Outstanding Global Reach Sponsorship Opportunities
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NExperience is a new sports marketing agency set-up specifically to enhance football collaboration between Europe and China, focusing initially on German and English football. It’s based in China with roots in Germany, via two of its principal founders, Nils & Olaf Schmäler the famous Bundesliga player twins. There is a huge hunger within China to increase its global reach and football stature. This has come together to ignite sponsorship deals and other large financial investments into European football; the West Bromwich Albion investment, ZTE sponsorship into Borussia Monchengladbach and even Wanda Group sponsoring FIFA! In line with this trend ONExperience has now linked-up in partnership with Halpin Sport Sponsorship and Management to bring exciting English Premier League Club sponsorship opportunities to China brands.
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Considering ONExperience’s historic pedigree, this partnership is especially poignant as, through Peter Halpin its founder, Halpin Sport Sponsorship has deep roots in football on the playing and especially the commercial management side. Halpin Sport Sponsorship has a unique high-value in enhancing Chinese investment into English football in their usual fashion of win-win, perfectly aligned with ONExperience’s mission. The partnership is a key and exciting step in building both businesses success and all at ONExperience are proud to be Halpin Sport Sponsorship’s Representative in China.
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ONExperience is pleased to be the Halpin Sports Chinese Representative Presents a series of sponsorship opportunities at English Premier Football Clubs for 2017 to 2019
• English Premier Football is watched regularly by over
225 COUNTRIES.
4.2 BILLION consumers in
• The English Premier League and its clubs are followed regularly by nearly 1bn viewers in Asia.
This makes team sponsorship a fantastic global brand marketing value. OLAF NILS EXPERIENCE.
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ABOUT • Based in Ireland with over 15 years experience of match-making top businesses with top professional football clubs in mutually beneficial partnerships. • Exclusively retained by selected clubs in the English Premier League to market partnerships that are available seeking new sponsorship/partnership in a variety of sectors. • Halpin Sport Sponsorship add value by networking, by building relationships and by keeping our sponsors/partners happy. • We build relationships with sponsors/partners based on mutual trust, with the reassurance that we will always recommend the best course of action for them.
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About ONE ONExperience, new concept Football Agency focused on Sino-German strengthened co-operation
FOUNDERS
Nils & Olaf Schmaler (Bundesliga Stars & Football Agents)
CEO
Tony Compton (China Expert)
MARKETING
Scott Greenwood (Marketing Strategist) • Strengthening China game by import of German playing and coaching talent • Bundesliga & English Premier League sponsorship • Club exchanges and exhibition tours • Investment opportunities into Bundesliga clubs OLAF NILS EXPERIENCE.
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The Premier League remains unrivalled in terms of the longevity of exposure for a brand, bettered by no other sport.
4.2 BILLION Broadcast in
ÂŁ5.1 BILLION
cumulative audience of the Premier League.
225
countries to
730 million
homes.
value of the Premier League TV rights deals 2016-19.
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premier league global reach Total audience of 4.2 billion across 225 countries in 229 broadcast territories
236,000 hours of premier league coverage broadcast around the world each season europe
north america & caribbean
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346 million
266 million
Central & South america
1.1 billion
1.2 billion
middle east & North africa 156 million
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asia & oceania
CLUBS WE REPRESENT
Crystal Palace
Leicester
FA Cup finalists twice
The second oldest professional football club in the world
27 successive seasons of top-division football
Watford Have competed in the UEFA Cup
One of the founding teams of the Premier League
Stoke
Southampton
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Middlesbrough
Current Premier League champions
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West Brom Winners of the FA Cup 5 times
From 2017 SEASON OPPORTUNITIES PRICE
$750,000
$800,000 (1)
$680,000
$1,560,000 (2)
$890,000
$620,000 (3)
$630,000 (4)
STADIUM LED ADVERTISING WEBSITE
EXPOSURE MEDIA
BACKDROPS PLAYER
APPEARANCE HOSPITALITY TICKETS
SOCIAL MEDIA CAMPAIGN SIGNED
MERCHANDISE
(1) 2 to 3 Seasons, (2) 3 Seasons – 495,000, 520,000 & 545,000, (3) 2 Packages levels A: 620,000 B: 310,000, (4) 2 Seasons – 310,000 & 320,000
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Prices are in US$ and are subject to, if applicable, UK VAT
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Left sleeve from 17/18 season kit sponsor! Halpin Sport Sponsorship & ONExperience are working with a number of English Premier League clubs to source sponsorship partners for this new rights package for “left sleeve sponsorship” with full package of rights for; secondary sponsor to the team’s Kit, on left arm, 100cm² . “Other club opportunities”
Our clubs: Leicester City
Fixed package
Stoke City
Bespoke Deal & Benefits Design
Bournemouth FC Includes stand naming 17/18 US$0.65m, 18/19 US$0.75m
US$1.4m 17/18 US$5.0m 18/19 includes retail shirts
US$0.85m 17/18 Executive Box
Everton FC – 17/18 US$3.0m West Ham United – 17/18 US$1.9m
Manchester City Group (Man City, New York City, OLAF NILS EXPERIENCE.
