TOM ROTHERHAM MUSIC Brand Guidelines Summer 2016
Contents Brand Ethos
p1
Logo and Brand Usage
p2
Colour Guide
p13
Typography
p18
Photography and Film
p21
Note of Thanks
p23
TOM ROTHERHAM MUSIC Brand Ethos Passion - puttting creativity before profit to create music and music related services that are unique Versatility - providing a bespoke service which approaches every project differently, based on individual needs Professionalism - high quality throughout all services in terms of the type of service and the way it is managed
I hope this Brand Guide is fully comprehensive for your needs. However, if you are unsure with any aspect of brand application please contact me (details at the back of document)
Logo Usage for Print Only use Illustrator file to change the size of the logo
Main Logo (with type) 4.3 cm
The main logo (with type) is to be used wherever possible and if required enlarge in increments of 4.3cm. If smaller application is needed use mini logo. There should be at least 20mm space arond the logo on all sides
This example demonstrates the correct usage of main logo and text in print. Note the scale, positioning and space around the logo.
This example demonstrates an incorrect usage of main logo and text in print. The scale is too small, positioning is to the left and space around the logo is too small.
Main Logo (without type) 4.3 cm
The main logo without text is to be used when you are unable to use the main logo with text, for example due to shape or size constraints. Same scaling rules apply as the logo with text, except spacing.
One print example where this logo would be used is for the square business cards. The Tom Rotherham type is on the other side of the business card.
Mini Logo
1.3 cm
The mini logo is to be used whenthe space available is too small for the use of the main logo. The mini logo should be used at the scale shown above. It is possible to increase the size but only in increments of 1.3cm and only by three times the size. There should be space of at least 5mm around the logo wherever it is placed
Here is an example of the correct use of the mini logo in print. Take note of scale, size and positioning
Other Logos (with text) To be used when needed. Same scaling, positioning and spacing rules apply as main logo.
Other Logos (without text) Again, to be used when needed. Same scaling, positioning and spacing rules apply as main logo.
Logo Usage for Web Only use RGB files for Web Branding
Logos (with type) 162.5 Pixels
Logos (with type) are to be used wherever possible. The logo should always be centered and there should be at least 20mm space around the logo on all sides.
Logos (without type) 162.5 Pixels
The main logo (with type) is to be used when there is not enough space for the logo with type, for example for Facebook or other social media profile images.
Mini Logo
1.3 cm
The mini logo is to be used when the space available is too small for the use of the main logo. See example below:
Colour Guide Logos must always be black
Print Whenever possible print branding on this paper for each logo, if this is not possible print onto plain white paper. Main Logo (and mini logo where necessary)
For main logo and branding use Cairn Eco Kraft Paper
Composition Logo
For composition logo and branding use Colourplan G F Smith ‘New Blue’
Events Logo
For events logo and branding use Colourplan G F Smith ‘Citrine’
Tuition Logo
For composition logo and branding use Colourplan G F Smith ‘Scarlet’
Web Whenever possible layout branding on these background colours for each logo, if this is not possible print onto plain white paper.
Main Logo (and mini logo where necessary) For main and mini logo and branding use white.
Composition Logo For composition logo and branding use this colour: R: 29 G: 111 B: 184 #: 1d6fb8
Events Logo For events logo and branding use this colour: R: 248 G: 177 B: 51 #: f8b133
Tuition Logo For tuition logo and branding use this colour: R:109 G: 6 B:7 #: 6d0607
Layout and Type Guide Text is always black to coincide with the logo Logo Text
This is an image rather than a typeface and must only be used within the logos or on its own as ‘Tom Rotherham Music’. This makes it stand out much more. Copy Text Sinvel illandio eum utatem nonsedi rem est undae. Lesci nulla voluptiur? Quistrum nimil eum quibust ibustent elit aut dolupta tquamen tiorum quis si bea et aruptis dolorum Body copy is always ‘Futura BT Light Italic’. The type is italic as, although it is a professional font, it show that the brand is also alternative and does things differently. This lighter font allows a large amount of text to be ledgible and approachable. Always use justified left.
Titles
Dates Titles are always ‘Futura Medium Italic’. It is italic for the same reason as the body copy and is also always justified left. Ensure titles are always at least double the size of the body copy.
Subtitles Dates Subtitles are also always ‘Futura Medium Italic’. It is italic for the same reason as the body copy and is also always justified left. Ensure subtitles are smaller than the titles and bigger than the body copy.
Lines
Lines may be used to separate text to create a clearer, more readable document. They must always be black, centred and go to the edge of the copy.
Key Fonts
Futura Medium Italic Futura BT Light Italic These are the go to fonts for any Tom Rotherham Music Design Work
Expanded Font Family
Futura Medium Italic Futura BT Light Italic These are fonts in the same family as the key fonts and can be used when trying to create a slightly different look for example for poster for events with other musicians.
Film There are no limitations on filming style. At the begining of any film associated with or made by Tom Rotherham Music there should be an ident. This should be in the form of the visuals below:
If film is associated more closely with alternative sub-logos then use the same layout but with relevant sub-logo and adhere to colour guidelines for web-based branding. A moving ident may be suggested at a later stage.
Photography Images should be taken at the highest possible resolution. Images should always be black and white for print and digital so as to link with the logos and branding and create a consistent sense of professionality and high quality throughout all services. If needed a mini logo should be used and arranged as they should be on printed material.
Thank You! I hope the brand guidelines have been helpful. However, if you have any queries please do not hesitate to contact me through this email address: isabeldrake93@yahoo.co.uk