Second year trend research report for Target Australia

TREND REPORT Forecasting Trends - Girlswear

Moodboard

Statement

M emory

Memory Lane

Lane captures the classic and fun style that once was, aimed towards the parents of youngsters today who embrace and cherish their own childhood and pastimes, wanting to bring that back to life through clothing.

Taking inspiration from Paddington Bear and his iconic gumboots and coat, the range embodies a carefree and playful child, with ruffles and pleats in a colourful palette.

With a statement coat that pulls the range together, it’s a collection perfect for those cooler days exploring outside or playing inside.

Fabric & Colour Palette

Details & Trims

Polka dots Wool

Cotton 3x3 ribbing

1x1 Cotton ribbing

Lightweight knit jersey

Linen

Checked tweed

Ruffles

Round collar

Soft pleats

Delicate floral prints

Bow tie

Key Items

Pleated coat

Gumboots

Pleated dress

Crochet tights

Bowtie dress

Elasticated waist skirt

Cable knit jumper

Ruffle neck blouse

Moodboard

Statement

Fabric & Colour Palette

Lux

is trend is targeted at the classic girly girl, who loves all things pink, and dressy.

The range features a pale pastel colour palette, making the pieces nice and subtle for everyday wear.

With flowy dresses and skirts, and knit jumpers to go over the top to add extra warmth in the colder months, the range is a perfect for sophisticated mums, who want their daughter to look luxe and classy.

Acrylic knit

Tulle

Cotton

High gauze cotton

Faux fur

It is a suitable range for girls and parents that don’t want over the top, as the colours, graphics, and garment designs are all kept to be simplistic styles.

Viscose jersey

Details & Trims

Key Items

Pastel gingham White floral lace

Fur coat

Oversized pleat dress

Chunky crop sweater

Off the shoulder dress

Layered ruffle neck blouse

Relaxed jeans

Layered skirt

Culottes

Ruffles

Floral pattern

Ribbon detailing

Moodboard

Statement

W W II LL D D TT HH II NN GG SS

This trend is based on the future release of the Madagascar movie and is targeted at girls who are adventurous, bold, brave and slight daredevils.

In our range, we aim to incorporate earthy tones complimented by pops of colour to ensure the collection is fun and inviting to young girls and their mothers. “Wild Things� range will be filled with Autumn/Winter essentials such as animal printed rain coats, knitted jumpers, short sleeve dresses to layer with other key pieces including long sleeve tops and leggings.

Fabric & Colour Palette

Details & Trims Applique

Tassels

Pom poms Velvet

Drill

Shearling

Frill sleeves

Sequins

Faux fur Embroidery

Tweed

Nano weight synthetic fabric

Corduroy

Zips

Buttons

Key Items

T-shirt dress

Rain coat

Playsuit

Long sleeve dress

Moodboard

Knit jumper

Elasticated circle skirt

Long sleeve top and legging set

GUM NUTS

Statement

Fabric & Colour Palette

The roots of this trend are from the 19th century look, morphing themes such as the gumnut babies and Australian flora & fauna, the trend has an old-school vibe with an innovative twist to get modern day children interested and excited.

Key looks are old-school style dresses with a high waistlines and coats.

Accessories includes socks with lace trims and little bows that also reminiscent of the 1950’s trend.

Cable knit

Polyester cotton twill

Viscose jersey

Cotton

Linen

Faux fur

Whilst most would associate an ‘Australian’ theme with beach and hot weather, we’ve managed to create a trend that is totally the essence of Australia but in a winter twist, adapting our colour palette to darker bush tones and that real rural feel.

Details & Trims

Austalian flora and fauna prints

Key Items

Crochet

Duffle coat

Peterpan collar dress

Zip up hoodie

Knit jacket

Crochet a-line dress

Long sleeve baby doll dress

Shearling jumper

Jumpsuit

Shoulder bow tie

Buttons

Animal ears

Double breast coat

Moodboard

Statement and Mind map

Launch your rockets and get ready for outer-space lift off as you travel to new dimensions through girls-wear! Taking everything fun from the galactic’s with rockets, science, aliens and all things universal.

The Made of Stars trend embodies all things space, looking toward the future and outside the social limitations girls face on planet earth. This trend is a response to redefining gender stereotypes for kids.

All children are fascinated with space and learning.

Girls too want to adventure and learn new things.

Made of stars looks to bring out the young female adventurers and scientists, allowing them to flaunt their favourite feminine colours without dressing like a princess.

Fabric & Colour Palette

Details & Trims

Nylon

Metallic foil

Fleece

Poplin

Neoprene

Glow in the dark fabrics

Metallic prints

Quotes

Interactive applique

2x2 Cotton ribbing

Space prints

Applique

Repeat prints

Key Items

Block colour jacket

Placement prints

Matching sets

Sweater with repeat patternt

Jumper with block trims

Pleated skirt

Moodboard

Bomber jacket

Raincoat

Seedlings

Statement and Mind map

Fabric & Colour Palette

Seedlings is a trend that we are interested in presenting to Target in an attempt to increase children’s awareness and interest in the environment, in a fun and approachable way. The aim of this trend is to encourage children to develop an appreciation for the world’s natural resources such as fruits and vegetables, as well as plant and animal life.

The inspiration for this range is the vision of a little girl planting seeds in her backyard on a crisp autumn day in the sun. The expression of this trend is mostly through colour and print, with a very bright colour palette, and graphic prints of animals and plant life.

As this is a winter range, we have attempted to find a balance between bright colours and floral patterns that are usually associated with summer and translate them to winter garments with the use of materials such as denim, felt, and knitwear.

“Developing children’s understanding of their impact on on the environment is the first step towards providing them with the necessary skills to be a part of the climate change solution”

Quilting

Denim

2x2 Rib Knit

Jersey

Nature prints

Floral prints

Details & Trims

Key Items

Knee patchwork Rivets

Puffer jacket

Shift dress with pockets Cardigan with appique

Knit jumper with emobridery

Colour zips

Felt flowers Colour buttons

Bunny ears Embroidered circle skirt

Overalls

Leggings with patches

Printed basic tees

Moodboard

Statement

This trend is ultimately a mix of all other trends, taking out separate ideas from each other trend and combining them to create a contemporary style of clothing for young girls.

The New Australia idea is to create a collection with reference to old school Australian fashion and blending them into a new contemporary style which doesn’t only appeal to the “Aussies” but to every Australian, which currently is people from all over the world who have chosen Australia to be their home.

This is a collection to spark interest in all Australians and will have something to suit all different styles and moods. Inspiration coming from mid/late 19th century children’s fashion in Australia, as well as worldwide kids trends, and brands such as Uniqlo who are creating basic kids wear which typically accommodate to children everywhere.

Be YOU

Mind Map

WILD THINGS

MEMORY LANE

LUX

Who is she?

GUM NUTS

MADE OF STARS

Fabric & Colour Palette

SEEDLINGS

Denim

Metallic fabric

Cable knit

Quilted cotton

Jersey cotton

Quilted nylon

Details & Trims

Applique

Key Items

Polka dots Space prints

Embroidery

Sequin illustrations

Raincoat

Stripes

Jeans with trims

Embroidery on denim

Knitwear

Animal prints

Parka jacket with faux fur

Floral prints

Sequins

Denim distress

Cable knits

Lurex