Melbourne City & 8
Yokahama) 17/18 US$12.5m
CRYSTAL PALACE ‘The Eagles’
Leicester city ‘The foxes’
middlesbrough ‘The boro’
southampton ‘The saints’
stoke city ‘The potters’
watford ‘The hornets’
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wba
‘The baggies’
CRYSTAL PALACE ‘The Eagles’ In 1895, the Football Association had found a new permanent home for the FA Cup Final at the site of the famous Crystal Palace Exhibition building. Years later the owners of the attraction, who were reliant on tourist activity for their income, sought fresh attractions for the venue, and decided to form their own football team to play at the Palace stadium. Palace remained in the Southern League up until 1914, The outbreak of the First World War led to the Admiralty requisitioning the Crystal Palace and the club was forced to move .The club joined the Football League Third Division in the 1920–21 season, finishing as champions and gaining promotion to the Second Division. During this period, Palace also won the London Challenge Cup three times in 1913, 1914, and 1921. Palace moved to the purpose-built stadium Selhurst Park in 1924, the ground the club plays at today, staying in the top flight from 1969 until 1973. Crystal Palace fan base drawn predominantly from the local area, which draws on South London, Kent and Surrey. In the 1998-99 season, Fan Fan Zhiyi made national headlines when he left Shanghai to join First Division side Crystal Palace where he and Sun Jihai became the first Chinese footballers in the English leagues, Fan soon established himself as an important player at Crystal Palace and was very popular with the fans Crystal Palace F.C. Squad 1960 & 2016
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and staff as well as winning the club many new fans back in China.
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We are the pride of south London we’re red, and we’re blue!
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During the close season CPFC 2010, a consortium consisting of several wealthy fans successfully negotiated the purchase of the club. Crucially, CPFC 2010 also secured the freehold of the ground, the consortium paying tribute to a fans’ campaign helped pressure Lloyds Bank into selling the ground back to the club. As recent as the 18th December 2015, it was announced that a new deal had been signed with American investors Crystal Palace main club sponsor are the Mansion Group Launched in 2004, the Mansion Group has firmly established itself as a leading provider of online gambling and entertainment. With more than 10 years experience in the gaming industry, the group enjoys an international player base and strong market share.
Selhurst Park 2016
Operating under the strapline, ‘Where the World Plays’, Mansion boasts a broad portfolio of popular online casinos catering to all tastes. Mansion operates under a gaming license granted by the government of Gibraltar operating a number of gaming sites, Mansion Casino.com, Casino.com available in 39 languages, Mansion Poker.com and Slots Heaven.
Crystal Palace Sponsors
Selhurst Park 1930 OLAF NILS EXPERIENCE.
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Official Crystal Palace partnership Proposal season PRICE $750,000 LEd advertising
media backdrops
hospitality & tickets
signed items
player appearance
media exposure
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matchday promotion
intellectual property
online engagement online engagement
social media campaigns
access behind the scenes
branding
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LEICESTER CITY ‘The Foxes’ Leicester’s Premier League win has been like no other Indeed, their much-publicized 5,000/1 title odds illustrate just how far out of the running they were expected. A number of newspapers described there 2015 -16 title win as the greatest sporting upset ever, or the best football fairy-tale of history. Claudio Ranieri’s champions have done it their way - and are now celebrating one of the most unlikely title triumphs in football history. On 16 May 2016, over 240,000 Leicester City fans turned out on the streets of Leicester and Victoria Park to celebrate their team’s historic achievement. A long way from the club founded in 1884 as Leicester Fosse F.C. They moved to Filbert Street in 1891, were elected to the Football League in 1894 and adopting the name Leicester City in 1919 moving to the nearby Walkers Stadium in 2002, renamed the King Power Stadium after a change of ownership in 2011.
Leicester City F.C. Squad 1967 & 2016
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Jamie Vardy wanted the ball, Jamie Vardy got it, “We are the pride of south London all the Kings horses and all the we’re red, and we’re blue!” Kings men couldn’t stop Vardy from scoring again.
