Verve Australia and New Zealand Launches Sydney, 13th September 2009: Verve opens its doors in Sydney to launch its customer advisory panels and online brand communities in Australia and New Zealand. Andrew Cooper, Partner and CEO of Verve, will head up the business, halving his time between Sydney and London. Andrew has been joined by new Verve partner Lamia Lee, who will lead client development for the business. Lamia was previously Client Development Director at Research Now in Sydney, and one of the original founders of the business in the region. Charlotte Brady, an experienced community manager from Verve London has also joined the team in Sydney to ensure clients receive experienced, locally based, community management and development. Andrew comments: “We are building Verve as the international specialist, rather than a local generalist. We believe that in this way, we can best offer our clients true expertise and thought leadership in the area of customer advisory panels and online brand communities – putting the voice of the customer at the heart of our clients’ businesses.
It also enables us to invest significantly in our world-class
technology platform and business processes – offering true specialism and impressive service at lower cost.” On joining Verve, Lamia states: “I am really excited about the potential customer advisory panels and online brand communities offer for clients in Australia and New Zealand. At Verve, we can offer unrivalled focus and internationallygained expertise in bringing the benefits of these alive for our clients – putting the voice of the customer right at the heart of our clients’ organisations, rapidly and cost effectively”. The website for Verve Australia and New Zealand can be found at www.addverve.com.au
Andrew Cooper will be presenting a case study in Sydney on the research and economic benefits online research communities and customer advisory panels offer at the forthcoming AMSRS Annual Conference on the 2nd October 2009. Mike Hall, of Verve London, will also be presenting a paper on online communities at the AMI National Conference on 28th October 2009.
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About Verve Verve is the specialist in building, managing and maintaining customer advisory panels and online brand communities.
Verve brings together a multi-disciplinary team of professionals
with a proven track record in the market research industry. We put the voice of the customer at the heart of business, delivering faster, better, more cost-effective and more professional research through a unique combination of expertise in online panels, research, social media, communities, technology, marketing and graphic design.
We are powered by Verve Engine, the best-in-class
technology and services platform for efficient, flexible, scalable customer advisory panels and online brand communities. Enquiries: Lamia Lee Partner, Verve Partners, Australia and New Zealand Level 5, Johnsons Building 225 George Street Sydney NSW 2000 www.addverve.com.au T: +61 (2) 92402710 E: l.lee@addverve.com.au