ONLINE TO OFFLINE
FUTURE ECOMMERCE BUSINESS MODEL
• Bricks and mortars were very concerned when the access of internet boomed and online e-commerce storescame in plenty for use. Many offline stores once had the good number of loyal customers frequently visiting them for purchase, but then it experienced drought in the number of customers when online shopping came to use.
• Though online to offline business model websites are having an easy way yet it isn’t effective, to back it up the numbers suggest it has got only 11% sales. Which won’t encourage many. So where this idea failing is, gaining the belief of customers.
11 EASY WAY TO CUSTOMERS FOR ONLINE SHOPPING WEBSITES 1. Provide multiple varieties on numerous categories and be easy on eye 2. High-quality images and images covering nook and corner of the product 3.Give the right specs and brief description also about how it could help them. 4.Provide multiple payment options for payments 5. Prove your credibility with secure cash transactions and secure user details. 6.Be crisp and clear on return policies.
Advantages [O2O] Business Model
1. Lure users with some reward points on every purchase. 2.E-wallets on your website with cashback on the purchase at the particular time will surely attract users. 3.Provide instant notification about the order status until it gets delivered. 4.Provide hassle free experience with personals to assist on call at any time, for any queries. 5. If requested for refund or return, process it politely and without many questions to the requesting users. It can win you more customers.
Customer loyalty tips online shop business
• Online shop system emerged with single vendors making an individual website for themselves and selling their products to consumers. Then now it has hugely evolved to become a multi-vendor marketplace which is a common platform where multiple individual vendors can take place and sell their products to consumers. So this recent system is benefitting both the seller community and the buyer community.
Advantage and Disadvantages of online to offline business model store as well as retail store [infographic]
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ADVANTAGES OF THE ONLINE STORE • This provides an easy way of shopping to the users. Where they can view and order their needful products from various categories just by relaxing sitting on their living room couch or anywhere. • For sellers, it relieves them from their cost spendings for rent in setting up a physical store. • Every shopping website normally has good traffic, so it is a huge benefit for sellers which can provide instant reach for their products. • The customers can custom search according to their needs and can also compare prices from vendor to other vendors.
DISADVANTAGES OF THE ONLINE STORE • All advantage of an online store can be brought down with a single disadvantage. Those are • Physical stores don’t need much introduction as it will get marketed through words once the users come to the store. Online stores will surely need an introduction and marketing for their brand to make people know that they are present in the market and providing these services. • In recent time there were many complaints regarding the online to offline business model websites have sent a false box to their customers. If not for the mistake of that brand the parcel and packers should be liable for that.
business model of Online to Offline system
• This is as similar to all online shopping websites, but what’s the difference here is once the order is placed that respective user can drive to the physical store and he can collect his product. • Leading online shopping websites may have a trick or two to garner the attention of peoples and to turn them into their users. • In the store, sellers can rack up all their products which may lure the user’s to buy other products.
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