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Today, international interest in the Premier League champions elect approaches overload. Since the early part of this season, Leicester City winning streak propelled them to the top of the world’s most watched league, broadcast in 212 countries via 80 different broadcasters.
king power stadium 2016
Leicester City Sponsors
filbert street 1961 OLAF NILS EXPERIENCE.
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official lcfc club partnership proposal Season Price - US$800,000 Term: 2/3 seasons
Additional Advertising/Tickets Per Season:
• 4 x minutes crowd-facing LED Advertising at every LCFC home Premier League Match • 50 x LCFC Match Tickets for sponsors use per season • 1 x Seasonal Matchday Programme Advert • 1 x Season Scoreboard Advert
Package Includes: Official Partner status & exclusive benefits: • ‘Official & exclusive partner of LCFC’ designation • Use of LCFC Club Marks & Player Images (with permission & approval prior to use) • Acknowledgement/logo on lcfc.com • 2 x Player Appearances per season (UK) • Launch story & PR throughout seasons • Social Media Support 2 x Tweets/Facebook posts per month
Hospitality Per Season:
• 4 x Seasonal Hospitality Memberships • 2 x Room hires over season for UK conferences • 4 x Exec Box hires over season (non-matchday)
Additional Activation/Items:
• 2 x Activation per season (details to be agreed) • 5 x Signed Shirts per season • 5 x Signed Balls per season
• 3 x minutes TV Facing LED Advertising at every LCFC home Premier League Match
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middlesbrough ‘The boro’ Middlesbrough Football Club based in Middlesbrough, North Yorkshire, England. Formed in 1876, they have played at the Riverside Stadium since 1995, since turning professional in 1889. Middlesbrough, one of the founding members of the Premier League in 1992 and became the first club to be relegated from it following the 1992/93 season. Middlesbrough being also the first football club in the world to launch its own TV channel – Boro TV. The Riverside Stadium, originally a 30,000-seater stadium before it was expanded in 1998 to a capacity of 35,100, the club’s main rivals is Sunderland and Newcastle United. There is also a rivalry with fellow Yorkshire club Leeds United, which are lively games to watch The club attracts an average of 24,627 for their 2015–16 promotion season from the Championship to the Premier League, with one of the highest proportions in Britain of locally born season ticket holders at 80%, and one of the highest proportions of female fans and the seventhloudest set of fans in the Premier League. Middlesbrough Squad 1975 & 2015
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In 86 we nearly died, from Ayresome park to the Riverside, Europe twice, and we won a cup, with Tony Mowbray, we’re going up!
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Middlesbrough FC main sponsor’s Ramsdens Financial, trading as Ramsdens, The company, which has been the main kit sponsor for Middlesbrough FC since the 2010/11 season, For the year to 31 March 2016, Ramsdens reported revenue of £29.9m compared to £29.3m the previous 12 months. Pre-tax profits were also up from £2.44m to £3.4m. Middlesbrough FC have proven to be successful partners in attracting.
Riverside stadium 2016
middlesbrough Sponsors
ayresome park 1951 OLAF NILS EXPERIENCE.
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official Middlesbrough club partnership proposal Fee & Term 1 Year Season $680k package of rights: • 5 minutes of in play pitch facing LED (League only) • ‘Official Partner of MFC’ • Club Partnership status • Logo designation on partners page on website & programme • Use of Club crest • 3 x social media campaigns • 3 x club branded promotional emails to segmented club database
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• Official press launch • Access to 3 players once a season for promotional purposes • 10 x Match tickets • 1 x Table of 6 in Riverside Restaurant • 4 x signed shirts
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southampton ‘The saints’ Southampton F.C. known affectionately as “The Saints” since it’s inception in 1885 due to its history as a church football team, founded as St. Mary’s Church of England Young Men’s Association. Southampton was one of the founding members of the Premier League in 1992–93, and spent most of the next ten seasons struggling against relegation to be part of the premiership league. Southampton F.C. stadium known as St Mary’s Stadium has been home to the Saints since August 2001. It has a capacity of 32,689, one of only a handful of stadiums in Europe to meet UEFA’s Four Star criteria. Southampton F.C. training facilities are located in Marchwood on the edge of the New Forest, opened in November 2014, at a cost of almost £40m. The main building was named after the club’s late owner, Markus Liebherr. Southampton F.C. have a long-standing rivalry with Portsmouth due to its close proximity and both cities and respective maritime history, the matches between the two sides are known as the South Coast derby. Southampton Squad 1950 & 2015
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Oh when the Saints, Go marching in, Oh when the Saints go marching in, I want to be in that number, Oh when the Saints go marching in.
