Advisors,” to better define the higher level of service they provide. Engel & Völkers maintains consistently high levels of service experience throughout the world by managing performance at every level. We are highly selective of the agents who join us. We approach top performers with proven track records and real estate professionals who are well respected within the community. A deep understanding of client service is essential. Our Advisors start out great and always strive to be better. First and foremost, they are the experts. They can recommend restaurants, movie theaters, financial institutions, popular tourist attractions and cultural events. Most importantly, they can talk about the real estate market and where your home is in the bigger picture. Being experts, our Advisors provide more than facts. They will provide you with valuable insight that is relevant to your personalized needs and see to every detail throughout the process so you won’t have to worry.

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

The Strength of Our Network Our collaborative approach

With Engel & Vรถlkers you have a dedicated team working to achieve your real estate goals. Our expert Advisors have specialized knowledge of local market activity and neighborhood trends. They can evaluate your home in the context of ever changing factors that impact both to ensure an effective pricing strategy. Working with Engel & Vรถlkers means you receive the personal service of an advisor who is supported by members of Engel & Vรถlkers North America in New York City as well as representatives of our global headquarters team in Hamburg, Germany. Your advisor will also have access to our exclusive network of Engel & Vรถlkers professionals worldwide. All work in collaboration to execute and deliver marketing campaigns, public relations exposure, social media engagement, and global outreach to attract more buyers for your home. These elements ensure your property is viewed by the highest number of potential buyers.

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

Distinctive Marketing Measures

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

Global Marketing Support Fully dedicated team of experts

Engel & Völkers manages a worldwide marketing department in our corporate headquarters in Hamburg to support our shops and advisors worldwide. We also have a marketing team in our North America corporate headquarters in New York City to focus specifically on the properties we represent on this continent. In each of our shops, a dedicated marketing specialist works with our advisors with support from our national and global marketing teams to create customized, multi-channel campaigns for each property we market. We take a data-driven approach that starts with research. We identify the unique qualities of a property and place it in the context of current and trending market conditions. We identify target market groups and create campaigns to provide maximum exposure of the property but with messaging and branding to attract the most qualified buyers. We also access Engel & Völkers’ propriety international network of clients who already consider our brand as a trusted source of valuable real estate properties. Properties listed with Engel & Völkers share the same recognition of representing a higher standard.

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Picture Perfect

Eye-catching imagery When a potential buyer notices the right home it is typically love at first sight. Online or in print, you only have one chance to make a great first impression. Within the few minutes it takes for an opportunity to be won or lost, when noticing your property, it is all the more critical that the presentation of your property digitally and in print is professionally styled. We only work with professional photographers and videographers who have earned our trust when it comes to the quality of their work. They are the best in their fields and produce work that captures both the details and the essence of a propertyâ&#x20AC;&#x2122;s greatest features. On our websites, brochures, print advertising and videos exceptional presentation is not only an essential requirement of the Engel & VĂślkers brand, it greatly increases the chance of connecting your home to the right buyer.

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

Preferred Online Placements

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

Digital, Mobile and Social Engaging qualified buyers

Mobile devices and online search tools have given home buyers the ability to know more about a property before their first contact with a real estate professional. Weâ&#x20AC;&#x2122;ve made sure that Engel & VĂślkers properties are included in their research along the way. Our digital strategy maximizes the exposure of our property listings through partnerships with the most popular real estate search sites, ongoing video and social media activity and the development of new mobile and tablet apps. The Engel & VĂślkers brand maintains its quality standards across the board from visual presentations and usability to content on all digital devices. We provide valuable and original digital content, robust functionality and attractive design to retain visitors and keep them coming back to your property.

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

Superior Online Presence

Capturing millions of visitors each day The Engel & Vรถlkers network of websites are the centerpiece of our integrated online marketing strategy. It includes our local, national and international websites designed to introduce and engage highly qualified visitors from nearby and afar. Our website leads the industry for its design, tools and functionality. The intuitive and visually attractive layout of the Engel & Vรถlkers websites increase the amount of time spent viewing to increase engagement and lead generation. As part of our overall web strategy, our shop-level websites concentrate on listing exposure for local and regional home buyers while potential buyers searching nationally are connected to our pages through our Engel & Vรถlkers U.S. site. International buyers visiting any of our other Engel & Vรถlkers websites from countries around the world are also linked in to our pages.

