TREND REPORT Forecasting Trends - Girlswear
Moodboard
Statement
M emory
Memory Lane
Lane captures the classic and fun style that once was, aimed towards the parents of youngsters today who embrace and cherish their own childhood and pastimes, wanting to bring that back to life through clothing. Taking inspiration from Paddington Bear and his iconic gumboots and coat, the range embodies a carefree and playful child, with ruffles and pleats in a colourful palette. With a statement coat that pulls the range together, it’s a collection perfect for those cooler days exploring outside or playing inside.
Fabric & Colour Palette
Details & Trims
Polka dots Wool
Cotton 3x3 ribbing
1x1 Cotton ribbing
Lightweight knit jersey
Linen
Checked tweed
Ruffles
Round collar
Soft pleats
Delicate floral prints
Bow tie
Key Items
Pleated coat
Gumboots
Pleated dress
Crochet tights
Bowtie dress
Elasticated waist skirt
Cable knit jumper
Ruffle neck blouse
Moodboard
Statement
Fabric & Colour Palette
Lux
is trend is targeted at the classic girly girl, who loves all things pink, and dressy. The range features a pale pastel colour palette, making the pieces nice and subtle for everyday wear. With flowy dresses and skirts, and knit jumpers to go over the top to add extra warmth in the colder months, the range is a perfect for sophisticated mums, who want their daughter to look luxe and classy.
Acrylic knit
Tulle
Cotton
High gauze cotton
Faux fur
It is a suitable range for girls and parents that don’t want over the top, as the colours, graphics, and garment designs are all kept to be simplistic styles.
Viscose jersey
Details & Trims
Key Items
Pastel gingham White floral lace
Fur coat
Oversized pleat dress
Chunky crop sweater
Off the shoulder dress
Layered ruffle neck blouse
Relaxed jeans
Layered skirt
Culottes
Ruffles
Floral pattern
Ribbon detailing
Moodboard
Statement
W W II LL D D TT HH II NN GG SS
This trend is based on the future release of the Madagascar movie and is targeted at girls who are adventurous, bold, brave and slight daredevils. In our range, we aim to incorporate earthy tones complimented by pops of colour to ensure the collection is fun and inviting to young girls and their mothers. “Wild Things� range will be filled with Autumn/Winter essentials such as animal printed rain coats, knitted jumpers, short sleeve dresses to layer with other key pieces including long sleeve tops and leggings.
Fabric & Colour Palette
Details & Trims Applique
Tassels
Pom poms Velvet
Drill
Shearling
Frill sleeves
Sequins
Faux fur Embroidery
Tweed
Nano weight synthetic fabric
Corduroy
Zips
Buttons
Key Items
T-shirt dress
Rain coat
Playsuit
Long sleeve dress
Moodboard
Knit jumper
Elasticated circle skirt
Long sleeve top and legging set
GUM NUTS
Statement
Fabric & Colour Palette
The roots of this trend are from the 19th century look, morphing themes such as the gumnut babies and Australian flora & fauna, the trend has an old-school vibe with an innovative twist to get modern day children interested and excited. Key looks are old-school style dresses with a high waistlines and coats. Accessories includes socks with lace trims and little bows that also reminiscent of the 1950’s trend.
Cable knit
Polyester cotton twill
Viscose jersey
Cotton
Linen
Faux fur
Whilst most would associate an ‘Australian’ theme with beach and hot weather, we’ve managed to create a trend that is totally the essence of Australia but in a winter twist, adapting our colour palette to darker bush tones and that real rural feel.
Details & Trims
Austalian flora and fauna prints
Key Items
Crochet
Duffle coat
Peterpan collar dress
Zip up hoodie
Knit jacket
Crochet a-line dress
Long sleeve baby doll dress
Shearling jumper
Jumpsuit
Shoulder bow tie
Buttons
Animal ears
Double breast coat
Moodboard
Statement and Mind map
Launch your rockets and get ready for outer-space lift off as you travel to new dimensions through girls-wear! Taking everything fun from the galactic’s with rockets, science, aliens and all things universal. The Made of Stars trend embodies all things space, looking toward the future and outside the social limitations girls face on planet earth. This trend is a response to redefining gender stereotypes for kids. All children are fascinated with space and learning. Girls too want to adventure and learn new things. Made of stars looks to bring out the young female adventurers and scientists, allowing them to flaunt their favourite feminine colours without dressing like a princess.
Fabric & Colour Palette
Details & Trims
Nylon
Metallic foil
Fleece
Poplin
Neoprene
Glow in the dark fabrics
Metallic prints
Quotes
Interactive applique
2x2 Cotton ribbing
Space prints
Applique
Repeat prints
Key Items
Block colour jacket
Placement prints
Matching sets
Sweater with repeat patternt
Jumper with block trims
Pleated skirt
Moodboard
Bomber jacket
Raincoat
Seedlings
Statement and Mind map
Fabric & Colour Palette
Seedlings is a trend that we are interested in presenting to Target in an attempt to increase children’s awareness and interest in the environment, in a fun and approachable way. The aim of this trend is to encourage children to develop an appreciation for the world’s natural resources such as fruits and vegetables, as well as plant and animal life. The inspiration for this range is the vision of a little girl planting seeds in her backyard on a crisp autumn day in the sun. The expression of this trend is mostly through colour and print, with a very bright colour palette, and graphic prints of animals and plant life. As this is a winter range, we have attempted to find a balance between bright colours and floral patterns that are usually associated with summer and translate them to winter garments with the use of materials such as denim, felt, and knitwear.
“Developing children’s understanding of their impact on on the environment is the first step towards providing them with the necessary skills to be a part of the climate change solution”
Quilting
Denim
2x2 Rib Knit
Jersey
Nature prints
Floral prints
Details & Trims
Key Items
Knee patchwork Rivets
Puffer jacket
Shift dress with pockets Cardigan with appique
Knit jumper with emobridery
Colour zips
Felt flowers Colour buttons
Bunny ears Embroidered circle skirt
Overalls
Leggings with patches
Printed basic tees
Moodboard
Statement
This trend is ultimately a mix of all other trends, taking out separate ideas from each other trend and combining them to create a contemporary style of clothing for young girls. The New Australia idea is to create a collection with reference to old school Australian fashion and blending them into a new contemporary style which doesn’t only appeal to the “Aussies” but to every Australian, which currently is people from all over the world who have chosen Australia to be their home. This is a collection to spark interest in all Australians and will have something to suit all different styles and moods. Inspiration coming from mid/late 19th century children’s fashion in Australia, as well as worldwide kids trends, and brands such as Uniqlo who are creating basic kids wear which typically accommodate to children everywhere.
Be YOU
Mind Map
WILD THINGS
MEMORY LANE
LUX
Who is she?
GUM NUTS
MADE OF STARS
Fabric & Colour Palette
SEEDLINGS
Denim
Metallic fabric
Cable knit
Quilted cotton
Jersey cotton
Quilted nylon
Details & Trims
Applique
Key Items
Polka dots Space prints
Embroidery
Sequin illustrations
Raincoat
Stripes
Jeans with trims
Embroidery on denim
Knitwear
Animal prints
Parka jacket with faux fur
Floral prints
Sequins
Denim distress
Cable knits
Lurex