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The Saints’ anthem is the popular sport tune “When the Saints Go Marching In” and since the club’s official nickname is “the Saints”, they are one of only a few teams who do not change the original lyric and is loved by everyone who visit’s St Mary’s Stadium. Southampton success in the past has been down to their highly successful youth academy, with a number of teams from age (9) nine to (18) years. Recent high level football products of the club’s youth system include the most expensive player in the world today, Gareth Bale of Real Madrid, England internationals Adam Lallana, Theo Walcott, Alex Oxlade-Chamberlain, Wayne Bridge and Luke Shaw and Northern Ireland defender Chris Baird.
st mary’s stadium 2016
southampton Sponsors
the dell 1966 OLAF NILS EXPERIENCE.
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official southampton club partnership proposal Term 3 years Year 1 $495,000 Year 2 $520,000 Year 3 $545,000 • Big Screen One (1) x adverts per game • Matchday Magazine One (1) x full page advertisement • Website Logo, Hyperlink and accreditation on partners banner • One (1) X Twitter post per month • One (1) X Facebook posts per month • Tickets Four (4) x best category matchday tickets for each home league game. • Four (4) complimentary invites to annual SFC Player Awards dinner.
• Partnership launch • Use of crest/player imagery • Player Access • One (1) X 60 minute content session with 3 Southampton FC 1st Team Players • Five (5) x minutes advertising on LED Boards • Three (3) X logo’s presence on post-match TV interview backdrops • Logo presence (5%) on press conference backdrops
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Merchandise Five (5) x items of signed official SFC merchandise per season
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stoke city ‘The potters’
Stoke City Football Club are the second oldest professional football club in the world, based in Stokeon-Trent, Staffordshire in the north of England playing in the Premier League. Founded as Stoke Ramblers in 1863 the club changed its name to Stoke City in 1925 after Stoke-on-Trent was granted city status. The 1930s saw the debut of club’s most celebrated player, Stanley Matthews, Stanley established himself as an England international and as one of the best footballers of his generation. Stoke’s traditional rivals are Midlands clubs West Bromwich Albion and Wolverhampton Wanderers whilst their local rivals are Port Vale with whom they contest the Potteries derby. Stoke’s home ground is the Bet 365 Stadium, a 28,116 all-seater stadium. There is genuine admiration for the volume and volatility of the club’s loyal support.
Stoke City Squad 1977 & 2015
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When I was just a lad, I asked my mum, what should I be? Should I be Vale, should I be Stoke? Here’s what she said to me.
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The key Sponsorship Value of Bet 365 is £1.3m per annum. The stadium is named Bet 365 and the branding is featured on Stoke City club shirts. The Bet 365 Group Limited is one of the world’s largest gambling operators, which formed in Stoke-on-Trent back in 2000. This successful operator is still based in the United Kingdom and it has more than seven million customers worldwide.
bet 365 stadium 2016
stoke city Sponsors
victoria ground 1963 OLAF NILS EXPERIENCE.
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official stoke city club partnership proposal PRICE $650,000 1 SEASON
LED media
• 3 minutes Front LED for every League and Cup home game • 3 minutes Top LED for every League and Cup home game
• 2 logo spaces on the Matchday interview board • A partnerships account manager who will work on social media/database.
extras OLAF NILS EXPERIENCE.
• 1 Executive box (holds 8 persons) for the season • One team at our official Golf Day • The right to market as an official partner of Stoke City FC.
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watford ‘The hornets’
Watford Football Club is a football club based in Watford, Hertfordshire, England. Founded in 1881, Watford is a town in Hertfordshire, England, situated 27 km of central London; maintain a rivalry with those of Luton Town and other London football clubs. The Lifelong Watford supporter Elton John became club chairman in 1976. The singer declared an ambition to take the team into the First Division. Watford Football Club football ground is called Vicarage Road with a capacity of 21,977 fans. Gino Pozzo is currently the owner of Watford FC having taken over from his father, Gino is involved in the day-to-day running of Watford F.C.as well as negotiating transfers between his two other football clubs Udinese Calcio in Italy and Granada CF in Spain.
Watford Squad 1960 & 2015
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Carlos Paredes he wears a Watford hat, and when the pozzo tapped him up he said I’m avin that, he runs down the right wing.
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Watford have a new kit sponsor in betting company 138.com. A new 3-year deal will make Adidas their new technical partner and kit supplier; the deal will begin during summer 2017.
vicarage road 2016
watford Sponsors
vicarage road 1932 OLAF NILS EXPERIENCE.