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ListHub

The nationâ&#x20AC;&#x2122;s top network 90% of home buyers began their search using the Internet and 47% who started this way actually purchased the home they found online. We understand the power and the necessity in strategic online exposure for your listing. Our partnership with ListHub, the nationâ&#x20AC;&#x2122;s number one distribution network, is one of the key ways we attract more potential buyers to our listings. ListHub is the source of the majority of listings that appear in results for the most trafficked real estate search sites online, including Zillow, Homes.com, Trulia, Yahoo!Homes, and hundreds of more.

Watch us on Youtube

Join up on Linked in

Watch us on Vimeo

Follow our RSS Feed

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

The E&V Mobile Strategy An app that moves you

A growing number of real estate related searches are happening on mobile devices, which is why the fastest growing component of our digital marketing strategy is for our smartphone and tablet users. We’ve developed mobile apps and optimized our marketing tools for mobile access to ensure our presence in this emerging segment. Designed for the iPhone®, Android®, iPad® and other mobile and tablet devices, the E&V Mobile App searches and finds the most accurate and up-to-date MLS listings from the Engel & Völkers network. We’ve also ensured that our listings appear on the most popular real estate mobile apps being downloaded, including Trulia, Zillow and REALTOR.com. The E&V Mobile app gives you access to: • Home searches by price, beds, baths, lot size, square footage and more. • Home searches by new-to-market and price reduction listings as well as open houses. • Saved searches to keep track of viewed homes. • One-click-contact to an Engel & Völkers advisor.

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Social Media Engagement Engaging fans, creating buyers

Engel & Völkers places special attention in social media where 25% of all online activity is spent. We engage our friends and fans through our Facebook® pages, Twitter® feeds, Pinterest® boards and YouTube® videos ensuring that our brand, services and premier properties remain a topic of conversation. Our strategy in social media is to be where our clients and potential clients are, providing content of true value and driving traffic to our properties. We also use social media to strengthen our connections locally by reporting and sharing news and interests happening within our community.

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Print placements

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GG Magazine

Showcasing the E&V lifestyle In 1988, we launched GG Magazine, a high-end, glossy publication created to keep our clients informed of the latest news and trends in the luxury lifestyle world. It is also the place for us to share premier properties represented by Engel & Völkers. Printed seasonally and in six languages, GG explores culture, art, design and architecture and profiles innovators, artists and celebrities as well as the incredible homes in which they live. It is also the high-end catalog in which we present the properties we represent, including yours. As part of GG, your property can be delivered directly to Engel & Völkers’ top clients, distributed through our international network and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

Targeted Print Placements

Advertising in premium publications While a greater number of property searches begin online, our relationships with the world’s leading publications, local magazines and newspapers and our ongoing public relations activities ensure all-around maximum exposure for our listings in print. Engel & Völkers has maintained special arrangements for years that allow our properties heightened exposure in local, national and international print publications such as The New York Times, Architectural Digest, The International New York Times (formerly The International Herald Tribune) and Condé Nast Traveler. Our listings appear in foreign publications abroad through our international network of Engel & Völkers shops in 38 countries. Our own publication GG, is designed to promote our properties to our exclusive network of valued clients, and we also work closely with widely-read print publications in our area for the best placements of Engel & Völkers listing and to maximize targeted exposure locally.

CALIFORNIA 2015 SPACE AND MATERIAL CLOSE DATES

SAN FRANCISCO

SOUTHERN CALIFORNIA

LOS ANGELES

PREMIER EDITION

SAN FRANCISCO

ORANGE COUNTY SAN DIEGO

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LOS ANGELES

Seller Representation

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

Market Oriented Valuation Research and results

Listing your property with Engel & Völkers gives you the benefit of our highly valued contacts, our network of shops and advisors, and international recognition that attracts the widest group of qualified buyers. Your Engel & Völkers advisors are specially trained to conduct a comprehensive analysis of your property using proprietary tools and standards so that decisions on pricing and marketing have a greater chance of finding the best buyer for your home in an acceptable time frame. A Market Oriented Valuation performed by an Engel & Völkers advisor is an essential part of the services we provide. It is the most accurate assessment of your home’s value based on data and information that includes current and historical real estate activity in your market.

About our property pricing: • Detailed knowledge of the local market provides insight in the buyer’s perception of the home’s value. • Accurate pricing based on comparative market analysis is key to achieving the best possible value from the sale of your home.

• Homes priced slightly higher than its perceived value will reduce the number of interested potential buyers.

• Starting with an accurate price from the outset will yield the highest results. • Interest in a home new to the market drops significantly the longer the home remains on the market. • The longer a property remains on the market the less of a chance in finding an interested buyer. • The portion of the price related to home improvements will typically be less than the actual cost of improvements. • An offer will typically be lower than the listed price but can be negotiated higher since an offer also signifies that a connection to the home has already been made.

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Seller Representation

Our concierge level of service Your Engel & Vรถlkers advisor will tend to every need throughout the home sales process to ensure a worryfree experience for you. You can expect insight and information from a market expert, marketing strategies tailored to your property, proactive communication and ongoing consultation. The marketing professionals at Engel & Vรถlkers who support our advisors have committed themselves to a clearly defined goal: to identify the maximum value of your home and to sell it for the best price possible. Using our broad range of expertise and the specialized training received at our company-owned academy, we dedicate ourselves to this goal and perform with total passion.

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Presenting Our Strategy

An in-depth look at research results Following our initial assessment we prepare a customized presentation in which we explain what our research and expertise has discovered regarding the value of your property and market conditions. This tailored presentation will include our analysis of the market and the groups we’ve identified as the most qualified buyers for your property. We will also share with you the specific steps we will take--including advertisements in select publications, placement in online real estate search engines, public relations opportunities and direct mail messaging-- to maximize exposure of your property to the target audiences we’ve identified. We will also work together to determine a pricing strategy that meets your goals. In providing this highly detailed view of the sales strategy, we also learn more about your expectations so we can make sure to meet them at every stage in the process.

Our measures for property valuation: • Expert evaluation of the property • Detailed analysis of the target audience • Current local market activity and historic trends • Marketing and advertising support • Pricing strategy

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Public Relations

Being the top of conversation Third-party credibility of our brand and properties come from articles, features and broadcasts from the world’s most well-regarded news outlets. We sustain awareness through public relations efforts generated from our Engel & Völkers U.S. headquarters in New York City and our global communications division in our corporate office in Hamburg. We reach out regularly to reporters, editors and producers on an ongoing basis to keep them apprised of our latest listings and company news. News stories about the properties we have listed and about our brand have appeared in The New York Times, The International New York Times (formerly the The International Herald Tribune), The Financial Times, The Wall Street Journal, in major metropolitan news media in markets throughout the U.S. and in major outlets in Europe and Asia, as well. Through our public relations activities we make sure our properties aren’t just advertised but talked about as well.

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

Creative Marketing Campaign Designing custom strategies

With a full understanding of your home’s position in the market and a pricing strategy to meet your goal within an acceptable time frame, our marketing team will go to work in developing and executing a custom strategy to promote your home to the target audience we’ve identified. Professional photographers will capture images of your home that will leap out of the pages of the world-class publications where Engel & Völkers ads are placed. Our designers and copywriters will work together to build your campaigns which may include direct mail, online advertising, social media posts and on exposés appearing in shops throughout our international network. We also have a dedicated public relations group who finds newsworthy features to present to our list of local, national and international media. We will market your property in a focused manner to prospective buyers that we have specifically chosen from within our network—our existing global list that includes more than 400,000 clients from around the world. We will also leverage the Engel & Völkers brand locally to maximize exposure.

Full service marketing and adverting: • Professional high quality creative work • Engel & Völkers brand recognition • Advertisements in local, national and international publications • Preferred placements and branding on top real estate search sites • Presence on Engel & Völkers websites • Social media and public relations

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

Concierge Service Throughout Our focus is on you

As an Engel & Völkers client, you are our highest priority. Our collaborative approach to the sales process means involving you in as much or as little of the activities as you would like. However, through it all, we will provide proactive and ongoing communication, reporting on the status of your home as often as is most convenient and valuable for you. You will receive regular updates on the status of your property, written reports on each showing, details of our marketing campaigns and new measures before they are implemented. We consider open and frequent communications between our advisors and clients to be essential. Our hope and our goal is to have the successful sale of your home be the first of many opportunities in which we can be of service in achieving your real estate goals.

Detailed information to keep you up to date: • Written reports after each showing • Activity reports on the status of your sale • Latest market information • Evaluation for marketing measures • Advice on aesthetic improvements

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From Offer To Closing

Achieving the best possible outcome Our service focuses on quickly relaying purchase offers and advising on the submission of counteroffers, the negotiating process itself, inspections, contractual issues and closing preparations. While we communicate often throughout this process as your representative, it is our role to stand firm and skillfully negotiate on your behalf and to achieve the best results for you. We will assist when escrow opens, be present at closing and handle the exchange of keys.