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official watford club partnership proposal Package A
PRICE $620,000 1 SEASON • Premium Partner status providing choices of advertising and LED positions • Primary access to social media integration (one of a maximum of 3) • Designation as “Official XXXXX Partner” • 5 mins of LED per home match including Cup ties (note that additional minutes will be delivered during the pre-game and half time rotations) • 2 TV facing static advertising boards • 2 non-TV facing static advertising boards • 2 static boards at the training ground (BT and Sky coverage weekly)
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• 10% of Interview backdrop (at Vicarage Rd and training ground) • Hospitality (4 places per game) • Access to Watford IP and imagery • Permanent placement on the Watford FC Official Website • 2m impression based ads on the Watford FC Official Website • 6 bespoke emails to the Watford FC database (100,000 people)
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Package B
PRICE $310,000 1 SEASON • Designation as “Official XXXXX Partner” • 3 mins of LED per home match including Cup ties (note that additional minutes will be delivered during the pre-game and half time rotations) • 1 TV facing static advertising boards • 2 non-TV facing static advertising boards • 2 static boards at the training ground (BT and Sky coverage weekly) • 5% of Interview backdrop (at Vicarage Road and training ground)
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• Hospitality (4 places per game) • Access to Watford IP and imagery • Permanent placement on the Watford FC Official Website • 1m impression based ads on the Watford FC Official Website • 4 bespoke emails to the Watford FC database (c100,000 people)
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west bromich albion ‘The baggies’
West Bromwich Albion Football Club also known as West Brom, The Baggies, The Throstles, Albion or simply WBA, is an English professional football club based in West Bromwich in the West Midlands, (15) miles from Birmingham City Centre in the heart of the U.K. Local workers from the world famous weighing scales Co in West Bromwich founded West Bromwich Albion Football Club as West Bromwich Strollers in 1878. In March 1888 W.B.A as part of what was considered to be the top five English teams, including formed an association of clubs that would play each other home and away each season. Thus when the Football League started later that year, Albion became one of the twelve founding members of the first football league in the world. West Bromwich Albion Football Club has played in their famous navy blue and white stripes for most of the club’s history with long-standing rivalries with other West Midlands clubs; their traditional rivals have always been Aston Villa from nearby Birmingham and Wolverhampton Wanderers. West Bromwich Albion Football Club has played at its home ground, The Hawthorns, since 1900. The speed in which WBA became established following its foundation is illustrated how they outgrew four successive grounds in its first seven years. West Brom Squad 1963 & 2016
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Boing Boing wherever you maybe, we’re the boys of the Black Country, where you are where you will be, we’re the boys of the Black Country.
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The Hawthorns became an all-seater stadium in the 1990s with a capacity of 26,850, The West Bromwich Albion Supporters Club has branches throughout the U.K. as well as in Ireland, Australia, Malta, Greece, Jersey, Northern Ireland, United States, India and Thailand. WBA or as they are known locally “Albion” or if your really local “ The Baggies” have spent the majority of their existence in the top tier of English football. As recent as 24th July 2015, Jeremy Peace announced that his sale exclusivity deal was now off after potential buyer was unable to fulfill terms of sale. In July 2016, WBA Chairman J.P announced that he had found a buyer in the form of Chinese entrepreneur Guochuan Lai, the figure agreed upon is believed to have been in the region of £175 million. This take over was successfully completed ahead of schedule on the 15th of September 2016.
the hawthorns 2016
As WBA are becoming more visual in Asia, Albion’s new shirt sponsors new shirt sponsor is UK-K8.com, kicking in for the 2016-17 season, the online casino operators and the Baggies have agreed a record deal for an initial two-year period in what it described as a “a record commercial deal for the club to reach new customers here while the club plans to target new fans in Asia through the tie up and planning to work with Baggies to develop new video content to engage with commercial sponsors and supporters.
west brom Sponsors
the hawthorns 1957 OLAF NILS EXPERIENCE.
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official West brom club partnership proposal price: Season 1 - $310,000 Season 2 - $320,000
Digital and Communications • Branding and click through on the clubs partner page of the website • Two (2) sales emails to club database • One (1) social media campaign to be mutually agreed on Facebook, Twitter, Weibo and WeChat plus other platforms
Two Year Term 17/18 - $160,270
Advertising
Hospitality and Tickets
• Three (3) minutes pitchside LED inplay at all home league matches • Branding on our in-stadia screens pre-match and post-match
• Four (4) stand tickets to each home league match • Invitation to participate in all ad-hoc Club events
Trademarks and imagery
Merchandise
• Designation as an Official Partner • Use of Official Partner mark • Use of player imagery
• One (1) signed ball • One (1) signed shirt
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Website www.onesportsmanagementgroup.com email tony.c@onesportsmanagementgroup.com Wechat Tony_Comp
Website www.halpinsportsponsorship.com email peter@halpinsportsponsorship.com