Detailed information to keep you up to date: • Agreement between all parties concerning the purchase price and contingencies • Proper preparation of all required documents • Regular communications between all parties • Escrow management • Service at closing • Assistance during the handover of the property

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

POSITIONING & PROMOTION Local Brokers

Online

Database

Owner/ Member

Network Sales

Local

Global

PR/ Charity

Prospect Management

Transaction Management

New Owner

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

PACKAGING

Opportunity Management

LOCAL BROKERS Local Brokers

Online

Database

Network Sales

Local

1. Every brokerage is important—Every group has top producers. 2. Important to be brand neutral—Promote your property above all. 3. Non-Branded e-content: • Featured property “e-blasts” • Event announcements • Price changes 4. Enhanced MLS Content. 5. Tour Support. 6. 80% of tours will come through brokers. 7. Ongoing print media to support local project knowledge and enthusiasm.

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

Global

PR/ Charity

ONLINE Local Brokers

Online

Database

Network Sales

Local

1. 87% of searches start online. 2. Syndication to over 50 real estate search websites. 3. Strategic partnership with Zillow, Trulia, Realtor.com. 4. Be sure to own SEO/SEM for our keywords. 5. Ad retargeting. 6. Deep dynamic content. 7. Take advantage of agent-specific online advertising campaigns.

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

Global

PR/ Charity

DATABASE Local Brokers

Online

Database

Network Sales

Local

Global

PR/ Charity

1. Strategy, Consistency, Tracking, Follow-up, and Content. 2. Salesforce.com and Top Producer for Real Estate. 3. Paul Benson Database. 4. Andrew Diaz Database. 5. Frequent Use of Engel & Vรถlkers Rezora Software, which Allows Fast, Reliable and Custom Content to be Shared with Prospective Buyers and Brokers.

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

NETWORK SALES Local Brokers

Online

Database

Network Sales

Local

Global

PR/ Charity

1. Truly international system allows for experts to be trained in other shops to understand the product offering. 2. Global Guide (GG) Magazine distributed internationally. 3. Close ties and/or ownership to E&V offices in various feeder markets, including but not limited to: • Newport Beach • Park City • San Francisco • Lake Tahoe • New York • Beverly Hills 4. E&V inverted relationship internationally allows us to leverage international sales, for example: • Sotheby’s owns around 500 Domestic offices to 50 International offices. • E&V owns over 50 Domestic offices to over 700 International offices. 5. Private Office—our reserved brand of service for high net-worth accounts. • Product of 30 years of high-end luxury real estate worldwide. • Represents the highest category of service offered by Engel & Völkers. • Opportunity to submit highly valued properties to share with exclusive contacts. • Private Office network includes celebrities, dignitaries and business leaders.

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

LOCAL Local Brokers

Online

Database

Network Sales

Local

Global

1. Engel & Vรถlkers is primely positioned to support your listing. 2. Participation in local events and charities. 3. Additional Engel & Vรถlkers locations coming soon. 4. Network of local agents and professionals, well connected to the city and its residents.

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

PR/ Charity

GLOBAL Local Brokers

Online

Database

Network Sales

Local

Global

PR/ Charity

1. Engel & Vรถlkers was founded in 1977, beginning as a specialty boutique agency providing high-end real estate services to affluent European investors. 2. After over two decades of prosperity, E&V opened its first international shop in Mallorca, Spain, marking the beginning of a worldwide expansion throughout Europe, Africa, Asia, Australia, and America. 3. Engel & Vรถlkers is now the largest luxury real estate network in Europe and since 2006 has been rapidly expanding throughout North America. 4. There are now E&V offices in over 60 U.S. markets, representing the top tier of luxury from coast-to-coast.

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE

PR/CHARITY Local Brokers

Online

Database

Network Sales

Local

Global

PR/ Charity

1. Engel & Völkers North America is a proud partner of the Special Olympics and the first cause-marketing sponsor of the organization’s Play Unified global youth campaign. Play Unified was launched to inspire and mobilize youth around the world to connect with people with intellectual disabilities and create more inclusive communities, leading to a more respectful world for everyone. 2. In addition, Engel & Völkers and its agents involve themselves in local community events at every opportunity.

PARK CIT Y | L AKE TAHOE | NEWPORT BE ACH | SAN FR ANSISCO | ST. GEORGE